The AI Shortlist

Mark Hillary and Matt Bowman
  • 5,0 (1)
  • Marketing
  • Semanal

The AI Shortlist is a 10-part podcast exploring how AI is transforming B2B sales, marketing, and the way companies get discovered. Hosted by tech writer and podcaster Mark Hillary and marketing strategist Matt Bowman, the series examines what AI is saying about your company, how buyers are using tools such as ChatGPT, Gemini, Claude, and Perplexity before they ever contact sales, and what businesses need to do to become visible, credible, and recommended. Each episode combines practical advice with real-world experience, showing how better ideas and content can get you on the AI shortlist.

Episódios

  1. há 3 dias

    What is AI saying about your company?

    What are the AI tools saying about your company? Your clients and prospects may already be asking AI about your company, but you have no idea what answer they are getting. Buyers are not just asking AI 'who are the top companies in category X.' Far more often, they are asking AI how to solve a specific problem such as reducing agent attrition, evaluating insourcing versus outsourcing, or avoiding hidden costs in a contract. When a company has published clear, specific, public evidence about that exact problem, AI can make available that company's name, language, or even a quote inside its answer. That is a backdoor introduction: the buyer never searched for the company by name, but the company still earned a place in the answer. The fear every executive should now feel is not just 'is my company invisible.' It is 'my prospects are already getting answers to their real problems, and I have no idea whether my company is part of those answers, or absent from them entirely.’ Hosts Mark Hillary https://www.linkedin.com/in/markhillary/ Matt Bowman https://www.linkedin.com/in/matthewabowmanmba/

  • 1 episódio

Sobre

The AI Shortlist is a 10-part podcast exploring how AI is transforming B2B sales, marketing, and the way companies get discovered. Hosted by tech writer and podcaster Mark Hillary and marketing strategist Matt Bowman, the series examines what AI is saying about your company, how buyers are using tools such as ChatGPT, Gemini, Claude, and Perplexity before they ever contact sales, and what businesses need to do to become visible, credible, and recommended. Each episode combines practical advice with real-world experience, showing how better ideas and content can get you on the AI shortlist.

Informações

  • Criado por
    Mark Hillary and Matt Bowman
  • Anos de atividade
    2026
  • Episódios
    1
  • Classificação
    Livre
  • Copyright
    © Mark Hillary and Matt Bowman
  • Site do podcast
    The AI Shortlist