infinite scroll

Centennial World
infinite scroll

An internet culture news podcast that explores themes surrounding viral stardom, the creator economy, and how social media is shaping Gen Z. Hosted by Centennial World founder Lauren Meisner. Follow us @infinitescrollpodcast & @laurenmeisner_

  1. How The YouTube Beauty Review Became Irrelevant (And Will it Ever Make a Comeback?)

    31 OCT

    How The YouTube Beauty Review Became Irrelevant (And Will it Ever Make a Comeback?)

    Thank you so much to Jose Cuervo for sponsoring this episode. Buy Jose Cuervo here: https://www.danmurphys.com.au/list/jose-cuervo In this week's episode, I explore how and why beauty YouTube review content has faced such a serious decline in recent years, despite an increased consumer interest in review-backed recommendations. Timestamps: 4:36 History & psychology of online reviews 8:28 The beginning of beauty review content 9:40 Michelle Phan & the ‘Golden Age of Beauty YouTube’ 12:11 The rise of 'fast beauty' 13:40 Why we stopped consuming YouTube beauty review content 18:08 Short-form video: The next wave of influencer reviews 20:40 AI generated reviews 22:56 The future of influencer review content Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg  Subscribe to our weekly Substack: https://centennialworld.substack.com/  Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5  Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/  Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/  Sources: https://www.reviewtrackers.com/reports/online-reviews-survey/  https://results.shopperapproved.com/blog/the-history-and-evolution-of-online-reviews https://centennialworld.com/the-demise-of-online-product-reviews-from-shady-influencer-practices-to-ai-generated-content/ https://fashionjournal.com.au/beauty/i-think-its-time-we-stopped-glamourising-beauty-hauls-dont-you/  https://www.gartner.com/en/digital-markets/insights/what-is-social-proof#:~:text=Social%20proof%2C%20the%20idea%20that,to%202023%20Software%20Buying%20Trends.  https://www.washingtonpost.com/technology/2023/11/07/kids-youtuber-influencer-camps-creators-learn-how/#:~:text=Nearly%2030%20percent%20of%20kids,States%20found%20that%20more%20than  https://www.theguardian.com/money/2023/jul/15/fake-reviews-ai-artificial-intelligence-hotels-restaurants-products  https://www.cosmopolitan.com/uk/beauty-hair/celebrity-hair-makeup/a23505391/netflix-youtube-beauty-industry-documentary/

    25 min

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An internet culture news podcast that explores themes surrounding viral stardom, the creator economy, and how social media is shaping Gen Z. Hosted by Centennial World founder Lauren Meisner. Follow us @infinitescrollpodcast & @laurenmeisner_

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