She's the brand

Paula Pwul
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She’s the Brand Podcast is your go-to show for ambitious women who want to build an influential online presence, grow their business, and position themselves as leaders in their industries.  Hosted by Paula Pwul, a personal branding strategist, author and entrepreneur, this podcast dives deep into the strategies, mindset shifts, and insider secrets you need to monetize your expertise, attract the right opportunities, and stand out in the digital space. Whether you’re a female entrepreneur, content creator, coach, or professional looking to build a brand that gets you paid and respected, She’s the Brand delivers no-fluff insights, expert interviews, and real talk on showing up confidently, scaling your impact, and navigating the highs and lows of building a brand online. Hit subscribe and get ready to make your name unforgettable. Your next level starts here.

  1. 5 FEB

    94 - Playing small is over in 2026

    This year we're done waiting. Done hesitating. Done letting "almost ready" hold us back. In this episode, I'm talking about what it actually looks like to stop playing small - in  your life, your business and your brand.  We'll unpack the tiny ways women shrink, the faith and courage it takes to step forward anyway, and the practical steps that make growth inevitable. if youve been stuck in the "waiting room" of your own life, this episode is your permision to move - imperfectly, courageously, and fully visible.  By the end, you'll have one clear action today that moves you out of hesitation and into building. Join The BIG YES Course: https://thepaulapwul.com/thebigyes Get the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2 🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book - Build your brand with The personal branding Capsule - https://selar.co/38xadq - If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽 - If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207 - Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38 - Read She's the Brand Newsletter https://paulapwul.substack.com/ - Let's talk about building your personal brand. Book a free clarity call https://calendly.com/paulapwul/30min Let's catch up on socials: Hang with me on Instagram https://instagram.com/paulapwul.co Watch on YouTube https://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqA Twitter https://twitter.com/paulapwul Linkedin https://www.linkedin.com/in/paula-pwul-89b5941aa/ ...

    9 min

  2. 04/12/2025

    92 - Becoming the Woman People Trust

    If you’re tired of feeling “qualified but invisible,” this episode is for you.  Today, we’re diving into what it actually takes to build an authority brand - the kind people trust, refer, quote, and invite into rooms you once prayed for. This doesnt ask you to be loud, perfect, or everywhere at once.  It’s about clarity, credibility, consistency… and the quiet inner work that makes people believe you before they even meet you. In this episode, I break down: Why authority starts with identity, not strategyThe difference between expertise and authorityHow to position yourself so the right people take you seriouslySimple signals that instantly elevate your brandWhy most women stay “behind the curtain” — and how to step forward with confidenceThe authority-building habits that create momentum in your nicheWhether you’re growing a business, a platform, or a message, this episode will help you stop shrinking, start standing out, and show up like the woman your next level requires. Hit play - it’s time to build a brand people trust. Join The BIG YES Course: https://thepaulapwul.com/thebigyes Get the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2 🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book - Build your brand with The personal branding Capsule - https://selar.co/38xadq - If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽 - If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207 - Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38 - Read She's the Brand Newsletter https://paulapwul.substack.com/ - Let's talk about building your personal brand. Book a free clarity call https://calendly.com/paulapwul/30min Let's catch up on socials: Hang with me on Instagram https://instagram.com/paulapwul.co Watch on YouTube https://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqA Twitter https://twitter.com/paulapwul Linkedin https://www.linkedin.com/in/paula-pwul-89b5941aa/ ...

    14 min

  3. 04/12/2025

    93: How to Become a Woman Who FINISHES, Not just one who begins.

    Why do we get excited when an idea drops… but lose steam halfway?  Why do unfinished projects follow us from season to season?  Why do we start strong but struggle to land the plane? In this episode, I break down the real reasons you don’t finish what you start — and none of them mean you’re lazy, unmotivated, or unserious. They’re human. They’re fixable. And once you understand them, you can finally break the cycle. We’ll talk about: The psychology behind follow-throughWhy clarity matters more than motivationThe hidden fears that quietly slow you downHow to create momentum you can actually sustainThe systems that help you become a finisher, not just a starterIf you’re tired of half-done ideas, abandoned goals, or momentum you can’t maintain… this episode will feel like someone turned the lights on. It’s time to become the woman who completes things.  The woman who closes loops.  The woman who finishes strong. Press play - let’s talk about it. Join The BIG YES Course: https://thepaulapwul.com/thebigyes Get the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2 🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book - Build your brand with The personal branding Capsule - https://selar.co/38xadq - If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽 - If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207 - Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38 - Read She's the Brand Newsletter https://paulapwul.substack.com/ - Let's talk about building your personal brand. Book a free clarity call https://calendly.com/paulapwul/30min Let's catch up on socials: Hang with me on Instagram https://instagram.com/paulapwul.co Watch on YouTube https://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqA Twitter https://twitter.com/paulapwul Linkedin https://www.linkedin.com/in/paula-pwul-89b5941aa/ ...

    14 min

  4. 13/11/2025

    91 - Your 2026 personal brand strategy

    2026 isn’t the year to start from scratch, it’s the year to strategically evolve. In this episode, we’re breaking down what every ambitious woman needs to build a personal brand that commands authority, creates opportunities, and aligns with her next level. You’ll learn: •The five non-negotiable foundations of a powerful brand in 2026 •How to position yourself as a thought leader (even if your audience is small) •What’s changing in the online landscape  and how to adapt •The mindset shifts that separate visible experts from invisible talent If you’re ready to stop blending in and start building the kind of brand that gets remembered, this episode will give you the clarity and direction you need to walk into 2026 with purpose and power. 🎧 Tune in, take notes, and start building your blueprint for next year’s growth. Join The BIG YES Course: https://thepaulapwul.com/thebigyes Get the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2 🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book - Build your brand with The personal branding Capsule - https://selar.co/38xadq - If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽 - If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207 - Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38 - Read She's the Brand Newsletter https://paulapwul.substack.com/ - Let's talk about building your personal brand. Book a free clarity call https://calendly.com/paulapwul/30min Let's catch up on socials: Hang with me on Instagram https://instagram.com/paulapwul.co Watch on YouTube https://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqA Twitter https://twitter.com/paulapwul Linkedin https://www.linkedin.com/in/paula-pwul-89b5941aa/ ...

    14 min

  5. 30/10/2025

    90: Ninety Lessons Later

    After 90 episodes, I wanted to pause and breathe this one in. This milestone is about becoming. In this solo episode, I’m reflecting on the biggest lessons I’ve learned from building She’s the Brand - about faith, storytelling, obedience, showing up scared, and trusting God with the outcome. From learning that clarity comes from movement, to realizing that rest is also work, to understanding that your becoming is the brand, this episode is part gratitude, part growth, and all heart. If you’ve ever wondered whether your small steps matter… or whether anyone sees the seeds you’ve been planting, this one’s for you. Join The BIG YES Course: https://thepaulapwul.com/thebigyes Get the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2 🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book - Build your brand with The personal branding Capsule - https://selar.co/38xadq - If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽 - If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207 - Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38 - Read She's the Brand Newsletter https://paulapwul.substack.com/ - Let's talk about building your personal brand. Book a free clarity call https://calendly.com/paulapwul/30min Let's catch up on socials: Hang with me on Instagram https://instagram.com/paulapwul.co Watch on YouTube https://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqA Twitter https://twitter.com/paulapwul Linkedin https://www.linkedin.com/in/paula-pwul-89b5941aa/ ...

    20 min
  6. 89 - Growth, Mentorship, and Innovation with Andrea of dbandrea

    09/10/2025

    89 - Growth, Mentorship, and Innovation with Andrea of dbandrea

    What does it really take to grow something beautiful — and keep it growing?  In this week’s episode of She’s the Brand, I sit down with Andrea, founder and creative visionary behind dbandrea®, the leading name in luxury flower preservation and official Miss America partner. Andrea shares how a single Valentine’s Day bouquet sparked a global business, and what she’s learned about mentorship, innovation, and building genuine connections along the way. We talk about:  🌸 Why networking works best when you lead with generosity  🌸 The power of mentorship and accountability in business  🌸 How to keep innovating even when things are “working”  🌸 The joy that comes when you realize — if you’ve done it once, you can do it again It’s a conversation about growth, creativity, and staying curious. Get more of Andrea: https://www.instagram.com/designs.by.andrea?igsh=MTI1ZHUzcHhzbXhxdA== Website: https://www.dbandrea.com/ Join The BIG YES Course: https://thepaulapwul.com/thebigyes Get the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2 🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book - Build your brand with The personal branding Capsule - https://selar.co/38xadq - If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽 - If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207 - Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38 - Read She's the Brand Newsletter https://paulapwul.substack.com/ - Let's talk about building your personal brand. Book a free clarity call https://calendly.com/paulapwul/30min Let's catch up on socials: Hang with me on Instagram https://instagram.com/paulapwul.co Watch on YouTube https://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqA Twitter https://twitter.com/paulapwul Linkedin https://www.linkedin.com/in/paula-pwul-89b5941aa/ ...

    28 min

  7. 02/10/2025

    88 - The great lock-in: how to reset and finish the year strong

    We’re in the final quarter of the year — and for many women, this is the season of what I call The Great Lock-In. In this episode, I break down the three types of people right now: 1.Those who’ve been on track since January and just need to keep going 2.Those who’ve been unclear and risk letting the year pass them by 3.Those who are tired and need rest If you’re in the second group — this one’s for you. I’ll share what The Great Lock-In really means, how you can reset your focus, and a practical plan to finish the year strong with clarity and momentum. This isn’t about hustle or burnout. It’s about being intentional with the time you have left and proving to yourself that you can make progress, even now. 👉 And if you’re ready to go deeper, grab my book That Internet Thing You’re Doing to learn how to use the internet to build the life you want, and check out my course The Big Yes — it’s designed to help you finally push past fear and launch your boldest ideas. Let’s lock in and finish strong together. Join The BIG YES Course: https://thepaulapwul.com/thebigyes Get the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2 🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book - Build your brand with The personal branding Capsule - https://selar.co/38xadq - If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽 - If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207 - Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38 - Read She's the Brand Newsletter https://paulapwul.substack.com/ - Let's talk about building your personal brand. Book a free clarity call https://calendly.com/paulapwul/30min Let's catch up on socials: Hang with me on Instagram https://instagram.com/paulapwul.co Watch on YouTube https://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqA Twitter https://twitter.com/paulapwul Linkedin https://www.linkedin.com/in/paula-pwul-89b5941aa/ ...

    9 min

  8. 26/09/2025

    87 - Upgrading Your Self-Talk: Becoming Her Series 3

    Your brand will only grow as far as your belief in yourself. And that belief is shaped by the words you speak to yourself every single day. In Episode 3 of the Becoming Her series, we’re tackling self-talk — the quiet but powerful conversation happening in your head that can either sabotage your growth or fuel your success. We’ll dive into: How negative self-talk shows up in your brand (and keeps you stuck).Practical ways to catch the critic and replace it with empowering truths.How to install “defaults” that make confidence your natural setting.Why your energy, tone, and presence shift when your inner voice is aligned.If you’ve ever struggled with doubt, insecurity, or second-guessing yourself before hitting publish, pitching, or pricing — this episode will give you the tools to reframe your inner dialogue so you can step into your next level with confidence. Because when you upgrade your self-talk, you upgrade your brand. Join The BIG YES Course: https://thepaulapwul.com/thebigyes Get the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2 🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book - Build your brand with The personal branding Capsule - https://selar.co/38xadq - If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽 - If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207 - Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38 - Read She's the Brand Newsletter https://paulapwul.substack.com/ - Let's talk about building your personal brand. Book a free clarity call https://calendly.com/paulapwul/30min Let's catch up on socials: Hang with me on Instagram https://instagram.com/paulapwul.co Watch on YouTube https://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqA Twitter https://twitter.com/paulapwul Linkedin https://www.linkedin.com/in/paula-pwul-89b5941aa/ ...

    11 min
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About

She’s the Brand Podcast is your go-to show for ambitious women who want to build an influential online presence, grow their business, and position themselves as leaders in their industries.  Hosted by Paula Pwul, a personal branding strategist, author and entrepreneur, this podcast dives deep into the strategies, mindset shifts, and insider secrets you need to monetize your expertise, attract the right opportunities, and stand out in the digital space. Whether you’re a female entrepreneur, content creator, coach, or professional looking to build a brand that gets you paid and respected, She’s the Brand delivers no-fluff insights, expert interviews, and real talk on showing up confidently, scaling your impact, and navigating the highs and lows of building a brand online. Hit subscribe and get ready to make your name unforgettable. Your next level starts here.

Information

  • Creator
    Paula Pwul
  • Years Active
    2023 - 2026
  • Episodes
    95
  • Rating
    Clean
  • Copyright
    © 2026 She's the brand
  • Show Website
    She's the brand