Nombase Podcast

BevNET Inc.
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BevNET presents: The Nombase CPG podcast, a series featuring open discussions on pressing topics impacting food and beverage businesses. Each episode explores a key issue in the CPG industry, offering timely insights, tactical advice, and community discussion. Join the live podcast recording to ask your questions and share your comments directly with our guests, or catch up on past podcast episodes anytime.

  1. Do You Really Need to Build in Public to Grow a CPG Brand?

    há 3 dias

    Do You Really Need to Build in Public to Grow a CPG Brand?

    Founders are constantly told they need to build in public - but is it actually the best way to grow? In this episode of the Nombase Podcast, Nick Elliott, Founder of Esprizio, joins Sara Brooks, Co-Founder of Goldilocks, to discuss the role of founder-led content, social media, PR, and brand strategy in building a successful CPG business. You Will Learn: When building in public makes sense—and when it doesn't How to develop a repeatable social strategy instead of posting randomly Low-cost ways to build awareness and generate PR How to create content that builds community instead of just chasing views Why consistency matters more than posting frequency How to decide where founders should spend their limited marketing resources

    44 min
  2. Why This Brand Pulled Out of 2,500 Doors—and What Brands Chasing Those Retailers Need to Know

    22 de jun.

    Why This Brand Pulled Out of 2,500 Doors—and What Brands Chasing Those Retailers Need to Know

    Getting onto retail shelves can feel like a big accomplishment—but what happens when strong velocity, national distribution, and real sales still don't add up to a profitable business? Lauren Chew of Love + Chew Superfood Cookies shares the story behind her decision to exit 2,500 retail doors through UNFI and KeHE—even with velocities buyers were happy with. Abby June Richards of The CPG CFO breaks down where the P&L falls apart for emerging brands and what founders need to understand about cash conversion cycles, trade spend, and channel-level profitability before signing a retailer contract. And Liana Krasnow of Noodo, a premium bone broth pasta sauce just 21 doors in, asks the questions every early-stage brand should be asking right now.  You Will Learn: Why a brand can have great velocity and still be losing money on every case The hidden cash conversion cycle that can turn a modest monthly loss into a $3M cash problem How to evaluate whether a specific retailer is actually a fit—before you sign anything What trade spend really is, why it's not an operating expense, and how misreporting it can hurt you in due diligence The factors Lauren would weigh differently with her next brand, including shelf facings, direct shipping, and which retailers to avoid entirely Why regional, direct, and foodservice channels may deliver more profit than national distribution—and how to know when you're ready to scale

    46 min
  3. Before You Spend Another $100K on Growth, Make Sure You Can Answer These 5 Questions

    16 de jun.

    Before You Spend Another $100K on Growth, Make Sure You Can Answer These 5 Questions

    As brands grow, it's easy to focus on the next retailer, the next marketing initiative, or the next distribution opportunity. But sustainable growth starts with a deeper understanding of your brand identity, who it's for, and what makes it truly different. In this episode, Eric Ramstad of Farmwell Drinks, Shaakira DeLoach of Ginja Snap, and brand strategist Kelly Criswell of Mudge to discuss how emerging brands can build around a niche, attract the right consumers, and create a foundation for long-term growth. From rebrands and packaging decisions to demos, consumer feedback, and community building, the conversation explores the questions founders should be asking as they refine their positioning and prepare to scale. You Will Learn: • How to identify the consumers most likely to become loyal customers • Why simplifying your messaging can strengthen your brand and improve consumer understanding • How to use demos and direct customer feedback to refine positioning and packaging • What creates meaningful differentiation when competitors can copy your ingredients or category • How to evaluate whether your current positioning can support future growth and expansion

    39 min
  4. A Quick Note From BevNET Live

    8 de jun.

    A Quick Note From BevNET Live

    Hope to see many of you at BevNET Live this week on June 10 + 11 in NYC!  And for everybody else, we'll get back to our regularly scheduled podcast next week. Thanks for being part of our community!

    1 min
  5. What You Need to Know Before BevNET Live with Editor-in-Chief Jeff Klineman

    2 de jun.

    What You Need to Know Before BevNET Live with Editor-in-Chief Jeff Klineman

    Getting ready for BevNet Live June 10–11 in New York City? Or on the fence? BevNet's Editor-in-Chief, Jeff Klineman, walks through a practical "how to do BevNet Live" guide — covering the agenda, key speakers, and how to make the most of every hour at the show. We cover: Tips on how to get the most out of networking, speaker presentations, 1:1 meetings with retailers and investors, and everything else at the show What you need to do at BevNET Live and what you can catch up on when you're back home Agenda highlights from Athletic Brewing, Culture Pop, and Dirty Shirley on building without outpacing your business Retail sessions with Walmart, Whole Foods, and Vitamin Shoppe on getting — and staying — on shelf Five investor-focused sessions including a term sheet tutorial and a former PepsiCo M&A lead The delta-9 hemp category under the microscope as Congressional pressure threatens its future Early intel on AI and agentic commerce — what CPG brands need to do now before big players lock it in There's still time to register at Bevnetlive.com - see you there!!

    36 min
  6. Small Format Retail is More Than A Shelf. Here's How It Can Turn Early Placement Into Bigger Opportunities.

    26 de mai.

    Small Format Retail is More Than A Shelf. Here's How It Can Turn Early Placement Into Bigger Opportunities.

    Rachel Krupa, founder of The Goods Mart, shares what emerging CPG brands can learn from small format retail, curated placements, and real shopper behavior. She also breaks down the reopening of The Goods Mart in Brooklyn, a new South Williamsburg location with double the space, expanded grab and go, frozen, pantry, beauty, home, vintage snack finds, and a front row view into what consumers actually buy. You will learn: How small format retail can help brands test packaging, price, and positioning Why taste and founder hustle matter more than launch hype How placement at small format retail stores can lead to press, investors, and new accounts How to think about hotels, offices, coffee shops, and other nontraditional channels Why operational readiness matters before expanding into new outlets How to use customer feedback to understand what drives repeat purchase

    33 min
  7. What Actually Breaks First When a CPG Brand Starts Working

    19 de mai.

    What Actually Breaks First When a CPG Brand Starts Working

    This conversation began as a Nombase webinar, and due to listener demand, we turned it into a podcast episode. In this episode, Evan Walther of Oceans walks through a discussion with Troy Bonde, co-founder and CEO of Sauz, William Hicks, CEO and co-founder of Magic Mind, and Ian Myers, founder of Oceans, on what really happens when a CPG brand moves from early traction into serious growth.They get into the messy middle between roughly $2M and $20M in revenue, when product market fit is real, but the team, cash flow, operations, and retail systems are suddenly under pressure. You will learn: • How Sauz handled a Target PO bigger than its lifetime revenue • Why founder bandwidth becomes the first real scaling bottleneck • How Magic Mind improved cash flow by renegotiating supplier terms • Why unit velocity matters more than top line revenue in retail • When to spend on packaging before paid marketing • How to use retail media, demos, and display to drive trial • Why early hiring mistakes can create more drag than leverage • How to know when your systems are breaking before your team does If your brand is working, but everything is starting to feel stretched, this episode will help you understand what's normal, what's avoidable, and what to fix before growth breaks the business.

    55 min
  8. They Invested In Poppi, Siete & Bachan's. How A 'Supernatural' Team Evaluates Early-Stage Brands.

    12 de mai.

    They Invested In Poppi, Siete & Bachan's. How A 'Supernatural' Team Evaluates Early-Stage Brands.

    *]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="ce2b53dc-7798-4ae5-a680-465ac155c919" data-turn-id-container="ce2b53dc-7798-4ae5-a680-465ac155c919" data-testid="conversation-turn-34" data-scroll-anchor="false" data-turn="assistant"> Chris Robb, founder of Supernatural Ventures and early investor in brands like Bachan's, shares how he evaluates founders before revenue, what separates breakout brands from the rest, and why most CPG companies waste money too early. You will learn: • Why unit velocity matters more than total revenue in early retail growth • How to price your first fundraising round without hurting future raises • Why packaging is the one area early brands should overspend on • How to use retailers and store buyers as real world product validation before scaling • What Chris looks for in founders before investing pre revenue capital Chris also breaks down how Supernatural Ventures approaches pre-seed investing, why he avoids heavy marketing spend early on, and how brands can build momentum organically before raising larger rounds.

    51 min
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Sobre

BevNET presents: The Nombase CPG podcast, a series featuring open discussions on pressing topics impacting food and beverage businesses. Each episode explores a key issue in the CPG industry, offering timely insights, tactical advice, and community discussion. Join the live podcast recording to ask your questions and share your comments directly with our guests, or catch up on past podcast episodes anytime.

Informações

  • Criado por
    BevNET Inc.
  • Anos de atividade
    2023 - 2026
  • Episódios
    140
  • Classificação
    Livre
  • Copyright
    © 2025
  • Site do podcast
    Nombase Podcast

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