building but cute

but cute
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Building a business is hard. Building a plush toy business out of a storage unit? That’s… well, but cute. building but cute follows the messy and imperfect journey behind creating but cute — a venture back plush toy brand built to celebrate all of our quirks and flaws. Each week, Mikey shares the honest and chaotic process of starting a brand from scratch - from designing anxious plushies, to hand-packing hundreds of orders, to raising capital from investors. Come for the plushies, stay for the chaos. New episodes every week!

Episódios

  1. building but cute ep 11: mellie but cute

    4 de jun.

    building but cute ep 11: mellie but cute

    Building but cute takes you behind the scenes with a young, scrappy, and imperfect team as they build a plush toy brand from the ground up. Each episode follows Mikey Schumacher and the team as they tackle one real problem they’re trying to solve that week. No highlight reels. No recycled, goofy LinkedIn founder wisdom. Just the messy, chaotic reality of building something from scratch, and figuring it out as they go. In Episode 11, Mikey and Jovita gear up for the upcoming Mellie launch, diving into the marketing strategy, operational planning, and everything needed to bring our sensitive but cute marshmallow bunny into the world.

    23 min
  2. building but cute ep 10: digital but cute

    28 de mai.

    building but cute ep 10: digital but cute

    Building but cute takes you behind the scenes with a young, scrappy, and imperfect team as they build a plush toy brand from the ground up. Each episode follows Mikey Schumacher and the team as they tackle one real problem they’re trying to solve that week. No highlight reels. No recycled, goofy LinkedIn founder wisdom. Just the messy, chaotic reality of building something from scratch, and figuring it out as they go. In Episode 10, Mikey seeks advice from Ben Levinson about building the digital but cute world, from fun interactive additions on our website, to the bigger, long-term picture.

    27 min
  3. building but cute ep. 9: more meetings but cute

    21 de mai.

    building but cute ep. 9: more meetings but cute

    Building but cute takes you behind the scenes with a young, scrappy, and imperfect team as they build a plush toy brand from the ground up. Each episode follows Mikey Schumacher and the team as they tackle one real problem they’re trying to solve that week. No highlight reels. No recycled, goofy LinkedIn founder wisdom. Just the messy, chaotic reality of building something from scratch, and figuring it out as they go. In Episode 9, Mikey, Trisha, and Jovita reveal the chosen names for the new community-built but cute characters and share what’s next for the upcoming community survey!

    22 min
  4. building but cute ep 8: working but cute

    14 de mai.

    building but cute ep 8: working but cute

    Building but cute takes you behind the scenes with a young, scrappy, and imperfect team as they build a plush toy brand from the ground up. Each episode follows Mikey Schumacher and the team as they tackle one real problem they’re trying to solve that week. No highlight reels. No recycled, goofy LinkedIn founder wisdom. Just the messy, chaotic reality of building something from scratch, and figuring it out as they go. In Episode 7, Mikey, Trisha, and Jovita dive into the results of the very first community-built but cute survey and reveal the new characters advancing to the next round of community picks!

    26 min
  5. building but cute ep 7: the results are in! meet the potential characters for the community-built but cute

    7 de mai.

    building but cute ep 7: the results are in! meet the potential characters for the community-built but cute

    Building but cute takes you behind the scenes with a young, scrappy, and imperfect team as they build a plush toy brand from the ground up.Each episode follows Mikey Schumacher and the team as they tackle one real problem they’re trying to solve that week. No highlight reels. No recycled, goofy LinkedIn founder wisdom. Just the messy, chaotic reality of building something from scratch, and figuring it out as they go.In Episode 7, Mikey, Trisha, and Jovita dive into the results of the very first community-built but cute survey and reveal the new characters advancing to the next round of community picks!

    23 min
  6. building but cute ep 6: new but cute

    30 de abr.

    building but cute ep 6: new but cute

    Building but cute takes you behind the scenes with a young, scrappy, and imperfect team as they build a plush toy brand from the ground up.Each episode follows Mikey Schumacher and the team as they tackle one real problem they’re trying to solve that week. No highlight reels. No recycled, goofy LinkedIn founder wisdom. Just the messy, chaotic reality of building something from scratch, and figuring it out as they go.In Episode 6, Mikey and Jovita discuss the results of the first community-built but cute survey and introduce the launch of our newest character, Mellie.

    19 min
  7. building but cute ep 5: BYOB (build your own but cute)

    23 de abr.

    building but cute ep 5: BYOB (build your own but cute)

    Building but cute takes you behind the scenes with a young, scrappy, and imperfect team as they build a plush toy brand from the ground up. Each episode follows Mikey Schumacher and the team as they tackle one real problem they’re trying to solve that week. No highlight reels. No recycled, goofy LinkedIn founder wisdom. Just the messy, chaotic reality of building something from scratch, and figuring it out as they go. In Episode 5, Mikey is joined by Jovita and Trisha to introduce a brand-new but cute character, built entirely by the community!

    22 min
  8. building but cute ep 4: we sent out 4000 emails to build a community, but cute

    16 de abr.

    building but cute ep 4: we sent out 4000 emails to build a community, but cute

    In a world racing toward AI, what does it mean to build a dream plushie business from the ground up?Join Mikey Schumacher, Founder and CEO of but cute, as he shares the journey of creating a plush toy brand that embraces anxiety, awkwardness, and all the beautifully imperfect parts of being human.In Episode 4, Mikey is joined by Jovita, but cute’s Operations Specialist, to dive into how we’re building our community, from our newsletter strategy to Discord, Facebook Groups, and beyond.

    16 min
  9. building but cute ep. 3: pitching but cute

    9 de abr.

    building but cute ep. 3: pitching but cute

    In a world racing toward AI, what does it mean to build a dream consumer brand from the ground up? Join Mikey Schumacher, Founder and CEO of but cute, as he shares the journey of creating a plush toy brand that embraces anxiety, awkwardness, and all the beautifully imperfect parts of being human. In Episode 3, we dive deeper into the USC New Venture Seed Competition, pitch competitions, and how but cute got its initial funding!

    19 min
  10. building but cute ep 2: growing but cute

    2 de abr.

    building but cute ep 2: growing but cute

    In a world racing toward AI, what does it mean to build a dream consumer brand from the ground up?Join Mikey Schumacher, Founder and CEO of but cute, as he shares the journey of creating a plush toy brand that embraces anxiety, awkwardness, and all the beautifully imperfect parts of being human.In Episode 2, we dive deeper into the Slauson & Co. Family and Friends Accelerator that but cute is part of, and explore the next steps in growing our company.

    18 min
  11. building but cute ep. 1: the story of but cute

    27 de mar.

    building but cute ep. 1: the story of but cute

    In a world racing toward AI, what does it mean to build a dream consumer brand from the ground up? Join Mikey Schumacher, Founder and CEO of but cute, as he shares the journey of creating a plush toy brand that embraces anxiety, awkwardness, and all the beautifully imperfect parts of being human. In Episode 1, we explore the story behind but cute — where it started, why it matters, and what it takes to bring a deeply personal idea to life.

    28 min
  • 11 episódios

Sobre

Building a business is hard. Building a plush toy business out of a storage unit? That’s… well, but cute. building but cute follows the messy and imperfect journey behind creating but cute — a venture back plush toy brand built to celebrate all of our quirks and flaws. Each week, Mikey shares the honest and chaotic process of starting a brand from scratch - from designing anxious plushies, to hand-packing hundreds of orders, to raising capital from investors. Come for the plushies, stay for the chaos. New episodes every week!

Informações

  • Criado por
    but cute
  • Anos de atividade
    2 mil
  • Episódios
    11
  • Classificação
    Livre
  • Copyright
    © but cute
  • Site do podcast
    building but cute