The Phygital Lab by HYPERVSN

HYPERVSN

Welcome to The Phygital Lab, where all things immersive and phygital come to life. From expert sit-downs to creative customer engagement inspiration, join your host Tony Madden as you get ready to dive into the world of phygital technologies and open your eyes to a world of possibility.

Episodes

  1. 01/11/2024

    Ep. 6 l Creative Fusion in Retail

    In episode 6 of the Phygital Lab podcast, award-winning creative director Amar Alnemer shares how multisensory engagement enhanced by storytelling and technology is a winning tool for brands wanting to stand out. The Phygital Lab is HYPERVSN's venture which focuses on all things phygital. Learn more about HYPERVSN's Phygital experiences ► https://hypervsn.com/phygital-experience

    55 min

  2. 02/10/2024

    Ep. 5 l Visual Voyages in the Retail Industry: Insights from WindowsWear

    The WindowsWear story shows how prioritising community and fostering collaboration can be a winning formula for business success. In our latest episode of The Phygital Lab podcast, we were lucky enough to sit down with co-founders Jon and Raoul to get the inside scoop.  The Phygital Lab is HYPERVSN's venture which focuses on all things phygital. Learn more about HYPERVSN's Phygital experiences ► https://hypervsn.com/phygital-experience

    1 hr

  3. 06/06/2024

    Ep. 4 l Enchanting Realities l Grant Dudson

    In this episode, Tony Madden sits down Grant Dudson, an award-winning expert in experiential design, discussing his journey and innovative approach to creating multi-sensory consumer experiences. Grant shares how AI has enhanced his creative vision, enabling him to visualise grand ideas and balance digital artistry with physical spaces. They also discuss the importance of creating emotional connections between consumers and brands, personalising spaces for deeper engagement, and the influence of empathy in crafting immersive experiences. The Phygital Lab is a podcast from 3D technology experts HYPERVSN, highlighting their branch focused on all things phygital and immersive. Learn more about HYPERVSN's Phygital experiences ► ⁠⁠⁠https://hypervsn.com/phygital-experience

    1h 17m

  4. 13/05/2024

    Ep. 3 l Behavioural Blueprints l Ian Scott

    For this episode, Tony Madden sits down with Ian Scott, co-founder of the Rema Report and Retail Strategist extraordinaire. Exploring "revenge shopping" post-COVID, subconscious consumer behaviour, and the importance of common sense in retail strategy, Ian challenges generational myths in communicating with Millennials and Gen Z, advocating for understanding customer missions over demographics. From this episode, you'll learn about what retail innovation means to Ian (and it's not all about technology), and why we should embrace failure as easily as success. The Phygital Lab is a podcast from 3D technology experts HYPERVSN, highlighting their branch focused on all things phygital and immersive. Learn more about HYPERVSN's Phygital experiences ► ⁠⁠https://hypervsn.com/phygital-experience

    1h 11m

  5. 03/04/2024

    Ep. 2 l Thinking Differently to Meet Rising Expectations l Tim Nash

    How can we blend innovation and tradition in retail design to meet rising expectations? This episode of The Phygital Lab podcast features the expertise of Tim Nash, a leading retail influencer and curator of Shop Drop Daily, where he explores the definition immersive retail experiences, citing examples like Louis Vuitton's collaboration with the Atlantis Royal Hotel and Burberry's presence at Harrods. Tony and Tim discuss the fusion of technology and fashion, highlighting the importance of engaging, narrative-driven design, the evolution of brick-and-mortar stores, and the challenges faced by digital natives in retail.   The Phygital Lab is a podcast from 3D technology experts HYPERVSN, highlighting their branch focused on all things phygital and immersive. Learn more about HYPERVSN's Phygital experiences ► ⁠https://hypervsn.com/phygital-experience

    57 min

  6. 12/02/2024

    Ep. 1 | Reimagining Retail l Giovanni Zaccariello

    In the first episode of our Phygital Lab podcast series, 'Reimagining Retail', Tony Madden, MD of The Phygital Lab, hears from with Giovanni Zaccariello, SVP of Global Visual Experience at Coach. They delve into the creative thinking behind the Coach experiences, Giovanni's innovative approach to customer engagement and experiential design, his key initiatives, and their impact on traditional retail boundaries. The Phygital Lab is a podcast from 3D technology experts HYPERVSN, highlighting their branch focused on all things phygital and immersive. Learn more about HYPERVSN's Phygital experiences ► https://hypervsn.com/phygital-experience

    31 min
  7. Welcome to HYPERVSN: Into the World of 3D

    10/12/2020

    Welcome to HYPERVSN: Into the World of 3D

    Thrilling, innovative, magical…..these are just some of the ways people describe what we do! But what do we do exactly? Sit back and relax as Alex and Catherine take you through the history of HYPERVSN's 2 Founders Kiryl and Art, and how they reached the incredible business heights that HYPERVSN is at today.

    8 min
  • 7 Episodes

Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to The Phygital Lab, where all things immersive and phygital come to life. From expert sit-downs to creative customer engagement inspiration, join your host Tony Madden as you get ready to dive into the world of phygital technologies and open your eyes to a world of possibility.

Information