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Updated 23/10/2025
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17/10/2025

MBP Ep 3: MBP Exclusive with Lana Payne- The Fight for the Auto Sector and Canada’s Industrial Future

IIn this episode Ben Woodfinden and Shannon Phillips talk with National President of UNIFOR Lana Payne and discuss: Stellantis, subsidies and Trump Pressure 03:02:18Government Tools and Leverage 05:49:12On a Team Canada Strategy, and potential divergence between federal and provincial governments 10:36:15On the Future of the Canadian Auto Sector 22:00:01On Labour Power and Policy 32:06:10Unifors Position and it’s members 42:20:10 Key Takeaways On Stellantis, Subsidies and Trump Pressure PAYNE: This is the most blatant example of a corporation appeasing Trump. Canada must play hardball, enforce commitments negotiated in 2023, and make companies feel consequences when they move Canadian jobs.PAYNE: Failure to act risks a domino effect — if Stellantis escapes accountability, others like GM could follow.PHILLIPS: What matters now is not rhetoric but tools — what governments can actually do to make firms fulfill their obligations. On Government Tools and Leverage PAYNE: Canada has powerful levers if it chooses to use them, beginning with a tariff-remission strategy that rewards companies meeting Canadian production commitments and penalizes those that don’t.PAYNE: If you’re going to sell here, you need to build here. Market access, energy supply, and public subsidies are all bargaining chips.PAYNE: Governments can no longer rely only on incentives. The world has changed — we must use sticks as well as carrots. On a Team Canada Strategy PHILLIPS: The provinces, especially Ontario, have meaningful leverage; their willingness to act matters.WOODFINDEN: Emerging divergence between Ford and Carney that was not there a few months ago. Ford is fighting openly while Ottawa appears more cautious.PAYNE: Canada risks fragmentation as provinces pursue separate interests. We need a strong Team Canada approach uniting unions, industry, and all levels of government.PAYNE: Trump’s trade posture is an existential threat. He’s coming for our auto jobs.PAYNE: Need to think about and plan for long-term resilience. We can’t just export raw materials and help someone else build their economy — we must build our own industrial base. On the Future of the Canadian Auto Sector PAYNE: Before Trump’s trade war, Canada was finally rebuilding its footprint — battery plants, EV supply chains, and domestic R&D. U.S. backtracking threatens that progress.PAYNE: Warns that China’s massive overproduction of vehicles could soon flood the global market. Canada must plan now to compete. On Labour Power and Policy PAYNE: Section 107 is a very dangerous path. It conditions employers to expect government rescue instead of bargaining fairly. Using 107 will not bring labour peace; it prolongs workplace problems.PHILLIPS: Government may need clearer guardrails before invoking 107.PAYNE: You don’t get to use 107 — that’s the starting point. Supports mediation and conciliation instead of forced arbitration.WOODFINDEN: Notes shifts in the political landscape as unionized and blue-collar voters move toward conservatives. Shifting Political Coalitions and Realignments PAYNE: Unifor stays non-partisan. We build our own power. Every party is chasing the working vote, which strengthens labour’s influence.PAYNE: The voter shift is about bread-and-butter issues — housing, wages, inflation — not ideology. People felt heard. YouTube Video Credits: CBC News, CTV News, Global News, 4K Films By Adnan, Videoscape, Pierre Poilievre, balcony et-al, Luis Vega, Shape Properties, GommeBlog, Exploring Stunning Landscapes From Above, Motion Array Hosted on Acast. See acast.com/privacy for more information.
02/07/2025

Episode 21: Branding Beyond the Logo with Emilie Iggiotti

Episode Summary: In this value-packed episode, Heather sits down with the inspiring Emilie Iggiotti to dive into what branding really means beyond just a logo and a color palette. Emilie shares her unconventional path from law school to full-time photography, how she built her business without social media, and how intentional networking and caring deeply about clients became her signature marketing strategy. Key Takeaways: Branding is more than a logo—it's how you communicate, connect, and show up across all touchpoints.Email newsletters can outperform social media when used intentionally and from the heart.Systems and CRMs like Studio Ninja help scale your business with ease and professionalism.Your energy matters: set limits, create boundaries, and stick to a schedule that supports your creativity.Personal connection is everything. Don’t underestimate the power of genuine networking over shallow interactions.Clients invest in you, not just your product—prepare them thoughtfully and deliver with intention. Blush Artistry - Proud Sponsor of The Expansion Code: This episode is powered by Blush Artistry—Heather’s flagship beauty + wellness brand based in Edmonton, Alberta. Blush is your go-to destination for everything self-care: Hair | Makeup | Nails | Massage | Tattoo | Medispa | Private Gym | Physio | Chiro—and more! Ready to feel like a goddess? Book now at blush-artistry.ca or follow along at @blushartistrymua Connect with Emilie Iggiotti: Photography Services & Studio Info: www.emilieiggiotti.comInstagram: @emilieiggiottiPhotography Studio: @le.studio.ygPodcast: Creativity with Emilie on YouTube Heather offers consulting packages for entrepreneurs who are scaling their business, building their teams, or refining their brand. She blends real-world strategy with humor and heart—and always keeps it honest. Website + Resources: www.theexpansioncode.caInstagram: @iamheatherdickPodcast Page: @theexpansioncode Let’s Keep Expanding: If you loved this episode, here’s what to do next: Follow the show, Leave a review (pretty please!), Share it with a friend, Join the conversation on Instagram, Sign up for Heather’s newsletter for updates, fun giveaways, and free resources Join the community at www.theexpansioncode.ca Catch full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick Podcast Artwork created by Lucas Seaward: www.360design.ca Hosted on Acast. See acast.com/privacy for more information.
Season 1 Trailer

The Expansion Code - Pilot Episode

Welcome to The Expansion Code! This short and sweet pilot episode is your official introduction to host Heather Dick and the Expansion Code Podcast! Heather shares the why behind The Expansion Code and what you can expect every week — from quick, punchy insights to full, unfiltered conversations with bold leaders who are doing business differently. If you’re building something real, leading a team, or ready to expand your business and your mindset — this show is for you. About the Show The Expansion Code is for ambitious entrepreneurs who are ready to scale with intention. Hosted by Heather Dick — salon founder, business mentor, and leader of a 50+ person team — this podcast brings you: Quick & Dirty Growth Hacks every Sunday — short, actionable insights to shift your momentumFull episodes every Wednesday — deep dives with founders, disruptors, and experts who share the real stories behind sustainable growth It’s not just about hustle — it’s about leadership, clarity, and building a business that actually works. This Episode is Brought to You by Blush Artistry Canada’s beauty & wellness destination for elevated self-care. Hair, nails, medispa, tattoo & more — all under one blush-colored roof. Find your next appointment or service at https://blush-artistry.ca/ Work with Heather Ready to turn your burnout into leadership? Explore Heather’s consulting offers, get free resources, and learn more at www.theexpansioncode.ca Connect on Instagram: @iamheatherdick @theexpansioncode Want Free Stuff? We're always running exclusive giveaways with our guests. Check out our Instagram and show notes weekly for how to enter, win, and connect directly with our featured experts. Thanks for tuning in. Growth isn’t always pretty — but it can be powerful. Let’s expand — together. Catch our full episodes on YouTube: The Expansion Code – YouTube Podcast Artwork created by Lucas Seaward: www.360design.ca Hosted on Acast. See acast.com/privacy for more information.
22/10/2025

Episode 51: Reintroduction: My Bridal Industry Blueprint

In this episode of The Expansion Code Bridal Edition, Heather recounts her journey in the bridal industry, beginning with a makeup certification and a job at Estee Lauder in 2007. What started as a side hustle, Blush Artistry, gained momentum through in 2014, leading her to build a team and eventually open a commercial space in 2021. By 2022, Heather dedicated herself fully to Blush, expanding its services to include a wide array of beauty and wellness offerings. She highlights the significance of quality work, customer service, and perseverance, encouraging listeners to embrace the challenges of the wedding industry and seek support when needed. How to Connect with Heather: Follow Heather on Instagram: @iamheatherdick Follow The Expansion Code Podcast: @theexpansioncode Website & Resources: www.theexpansioncode.ca Check out Heather’s consulting packages, free resources, and strategy sessions on her website. Podcast Sponsor: Blush Artistry This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered. Book your appointment at: www.blush-artistry.ca Follow Blush on Instagram: @blushartistrymua Don't Forget to Subscribe & Review! Follow the podcast so you never miss an episode. Leave a review, it seriously helps! Share this episode with a friend who needs social media clarity. Check out our giveaways details are always in the show notes & on Instagram! Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick Podcast Artwork created by Lucas Seaward: www.360design.ca Hosted on Acast. See acast.com/privacy for more information.
10/12/2025

Episode 58: Bridal Client Series Part 2: Navigating Challenges and Expectations

In this episode of The Expansion Code Bridal Client Series, Heather dives into the challenging realities of working with bridal clients, emphasizing that a wedding day is a huge deal for the couple. She shares a personal experience of dealing with a significant increase in dissatisfied clients after their trials, attributing it to heightened expectations and anxieties in the post-COVID era. She discusses the importance of clear communication, setting realistic expectations (especially with the rise of AI-filtered inspiration photos), and adapting to changing client needs. The episode also covers handling family dynamics, managing budgets, and the need for trauma-informed awareness when dealing with highly emotional clients. Heather stresses the importance of proactively addressing issues, setting boundaries, and learning from mistakes to turn clients into lifelong customers. We talk about: Managing Client Expectations: Addressing unrealistic expectations, especially those influenced by social media and AI-altered images.Anxious Brides: Dealing with increased client anxiety and providing a comfortable, trustworthy experience.Communication: The importance of clear, proactive communication and detailed consultations.Trials and Re-trials: Strategies for conducting trials effectively, handling client dissatisfaction, and setting expectations for changes.Family Dynamics: Navigating family drama and sensitive situations during wedding preparations.Trauma-Informed Awareness: Recognizing and addressing emotional distress in clients.Client Retention: Turning wedding clients into long-term customers. How to Connect with Heather: Follow Heather on Instagram: @iamheatherdick Follow The Expansion Code Podcast: @theexpansioncode Website & Resources: www.theexpansioncode.ca Check out Heather’s consulting packages, free resources, and strategy sessions on her website. Podcast Sponsor: Blush Artistry This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered. Book your appointment at: www.blush-artistry.ca Follow Blush on Instagram: @blushartistrymua Don't Forget to Subscribe & Review! Follow the podcast so you never miss an episode. Leave a review, it seriously helps! Share this episode with a friend who needs social media clarity. Check out our giveaways details are always in the show notes & on Instagram! Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick Podcast Artwork created by Lucas Seaward: www.360design.ca Hosted on Acast. See acast.com/privacy for more information.
07/05/2025

Episode 5: Beyond the Algorithm: Smart Social Media Strategies with Jodie Brown

Episode Summary: In this episode of The Expansion Code, I sit down with Jodie Brown, marketing strategist and social media expert, to unravel the mysteries of social media marketing. Jodie shares why viral posts don’t always equal success, how market sophistication has changed the way businesses need to approach social media, and why chasing trends without strategy is a waste of time. If you’ve ever felt like you’re posting into the void, overwhelmed by the algorithm, or just exhausted by the constant changes, this conversation is going to change your perspective on social media forever. We cover real, practical strategies that business owners, beauty professionals, and educators can use to create content that converts—without burning out. Plus, Jodie spills the tea on her insider conversation with Instagram HQ—what she learned might surprise you! Key Takeaways: Create for your audience, optimize for the algorithm—not the other way around! Social media is a search engine—82% of Gen Z and millennials use Instagram to look up businesses. Repetition = Reputation—Stop worrying about repeating yourself, because no one remembers your posts from six months ago! Market sophistication is real—what worked in 2020 won’t work in 2024. You need a clear, unique value proposition to stand out. Pre-plan your content—treat social media like marketing, not an afterthought. Going viral isn’t always helpful—it only works if it’s hyper-relevant to your business. Resources & Mentions: Jodie Brown’s Website: www.jodiebrown.ca Jodie’s Podcast: Visionary Rising Podcast Follow Jodie on Instagram: @itsjodiebrown Book Mentioned: Who Not How by Dan Sullivan How to Connect with Heather: Follow Heather on Instagram: @iamheatherdick Follow The Expansion Code Podcast: @theexpansioncode Website & Resources: www.theexpansioncode.ca Want to work with Heather? Check out her consulting packages, free resources, and strategy sessions on her website. Podcast Sponsor: Blush Artistry This episode is proudly sponsored by Blush Artistry—your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered. Book your appointment at: www.blush-artistry.ca Follow Blush on Instagram: @blushartistrymua Don't Forget to Subscribe & Review! Follow the podcast so you never miss an episode. Leave a review—it seriously helps! Share this episode with a friend who needs social media clarity. Check out our giveaways—details are always in the show notes & on Instagram! Catch our full episodes on YouTube https://www.youtube.com/@TheExpansionCode-HeatherDick Podcast Artwork created by Lucas Seaward: www.360design.ca Hosted on Acast. See acast.com/privacy for more information.
17/09/2025

Episode 43: Confidence, Care, and Client Loyalty: Building a Beauty Empire with Justine Martinson

Episode Summary:This episode of The Expansion Code features Heather Dick interviewing Justine Martinson, the CEO and founder of Lipstick Empire. Justine shares her journey of building her business, starting from a young age with a passion for making people look and feel good, to opening her spa in 2013. We discuss about:Building relationships with clients, providing personalized care, and creating a welcoming environment.Creating value for clients and generating consistent revenue. Justine emphasizes the need for a strong client base before implementing a membership program.Creating a supportive environment for team members, providing them with autonomy and opportunities for growth.Addressing concerns head-on and using them as opportunities for improvement.Ensuring that the brand reflects the values and personality of the business.Understanding costs and profit margins. Connect with Justine Martinson: Website: https://www.lipstickempire.ca/ Instagram: https://www.instagram.com/lipstickempire How to Connect with Heather: Follow Heather on Instagram: @iamheatherdick Follow The Expansion Code Podcast: @theexpansioncode Website & Resources: www.theexpansioncode.ca Check out Heather’s consulting packages, free resources, and strategy sessions on her website. Podcast Sponsor: Blush Artistry This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered. Book your appointment at: www.blush-artistry.ca Follow Blush on Instagram: @blushartistrymua Don't Forget to Subscribe & Review! Follow the podcast so you never miss an episode. Leave a review, it seriously helps! Share this episode with a friend who needs social media clarity. Check out our giveaways details are always in the show notes & on Instagram! Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick Podcast Artwork created by Lucas Seaward: www.360design.ca Hosted on Acast. See acast.com/privacy for more information.
23/07/2025

Episode 27: Luxury, Wellness, and Leases: The Realities of Entrepreneurship with Traci Bateman

Episode Summary:In this episode of The Expansion Code, host Heather Dick interviews Traci Bateman, a prominent figure in the MediSpa community. Traci shares her journey into the wellness industry, starting with a hot yoga studio concept that evolved into a luxury MediSpa called Bliss MediSpa & Integrated Wellness.Traci discusses the challenges of opening and running a business, including securing funding, finding the right location, and managing staff. We talk about:Starting and running a business, challenges, and sacrifices involved.MediSpa, yoga studio, luxury wellness experiences.Loans, rent, payroll, profitability, financial planning, startup costs.Creating a positive and luxurious experience for clients.Strategies for promoting a business, including social media, newsletters, and traditional advertising.Hiring and managing staff, creating a positive work environment.Choosing a location, negotiating leases, and property management. Connect with Traci Bateman: Traci’s Coaching Website: https://www.tracicoaches.com/ Instagram: https://www.instagram.com/bliss_medispa/ - Bliss MediSpa & Integrated Wellness Bliss MediSpa Website: https://www.blissmedispa.ca/bliss-medispa-rejuvenation/ How to Connect with Heather: Follow Heather on Instagram: @iamheatherdick Follow The Expansion Code Podcast: @theexpansioncode Website & Resources: www.theexpansioncode.ca Check out Heather's consulting packages, free resources, and strategy sessions on her website. Podcast Sponsor: Blush Artistry This episode is proudly sponsored by Blush Artistry, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered. Book your appointment at: www.blush-artistry.ca Follow Blush on Instagram: @blushartistrymua Don't Forget to Subscribe & Review! Follow the podcast so you never miss an episode. Leave a review, it seriously helps! Share this episode with a friend who needs social media clarity. Check out our giveaways details are always in the show notes & on Instagram! Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick Podcast Artwork created by Lucas Seaward: www.360design.ca Hosted on Acast. See acast.com/privacy for more information.
05/10/2025

Episode 48: Quick & Dirty Growth Hack: Stop Doing It All and Grow Faster

Welcome to this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention. Feeling maxed out with no time to grow your business? Discover how Justin Cross broke through his ceiling with a smart service model shift and strategic team building, leading to a 40% revenue jump—tune in to learn how you can redesign your business for scalable success and reclaim your time! In this episode: Learn how Justin shifted his business model for massive growthDiscover how to increase revenue without spending on adsFind out how to work on your business, not just in itHear the numbers Justin watched to ensure his successLearn why you might be solving the wrong problems in your business Growth Hack Highlight "If you're at capacity, you don't need to work harder, you need to work smarter." — Heather Dick Want the Full Conversation? Don’t miss Wednesday’s full episode with Heather, where we go deep into: Transition to semi-private training or group models to serve more clients in the same timeInvest in coaching from those who've achieved your desired level of success to identify hidden problems and solutionsUnderstand your financials intimately to mitigate risks when expanding and making key business decisionsPrioritize training your team to be as good as or better than you to confidently delegate and scale This episode is packed with powerful truths and practical tips you can actually use—don’t miss it. This Episode is Brought to You by Blush Artistry Canada’s beauty & wellness destination for elevated self-care. Hair, nails, medispa, tattoo & more — all under one blush-colored roof. Find your next appointment or service at https://blushartistry.ca/ Work with Heather Ready to turn your burnout into leadership? Explore Heather’s consulting offers, get free resources, and learn more at https://www.theexpansioncode.ca/ Connect on Instagram: https://instagram.com/iamheatherdick https://instagram.com/theexpansioncode Want Free Stuff? We're always running exclusive giveaways with our guests! Check out our Instagram and show notes weekly for how to enter, win, and connect directly with our featured experts. Thanks for tuning in. Growth isn’t always pretty — but it can be powerful. Let’s expand—together. Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick Podcast Artwork created by Lucas Seaward: www.360design.ca Hosted on Acast. See acast.com/privacy for more information.
06/08/2025

Episode 31: Unlocking Profitability, Financial Strategies for Business Growth with Hailey Piper

Episode Summary:In this episode of The Expansion Code, Heather Dick interviews Hailey Piper, a fractional CFO with a passion for spreadsheets and helping small businesses understand their finances. Hailey explains what a fractional CFO does, bridging the gap between business owners and their financials, and offers services on a monthly, quarterly, or annual basis. We talk about:Role, benefits for small businesses, cost-effectiveness of a Fractional CEOAddressing business owners' fear and uncertainty about moneyProactive tax estimates and avoiding surprisesUnderstanding seasonality, revenue flow, and expensesClarifying the difference between income and actual earningsUnderstanding cash flow statements and the disconnect between profit and cash Connect with Hailey Piper: Instagram: https://www.instagram.com/hermoneyfinancial/ Tiktok: https://www.tiktok.com/@hermoneyfinancial Email: hailey.piper@gmail.com for direct contact How to Connect with Heather: Follow Heather on Instagram: @iamheatherdick Follow The Expansion Code Podcast: @theexpansioncode Website & Resources: www.theexpansioncode.ca Check out Heather’s consulting packages, free resources, and strategy sessions on her website. Podcast Sponsor: Blush Artistry This episode is proudly sponsored by Blush Artistry your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered. Book your appointment at: www.blush-artistry.ca Follow Blush on Instagram: @blushartistrymua Don't Forget to Subscribe & Review! Follow the podcast so you never miss an episode. Leave a review it seriously helps! Share this episode with a friend who needs social media clarity. Check out our giveaways details are always in the show notes & on Instagram! Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick Podcast Artwork created by Lucas Seaward: www.360design.ca Hosted on Acast. See acast.com/privacy for more information.

Metamorphosis Media Group is a podcast network and production company amplifying purpose-led voices. We support bold entrepreneurs, thought leaders, and creators in building aligned, impactful shows through expert strategy, high-quality production, and business integration. The network brings together a community of aligned voices; podcasts united by creativity, purpose, and a desire to lead with authenticity. Through collaboration, cross-promotion, and shared growth, Metamorphosis fosters a space where bold ideas thrive and meaningful stories are heard. Explore the shows. Join the movement. Transform your message.

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