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  • Aspire with Emma Grede
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    Emma Grede | Audacy

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  • You Don't Build a Career from the Sidelines (Malika Andrews & Taylor Rooks)

    1 day ago

    You Don't Build a Career from the Sidelines (Malika Andrews & Taylor Rooks)

    Malika Andrews and Taylor Rooks have two of the most visible jobs in sports media. Malika is the face of ESPN's NBA coverage, hosting NBA Today and NBA Countdown. Taylor hosts NBA on Prime and is a major presence across Thursday Night Football. Between them they're speaking to millions of people every week — and interviewing some of the most famous athletes in the world. They’ve also had a front-row seat to each other’s rise. And while they’re both incredibly ambitious and competitive, they’ve learned how to let someone else’s success push them without allowing it to diminish their own. Emma sits down with both of them to understand what it actually takes to become that trusted at that scale — the preparation nobody sees, how you get an athlete to tell you the truth, and what it costs to do a job where every word, every question and every mistake gets picked apart in real time. In this episode: Why preparation gives you the confidence to perform under pressureTrust as a daily deposit: accurate, honest, and fairHow healthy competition can raise your own standardWhy asking for what you want can change the trajectory of your careerHow to negotiate from a place of knowing your valueWhy credibility is built through small, consistent actionsHow to tell the difference between feedback worth hearing and noiseWhy longevity, not the next job, is the real ambitionFor more, subscribe to our weekly newsletter at emmagrede.com.

  • My Conversation with Michael Dell

    13/10/2025

    My Conversation with Michael Dell

    I’ve started a new show where I have conversations with the greatest living Founders. The show is called David Senra. It will be on a separate podcast feed from Founders.  So it is very important that you follow David Senra on Spotify, Apple Podcasts, YouTube, or wherever you're listening to this so you don't miss future episodes. Nothing is changing with Founders. I will never stop making Founders.

  • Inside Cymbiotika: How Durana Elmi Built a Wellness Empire

    10 Sept

    Inside Cymbiotika: How Durana Elmi Built a Wellness Empire

    Durana Elmi knows how to build a business. Before Cymbiotika, she built and exited four companies. She then took a wellness brand with one employee, one product, and almost no infrastructure and helped scale it into a $150 million business alongside her husband Shahab. In this episode of Aspire, Emma sits down with Durana to unpack the decisions behind that growth. They also get candid about money, marriage, and leadership. Durana shares why financial independence matters deeply to her, what 27 years of building alongside her husband has taught her about disagreement, and how her definition of success has changed from making money to owning her time. You’ll learn: Why Cymbiotika bootstrapped for five years before taking outside capitalWhat infrastructure needs to be in place when a business starts growing faster than you can keep up withThe expensive lessons founders can learn from going into retail too quicklyWhat a $25 million strategic raise brought beyond capitalWhy celebrity investors became a part of Cymbiotika’s growth strategyHow to make decisions when data challenges your instincts

  • Andrew Rosen Built Theory and Backed SKIMS – Here’s What He’d Tell Every Founder

    15 Sept

    Andrew Rosen Built Theory and Backed SKIMS – Here’s What He’d Tell Every Founder

    Andrew Rosen has spent nearly five decades building, investing in, and shaping some of the most influential brands in American fashion. As the co-founder of Theory and an early investor in brands like TWP, rag and bone, Veronica Beard, Alice + Olivia, Good American and SKIMS, he’s also one of Emma's closest mentors.  His advice comes from doing the work — and learning what happens when things don't go to plan. In this conversation, Andrew shares the lessons he took from his father, the setbacks that shaped how he built Theory, and the advice he gave Emma when she was becoming a brand owner. They explore how to trust your instincts, choose the right investors, and build a profitable business with staying power. They get into: Taking over as CEO of the family business in his twentiesLosing control of the company — and what he did nextGetting fired, and why he never saw it as failureThe experience he brought to starting Theory at 40Why profitability has to be part of the plan from the startWhat founders should actually look for in an investorThe lessons he took from his father that still shape how he does business

  • #437 The Tycoons: Carnegie, Rockefeller, Gould & Morgan

    15 hr ago

    #437 The Tycoons: Carnegie, Rockefeller, Gould & Morgan

    What I learned from reading The Tycoons: How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan Invented the American Supereconomy by Charles R. Morris. Made possible by: Ramp: ⁠https://ramp.com⁠ AppLovin: ⁠https://applovin.com⁠ Vanta: ⁠https://vanta.com/founders⁠

  • Nara Smith’s Secret Ingredient For Building a Multimillion-Dollar Business

    6 days ago

    Nara Smith’s Secret Ingredient For Building a Multimillion-Dollar Business

    Everyone has an opinion about Nara Smith. Very few people have asked her how the business works. At 24, with four kids under six and one of the most recognizable formats on the internet, Nara is running a company she plans to keep growing for the next 50 years. Emma and Nara get into the moment a viral format turned into income, and why she left the modeling agency that had represented her since she was 14. Nara explains how she uses brand partnerships to test what her audience will buy before launching her own consumer goods brand, and why she still films and edits every video herself. They also talk about the money rules her dad drilled into her and what it takes to stop letting the comment section decide who you are. In this episode, you’ll learn: How Nara turned a recognizable content format into a multimillion-dollar businessWhy knowing when to lean into what’s working can be more powerful than starting with a perfect strategyHow she and Lucky approach money, shared wealth, and maintaining their own individual businessesWhat the internet gets wrong about the “tradwife” version of Nara SmithHow she stops other people’s assumptions from becoming her identityHow Nara is planning to build an empire that lasts well beyond social media

  • The Conversation Skills That Change Your Career

    6 Oct

    The Conversation Skills That Change Your Career

    Vanessa Van Edwards has spent nearly twenty years studying what makes some people easy to talk to. Her argument is that conversation is a skill rather than a personality, and that most of us are simply out of practice. She joins Emma to talk about how to prepare for the conversations that matter, what to say when you meet someone who could change your career, and how to handle feedback and disagreement without damaging the relationship. She also explains what happened early in her own career, when she lost a television deal during the small talk before the pitch and nobody ever told her that was why. In this episode: How to prepare for conversations that could change what happens nextThe three questions you should always be ready to answerWhy talking about how busy you are makes people think you're less competentHow to raise a problem with someone more senior than youWhat the way someone tells their own story reveals about themVanessa Van Edwards's new book, Conversation: How to Connect with Anyone & Make Every Interaction Count, is out now.

  • S2E16: More Than A Photo, It's A Moment With Kenzie Rae

    7 Oct

    S2E16: More Than A Photo, It's A Moment With Kenzie Rae

    Tell Us What You Think Of The Show! In this conversation I'm joined by Kenzie of Photos By Kenzie Rae, she's a new mom who recently went full-time in her photography business so I absolutely had to sit down and have a conversation with her!  We dive into the pivot moment that led her to becoming a photographer, what it means to her ; how she makes her clients "milestone moments" an everlasting memory of seeing themselves in their best light. As a new mom and a newly full-time photographer we touched on how motherhood has affected her, as well as her views on career life overall.  This was a really wonderful conversation we had and I think it touches on some really good points between the balance of motherhood, and the value of preserving our 'milestone moments' Topics we cover include AI Photography, Megamind, Motherhood, Career, Balancing it all, and the hardest thing for most moms: Asking for help, this was a really great conversation and if you tune in I think you're going to love Kenz as much as I do Connect With Kenzie! Website https://www.photosbykenzierae.com/ Instagram https://www.instagram.com/photosby.kenzierae Facebook https://www.instagram.com/photosby.kenzierae Threads @photosby.kenzierae  Support the show Stalk me online😅 IG: @thecreativealtruist Threads: @thecreativealtruist Website: www.tbdesignloft.com

  • Why Adaptability Is a Non-Negotiable Skill

    5 Oct

    Why Adaptability Is a Non-Negotiable Skill

    We want change, but we don't always want to change. And sometimes the very things we trust most, our routines, our assumptions, and even our past success, can keep us from recognizing what a new season requires. In this episode of THE CALLED, Touré Roberts explores why adaptability is a non-negotiable skill for your life, leadership, business, and calling. Learn why working harder can reinforce an approach that needs adjustment, why momentum doesn't guarantee sustainability, and how being rooted in God equips you to respond to change with wisdom and confidence. PT shares four practices to strengthen your adaptability: pay attention, suspect your assumptions, remain a humble student, and don't be afraid to change. You can't control every wave of change. You can develop the capacity to ride it. Go deeper in The Adaptability Advantage, a 90-minute seminar with PT on October 12, 2026. Explore the seminar: ⁠thecalled.com/seminars Discover THE CALLED: ⁠thecalled.com You're not random. You're called.

  • It’s My Birthday. Here’s Everything I Know to Be True at 44

    22 Sept

    It’s My Birthday. Here’s Everything I Know to Be True at 44

    On this special birthday solo of Aspire, Emma Grede shares 44 rules for life, business, and success—her personal operating system for nearly everything. This is everything she knows to be true about money, work, marriage, and motherhood, plus the beliefs she actually uses to make decisions, build companies, and recover from her mistakes. In this episode, you’ll learn: Why taking responsibility for your life is the biggest power move you'll ever makeHow to build confidence before you feel readyThe question that exposes whether your full schedule is progress or avoidanceWhy you should ask for more money before resentment sets in, and how to do itThe case for treating your choice of partner as the biggest business decision of your lifeWhat most successful people get wrong about happinessWhy your reputation is built when there’s no immediate reward

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