Under the Influence with Terry O'Reilly But Wait, There's More!

This week it’s our annual Bookmarks episode.

We read a lot of books to research Under The Influence.
But there’s never enough room to include all the great stories we find.

So this episode is dedicated to those great stories that didn’t fit into our regular episodes.

This year, our theme is bravery.

We’ll tell an amusing story about how Danny DeVito made a bold decision when he was auditioning for the sitcom Taxi.

We’ll salute Lucille Ball’s bravery.

And we’ll talk about how Jacques Plante revolutionized goaltending by being brave enough to defy his coach.

This week, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today.
 
They are either so politically incorrect, so sexist, or so inappropriate, you won’t believe your ears.
 
From doctors recommending cigarettes, to 7-Up advertising to babies, to everyone singing about the joys of DDT, it’s amazing to think they all ran back in the day.
 
Ads that couldn’t run today.


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Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars.
 
We’ll look back at James Bond and Starsky & Hutch, and explore auto partnerships with movie franchises like Transformers and Marvel.
 
We’ll also tell a crazy story of how the most sought-after car from a Steve McQueen movie was finally found – and the cosmic coincidence that led to its discovery.
 
Cars are the stars.


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Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising:
 
The sandwich board.
 
They have been around for over 200 years.
 
Cities try and ban them.
Storekeepers love them.
 
They can make you smile.
They can make you angry.
They can attract a lot of attention.
 
They are the pop-up ads of the physical world.
 

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A special bonus episode where Terry answers listener questions. And there’s some good ones. Listeners ask how to break into the advertising business, what those Brand Power commercials are all about, and they even ask Terry’s wife Debbie what her favourite Terry-penned ad is.

Customers often lie to companies in surveys, polls and focus groups.
 
Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.
 
So what are advertisers to do?
 
One solution is Google.
 
What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box.


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