DataExchange "TalkDataToMe"

SpringDB

Welcome to DataExchange "Talk Data to Me", the podcast where the world's most forward-thinking data and revenue leaders pull back the curtain on how intelligent data drives real business outcomes. Hosted by John Kosturos, CEO of SpringDB, each episode features candid conversations with executives, practitioners, and innovators across the data ecosystem, from technographics and AI agents to identity graphs, revenue intelligence, and beyond. Whether you're a CRO looking to sharpen your go-to-market strategy, a data engineer building the next-gen stack, or a founder navigating the evolving B2B.

Episódios

  1. B2B Marketer's Guide to Education Data: Cracking the $1 Trillion K-12 Market

    há 6 dias

    B2B Marketer's Guide to Education Data: Cracking the $1 Trillion K-12 Market

    The K-12 education market is $1 trillion and one of the most recession-resistant B2B verticals in the United States. In this episode of the SpringDB Data Exchange Podcast, John Kosturos sits down with Peter Long, CEO of MCH Data, to break down how B2B marketers can effectively reach teachers, principals, school districts, and educational institutions with the right data strategy. What you'll learn:→ Why general B2B databases fail in the education market→ How MCH Data monitors 80,000 schools every month and updates 4 million educator records→ Why 1 in 7 public school teachers moves or leaves every year and what that means for your campaigns→ The school buying calendar: when to market, when to pull back, and when budgets reset→ How to segment 400+ educator job titles for precise targeting→ Email deliverability rules specific to school district networks→ Commercial models: list licensing, private cloud databases, APIs, and programmatic audiences Whether you are new to education as a vertical or looking to sharpen your data strategy, this episode is the practical guide you need. 🔗 Learn more about MCH Data: mchdata.com🔗 Explore education data on SpringDB: springdb.io/data-vendors/mch-data/ #EducationData #B2BMarketing #K12Marketing #EdTech #DataStrategy #SchoolDistrict #ProgrammaticAdvertising #DataExchangePodcast

    42 min
  2. B2B Marketer's Guide to Healthcare Data: Cracking the $5.3 Trillion Market

    29 de jun.

    B2B Marketer's Guide to Healthcare Data: Cracking the $5.3 Trillion Market

    Healthcare is a $5.3 trillion market and one of the most underutilized opportunities in B2B marketing. In this episode of the Data Exchange Podcast, John Kosturos sits down with Peter Long, CEO of MCH Data, to break down how B2B marketers can effectively reach doctors, hospitals, nursing homes, and healthcare institutions using the right data and strategy. What you'll learn:→ How to segment 240+ medical specialties for targeted campaigns→ Why healthcare buyers respond differently than standard B2B audiences→ Email deliverability rules specific to healthcare institutions→ How programmatic digital advertising works in the healthcare space→ The person-plus-place linkage problem most databases miss→ Commercial models: list licensing, APIs, private cloud databases Whether you're new to healthcare as a vertical or looking to sharpen your data strategy, this episode gives you a practical roadmap. 🔗 Learn more about MCH Data: mchdata.com🔗 Explore healthcare data on SpringDB: springdb.io/data-vendors/mch-data/

    31 min
  3. How Modern Data Platforms Scale: Identity Graphs, Data Enrichment & Intent Data Explained

    7 de jun.

    How Modern Data Platforms Scale: Identity Graphs, Data Enrichment & Intent Data Explained

    What does it actually take to build and scale a modern data platform? In this episode of SpringDB Data Exchange, we sit down with Nick Weldon, Co-Founder of 5x5, to break down how today’s leading platforms are powered by identity graphs, data enrichment, and intent data. Nick shares how 5x5 built a unique data co-op model, where companies collaborate and exchange first-party and behavioral data to create a massive, unified data ecosystem—without relying on traditional data vendors or expensive data licensing. We go deep into how data platforms are evolving, why enrichment is no longer optional, and how companies can unlock powerful insights by combining multiple data sources into a single identity graph. 🧠 What You’ll LearnWhat an identity graph is and how it connects B2B, consumer, device & behavioral dataWhy data enrichment is critical for CRM, MarTech & AdTech platformsHow intent data actually works (and why most solutions get it wrong)The challenges of scaling large data pipelines (petabyte-level)How modern platforms use data to build better products and experiences🎯 Who Should WatchProduct leaders building data-driven platformsFounders exploring data as a competitive advantageData engineers & architects working with large-scale datasetsGrowth, RevOps, and marketing teams using enrichment & intent dataAnyone curious about how modern data ecosystems actually work🔗 Full Podcast & More Episodes 👉 https://springdb.io/podcast

    45 min
  4. Driving Revenue Growth with Technographic Intelligence

    7 de jun.

    Driving Revenue Growth with Technographic Intelligence

    In this episode of the Data Exchange Podcast, John sits down with Rohini Kasturi, CEO of HG Insights, to explore how companies can better understand their markets and grow with precision. HG Insights is widely recognized as a leader in technographic intelligence, helping businesses identify the right customers, understand technology adoption, and move upmarket more effectively. Rohini shares his background and what led him to join HG Insights after first experiencing the platform as a customer. Drawing on decades of experience in technology leadership, he explains why data, AI, and market intelligence are becoming essential tools for modern growth strategies. The conversation covers how companies can move beyond surface-level market analysis, why understanding what technologies customers actually use matters, and how insights like spend data and buying signals help teams focus on the opportunities that are most likely to convert. Rohini also discusses how HG Insights supports both large enterprises and leaner teams, and how curated data, AI-powered tools, and partnerships are shaping the future of go-to-market execution. Whether you’re a business leader, sales or marketing professional, or simply curious about how data is changing the way companies grow, this episode offers clear insights and practical takeaways. Topics include: Technographics and market intelligence explained simply How companies identify the right accounts and buyers Using data and AI to drive smarter growth decisions The role of curated data and partnerships in scaling 👉 Subscribe for more conversations with leaders shaping the future of data and business growth.

    35 min
  • 4 episódios

Sobre

Welcome to DataExchange "Talk Data to Me", the podcast where the world's most forward-thinking data and revenue leaders pull back the curtain on how intelligent data drives real business outcomes. Hosted by John Kosturos, CEO of SpringDB, each episode features candid conversations with executives, practitioners, and innovators across the data ecosystem, from technographics and AI agents to identity graphs, revenue intelligence, and beyond. Whether you're a CRO looking to sharpen your go-to-market strategy, a data engineer building the next-gen stack, or a founder navigating the evolving B2B.

Informações

  • Criado por
    SpringDB
  • Anos de atividade
    2 mil
  • Episódios
    4
  • Classificação
    Livre
  • Copyright
    © 2026 SpringDB LLC
  • Site do podcast
    DataExchange "TalkDataToMe"