REWORK 37signals

In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design.Key Takeaways:00:28 - The process of naming a product03:05 - Researching domain names and trademarks07:14 - The style of a product name10:04 - The journey from the working title to the official title13:11 - Designing and updating branding logos20:48 - Gathering input o...

In this episode, Kimberly Rhodes hosts a discussion with Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, about their newest product. And the best news? It will be free and simple to use.Key Takeaways:00:26 - The next Once product02:52 - The excitement of easily sharing free information in book form online07:02 - Simplified publishing software that you completely control12:12 - Starting a new product from scratch creates an open space for new ideas15:55 - The various au...

REWORK's host Kimberly Rhodes discusses the unique marketing approach of 37signals with its co-founders, Jason Fried and David Heinemeier Hansson. They talk about how their process is simply sharing their perspectives and products, instead of traditional advertising. They champion genuine interaction over transactional posts and content.Key Takeaways:00:37 - What Founder-Led Marketing means for 37signals02:43 - The journey to finding the authentic voice of the brand09:24 - Why paid advertisin...

In this podcast episode, REWORK host Kimberly Rhodes talks with David Heinemeier Hansson, co-founder of 37signals and CTO, about his personal shift from using Apple products to exploring Linux and Windows platforms. He discusses the expanded platform integration at 37signals, which now includes all three operating systems. Key Takeaways:00:21 - The last straw with Apple06:34 - Discovering Microsoft’s recent improvements and support of developers10:30 - Linux and Windows work well togeth...

In this episode, REWORK host Kimberly Rhodes, talks with Jason Fried and David Heinemeier Hansson, co-founders of 37signals, about the importance of stepping out of the day-to-day operations as a founder. Giving employees room to call the shots can spark new ideas and get things done faster. It also inspires people to think beyond just following orders.Key Takeaways:00:34 - The result of holding your grip too tight in your organization 02:36 - Find the middle ground between projects you ...

Elaine Richards, 37signals' Chief Operating Officer, shakes things up by flipping the script on host, Kimberly Rhodes. They discuss the behind-the-scenes work of producing the REWORK podcast and selecting topics that resonate with the audience. They even dive into Kimberly's background in podcasting and how the podcast has changed over time. Key Takeaways:01:41 - It all started for Kimberly with an event industry podcast05:19 - The process of creating and reviewing the final product10:41...