Always Be Testing

Tye DeGrange
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Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond. Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way

  1. #114 Why Most Growth Teams Fail Before They Start | Guillaume Cabane

    5 DAYS AGO

    #114 Why Most Growth Teams Fail Before They Start | Guillaume Cabane

    In this episode of Always Be Testing, host Tye DeGrange sits down with Guillaume Cabane, Founder of HyperGrowth Partners and one of the earliest leaders to shape modern B2B SaaS growth. Guillaume breaks down why most companies struggle to scale—not because they lack tools or talent, but because they’re unwilling to embrace the speed, risk, and failure real growth requires. The conversation unpacks what actually defines a growth team, why experimentation must move faster than polish, and how founders often sabotage growth by demanding results without accepting uncertainty. They also explore where AI is genuinely creating leverage in B2B today, why SDRs haven’t been fully replaced, and how trust, culture, and incentives shape whether growth teams succeed or stall. This episode is a practical, no-fluff look at what it really takes to build growth systems that scale in B2B SaaS.

    43 min
  2. #113 How Bad Incentives Quietly Break Affiliate Programs | Ziggy Kopetti

    27 JAN

    #113 How Bad Incentives Quietly Break Affiliate Programs | Ziggy Kopetti

    In this episode of Always Be Testing, Tye DeGrange sits down with Ziggy Kopetti, a veteran affiliate marketing operator and platform founder who has spent years working inside the mechanics of performance marketing—from attribution and partner incentives to how networks and platforms actually make money. The conversation explores how affiliate programs really scale, where brands commonly misjudge incentives, and why many performance issues are self-inflicted by poor structure rather than bad partners. Ziggy breaks down the economic realities behind affiliate platforms, how creators and publishers think about risk and reward, and why transparency and alignment matter more than tooling alone. The episode also touches on where affiliate marketing is headed, what brands misunderstand about creator partnerships, and how short-term optimization often creates long-term trust problems.

    35 min
  3. #112 Affiliate Networks Drop Honey: What Really Happened | Ben Edelman & Tye DeGrange

    23 JAN

    #112 Affiliate Networks Drop Honey: What Really Happened | Ben Edelman & Tye DeGrange

    In this emergency episode of Always Be Testing, I’m joined by Ben Edelman—an economist, lawyer, and one of the most respected affiliate fraud investigators in the industry. Ben has spent over two decades uncovering adware abuse, browser extension misconduct, and attribution fraud, working with merchants, networks, and publishers to protect the integrity of affiliate marketing. We break down what actually happened with the Honey browser extension, why multiple affiliate networks removed it, and why this case is fundamentally different from past controversies. Ben explains how affiliate attribution is supposed to work, how “stand down” rules came to exist, and how Honey allegedly bypassed those rules by intentionally concealing violations from testers and networks. We also discuss the real impact on content publishers, review sites, and the broader ecosystem—and why concealment, not just rule-breaking, changes the legal and ethical stakes. This episode is a deep, technical, but essential conversation for anyone who cares about transparency, trust, and accountability in partner marketing.

    29 min
  4. #111 Why 3 Common Leadership Habits Are Killing Your Growth | Jen Goodwin

    02/12/2025

    #111 Why 3 Common Leadership Habits Are Killing Your Growth | Jen Goodwin

    In this episode, I get the chance to sit down with Jen Goodwin, a powerhouse with 17 years of experience driving growth across e-commerce and affiliate marketing. Jen has helped scale some of the biggest brands in the space and played a major role in two successful exits — the acquisition of Coupons.com (Quotient) and Honey’s $4B sale to PayPal. She’s worked at every level of an organization, mentoring new talent, partnering with the C-suite, and leading teams through transformation and growth. Today, she co-leads Hi Energy Agency, where she helps publishers scale faster through smarter affiliate partnerships and more efficient monetization strategies across major networks. Our conversation digs into what real leadership looks like inside high-growth environments — the tough decisions, the clarity required, the importance of operational discipline, and the mindset shifts that separate good teams from great ones. Jen brings a level of honesty and practical insight that operators will immediately recognize and appreciate.

    36 min
  5. #110 Why Great Marketing Fails When the Data Is Broken | Howard Schaffer

    25/11/2025

    #110 Why Great Marketing Fails When the Data Is Broken | Howard Schaffer

    In this episode of Always Be Testing, I sit down with Howard Schaffer — a 25-year performance marketing leader, former CMO and VP across major wellness, fitness, and tech brands, and now the founder of HOS Performance — for a deep dive into what really holds companies back from scaling. Howard and I unpack why so many teams are still operating on shaky data foundations, from broken UTM structures to inaccurate attribution and reporting gaps, and he shares the exact diagnostic framework he uses when he steps into an organization. We talk about what every new CMO should evaluate in their first 30–60 days, how to assess channel performance without bias, and why disciplined tracking and clean measurement matter far more than adding another fancy analytics tool. We also get into AI’s growing role in competitive research and creative iteration, how SEO is evolving, and why creator-led partnerships are becoming more valuable than traditional influencer deals. This conversation is full of practical insights for CMOs, performance marketers, analysts, and founders who want to understand what’s slowing down their growth — and how to fix it.

    22 min
  6. #109 Why Most Brands Still Misuse Affiliate Marketing | Scott Ginsberg

    18/11/2025

    #109 Why Most Brands Still Misuse Affiliate Marketing | Scott Ginsberg

    In this episode, we sit down with Scott Ginsberg — VP of Performance Marketing at Penske Media, the powerhouse behind brands like Rolling Stone, Billboard, Variety, and Robb Report. With two decades in affiliate and performance marketing (including leadership roles at BrandCycle, CJ, and Yahoo), Scott breaks down how the industry evolved from “coupons and last-click” into one of the most strategic levers in modern growth. We explore how top publishers balance editorial integrity with monetization, the rise of content-commerce, how AI is reshaping traffic and attribution, why brand-publisher relationships win long-term, and the underrated leadership principles that drive great teams. This episode is a masterclass for marketers, operators, and leaders navigating a shifting ecosystem.

    30 min
  7. #108 Lessons from a founder who built a lean, profitable SaaS—and still hit a growth ceiling | Adam Robinson

    11/11/2025

    #108 Lessons from a founder who built a lean, profitable SaaS—and still hit a growth ceiling | Adam Robinson

    This episode features Adam Robinson, Founder & CEO of Retention.com, who shares his journey from finance into tech and how he built Retention.com from the ground up into a lean, high-margin SaaS serving both e-commerce and B2B brands. He talks about hitting a growth plateau around ~$3M ARR and the breakthrough that followed, the role of continuous product innovation, and how founder-led brand building on LinkedIn became a core distribution and trust engine for the company. The conversation also explores defining what “enough” truly means, designing work around the life you want to live, and his decision to relocate to Aspen to raise his family in a more intentional environment.

    35 min
  8. #107 Why Most Product Teams Miss What Customers Really Need | Amro Naddy

    04/11/2025

    #107 Why Most Product Teams Miss What Customers Really Need | Amro Naddy

    In this episode of Always Be Testing, host Tye DeGrange sits down with Amro Naddy, VP of Product and General Manager at U.S. News & World Report, where he leads digital transformation, innovation, and audience growth initiatives across one of the most trusted names in media. With a background spanning product strategy, growth, and media leadership, Amro brings a thoughtful lens to how legacy brands can evolve without losing credibility. He shares how U.S. News balances data-driven optimization with editorial integrity — and why connecting product, marketing, and content strategy is crucial for long-term success. Together, they dive into the future of product-led growth, what it takes to lead cross-functional teams in a complex organization, and how to measure what really matters when building products for millions of users. Amro also reflects on leadership lessons — from building psychologically safe teams to navigating change in organizations that have been around for decades. This episode is a masterclass in modern leadership, where innovation meets trust and experimentation meets purpose.

    53 min
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About

Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond. Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way

Information

  • Creator
    Tye DeGrange
  • Years Active
    2023 - 2026
  • Episodes
    114
  • Rating
    Clean
  • Copyright
    © 2023
  • Show Website
    Always Be Testing

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