Modern Chiropractic Mastery

Dr. Kevin Christie
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Modern and Ethical marketing strategies, without the huge price tag of most resources in the industry. This show will be a mix of topic-based podcasts and some interviews with some of the industry leaders in chiropractic, marketing, and business strategy.

  1. HÁ 22 H

    Strategically Fulfilling Your Vision with Brennan Donahue DC

    In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Dr. Brennan Donahue, a new MCM coach, about his journey from graduating Logan in 2016 to strategically building a sports-based practice near St. Louis.   Dr. Donahue shares starting in 200 square feet inside a CrossFit gym before moving into a 1,400-square-foot clinic, with plans to double space, add another chiropractor, expand team roles, and grow rehab and cash-based services while remaining in-network with insurance.   They discuss leadership through core values, delegation, and maintaining high standards, plus the importance of vision, patience, and sustainable growth over quick “launch” results.

    34 min

  2. 9 DE ABR.

    Becoming the Disc Injury Expert In Your Community

    Dr. Kevin Christie explains how chiropractors can position themselves as the go-to disc injury expert in their community using an “audience builder” framework. He outlines an XY-axis positioning concept (expert vs. non-expert; generalist vs. specific) and emphasizes that clinical skill is essential but visibility and perception in the community determine whether patients see you as an expert.   Dr. Christie recommends defining ideal patient psychographics before demographics, then selecting target groups prone to disc injuries and identifying offline and online congregation points to reach them. He also applies Donald Miller’s StoryBrand messaging model to disc-injured golfers, clarifying external, internal, and philosophical conflicts to craft compelling content and outreach.   Dr. Christie stresses that strong marketing must be matched by strong outcomes.

    25 min

  3. 2 DE ABR.

    Career Perspective and Wisdom with Rob Pesale DC

    On this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Dr. Rob Pesale, a Stratford, Connecticut chiropractor who has been in practice since 1990, and now works alongside his son, Dr. Drew Pesale. Their conversation explores the lessons that come with long-term success, including the importance of community within the MCM Mastermind, embracing diverse perspectives, and staying committed to your path despite inevitable challenges.   Dr. Pesale reflects on the early days of building his practice—personally knocking on 3,200 doors over eight months and reaching more than 200 weekly visits within just four weeks. His story highlights the power of relentless work ethic, grassroots marketing, and evolving with modern digital strategies. He also shares a hard financial lesson from losing approximately $1.5 million during the 1999–2000 dot-com crash, underscoring the importance of diversification and steady, conservative financial planning.   Throughout the episode, key themes emerge: staying genuinely engaged with each patient, committing to lifelong learning (including advanced training and fellowship work), developing a clear niche, seeking mentorship, and building resilience.

    39 min

  4. 26 DE MAR.

    Quarterly Planning Considerations

    In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie explains why chiropractors need structured planning through consistent yearly, quarterly, and weekly meetings to avoid running the practice without clear direction. He recommends scheduling quarterly meetings the month before the next quarter and keeping them practical in length (about two hours) while involving the entire team.   Drawing from Gino Wickman’s book Traction and the EOS framework, Dr. Christie outlines a quarterly meeting agenda: start with a positive focus by reviewing wins from the prior quarter, create an issues list (small to big) to surface and address problems, set 3–5 quarterly “rocks” (major projects), and build an indicator scorecard with trailing metrics (e.g., new patients, office visits, revenue, reviews) supported by specific leading indicators that drive results.   The meeting should also include a quarterly marketing plan covering events, initiatives, content, and ad spend, with larger issues carried into weekly meetings for execution.   It’s a great listen to help you strategize for the remainder of 2026!

    16 min

  5. 19 DE MAR.

    Patient Communication in the Age of A.I. with Chris Chippendale DC

    Dr. Kevin Christie interviews UK chiropractor Dr. Chris Chippendale about why patient communication and overall patient experience will become even more important as AI adoption grows in healthcare. They also announce a one-day Patient Experience Masterclass in London on June 20, 2026. The masterclass will be co-taught by Dr. Chippendale (doctor communication and training) and Dr. Christie (designing a remarkable patient experience, including service vs. hospitality). Attendees will leave with a workbook and a clear patient experience plan for their clinic. They discuss the risks of AI—including generic “AI slop,” reduced engagement, and difficulty identifying true expertise—while also highlighting opportunities. Both argue that while AI will raise baseline communication expectations, it will also increase the value of genuine human connection. Dr. Chippendale shares how he uses AI scribing during new-patient visits to stay more present with patients, while Dr. Christie explains how he uses AI to research tissue-healing timelines and improve report-of-findings communication. Throughout the conversation, they emphasize that strong communication builds patient trust, drives referrals, and improves practitioner confidence and enjoyment. Learn more about Dr. Chippendale at patientcentered.co.uk.

    35 min

  6. 12 DE MAR.

    The Barriers for Patients

    Dr. Kevin Christie explores the common “barriers” clinics unintentionally create that add friction to the patient experience and lower conversions. He encourages practices to regularly audit their systems and decide which barriers are truly worth the tradeoff.   He breaks down common obstacles within all chiropractic clinics.   Dr. Christie explains that barriers can be offset by world-class clinical care, strong communication, an exceptional patient experience, and high demand. He also notes that many practices add barriers gradually over time—sometimes removing the ones that prove too costly.

    24 min

  7. 5 DE MAR.

    The Start-Up Practice Journey with Steven Reinlie DC

    Dr. Kevin Christie interviews Dr. Steven Reinlie of Austin, Texas about his path after graduating from Parker in December 2021, working as an associate, and opening his own practice a little over a year ago. Dr. Reinlie describes negotiating a revenue-based split that pushed him to develop referral relationships, setting a goal of meeting 40 new contacts, and finding early clinic spaces through connections with personal trainers and other clinicians. He and Christie discuss the realities of practicing inside gyms, emphasizing that gym members are a “floor,” not a complete patient base, and the importance of having a plan to graduate to an independent clinic. Dr. Reinlie explains consolidating locations, moving into a 1300-square-foot space with multiple rooms, hiring his first full-time staff member, and focusing on efficiency, pricing, and reinvestment using profit-first principles. His advice centers on learning relationship-building and closely managing finances, supported by coaching and strong clinical competence.

    51 min

  8. 26 DE FEV.

    Evidence-based in clinic, Gut-feel in business

    Dr. Kevin Christie hosts a solo episode of Modern Chiropractic Mastery exploring why evidence-based chiropractors may resist business coaching.   The main discussion outlines seven reasons for coaching resistance: (1) the “coaching paradox,” where clinicians demand evidence clinically but reject proven business mentorship (2) the “I can figure it out myself” trap and trial-and-error costs (3) imposter syndrome and vulnerability around sharing business details (4) bad industry coaching experiences, hard sales, and cookie-cutter protocols, with a call for frameworks over forced systems (5) ROI skepticism, citing research showing ~6–8x returns and strong small-business impact (6) isolation and lack of peer sounding boards (7) the “timing” excuse   Christie encourages aligned, values-based coaching and points listeners to modernchiropracticmastery.com.

    26 min
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Sobre

Modern and Ethical marketing strategies, without the huge price tag of most resources in the industry. This show will be a mix of topic-based podcasts and some interviews with some of the industry leaders in chiropractic, marketing, and business strategy.

Informações

  • Criado por
    Dr. Kevin Christie
  • Anos de atividade
    2017 - 2026
  • Episódios
    300
  • Classificação
    Livre
  • Copyright
    © 2019 Modern Chiropractic Marketing Show
  • Site do podcast
    Modern Chiropractic Mastery

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