Ladies Who Launch

Rochelle Humes

Ladies Who Launch is an empowering podcast serving up the aspirational journeys of women who have made their mark in the world of business. Starting from scratch to cooking up empires, join our host, Rochelle Humes, as she dives into the successes and challenges faced by female entrepreneurs. Sink your teeth into the inspiring stories of those who have fearlessly pursued their dreams whilst dishing out invaluable insights to listeners. Get ready to be motivated and uplifted as Rochelle elevates the voices of these extraordinary women, showcasing their resilience, creativity and a side of determination to launch. This is your girls’ group chat for business and beyond. FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1 Youtube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  1. Building JSHealth: Jessica Sepel on Bootstrapping, Vitamins & Protecting Women's Trust

    23 hr ago

    Building JSHealth: Jessica Sepel on Bootstrapping, Vitamins & Protecting Women's Trust

    Rochelle Humes sits down with JSHealth founder, Jessica Sepel, to unpack her experience of diet culture and how it failed an entire generation of women. She built JSHealth to offer women access to nutrition in a healthy way. From her first experience with nutrition to building a global, female-first supplement company without investment, Jessica shares the untold story behind the brand that put women's health first. This conversation covers the real work behind building a brand that puts quality first. We cover everything from ingredients, building a community of trusted women and what she’s learnt about leading a growing team. In this episode, we cover: Jessica's first experience with nutrition, how diet culture failed women and teenagers, and where JSHealth was rooted fromStarting JSHealth as a first-to-market, female-first vitamin company, bootstrapped from day one with no investorsGenerating hype, protecting customer trust in an unregulated industry, and enforcing quality control from the startDeveloping the skills to lead, setting boundaries as a founder, and the morning and evening routines that keep her groundedThe evolution of science for women's health and Jessica's financial advice for founders If you've ever felt let down by the wellness industry, this one's for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Introducing Jessica Sepel 01:32 Early Diet Struggles 07:22 Choosing Your Nutrition Path 12:34 Spotting The Supplements Gap  21:06 First 2000 Bottles Sold 24:09 Scaling Without Pressure 27:14 From Local To Global 29:45 Build Through Quality 33:30 Bootstrapped Scrappy Growth 39:31 Nighttime Switch Off Routine 44:17 Creating Mornings Without Chaos 47:34 Boundaries For Founders 49:57 Future Of Women’s Health 54:19 Rocket Round  01:01:17 Mentors And Box On 01:03:00 Confidence Around Money  01:10:37 Prioritising Customer Retention 01:19:17 Wrap Up 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by Starling Bank Access Starling Bank here: https://www.starlingbank.com/business/?utm_source=ladies-who-launch&utm_medium=bpar&utm_campaign=gwm-business FOLLOW JESSICA  Instagram: https://www.instagram.com/jshealth/reels/?hl=en JSHealth: https://www.instagram.com/jshealthvitamins/?hl=en TikTok: https://www.tiktok.com/@jshealthvitamins https://uk.jshealthvitamins.com/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Disclaimer: JSHealth Vitamins formulas vary by region Ladies Who Launch listeners get 20% off JSHealth. Use the code LWL at checkout: https://uk.jshealthvitamins.com/?utm_source=UKTalent&utm_medium=LadiesWhoLaunch&utm_campaign=LadiesWhoLaunchadd Hosted on Acast. See acast.com/privacy for more information.

    1hr 19min
  2. Founder of Beauty Works: The Molly Mae Partnership & What Really Happened Behind The Business Sale

    24 Jun

    Founder of Beauty Works: The Molly Mae Partnership & What Really Happened Behind The Business Sale

    In this week's episode of Ladies Who Launch, Penelope Cheshire takes us back to where it all began: an £8,000 leap of faith funded by selling her partner's Rolex, and a belief that premium hair extensions didn't have to feel exclusive or unapproachable.  What followed was a masterclass in retail grit, from cold-pitching salons and building a team from the ground up, to navigating investment rooms where beauty wasn't taken seriously, and a partnership with Molly-Mae that sent the business into a different stratosphere.  Penelope gets refreshingly honest about what actually happens during and after an exit, why she's channeling everything she learned into her next venture Killer Brush, and the moments that shaped her as a founder along the way. In this episode, we cover: The build of Beauty Works from an £8,000 Rolex watch saleBusiness growth through hair salonsFacing stereotypes against the beauty industryBehind the Molly-Mae partnershipThe story of the Beauty Works sellLaunching her new business, Killa Brush If you’re a founder with an idea mixed with grit and determination, this episode is for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Meet Penelope Cheshire, Founder of Beauty Works 05:35 Beginning of Beauty Works  06:38 Selling My Partners Rolex to Start 11:17 First Big Retail Order 18:42 Rejected by Investors 23:47 Creating a Premium Positioning 29:28 Behind The Molly Mae Partnership 35:49 Leadership & Letting Go 47:38 The Truth Behind Leaving Beauty Works 57:57 Private Equity Reality Check 01:01:37 Starting Killa Brush 01:12:12 Sharing Entrepreneurship Truths 01:15:40 Rocket Round  01:22:57 Final Advice & Wrap 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW PENELOPE Penelope’s Instagram: https://www.instagram.com/penelopecheshire/ Killa Brush: https://www.instagram.com/killabrushofficial/ Killa Brush Website: www.killabrush.com FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1hr 27min
  3. The Jane Birkin Moment That Changed Everything | Behind Building Sellier

    17 Jun

    The Jane Birkin Moment That Changed Everything | Behind Building Sellier

    In this week's episode of Ladies Who Launch, Rochelle sits down with Hanushka Toni, to unpack her journey from law to launching Sellier, the luxury handbag brand that caught the attention of Flannels and the moment her Jane Birkin auction went viral. She also gets candid about building a business alongside family, the realities of entrepreneurship no one talks about, and her bold move into feminine hygiene with JUICE, breaking taboos in real time. In this episode, we cover: How Hanushka transitioned from Law to luxury retailBuilding luxury handbag retailer, Selier Behind the Jane Birkin auction Effectively growing a business through social media Benefits of the Sellier x Flannels partnershipWhat people are getting wrong about entrepreneurshipIntroducing JUICE and taboos around feminine hygiene  Whether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Introducing Hanushka  03:24 Building Sellier 09:10 Creating Virality on Social 14:12 Behind The Jane Birkin Auction 20:50 Viral Marketing Playbook 25:21 Behind The Flannels Partnership Expansion 28:00 Navigating Motherhood & Ambition 31:25 Introducing JUICE 33:09 Handling Business Criticism 37:58 Redefining Success 40:18 Embrace The Cringe 41:22 Rocket Round Advice 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW HANUSHKA Hanushka’s Instagram: https://www.instagram.com/hanushkaa/ Sellier: https://www.instagram.com/sellierknightsbridge/ JUICE: https://www.instagram.com/wearejuicers/  FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    49 min
  4. Building The Girls Bathroom | Sophia & Cinzia on Community, Live Tours & Founding rooms

    10 Jun

    Building The Girls Bathroom | Sophia & Cinzia on Community, Live Tours & Founding rooms

    This week's episode of Ladies Who Launch is with Sophia & Cinzia, the powerhouse duo behind one of the UK's most-listened-to podcasts, The Girls Bathroom. From building a loyal online community from scratch to launching a sold-out live tour, this episode is a masterclass in building an audience through genuine connection and having fun while doing it.  We get into the founding of their new venture rooms, what it really takes to build a team of women who are aligned with your vision, and because no Ladies Who Launch episode is complete without it, a Greek lunch moment that you absolutely need to hear.  In this episode, we cover: How Sophia & Cinzia built their online followingLaunching The Girls Bathroom Building up to the live tourThe realities behind launching roomsWhy Sophia & Cinzia decided to build a team of womenA Greek lunch moment  Whether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Introducing Sophia & Cinzia 01:12 Where It All Began 07:17 Launching Their YouTube Channel 13:19 How They Got Management  20:14 Naming The Girls Bathroom 22:22 Growth Through Lockdown 24:07 Behind Recording The Girls Bathroom 25:41 Behind The Live Tour 30:03 Building The Vision For rooms 34:53 Building An All Female Team  37:14 Navigating Rooms Critique 40:45 Backing Themselves On The Jelly Vase 44:55 Co-Founders and Friendship 47:34 Future Plans for rooms 49:32 Rocket Round  58:29 A Greek Lunch Moment 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW SOPHIA & CINZIA  The Girls Bathroom: https://www.instagram.com/thegirlsbathroom/ Sophia: https://www.instagram.com/sophiatuxford/ Cinzia: https://www.instagram.com/cinziabayliszullo/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1hr 1min
  5. Building Little Moons: From 80% Ready to a Multi-Million Pound Empire

    3 Jun

    Building Little Moons: From 80% Ready to a Multi-Million Pound Empire

    From a viral TikTok moment to one of the UK's most beloved supermarket staples, this week on Ladies Who Launch, Rochelle sits down with Vivien Wong, co-founder of Little Moons, to unpack the real story behind building an iconic brand from the ground up. Vivien gets refreshingly honest about starting before you're ready (the 80% rule), protecting product quality under explosive demand, and navigating the noise to find the advice that actually moves the needle. Together, we dig into the sibling dynamic that powers the business, the nostalgia-first brand identity that made mochi ice cream a cultural moment, and what it really looks like to bring in investment and external leadership without losing what made you special in the first place. This one is equal parts strategy and soul and a masterclass in building a brand people genuinely love. In this episode, we cover: Building a career and brand foundation from scratchKnowing which advice to take and which to ignoreCreating the Little Moons brand identityManaging explosive growth with effect Bringing in investment without losing the soul of your brand If you're a founder who's overwhelmed by the pressures of starting, this episode is designed to inspire you to start before you’re ready. We Are Ladies Who Launch!  CHAPTERS 00:00:00 Introduction and Little Moons as a Family Favorite  00:03:08 The Inspiration Behind Starting Little Moons  00:07:06 The Challenges of Creating Mochi: Craftsmanship and Manufacturing  00:12:33 How Vivien's Finance Career Helped Launch the Business  00:14:40 Launching Little Moons 00:16:07 Building the Brand; From White Label to Little Moons  00:19:31 Founding the Business as Siblings 00:23:02 Breaking Into First Major Retail Partnerships  00:28:38 The Viral TikTok Moment and Managing Sudden Demand  00:34:13 Amplifying Virality and Managing Retail Logistics  00:37:07 Business Scaling Challenges 00:41:07 Bringing in Private Equity and a New CEO after 12 Years  00:44:29 The Myth of Overnight Success vs. A Slow and Steady Journey  00:47:27 The Complexities of International Expansion to 38 Countries  00:52:56 Rocket Round: Non-Negotiables, Launch Moments, Daily Habits  00:58:37 Advice for New Founders 01:07:38 Celebrating Success and Vivien's Gratitude 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStory FOLLOW VIVIEN & LITTLE MOONS Vivien’s Instagram: https://www.instagram.com/thevivienwong/ Little Moons Instagram: https://www.instagram.com/littlemoonsmochi/ Little Moons TikTok: https://www.tiktok.com/@littlemoonsmochi FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1hr 9min
  6. Behind Space NK's Viral Miami Influencer Trip

    27 May

    Behind Space NK's Viral Miami Influencer Trip

    The Space NK Miami trip went viral and this week we discussed everything that happened behind the scenes. In this episode of Ladies Who Launch, Rochelle sits down with Jini Sanassy, Head of PR at Space NK, to unpack the influencer marketing strategy that turned one brand trip into one of the most-talked-about campaigns of the year. From the first mood board to the final metric, Jini reveals exactly how Space NK built an experience rooted in community, inclusivity, and creator relationships that actually convert. In this episode, we cover: How Space NK planned and executed the viral Miami Summer TripBuilding the perfect guestlistSelecting and integrating brand partnerships Myth-busting the influencer trip rumorsMeasurement and impact metrics We Are Ladies Who Launch!  CHAPTERS 00:00 The Space NK Miami Trip That Went Viral 01:59 Setting Campaign Goals 03:26 Selecting The Guest List 07:41 Myth Busting The Trip 10:01 Partner Brands And Activations 17:00 Creative Freedom Vs KPIs 24:30 Measuring Success With EMV 28:58 EMV Vs Sales 30:07 Top Brands And Halo Moments  31:28 Addressing Media Backlash 33:52 Space NK’s PR Team  37:00 Next Years Campaign Plans  43:14 Beauty Is Democratic 48:12 What To Repeat & Refine 50:44 PR Campaign Do’s & Don’ts 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW JINI Instagram: https://www.instagram.com/jinisanassy/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    56 min
  7. Building Luxury Mum Guide | How Federika Turned Motherhood Into a Movement

    24 May

    Building Luxury Mum Guide | How Federika Turned Motherhood Into a Movement

    In this weeks episode of Ladies Who Launch, Frederika, founder of the Luxury Mum Guide, joins us to unpack the motherhood identity shift that no one prepares you for and how she turned that gap in support into the ultimate family travel guide for luxury-minded mums.  From navigating who you are before and after kids, to curating the world's best family-friendly experiences, this is the blueprint for building a community born from lived experience. In this episode, we cover: Why Federika built the Luxury Mum Guide from scratchThe support system mums actually needWho you are before kids vs. the woman you become afterCurating the world's best family-friendly experiences for luxury-minded mumsWhere Federika is taking the Luxury Mum Guide nextWhy maternity fashion is broken and what needs to change We Are Ladies Who Launch!  CHAPTERS 00:00 Sunday Launch Intro 00:57 Using Motherhood To Fuel Ambition 02:29 Why The Mum Guide Was Needed 06:03 Identity Shift and Work 16:22 From Social Posts to Events 19:31 Family-Friendly Venues In London 21:11 Journey of the Luxury Mum Event Breakthrough 24:01 Scaling Events and Brands 28:03 Dream Collabs and Future Plans 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW FEDERIKA Instagram: https://www.instagram.com/luxurymumguide_/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    39 min
  8. How to Build A Career In Beauty, Gain Authority & Stay Credible | Sarah Jossel

    13 May

    How to Build A Career In Beauty, Gain Authority & Stay Credible | Sarah Jossel

    In this episode, Sarah Jossel, award-winning beauty editor, author, and presenter on This Morning, for an honest conversation about carving out a career in fashion and beauty when everyone's fighting for the same seat at the table. Sarah takes us from her early days breaking into the industry all the way to writing her book, Diary Of A Beauty Editor, and everything she learned (the hard way) in between. We get into what it really means to build authority and trust when the market is saturated, why authenticity is your most powerful career asset, and how to develop the editorial eye to know what's worth your time and what's just noise. We also go deep on beauty product red flags, the trends she's watching, and the questions every woman should be asking before she buys into the hype. In this episode, we cover: How Sarah broke into the fashion industry and navigated her way to the topBuilding credibility and authority in a saturated, competitive spaceBeauty product red flags and the trends shaping the industry right nowThe journey of writing a book and what it teaches you about your own voiceBeauty product guidance for pregnant women and women with cancerMyth busting beauty perfection standards If you're building a career in a crowded space and trying to figure out how to stand out this one is for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Introducing Sarah Jossel 07:02 Making the Fashion to Beauty Shift 11:34 Building Credibility in your Career 29:07 Beauty Trend Red Flags 31:18 Smart Spending on Beauty Trends 34:54 Beauty and Confidence  39:07 The Journey of Writing a Book 42:59 Approach to Functional Makeup  45:12 Filters and Fake Realities 47:24 Finding Your Voice 53:13 Clean Beauty Marketing Myths 56:52 Clearing Up Clean Beauty Confusion 59:36 Pregnancy and Cancer Beauty Product Guidance  01:03:36 Pressures of Perfection Myth 01:13:33 Consistency Over Noise 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW SARAH Instagram: https://www.instagram.com/sarahjossel/ TikTok: https://www.tiktok.com/@sarah_jossel FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1hr 20min

About

Ladies Who Launch is an empowering podcast serving up the aspirational journeys of women who have made their mark in the world of business. Starting from scratch to cooking up empires, join our host, Rochelle Humes, as she dives into the successes and challenges faced by female entrepreneurs. Sink your teeth into the inspiring stories of those who have fearlessly pursued their dreams whilst dishing out invaluable insights to listeners. Get ready to be motivated and uplifted as Rochelle elevates the voices of these extraordinary women, showcasing their resilience, creativity and a side of determination to launch. This is your girls’ group chat for business and beyond. FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1 Youtube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

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