The Create! Podcast

Ekaterina Popova

The Create! Podcast (formerly Art & Cocktails) is your space for inspiration, encouragement, and practical insight at the intersection of contemporary art, creative business, and mindset. Hosted by artist, coach, and Create! Magazine founder Ekaterina Popova, the show is designed to help you grow your art career, expand your creative vision, and build a sustainable, joyful life. Through candid conversations with artists, entrepreneurs, writers, curators, and thought leaders—as well as empowering solo episodes—you'll find tools, ideas, and stories that remind you that life itself is your canvas, and you have the power to create a career and future that truly supports you. Find us at www.createmagazine.co/podcast — where the conversation about art and business starts.

  1. 19 HR AGO

    The Gap Between Where You Are and Where You Want to Be Is Not a Problem with Kat

    You invest in a mentor, a course, or a new skill, and instead of feeling excited, you feel exposed. You see the artist you admire and wonder if you will ever get there. Your ego wants you to quit before you even start. Sound familiar? This week Ekaterina gets honest about her own experience of evolving, trying new things in the studio, shifting her art, and the vulnerability, self-doubt, and resistance that showed up right alongside it. She turns that moment into the most important conversation you can have as a creative or entrepreneur: what to do with the gap between where you are today and where you want to go. This episode will shift how you see your progress, your timeline, and your worth as an artist right now, before you have it all figured out. In this episode: Why your brain treats learning a new skill like a threat, and how to push through anyway The one question that separates artists who grow from artists who stay stuck What the research says about how fast you can build real confidence in a new skill (it is faster than you think) How to stop comparing your Chapter 1 to someone else's Chapter 20 Why sharing your work before you feel ready is one of the highest-leverage moves you can make What taking responsibility for your own success actually looks like on a Tuesday night If you are an artist or creative entrepreneur who is learning something new, building something from scratch, or feeling behind, this episode is for you. You are not behind. You are not untalented. You are not too late. Ready to stop figuring it out alone? Kat has 3 spots open this season for one on one coaching. If you are an artist building a sustainable career, transitioning to full time, or growing a creative platform or mentorship practice, apply now at espopova.com. Applications are open and she is currently scheduling free discovery calls. Resources: One on one coaching: espopova.com Create Magazine: www.createmagazine.co Instagram: @createmagazine Substack: createmagazine.substack.com

    13 min
  2. You Might Also Like: On Purpose with Jay Shetty

    19 HR AGO ·  BONUS

    You Might Also Like: On Purpose with Jay Shetty

    Introducing Nischa Shah: #1 Financial Mistake People Make in Their 20s & 30s (Fix It With This Simple System) from On Purpose with Jay Shetty. Follow the show: On Purpose with Jay Shetty Today, Jay sits down with his dear friend Nischa Shah, a former investment banker and accountant who walked away from a high-status corporate career to help people rethink their relationship with money, success, and freedom. Nischa reflects on the “dark phase” she experienced while climbing the corporate ladder, realizing that the prestige and polish of banking had created a deep disconnect from her true self. Nischa invites listeners to confront a powerful question many of us avoid: “Would I still be happy if I were living the same life five or ten years from now?” Jay and Nischa shift into practical strategies for navigating money anxiety. Nischa introduces the “ostrich effect,” which is the psychological tendency to avoid looking at our finances out of fear. She shares her simple but powerful “three-bucket” approach to personal finance, where income is intentionally divided between fundamentals, fun, and the “future you.” By reframing the goal from financial success to financial happiness, Nischa offers a clearer, more intentional way to manage money, one that prioritizes peace of mind over status or external validation. In this interview, you'll learn: How to Assess Your Career Alignment  How to Calculate a Financial Cushion  How to Manage Income Using the Three-Bucket Method  How to Audit Spending with Three Key Questions  How to Turn Financial Knowledge into Action  How to Strategize Paying Off Debt vs. Investing  How to Increase Your Value and Earning Potential  It is never too late to begin reclaiming your narrative, whether that starts with building a small financial safety net for peace of mind or finally turning knowledge into decisive action. With Love and Gratitude, Jay Shetty JAY’S DAILY WISDOM DELIVERED STRAIGHT TO YOUR INBOX Join 900,000+ readers discovering how small daily shifts create big life change with my free newsletter. Subscribe here: https://news.jayshetty.me/subscribe   Check out our Apple subscription to unlock bonus content of On Purpose! https://lnk.to/JayShettyPodcast  What We Discuss: 00:00 Intro 00:54 Questioning the Traditional Path  03:22 The Courage to Walk Away  06:14 Calculating Your Financial Runway  07:04 Separating Your Self-Worth from Your Title  10:49 What is the Ostrich Effect?  13:45 Fighting Instant Gratification  14:28 Ask Yourself These Three Questions Before Buying Anything  18:30 Micro-Habits That Build Real Wealth  21:29 Spending With Intention   23:33 Why More Money Doesn’t Always Fix Money Problems  28:49 Financial Success vs. Financial Happiness  31:03 Is there Such a Thing as Passive Income?  34:06 Mastering Long-Term Investing  36:42 Should You Buy a Home?  37:42 Breaking the Scarcity Mindset 42:01 Stop Spending to Impress People 44:31 The Problem With Constantly Upgrading  45:55 How Can You Be of Value To Others?  49:07 Focus on Earning More, Not Just Cutting Costs  53:40 Defining Your Personal Freedom  54:52 The Entrepreneurship vs. Employment Trap  56:37 Investing in Your Own Skills  58:47 Short-Term Joy vs. Long-Term Security  01:00:50 We All Make Financial Mistakes!  01:01:31 It’s Never Too Late 01:02:48 This or That: Money Edition 01:06:34 Nischa on Final Five Episode Resources: YouTube | https://www.youtube.com/@nischa  Facebook | https://www.facebook.com/profile.php?id=61567018784328  Instagram | https://www.instagram.com/nischa.me/  TikTok | https://www.tiktok.com/discover/nischa-shah See omnystudio.com/listener for privacy information. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. 3 DAYS AGO

    The Art Business Advice Nobody Tells You About Commissions, Burnout, and Actually Making It Work with Emily Jeffords

    Emily Jeffords is back on The Create! Podcast and this one is for every artist who is quietly wondering if there is a better way to do this. Emily is a painter, educator, and founder of the Making Art Work program - and she brings a level of honesty to this conversation that is genuinely rare. We talk about what it looks like to be in an "incubation year," the bravery it takes to begin again after you've already mastered something, and why the sale starts long before anyone opens their wallet - it starts when you fall back in love with your own work. She shares the real story behind her commission journey, from charging 5% of what she charges now to intentionally opening just three spots for large-scale work and selling them all. We get into how she structures commissions entirely on her own terms, the nervous system collapse that was her 2021 burnout, and why she chose to scale her business down from seven figures - and has never looked back. This episode is honest, practical, and genuinely grounding. I hope it gives you the permission slip you didn't know you needed. In this episode: What an "incubation year" actually looks like in your creative business The bravery of beginning again after you've already mastered something How Emily structures commissions so she stays creatively in charge Selling older work - three tips for falling back in love with your inventory Why she walked away from a seven-figure business and what she built instead Burnout as a nervous system issue, not a productivity problem The 1% a day mantra inside Making Art Work What profitability really means for artists beyond money Links mentioned: Emily's free 4-day Share Your Work Challenge - starts March 24   Emily's Making Art Work 9-week program  Submit to Create! Magazine: - createmagazine.co/call-for-art

    37 min
  4. 16 MAR

    Daniel Arsham: How to Break Into the Art World and Build a Career Nobody Can Ignore

    Most artists wait for the art world to invite them in. Daniel Arsham stopped waiting - and built his own gallery at 21 instead. In this episode, Kat sits down with Daniel Arsham, one of the most sought-after artists of his generation, to talk about his brand new book Future Relic - a brutally honest handbook written for his 17-year-old self who dreamed of being an artist but had no roadmap to get there. Daniel's iconic "eroded" aesthetic has made him a singular force in contemporary art, but behind that vision is decades of showing up, collecting failures, and building a career on his own terms - from gutting a Miami house to create a gallery space, to collaborating with Dior, Adidas, Pharrell Williams, and the Cleveland Cavaliers. In this conversation, we get into: Why art school teaches you to make the work but not build a career How Daniel got gallery representation with Perrotin after four years of showing up The mindset shift that makes walking into intimidating rooms possible Why nobody remembers your failures - and why you should collect them anyway How brand collaborations funded his practice without compromising his vision The power of writing down ultra-specific goals Why restraint is one of the most underrated tools in an artist's career Whether you're just starting out or wondering how to take your practice to the next level, this conversation will inspire you and give you real, actionable perspective on what building a sustainable art career actually looks like. Get the book: Future Relic by Daniel Arsham Daniel Arsham's exhibition "Just Various Thoughts" opens March 5th at Perrotin New York. Enjoying the show? Leave us a review on iTunes and share this episode with a fellow artist - it means the world. Explore Create! Magazine, open calls, exhibitions, and free resources: createmagazine.com Follow us on Instagram: @createmagazine Read new articles on our Substack: createmagazine.substack.com

    23 min
  5. 9 MAR

    When Art Meets Craft: Color, Creativity, and Calling Yourself an Artist with Lisa Solomon

    What does it mean to call yourself an artist - and who gets to decide? In this episode, I sit down with multidisciplinary artist, educator, and author Lisa Solomon for a wide-ranging conversation about the blurry line between art and craft, creative experimentation, and the practical realities of building a sustainable creative life. Lisa's work spans embroidery, fiber, painting, and installation, and her new book is an absolute feast for the eyes - organized by color, featuring 20 artists working in 20 different mediums, with projects for all skill levels. We talk about: When you can (and should) start calling yourself an artist The art vs. craft debate - why it's still happening and whether it even matters How Lisa's grandmother's knitting and crocheting shaped her artistic identity The pioneers who were excluded from art history because of their mediums - and why that's finally changing Creative ADHD: how to balance experimentation with actually completing a body of work What to do when you have a vision but not yet the skills to execute it (hint: lean in and trust your gut) The Thousand Doily Project - a massive community collaboration  How parameters and limitations can actually unlock more creative freedom Funding your creative projects, budgeting for big ideas, and why having a day job isn't a compromise - it can be a gift Why color is hard (especially purple) and what a Joni Mitchell retrospective taught Lisa about unexpected palettes Lisa's new book is available at bookstores everywhere - or request it at your local library! You can also find her on Instagram at @lisasolomon and at lisasolomon.com. She's also running a watercolor retreat in California through City College Extension in late May. Grab Lisa's new book: https://publishing.hardiegrant.com/en-us/books/art-craft-color-by-lisa-solomon/9781964786049 Links mentioned: Submit to a Create! Magazine Call for Art: createmagazine.co/call-for-art Join Create! Collective: createmagazine.co/collective

    37 min
  6. 2 MAR

    Astrology, Feng Shui and Owning All Parts of Your Creative Identity with Marina Granger

    If you've ever felt like you had to hide certain parts of yourself to be taken seriously in the art world, this one is for you. I'm sitting down with my dear friend Marina Granger, founder of The Artist Advisory and host of the brand new MFA Podcast, for a candid conversation about what it really takes to step into your next level as an artist - from the inside out. Marina spent years working at the intersection of practical gallery strategy and deeper identity work, but kept the mystical side of her practice quietly in the background. In this episode she's fully out, and we get into all of it - astrology, feng shui, human design, manifestation, and the very real money blocks that keep creative entrepreneurs stuck even when the revenue is growing. This is part one of two because we simply had too much to talk about! We cover: Lunar New Year rituals and Marina's feng shui practice - including the 27-item trick for stirring prosperity in your home Why Marina hid the cosmic side of her coaching for years and what finally changed Being a manifesting generator and why doing many things is your superpower, not your flaw The three levels of abundance work - conscious, subconscious, and nervous system - and why most of us only work on one How your core identity shapes everything from the galleries you walk into to the clients you attract The immigrant experience and cash overflow - why earning more doesn't automatically mean keeping more Connect with Marina: The MFA Podcast - available wherever you listen 1:1 programs and free resources at theartistadvisory.com Also mentioned: Reality Transurfing by Vadim Zeland Current open call for Create! Magazine in partnership with Square One Gallery - submit at createmagazine.co/call-for-art

    34 min
  7. 23 FEB

    Finding Your North Star: For Artists Who Refuse to Compromise Their Vision with Jessica Libor

    What happens when you feel outside pressure to make work that doesn't feel like you? In this episode, Kat sits down with Philadelphia-based artist and curator Jessica Libor for a deeply honest conversation about identity, persistence, and building a creative life on your own terms. Jessica shares the story of applying to the Pennsylvania Academy of the Fine Arts several times before getting in, navigating the tension between her love of fairy tales and beautiful imagery and an academic environment heavily influenced by postmodern aesthetics. She opens up about making dark, tortured paintings to fit in - and how she eventually found her way back to the work she was always meant to make. They also dig into how Jessica launched Era Contemporary, her own gallery and curatorial project, and why creating your own opportunities is sometimes the most powerful move an artist can make. You'll also hear about the mindset tools Jessica swears by - from attending high-end exhibitions and imagining yourself in the room as an exhibiting artist, to journaling and scripting her ideal creative life. She also shares the manifestation story behind getting into Spring Break Art Fair, one of New York's most exciting independent art events. This episode is full of honest reflection on imposter syndrome, developing a personal aesthetic under pressure, and what it really means to stay connected to your North Star as an artist. ABOUT JESSICA LIBOR Jessica Libor is a Philadelphia-based artist whose work explores feminine identity, storytelling, and personal mythology through a lens deeply rooted in global fairy tales and folklore. She holds an MFA from the Pennsylvania Academy of the Fine Arts and has pursued classical training at the Grand Central Atelier and the Florence Academy of Art. Her work has been exhibited internationally, including solo shows in Paris and Philadelphia, and she was selected for the prestigious SPRING/BREAK Art Show in New York in 2025. Her paintings are held in private collections worldwide and have been featured in American Art Collector, Beautiful Bizarre Magazine, and on WHYY/PBS. She is also the host of The Creative Heroine Podcast. Follow her work at jessicalibor.com and on Instagram at @jessicaliborstudio. ENJOYING THE SHOW? Leave a review on iTunes and share with a fellow artist or art lover. Subscribe so you never miss an episode, and visit www.createmagazine.co/call-for-art to submit your work to our latest open call in partnership with Square One Gallery. Join our weekly newsletter: https://createmagazine.myflodesk.com/newsletter

    25 min
  8. 18 FEB

    What Collectors Wish Emerging Artists Knew About the Art Market in 2026 with Sonia Borrell

    What does it actually take to build a sustainable, global art career in 2026? As the market shifts away from the high-octane speculation of the early 2020s, a new era of radical transparency and artist autonomy is emerging. In this episode, host Ekaterina Popova sits down with visionary curator, collector, and entrepreneur Sonia Borrell to pull back the curtain on what the world's top collectors are looking for right now. Sonia shares the inspiration behind her newest venture, StudiotoGallery, a platform designed to dismantle traditional gatekeeping and return control to the creator. From the importance of "positioning over visibility" to navigating the rapid growth of the Chinese art market, this conversation is a masterclass in modern art business. Whether you're an emerging painter or an established professional, Sonia's insights offer a refreshing, high-level perspective on thriving in today's selective ecosystem. Inside the Conversation The 2026 Market Recalibration: Sonia discusses why "hype" pricing is falling away and how artists can re-emerge by focusing on authentic connections and sustainable growth. The Sovereign Artist: A look at the StudiotoGallery model, where artists maintain full control over their pricing, inventory, and gallery representation. The Power of Positioning: Why your "human filter" and professional presentation matter more to a museum or serious collector than a viral Instagram reel. Global Expansion: Sonia shares her experience bridging the gap between Western creators and major corporate partners and institutions in China. Sustainable Partnerships: How to identify a "human-centric" gallery and why the future of the art world relies on collaborative, shoulder-to-shoulder work. Protecting Your Practice: Practical advice on avoiding scammers, managing mental health in the studio, and staying positive during market shifts. About Sonia Borrell Sonia Borrell is a prominent art world connector, collector, and founder of Art Belina and StudiotoGallery. With deep roots in the international market, she specializes in helping artists scale their businesses through IP collaborations, museum placements, and high-level mentorship. Sonia is a pioneer in the movement toward a more transparent and educator-led art market, providing artists with the tools they need to lead their own careers. Connect with Our Guest Website: soniabblondon.com Platform: studiotogallery.com Resources for Artists Create! Magazine

    39 min

About

The Create! Podcast (formerly Art & Cocktails) is your space for inspiration, encouragement, and practical insight at the intersection of contemporary art, creative business, and mindset. Hosted by artist, coach, and Create! Magazine founder Ekaterina Popova, the show is designed to help you grow your art career, expand your creative vision, and build a sustainable, joyful life. Through candid conversations with artists, entrepreneurs, writers, curators, and thought leaders—as well as empowering solo episodes—you'll find tools, ideas, and stories that remind you that life itself is your canvas, and you have the power to create a career and future that truly supports you. Find us at www.createmagazine.co/podcast — where the conversation about art and business starts.

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