Recorded live from the Gnosis Freight RV at TPM26, Kevin Parkerson and Kevin Higgins sit down with Michael Rentz Jr. (Chief Revenue Officer) and Jake Hoffman (CTO) of Gnosis Freight for a high-energy, insight-packed conversation on the evolving role of data, technology, and execution in global logistics. From humble beginnings, writing code to automate manual workflows, to building a platform that now powers container lifecycle management across the supply chain, Michael and Jake share the origin story of Gnosis Freight and how they’ve redefined what “visibility” really means. What started as a simple idea has evolved into a powerful operating system centered around the container itself, connecting BCOs, carriers, terminals, and truckers through actionable, operational-grade data. The conversation dives deep into one of the industry’s biggest challenges: data fragmentation. Gnosis tackles this head-on by not just aggregating data, but creating and owning it, eliminating latency and enabling real-time decision-making. The result? A shift from passive visibility to true execution, where logistics teams can act immediately on exceptions instead of spending hours searching for them. Michael and Jake also break down the concept of Container Lifecycle Management (CLM), a category they helped define. By combining visibility, execution, and financial controls like invoice auditing into a single platform, Gnosis enables companies to reduce costs, improve efficiency, and ultimately align logistics with broader business goals. Customers have seen dramatic results, including significant reductions in demurrage and detention within months of adoption. Beyond cost savings, the discussion highlights a bigger shift: logistics as a strategic driver of growth. With better data and tools, companies can redesign networks, manage multiple supply chain strategies, and convert inventory to cash faster, all while empowering their teams to focus on higher-value decisions. The episode also explores: · Why “visibility” is now table stakes, and what comes next · The importance of treating truckers as critical stakeholders in the supply chain · How Gnosis is enabling collaboration across fragmented ecosystems · The role of AI and why data quality is the real foundation · What the future of global logistics could look like by 2036 One of the most compelling themes? Gnosis isn’t just building software, they’re enabling logistics professionals to reclaim their most valuable resource: time. By eliminating manual data work, they empower teams to think strategically, act faster, and drive real business impact. Key takeaway: The future of logistics isn’t about more data, it’s about better data, owned data, and the ability to act on it in real time. This episode is sponsored by Gnosis Freight https://www.gnosisfreight.com/