Sold Out Events

Zach Hesterberg
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Imagine every event packed and profitable. On Sold Out Events Podcast, Zach Hesterberg gives coaches and experts the system to plan, host and scale virtual challenges, bootcamps and events into 6- and 7-figure days.

  1. 1 DAY AGO

    I Prayed This… and Lost Half My Business in 24 Hours

    In today’s Faith Forward Friday episode, Zach Hesterberg reveals how sometimes the path to exponential business growth isn’t about chasing every new opportunity, but about having the courage to ask for doors to be closed, whether that means clients, offers, or revenue streams that are holding you back from your next level. Drawing from personal experience and biblical principles, Zach shares a powerful prayer that entrepreneurs can use to invite God to close doors that are not leading to breakthrough, making room for the right business opportunities to open. Learn how the pruning process, removing relationships and deals that no longer serve your vision, can lead to accelerated success, clarity, and alignment with your purpose. Key topics include faith-driven entrepreneurship, the role of spiritual discernment in business decisions, navigating financial uncertainty, and building resilience through purposeful action. If you’re a coach, consultant, or entrepreneur seeking both strategic and faith-forward business growth strategies, this is a must-listen episode.   Zach covers: Faith-driven business decision making Experiencing loss before breakthrough The principle of pruning for growth Obedience and overcoming comfort zones Trusting God's redirection, not rejection   Timestamps: 00:00 Praying for business breakthroughs 06:05 Finding inspiration for revenue ideas 07:54 Finding faith in business decisions 10:57 Faith Forward Friday introduction   About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.com Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook Youtube: @zachhesterberg Instagram: instagram.com/zachhesterberg/

    13 min

  2. 4 DAYS AGO

    4 Ways To Make $10k Offers Seem Cheap

    Today we’re going deep into price conditioning strategies for coaches, consultants, and service providers looking to make their $10,000+ offers feel irresistible and affordable. Whether you’re selling transformational coaching, consulting, or premium services, understanding how to position and compare your pricing is key to overcoming prospect sticker shock and converting high-ticket clients. Zach Hesterberg, paid events expert, explains four proven methods to make high-ticket coaching and consulting packages appear cheap, from illustrating the cost of inaction, comparing alternative (and inferior) solutions, leveraging normalized big-ticket purchases your prospects already make, to strategically positioning your own higher-priced offers. Packed with actionable examples for non-financial niches like health, wellness, and relationships, you'll walk away ready to implement these price marinating techniques in your next sales call, webinar, or event presentation. If you’re an entrepreneur eager to scale your business with premium event offers and want to fine-tune your sales presentations, this is a must-listen. Plus, discover how paidevents.com can help you craft presentations that attract and convert your ideal clients.   Zach covers: Price conditioning for high-ticket offers Cost of inaction comparisons Alternate or inferior solution costs Abstract comparisons to normalized purchases Using other premium offers for context Ethical and compliant marketing practices Structuring sales presentations for conversions   Timestamps: 00:00 Cost of inaction 05:22 Cost of alternate solutions 10:10 Pitching cost-effective marketing solutions 17:10 Discussing high-value client services 20:06 Pricing strategies and consumer perception 22:31 Scaling with virtual events   About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.com Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook Youtube: @zachhesterberg Instagram: instagram.com/zachhesterberg/

    25 min

  3. 17 APR

    100X ROI…In a Recession? (Biblical Strategy)

    100x ROI in your coaching or consulting business, even during uncertain times? In this episode of Sold Out Events, Zach Hesterberg, paid events expert, digs into the concept of supernatural business growth driven by faith and obedience. Drawing inspiration from Genesis chapter 26, Zach reveals how aligning your business decisions with God's direction can lead to extraordinary results, even when logic and circumstances say otherwise. Discover actionable takeaways for entrepreneurs, coaches, and consultants looking to maximize returns on investment regardless of economic downturns. Zach breaks down four life-changing principles: trusting God’s strategy over your own, the power of obedience over force, believing that massive returns are possible even in tough seasons, and the importance of taking faith-fueled action by planting the right seeds in the right fields. Don’t miss this Faith Forward Friday episode packed with biblical wisdom and tactical advice for Christian entrepreneurs hungry for breakthrough results. Subscribe for weekly insights that combine market-leading strategies with timeless spiritual principles!   Zach covers: Faith-driven decision-making in business Obedience versus logical business planning 100x ROI and biblical examples Economic downturns and abundant outcomes The role of action with faith The importance of God’s guidance and timing   Timestamps: 00:00 Trust and obedience in business 03:05 Active faith and planting seeds   About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.com Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook Youtube: @zachhesterberg Instagram: instagram.com/zachhesterberg/

    5 min

  4. 14 APR

    If Selling Feels Hard...This Is Why

    Discover the keys to effortless business growth by aligning your offers with market demand, understanding the importance of trending topics (like AI and health innovations such as GLP-1’s), and focusing your events on products and services people are actively searching for. Zach shares a real-time client story about pivoting from a hard-to-sell offer to one that “sells like hotcakes,” revealing practical strategies to increase profitability, boost attendance, and maximize conversions at your virtual events. If you feel like you’re pushing a rock uphill when it comes to growing your business, this episode is packed with actionable insights. Tune in and learn how growth doesn’t have to be hard.    Zach covers: Avoiding tactical optimization traps Aligning with market demand Offer, audience, timing alignment Scaling through irresistible offers Letting go of sunk cost fallacy Paid events for exponential scaling   Timestamps: 00:00 Analyzing business bottlenecks 05:02 Predicting explosive business growth 09:10 Finding the right target audience 09:57 Defining your target market 13:33 Creating irresistible event offers 18:01 Rethinking strategy for growth 20:59 How to grow your business   About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.com Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook Youtube: @zachhesterberg Instagram: instagram.com/zachhesterberg/

    23 min

  5. 10 APR

    Don’t Quit. You’re Closer Than You Think.

    Are you an entrepreneur, coach, or consultant feeling like your business dreams are slipping further away? In this uplifting episode of Sold Out Events, host Zach Hesterberg, paid events expert and faith-driven entrepreneur, shares powerful encouragement and practical insights from the story of Joseph in Genesis. Discover how biblical principles and entrepreneurial perseverance intersect, especially when your journey seems to be taking unexpected detours. Zach explores the concept that the obstacles we face are often the very doors that open new opportunities, drawing parallels between Joseph’s season of struggle and the real-life challenges entrepreneurs encounter, whether it’s financial setbacks, team issues, or business roadblocks. Gain key takeaways on the importance of patience, unwavering faith, and maintaining a positive outlook as you navigate your own path to leadership and success. This episode is perfect for faith-based business owners committed to honoring God through their entrepreneurial journey, and anyone looking for inspiration to overcome adversity in both life and business. Join us for Faith Forward Fridays as we blend scripture, leadership, and actionable advice to help you thrive in the marketplace.   Zach covers: Feeling distant from your God-given dream Joseph’s biblical journey and trials Delays and detours in progress Obstacles as opportunities for growth Maintaining faith through adversity   Timestamps: 00:00 Biblical encouragement through Joseph's story 05:46 Joseph's dream fulfilled after years 07:33 Overcoming challenges and staying faithful 11:28 Ending with prayer and encouragement 14:06 Closing and saying goodbye   About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.com Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook Youtube: @zachhesterberg Instagram: instagram.com/zachhesterberg/

    14 min

  6. 7 APR

    Planning a $100,000 Day using Virtual Events (Step-by-Step)

    Are you a coach or consultant looking to create sold-out events and hit your first six-figure day? In this episode of Sold Out Events, host Zach Hesterberg breaks down exactly what it takes to generate over $100,000 in a single day, without needing huge audiences or thousands of buyers. Learn the "sold-out event" blueprint that Zach has used to help clients consistently deliver high-ticket offers and skyrocket their business growth. Inside, you’ll get a strategic, step-by-step guide to crafting a winning virtual event, from doing the math and designing your offer, to promoting with organic and paid traffic, and closing sales from the stage, plus the crucial post-event debriefs that drive exponential improvement and revenue growth. Whether you’re just getting started or you’re ready to scale your virtual and paid events, this episode covers every important detail, including event marketing, ticket pricing, show rates, conversion tactics, and sales psychology. If you’re ready to hit that first six-figure payday, this episode is for you!   Zach covers: Six-figure event planning strategies Importance of doing the math Designing high-converting virtual events Selling tickets effectively and creatively Leveraging paid ads for predictable ticket sales Converting attendees with stage selling techniques Event debriefs and continual improvement   Timestamps: 00:00 Making $100K in a single day 03:29 Using paid events for sales 09:01 Selling creatively like in grade school 12:11 Focusing your event on your method 14:40 Selling from stage basics 17:20 Fixing event pitch mistakes 20:53 Designing successful paid events   About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.com Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook Youtube: @zachhesterberg Instagram: instagram.com/zachhesterberg/

    22 min

  7. 3 APR

    Should Your Business Tithe?

    Let’s talk tithing. Today we’re diving into the world of generosity, giving, and faith-based business principles specifically for coaches, consultants, and entrepreneurs running events. Should your business tithe? Zach Hesterberg unpacks thought-provoking scripture from 2 Corinthians 9 and Proverbs 11, offering a practical, yet spiritual perspective on how generosity impacts business growth, bandwidth, and profitability. Learn about the real-life impact of tithing, both from Zach’s own experiences with top-line revenue giving and from inspiring stories of entrepreneurs, including the founder of Hobby Lobby, who have integrated giving goals into their business strategy. Discover the difference between legalism and biblical principles, why joyful giving matters, and how kingdom principles often produce results that defy worldly logic. Zach shares actionable tips for implementing generosity in your own business, from financial giving to serving with your time and expertise. Tune in for valuable insights, encouragement, and practical strategies designed for Christian entrepreneurs looking to build successful, impactful businesses founded on faith and generosity.   Zach covers: Generosity as a business principle Biblical foundations for giving Receiving more of what you give Legalism versus heart posture Stories of tithing entrepreneurs Joyful giving versus reluctance Kingdom principles versus worldly advice   Timestamps: 00:00 The principle of giving and receiving 04:51 Giving time vs. giving money 09:17 Inspiration for tithing revenue 14:07 A lesson on time stewardship 18:15 Discussing generosity and tithing 21:11 Encouragement to give generously 24:05 Encouragement to give and serve 26:45 Subscribe for business & faith tips   About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.com Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook Youtube: @zachhesterberg Instagram: instagram.com/zachhesterberg/

    29 min

  8. 31 MAR

    The Tech Stack Behind Our 6 Figure Events

    Learn the secrets to hosting high-converting virtual events with paid events expert Zach Hesterberg in this packed episode of Sold Out Events! Whether you’re a coach, consultant, or entrepreneur exploring the world of online events, Zach breaks down the essential virtual event tech stack that powers profitable launches and seamless attendee experiences. Drawing on his experience with clients who’ve hosted six- and seven-figure events, Zach shares his favorite tools for funnel building, email & SMS marketing, payment processing, webinar hosting, automation, and ad creatives. Learn why Go High Level is Zach’s go-to for building sales systems, how Stripe and Zoom simplify your event operations, and how proper use of tools like Zapier, Canva, and Facebook Ads can maximize your event’s reach and impact. Discover expert tips on keeping tech friction low for attendees, budgeting ad spend, and which software choices simplify your workflow without breaking the bank. Whether you’re just starting out or scaling up, this episode is a must-listen for anyone wanting to sell out their next virtual event!   Zach Covers: Building a virtual event tech stack Funnel builders and sales pages Email and SMS automation tools Payment processing solutions Presentation/webinar software choices Event marketing and ad platforms Ad creative and editing tools   Timestamps: 00:00 Planning your virtual event 03:26 Email and SMS automation tools 08:13 Choosing familiar software for webinars 11:44 Setting up Facebook ads 16:43 Using Go High Level for events 18:24 Incorporating faith into business   About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.com Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook Youtube: @zachhesterberg Instagram: instagram.com/zachhesterberg/

    20 min
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About

Imagine every event packed and profitable. On Sold Out Events Podcast, Zach Hesterberg gives coaches and experts the system to plan, host and scale virtual challenges, bootcamps and events into 6- and 7-figure days.

Information

  • Creator
    Zach Hesterberg
  • Years Active
    2025 - 2026
  • Episodes
    38
  • Rating
    Clean
  • Copyright
    © 2025 Sold Out Events
  • Show Website
    Sold Out Events