Scalable

Kaya Yurieff and Jasmine Enberg
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Scalable is a media company focused on the business of the creator economy. We go beyond the headlines to deliver sharp, digestible analysis with a clear point of view through our podcast, newsletter, research, and an annual event. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. We act as a bridge between creators and companies to help marketers, investors, founders, and other business professionals make sense of what’s happening in this fast-moving industry.

Episódios

  1. HÁ 3 DIAS

    AI slop, creators take Hollywood & the TikTok ban that wasn’t: 2025 Creator Economy Year in Review

    Kaya Yurieff and Jasmine Enberg look back on the biggest moments and themes from the creator economy in 2025. Hollywood really embraced influencers, AI slop ran rampant and TikTok didn’t disappear in the US afterall. Plus, YouTube celebrated its 20th birthday and podcasting had another banner year.

    17min

  2. 18 DE DEZ.

    Why being ‘authentic’ is over, the YouTube Oscars and Instagram’s TV app

    Kaya Yurieff and Jasmine Enberg discuss the biggest stories in the creator economy this week, including the Oscars moving to YouTube and Instagram launching a TV app on Amazon Fire TV devices in the US. They also spoke with more than a dozen experts in the creator economy to get their takes on the state of the creator economy, what the industry should leave behind in 2025 and how the rise of AI will impact creators next year. Plus, Kaya and Jasmine share what they want to leave behind in 2025: the word authentic.

    37min

  3. 11 DE DEZ.

    The WBD bidding war, MrBeast on DealBook and special guest Jon Youshaei

    Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including how a Netflix-Warner Bros. Deal puts pressure on YouTube, MrBeast in the hot seat at DealBook and Golden Globes’ podcast nominees. They are joined by YouTuber Jon Youshaei to talk about his new creator finance company “Boring Stuff” and an upcoming docuseries with MrBeast.

    50min

  4. 4 DE DEZ.

    Why TikTok Shop isn’t just for cheap stuff anymore, LinkedIn’s algo woes and Omnicom’s big takeover

    Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including TikTok Shop’s Black Friday and Cyber Monday sales haul, MrBeast’s business ambitions, our first Spotify Wrapped, the ongoing Olivia Nuzzi scandal and more.

    32min

  5. 27 DE NOV.

    Outrageous advent calendars, slow social and what to expect from Black Friday

    Kaya Yurieff and Jasmine Enberg break down what to expect from Black Friday and the holiday shopping season. Plus, they give their take on a new era of slow social media.

    18min

  6. 20 DE NOV.

    Meta’s big win, Australia’s social media ban and Mel Robbins’ rise

    Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including Meta’s big win against the FTC, the ripple effect of Australia’s social media ban and how influencer marketing budgets are changing. Plus, a big shakeup in the podcasting charts.

    26min

  7. 13 DE NOV.

    TikTok and iHeartRadio take on YouTube, creator M&A rises and MrBeast goes to the Middle East

    Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including TikTok's new podcast partnership with iHeartRadio, an uptick in creator economy M&A deals, MrBeast's new theme park and Meta's scam ad problem.

    26min

  8. 6 DE NOV.

    What big tech earnings mean for the creator economy

    Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including Q3 results from Meta and YouTube, Netflix’s push for video podcasters, YouTube TV's dispute with Disney and podcaster Steven Bartlett’s $425 million valuation.

    22min

  9. 30 DE OUT.

    Creator economy experts Kaya Yurieff and Jasmine Enberg unveil their new media company Scalable

    Creator economy experts Kaya Yurieff and Jasmine Enberg discuss the launch of their new media company and why they decided to join the creator economy themselves.  Scalable is designed to help marketers, founders, investors, creators and other professionals make sense of the creator economy by breaking down the biggest news stories with sharp, digestible insights and analysis. Learn about Scalable’s upcoming newsletter, podcast, research, annual event and so much more.  Subscribe to our newsletter for free at www.scalablepod.co and connect with us on LinkedIn, Instagram, TikTok, Facebook and X at @scalablepod.

    9min

  10. TRAILER

    Kaya Yurieff and Jasmine Enberg introduce Scalable, a show about the business of the creator economy

    Scalable is a media company focused on the business of the creator economy. We go beyond the headlines to deliver sharp, digestible analysis with a clear point of view through our podcast, newsletter, research, and an annual event. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience.Kaya has spent a decade as a journalist at CNN and The Information, and was one of the first reporters to cover the creator economy as a full-time beat.Jasmine has spent more than a decade as an analyst and researcher, covering the business of social media, digital advertising, and the creator economy. At EMARKETER, she built and led the creator economy research desk.We act as a bridge between creators and companies to help marketers, investors, founders, and other business professionals make sense of what’s happening in this fast-moving industry.

    1min

Trailer

Sobre

Scalable is a media company focused on the business of the creator economy. We go beyond the headlines to deliver sharp, digestible analysis with a clear point of view through our podcast, newsletter, research, and an annual event. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. We act as a bridge between creators and companies to help marketers, investors, founders, and other business professionals make sense of what’s happening in this fast-moving industry.

Informações

  • Criado por
    Kaya Yurieff and Jasmine Enberg
  • Anos de atividade
    2 mil
  • Episódios
    10
  • Classificação
    Livre
  • Copyright
    © Kaya Yurieff and Jasmine Enberg
  • Site do podcast
    Scalable

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