Birds Eye

SickBird Productions

Hosted by SickBird CEO and Founder Jade Watson, Birds Eye takes you above the noise with the people rewriting the rules of culture, media, and business. Think of it as Jade’s personal master class, where she selfishly asks all the questions she wishes she’d known when building her company.

Episodes

  1. 11/12/2025

    The State of Content in 2026: Winners, Losers & The New Rules

    Welcome back to Birds Eye, today’s solo episode is a full breakdown of what actually mattered in content, business, and culture this year… and what you should pay attention to going into 2026. I’m walking you through: The 2025 Winners, IRL events making a comeback, personal branding becoming non-negotiable, why podcasting is quietly doing numbers, and why Snapchat is still the slept-on money printer. The 2025 Losers, rigid thinkers, broken visa systems, the end of “girlboss” culture, and why not every TikToker needs a podcast (trust me). My TBD List, remote work’s real future, work-life cycles, and where creative culture is shifting next. My 2026 Predictions, creators becoming small businesses, mid-form content rising, live experiences becoming the new algorithm, higher salaries for high performers, and why portfolios are replacing résumés. If you’re a young woman building a career, a creator brand, or your first business — this episode will give you the clearest roadmap for what to lean into, what to avoid, and what the next year is truly going to reward. Learn more about your ad choices. Visit megaphone.fm/adchoices

    25 min

  2. 04/12/2025

    The REAL Reason It’s So Hard to Work in Music (Especially in Canada)

    In this episode of Birds Eye, Jade sits down with music executive and founder Tyler Tasson for one of the most honest conversations about the music industry you’ll hear this year. Tyler breaks down how she built a multi-hyphenate career across corporate and independent spaces, why breaking into music is harder in Canada, and what young people actually need to know before entering the industry. She opens up about burnout, choosing the wrong path early on, finding your voice, and reinventing yourself mid-career. Whether you’re trying to work in music, pivot industries, or figure out how to juggle multiple passions without losing your mind, this episode is packed with insight, candor, and real talk you can use today. Learn more about your ad choices. Visit megaphone.fm/adchoices

    40 min

  3. 20/11/2025

    5,000 TikToks, 2 Layoffs, and One Breakthrough: The Sarah Jenkins Playbook

    In this week’s episode, Jade sits down with her longtime friend and Toronto based creator–producer Sarah Jenkins — a woman who has built a career that didn’t exist a decade ago. Sarah breaks down how she went from losing her job (twice) to posting over 5,000 TikToks, building a loyal audience, becoming a creator coach for elite athletes, producing podcasts, and producing digital content at the Olympics. They unpack the real skills needed to thrive in today’s content landscape, why athletes are the next wave of creators, how to price your work, and why “cringe is the price of admission.” Sarah also shares the truth behind growing an authentic audience, the emotional rollercoaster of going freelance, and the moment she realized she had finally “made it.” If you’re building a creative career, reinventing yourself, or figuring out how to turn your skills into a business — this episode is a blueprint. Learn more about your ad choices. Visit megaphone.fm/adchoices

    52 min

  4. 13/11/2025

    Real vs Fake Science in a TikTok World with Dr. Raven Baxter

    Dr. Raven Baxter — better known online as Raven the Science Maven is a molecular biologist, science educator, and one-woman campaign to make science feel joyful, accessible, and actually relevant to your life. After working in drug discovery (including helping build the first protocol used in Parkinson’s research), she left the lab to focus on science communication, earning a PhD in science education and building a culturally responsive framework for how we talk about science online. In this episode, Jade and Raven get into how to think like a scientist in a world of TikTok “experts,” why most of our DNA is actually ancient viruses, what’s really happening inside your cells (yes, there is a literal trash can), and how representation and relatability change who feels like they belong in science. They also talk about leaving misaligned careers, staying fully yourself in rooms that want you to shrink, and why knowledge can genuinely calm your anxiety. Raven now lives in Washington, D.C., runs her own brand as The Science Maven, sits on boards advocating for better science communication, and is building her nonprofit, The Science Haven — all while proving that a woman in heels and a hoodie set can be the most credible person in the room. Learn more about your ad choices. Visit megaphone.fm/adchoices

    57 min

  5. 06/11/2025

    Beyond ‘Girlboss’: The Real Future of Women, Work, and Leadership

    Today’s guest is Cate Luzio, the founder and CEO of Luminary, one of the most respected global communities for women and allies in business — built entirely without outside funding. Before launching Luminary, Cate spent nearly two decades in banking and corporate leadership, working at institutions like J.P. Morgan and HSBC. When she realized she wanted to create more impact, she walked away from a comfortable executive life to start something from scratch. In this episode, Jade and Cate unpack what it really takes to build a self-funded global business, why she believes in empowering the power middle (the 80% of the workforce often overlooked), and how the return-to-office movement is reshaping culture, ambition, and connection in today’s workplaces. They also talk about the evolution of the “girlboss” era, how to rebuild confidence and self-advocacy in your career, and why men need to be part of the conversation for real change to happen. Cate shares the business plan that started it all, her exact approach to pricing and scaling Luminary, and why she believes that true success comes from community, not capital. Follow Cate & Luminary: LinkedIn: Cate Luzio Instagram/TikTok: @weareluminary weareluminary.com Follow the show: @BirdsEyePod — new episodes every week on YouTube, Spotify, and Apple Podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

    52 min

  6. 30/10/2025

    Being Human Is Enough: Shudufhadzo Musida on Mental Health, Womanhood, and Leading With Purpose

    Today’s guest is Shudufhadzo Musida — Miss South Africa turned global advocate for women and mental health. From a small village in Limpopo to Columbia University and now the United Nations, Shudu’s story is one of intellect, empathy, and purpose. She’s also the host of Mindful Mondays, a podcast and digital series where she leads raw, unfiltered conversations about mental health across Africa and beyond. In this conversation, Jade and Shudu unpack the tension between visibility and vulnerability — what real confidence looks like when the crown comes off, and why purpose often demands more than applause. They explore how mental health, identity, and ambition collide, and what it takes to hold onto yourself when the world decides who you’re supposed to be. Learn more about your ad choices. Visit megaphone.fm/adchoices

    49 min

  7. 23/10/2025

    The Lie We Tell About “Follow Your Passion” with Suzy Welch

    Today’s guest is Suzy Welch, NYU Business Professor, bestselling author, and thought leader on purpose and performance. Known for her no-nonsense wisdom and decades of work helping leaders find clarity, Suzy joins Jade to unpack what “finding yourself” actually means — and why it sounds a lot easier than it really is. In this conversation, they explore the messy, nonlinear journey of self-discovery: how success can sometimes take you further from your purpose, why failure is often the real compass, and the surprising ways intuition and truth show up when you stop chasing titles and start listening inward. Suzy also shares personal insights from her own reinventions, what she’s learned from teaching the next generation at NYU, and how to redefine success on your own terms — even when the world is telling you otherwise. Want more? Check us out here! Learn more about your ad choices. Visit megaphone.fm/adchoices

    29 min

  8. 16/10/2025

    What a Cartel Reporting Taught Mariana van Zeller About Confidence Under Pressure

    Today’s guest is Mariana van Zeller, an Emmy-winning journalist for National Geographic and host of Trafficked, known for her fearless reporting inside the world’s most dangerous black and grey markets. From cartels and extremist groups to scammers and traffickers, she’s seen humanity at its most raw, yet somehow remains grounded and composed in every encounter. In this conversation, Jade and Mariana unpack what it means to find calm in chaos, and how empathy, trust, and intuition can open doors that even armed guards can’t. They discuss the art of building common ground, navigating risk without security, and the emotional tools that make connection possible in high-pressure situations. Mariana also shares stories from Trafficked, her upcoming podcast The Hidden Third, and her surprising perspective on which black markets have the “most fun” lifestyle. Learn more about your ad choices. Visit megaphone.fm/adchoices

    53 min

  9. 16/10/2025

    Birds Eye: Coming Soon 🐦

    Birds Eye takes you beyond the headlines and into the minds of the people shaping culture, media, and business today. Hosted by Jade Watson, founder and CEO of SickBird Productions, the series blends raw conversation with real insight. New episodes weekly on Spotify, Apple Podcasts, and YouTube. A SickBird Productions original. Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 min
  • 9 Episodes

About

Hosted by SickBird CEO and Founder Jade Watson, Birds Eye takes you above the noise with the people rewriting the rules of culture, media, and business. Think of it as Jade’s personal master class, where she selfishly asks all the questions she wishes she’d known when building her company.

Information

  • Creator
    SickBird Productions
  • Years Active
    2K
  • Episodes
    9
  • Rating
    Explicit