In this episode of Wildcrafted: Trinity County, we sit down with Lisa Wright, Trinity County resident, entrepreneur, and cannabis policy expert, to unpack local government, cannabis regulation, and democracy in rural California. Lisa’s story connects federal bureaucracy, local governance, public administration, and the lived reality of small cannabis cultivators trying to survive. From her early work in federal agencies to founding Flowra, a cannabis compliance and consulting firm based in Weaverville, CA, Lisa brings a unique lens to the challenges shaping Trinity County’s future. This conversation explores how power, transparency, efficiency, and public participation shape local outcomes. Episode Sponsor This episode of Wildcrafted: Trinity County is sponsored by Moon House: Coffee, Games, and Grub — a locally owned gathering space in Trinity County supporting creativity and community connection. Stop in, grab a cup of coffee, and support the places that support local voices. What This Conversation Explores Lisa Wright’s journey from federal public administration to Trinity County How cannabis regulation became a defining economic issue in Trinity County How California environmental law (CEQA) shapes local cannabis licensing caps The real-world impacts of shifting regulations on small cultivators The Trinity Action Alliance (TAA) lawsuit and its on going effects Cannabis taxation, market collapse, and calls for local tax relief Transparency, the Brown Act, and public trust in county governance The tension between efficiency and democratic participation Practical advice for civic engagement without burnout in rural communities About the Guest: Lisa Wright Lisa Wright is the CEO and founder of Flowra, a cannabis consulting and compliance firm based in Weaverville, California. Flowra supports cannabis cultivators and businesses with licensing, regulatory compliance, bookkeeping, payroll, marketing, and operational services. Lisa holds a Bachelor’s degree in Political Science from South Dakota State University and a Master’s degree in Public Administration from Drake University. Early in her career, she worked in federal government through the Presidential Management Program before transitioning into private-sector consulting and economic development. After relocating to Trinity County nearly a decade ago, Lisa became involved in cannabis policy during California’s transition from Prop 215 medical cannabis to full legalization under Prop 64. Her work has since expanded into civic advocacy around government accountability, transparency, elections, and equitable application of county ordinances. Lisa’s perspective reflects a deep commitment to rural economic life, democratic process, and the belief that local government should work for and by the public — not against it. About the Podcast Wildcrafted: Trinity County is a podcast sharing rural California stories of culture, food, art, and politics. The show amplifies small-town voices and explores the challenges and achievements shaping life in Trinity County. EPISODE DESCRIPTION In this episode of Wildcrafted: Trinity County, hosts Dan Trujillo and Chriss Williams speak with Lisa Wright, founder of Flowra and a leading voice in Trinity County cannabis policy, about regulation, local governance, and the democratic participation shaping rural California. Drawing on her background in federal public administration and hands-on work with local cultivators, Lisa breaks down cannabis licensing caps, environmental review, taxation, and the long-term impact of the Trinity Action Alliance lawsuit. The conversation explores transparency, public participation, and why civic engagement matters most at the local level — even when it feels exhausting or ignored. This episode is an essential listen for anyone interested in rural economic development, cannabis policy, local democracy, and the future of Trinity County California.