Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

  1. 6 DAYS AGO · BONUS

    Pulse Check: The Reputation Rethink — Pt. 5

    Welcome to the 5th and final part of this Pulse Check series. In this episode, we turn to one of the most nuanced and hopeful findings in Ologie’s national study: across political identities, people want colleges and universities to be places for ideas, not ideologies. That sounds inspiring in theory. In practice, it raises harder questions. What does healthy dialogue actually look like on campus right now? How do students learn to navigate disagreement without collapsing into silence, defensiveness, or division? And what role should universities play in helping them build those skills? Host Day Kibilds is joined by two student leaders who are doing this work in real time. Kathleen Parks, student body vice president at Texas A&M University, and Mac Mahoney, president of the Dartmouth Political Union at Dartmouth College, share what it takes to create spaces for conversation, respectful disagreement, and meaningful exchange among peers. Together, they explore the difference between safe spaces and brave spaces, the importance of shared values and trust, and why civil discourse is not just a campus ideal but a lifelong skill. This episode is about what happens when students are given the chance to practice dialogue with honesty, humility, and courage, and why that matters far beyond graduation.Guest Bio (Kathleen Parks): Kathleen Parks is a senior at Texas A&M University studying society, ethics, and law, with minors in philosophy and leadership. She currently serves as student body vice president, where she helps represent student perspectives in university decision-making and works to support conversations rooted in shared values, leadership, and civil discourse. Guest Bio (Mac Mahoney): Malcolm “Mac” Mahoney is a senior at Dartmouth College studying politics, philosophy, and economics. He serves as president of the Dartmouth Political Union, Dartmouth’s student-run nonpartisan political organization, which hosts weekly meetings and debates that expose students to a wide range of political thought and encourage open, respectful dialogue across difference. Host Bio (Dayana Kibilds): With 15 years of experience, Dayana Kibilds has led award-winning work with universities around the world. An international keynote speaker and one of London, Ontario’s 20 Under 40, she is known for making complex ideas clear, practical, and possible. She loves to teach and share what she knows through her email book Mailed It!, as well as through her workshops, courses, her work with young professionals at the Council for Advancement and Support of Education’s Summer Institutes, and her weekly newsletter. A lifelong immigrant who grew up in six countries, Day is now happily Canadian and lives with her husband, Bruno, and son, Romeo. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillsea About The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    44 min
  2. 5 MAR · BONUS

    Pulse Check: The Reputation Rethink — Pt. 4

    In Part 4 of Pulse Check: The Reputation Rethink, we turn to one of higher education’s most important, and according to our research, most underserved audiences: alumni. Ologie’s national study revealed a striking insight: only 43% of respondents believe colleges and universities meaningfully benefit their alumni. Even more telling, most respondents hold college degrees themselves. These are alumni saying they feel least benefited by their alma mater. Host Day Kibilds is joined by Molly Ranz Calhoun, President and CEO of The Ohio State University Alumni Association, to explore what’s behind that perception. From rising debt and economic instability to outdated engagement models focused too quickly on fundraising, alumni are questioning the return on their investment. Together, they unpack what alumni actually want: career navigation, community, personalization, lifelong learning, and systems of small, consistent support. This episode explores how institutions can shift from transactional outreach to long-term value exchange — and why alumni engagement must start long before graduation.Guest Bio (Molly Ranz Calhoun): Molly Ranz Calhoun is president and CEO of the Ohio State Alumni Association. As the leader of more than 630,000 living alumni, Molly has increased opportunities for students and alumni to interact, socialize, and collaborate for the benefit of Ohio State and the world. Always looking to give back, she has led countless community service efforts, including partnering with rival schools for projects in the cities of postseason football games. “I can’t imagine anything I’d rather be doing than serving my fellow Buckeye alumni at the greatest college in the world,” Molly explains. “I could never repay all that Ohio State has given me and my family, but I spend every day trying.” Host Bio (Dayana Kibilds): With 15 years of experience, Dayana Kibilds has led award-winning work with universities around the world. An international keynote speaker and one of London, Ontario’s 20 Under 40, she is known for making complex ideas clear, practical, and possible. She loves to teach and share what she knows through her email book Mailed It!, as well as through her workshops, courses, her work with young professionals at the Council for Advancement and Support of Education’s Summer Institutes, and her weekly newsletter. A lifelong immigrant who grew up in six countries, Day is now happily Canadian and lives with her husband, Bruno, and son, Romeo.   - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillsea About The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    30 min
  3. 26/10/2023

    Ep. 171: The Death of Marketing Campaigns and Life After Social Media

    In this exciting conversation, Zach chats with Kyle Campbell, Founder and CEO of Education Marketer, about why marketing campaigns no longer matter and what student recruitment in a post social media world might look like. Zach and Kyle also riff on: The pros of LinkedIn’s algorithm as opposed to those of other social networksWhy higher ed should invest more in long-form contentHow to think differently about telling student storiesWhat higher ed marketers can learn from influencers about email marketingAnd so much more!If you’re not already following Kyle on LinkedIn, you can do so here.  Also, learn more about his offerings for schools large and small here.    This Episode is Sponsored by Pathify Meet Pathify —  an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus  — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com   About the Enrollify Podcast Network  The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like otherEnrollifyshows too!   Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.  Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more.  Learn more aboutThe Enrollify Podcast Networkat podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!  - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillsea About The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    57 min
  4. 18/10/2023 · BONUS

    Pt. 4: How to Market an Online Graduate Program: Longer-Term Strategies for Sustainable Growth

    Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education.   Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like. We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through appropriately balancing paid and organic efforts in Years 1 and 2 vs Years 3 and 4 post-launch, what positioning strategies you should test, how to properly leverage the personal brands of faculty and staff members, and so much more. This series is made possible thanks to our friends at Archer — Archer is an education technology company dedicated to personalizing student recruitment. If you want to learn more about how Archer might be able to help your institution get more bang for your marketing and admission buck, head on over to ArcherEdu.com and tell them that your friends at Enrollify sent you their way.  In Episode 4 of How to Market an Online Graduate Program you’ll meet Ray Martinez, Vice President of SEO and Nici Sandberg, Senior Director of Creative & Content at Archer Education.  Ray, Nici and I discuss: How  schools can ensure continuous program improvement and innovation beyond the initial three-year marketing periodHow schools should evaluate their marketing strategy in relation to current market trends and competitionHow can schools leverage the data accumulated over the last three years to inform other program growth strategiesHot takes on leveraging faculty for alumni engagement and student recruitment And loads moreCheck out the rest of this 4-part series! Ep. 1: Building The Foundation To Ensure Success Ep. 2: Year Two Marketing Strategies For Online Graduate Programs Ep. 3: Year Three Marketing Strategies For A New Online Graduate Program - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillsea About The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    49 min
  5. 12/10/2023

    Ep. 170: How to Reduce Friction Between Marketing and IT in Higher Ed

    In this episode you’ll meet Chase Williams, Co-Founder and CEO of Pathify —  an innovative higher ed engagement hub that puts students at the center of their college journey. Zach and Chase discuss why there’s so much friction in university technology stacks and what strategies and tactics can be put into place to reduce that friction and create a more integrated, student-friendly experience.  Chase explains why he believes the future of education technology will be highly integrated and that each department, perhaps each individual, will be able to use the tools they want to accomplish their goals but that each of these systems will be perfectly integrated so as to offer each university stakeholder a beautiful, simple user experience.  Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com    This Episode is Sponsored by Pathify Meet Pathify —  an innovative higher ed engagement hub that puts students at the center of their college journey.Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus  — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com   About the Enrollify Podcast Network  The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!   Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.  Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more.  Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!    - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillsea About The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    38 min
  6. 28/09/2023

    Ep. 168: What Higher Ed Needs from the Next Generation of Marketers

    In this dynamic conversation, Zach sits down with Jaime Hunt, the Chief Marketing Officer at Old Dominion University in Norfolk, Virginia and the host of Enrollify’s Confessions of a Higher Ed CMO podcast.  Zach and Jaime explore how higher education as an industry is doing at preparing marketers to become CMOs, what marketing as a strategic unit on campus should and should not be held accountable to, and lessons Jaime has learned after interviewing dozens of the industry’s most innovative marketing leaders on her podcast.   This Episode is Sponsored by Pathify Meet Pathify —  an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus  — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com   About the Enrollify Podcast Network  The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!   Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.  Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more.  Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!  - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillsea About The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    51 min

About

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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