Using Predictive Analytics to Manage Risk and Capture Opportunity Bootcamp

In this episode, Heather Holst-Knudsen, CEO of H2K Labs, and Chad Rose, CEO of InsightOut, dive deep into the world of predictive analytics for B2B media companies. They cut through the hype to explore realistic opportunities, potential pitfalls, and best practices for implementing predictive analytics to drive revenue growth and mitigate risks. Whether you're just starting your data journey or looking to refine your existing analytics strategy, this episode offers valuable insights and practical advice for leveraging the power of predictive analytics in your business.

Key Topics Covered:
1. Introduction to predictive analytics and its relevance for B2B media companies
2. Unpacking the hype: Realistic expectations and opportunities
3. How predictive analytics can drive revenue growth and risk mitigation
4. Use cases for predictive analytics in media and events businesses:
   - Customer churn risk prediction
   - Sales forecasting
   - Content optimization
   - Pricing optimization
   - New revenue stream identification
5. The process of implementing predictive analytics:
   - Defining objectives and assembling the right team
   - Data collection, preparation, and tool selection
   - Model development, training, and validation
   - Iterative improvement and scaling
6. Common pitfalls and "landmines" to avoid
7. The importance of data democratization and change management

Key Takeaways:
- Predictive analytics can significantly improve decision-making, operational efficiency, and revenue growth
- Start with small, focused projects to prove value before scaling
- Data quality and quantity are crucial for successful predictive models
- Proper communication and education are essential for adoption across the organization
- Predictive analytics is an iterative process that requires ongoing refinement

The podcast emphasizes the importance of having a clear objective, assembling the right team, and focusing on data preparation before diving into advanced analytics. It also stresses the need for a cultural shift towards data-driven decision-making and the value of democratizing data access across the organization.

Interested in joining Revenue Room™ Connect, the first C-Suite network for CEOs and their revenue-critical C-Suite teams in media, events, data/information, and marketplace sectors?  We focus on turbo-charging enterprise value using data, digital, and AI.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

About Revenue Room™ CXO

Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond.

Learn more or apply for membership at info.h2klabs.com/apply-cxo