Adweek Podcast Network

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Channel • 13 Shows

Entrepreneurship

Entrepreneurship

Updated 2024-06-05
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Marketing

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6D AGO

Why Coca-Cola Bet Big on Generative AI, with Pratik Thakar

In this episode of Adspeak by ADWEEK, host Jenny Rooney speaks with Pratik Thakar, Global VP and Head of Generative AI at The Coca-Cola Company, about the brand’s bold, AI-generated holiday campaign unveiled at Brand Week. Thakar explains why Coca-Cola prioritised creative ambition and speed over cost-cutting, and how a human-first approach to AI is reshaping modern marketing. The conversation explores legal and ethical considerations, new agency collaboration models, and how to embed AI expertise across organisations without silos. It’s a clear-eyed look at why AI marks an inflection point CMOs can’t afford to ignore. What You'll Learn: How to position AI as a creative superpower, not a replacement toolThe "Human First, AI-Amplified" production frameworkWhy you cannot treat your biggest business opportunity as a cost-cutting experimentHow to create organizational velocity through distributed AI adoptionThe legal and IP infrastructure required to scale AI responsiblyWhy iteration speed and re-rendering flexibility are competitive advantages About the Guest: Pratik Thakar is Global Vice President and Head of Generative AI at The Coca-Cola Company, where he leads the development of scalable AI platforms that enhance consumer and brand experiences across Coca-Cola’s global portfolio. With more than 25 years of experience in creative marketing, design, media, and communications, he has delivered award-winning work for some of the world’s most iconic brands. A passionate advocate for human-first AI, Pratik is also an industry leader, educator, and advisor focused on sustainability, equality, and responsible technology. Guest Resources: Pratik Thakar on LinkedInCoca-Cola Website Hosted on Acast. See acast.com/privacy for more information.

6d ago

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49 min
JAN 27

Don’t Blink: Marketing by Turning Controversy into Growth with Craig Brommers

In this episode of Adspeak by ADWEEK, host Ryan Joe speaks with Craig Brommers, CMO of American Eagle, about how bold and polarizing marketing can translate into real business growth. Brommers breaks down the strategy behind American Eagle’s headline-grabbing celebrity campaigns, including how the brand gained over a million new customers by refusing to retreat amid social media backlash. The conversation explores risk-taking and crisis management, while exploring why data and not online noise should guide decision-making. From building momentum like a serialized show to tapping into cultural moments that resonate with Gen Z, this episode offers a clear playbook for modern retail marketers. What You'll Learn: How to Build a Year-Round Holiday Marketing Engine by launching campaigns in August The "Don't Blink" Principle for Crisis ManagementWhy Social Media Noise Is Often Just NoiseReserving 20-30% "Open-to-Buy" Marketing Capacity to react to cultural moments The Competitive Advantage of Leaning Into Americana Without PoliticsHow to Sustain Momentum Post-Viral Campaigns About the Guest: Craig Brommers is the Chief Marketing Officer at American Eagle, with deep experience building iconic fashion and apparel brands. His career spans senior leadership roles at Calvin Klein, Gap, and Abercrombie & Fitch, where he became known for bold, culture-defining campaigns. A global, metrics-driven marketing executive, Craig blends creativity with commercial rigour to drive P&L growth, global consistency, and local relevance. He is passionate about purpose-driven brands, digital expansion, and building high-performing teams. Craig holds an MBA from UCLA’s Anderson School of Management. Guest Resources: Craig Brommers on LinkedInAmerican Eagle Website Hosted on Acast. See acast.com/privacy for more information.

Jan 27

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28 min
3D AGO

How Rachel Thornton is Making Marketers 10x More Powerful at Adobe - World Economic Forum Event

AI has long been thought of as a threat to creativity. But what if they’re not at odds at all? In this episode of Marketing Vanguard, live from the World Economic Forum in Davos, CMO of Adobe Enterprise, Rachel Thornton, reveals why putting human creativity at the center of marketing strategy is more critical than ever and how CMOs should be navigating this tectonic shift. What You'll Learn: How to position AI as "augmented intelligence" rather than artificial intelligenceWhy the core creative concept must remain human-driven while AI handles scalingHow to free your marketers from tactical asset-building so they focus on what they loveThe framework for proving marketing's revenue impact to your C-suiteWhy authenticity and brand definition are now competitive imperativesHow to treat customers as co-creators of your brand experience, particularly with Gen Z and Gen Alpha audiences Hosted on Acast. See acast.com/privacy for more information.

3d ago

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15 min
2023-03-23

The Power of Brand Leadership w/ Marc Speichert, Four Seasons Hotels & Resorts

The Adweek Podcast Network is excited to announce the next evolution of CMO Moves called Marketing Vanguard. This new podcast will bring insightful content from the marketing community together to tell a new narrative about the power of brand leadership in driving business growth. We are thrilled to be kicking off Marketing Vanguard with Marc Speichert, the first Chief Commercial Officer at Four Seasons Hotels & Resorts. With a career path that has included roles at L’Oreal, Google and most recently GSK Consumer Healthcare, where he served as Global Chief Digital Officer, Speichert shares his perspective on the necessity of empathy, his enthusiasm for diving into and often creating new roles, and how delivering unscripted and unexpected acts of value creates “electric” experiences for Four Seasons’ guests. Hosted on Acast. See acast.com/privacy for more information.

2023-03-23

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49 min
5D AGO

How Microsoft’s Bonnie Pelosi Uses AI to Lead at the Edge of Innovation - World Economic Forum Event

AI has permeated every conversation since 2024, but CMOs have yet to use it to its full potential. In this episode of Marketing Vanguard, live from the World Economic Forum at Davos, Bonnie Pelosi, CEO EMEA at Microsoft, reveals the truth about AI in marketing - what’s going right, what’s going wrong, and everything in between. What You'll Learn: How to embed governance into AI implementation from day oneWhy CMOs must act as connectors across the entire C-suiteThe "Customer Zero" mindset and why AI use cases must be geared, first, towards customers How to lead cultural transformation, not just technology rolloutWhy curiosity and empathy are non-negotiable CMO competenciesThe distinction between tactical and strategic leadership Hosted on Acast. See acast.com/privacy for more information.

5d ago

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12 min
2025-12-02

Scale or Stale? Omnicom’s Big Bet on the Future

As Omnicom reveals its new structure after completing its $13 billion acquisition of IPG, is it building the modern holdco of the future or repeating an old playbook? On this episode of Adspeak, we explore the deal’s consolidation of brands, cuts in staffing, and push into data and buying power. Ibotta Founder & CEO, Bryan Leach joins Ryan at the end of this episode to discuss why “performance” and “measurement” are the words on every brand marketer’s mind right now. Hosted on Acast. See acast.com/privacy for more information.

2025-12-02

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32 min
2025-11-11

Warner Bros. Discovery's M&A Madness

All eyes in the media world are on Warner Bros. Discovery's decision to hang up a "for-sale" sign, with a potential deal rippling across the media space. Lauren Johnson and Bill Bradley unpack the media giant's move and why Paramount may be the big winner. ADWEEK shifts into high gear this November as we head to Las Vegas during formula racing season. Sports marketing has never been bigger, and we’re bringing together the industry leaders who are in the fast lane to brand growth and peak consumer engagement. Register now: http://bit.ly/3JrXXEH Hosted on Acast. See acast.com/privacy for more information.

2025-11-11

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22 min
JAN 15

The Proven Playbook for Cultural Relevance at Georgia-Pacific with Laura Knebusch

How does one keep a 100-year-old brand relevant in today’s turbulent times of marketing and consumption? The full picture reveals itself in this episode of the Marketing Vanguard podcast as Laura Knebusch, SVP of CPG Marketing and CX at Georgia-Pacific, breaks down what it takes to keep a heritage brand alive and thriving. From how century-old heritage brands like Brawny, Angel Soft, and Dixie evolve without alienating loyal consumers to how a classically trained marketer navigates AI, retail transformation, and cultural moments in real time, this conversation proves that adaptability and agility aren’t just possible; it’s crucial to the success and growth of your brand. What You'll Learn: How to refresh iconic brand characters while preserving core equityWhy "living your brands" is an organizational imperative, not just a marketing functionThe measurement system that connects marketing investment to business outcomesHow to capitalize on viral moments and cultural momentum without losing authenticityWhy sustainability messaging shouldn't drive your brand positioning (even when consumers care)How to architect a modern marketing organization that balances internal capabilities with external partnerships Hosted on Acast. See acast.com/privacy for more information.

Jan 15

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32 min
2022-12-08 · BONUS

Flashback: GameStop - The Big Short....Squeeze

In January 2021, the world watched as Reddit traders faced off with Wall Street elites in a trading mania over GameStop shares. Matei Psatta, one of the traders of the subreddit WallStreetBets, joins us this week to comment on what this means and why the financial markets may never be the same. Hosted on Acast. See acast.com/privacy for more information.

2022-12-08 · Bonus

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28 min
2023-07-19 · BONUS

Flashback: The DeLorean: Time Machine to Nowhere

The DeLorean was one of the most era-defining cars of the ‘80s. Sleek, sexy, and unconventional, this iconic car had much promise-- engineering ingenuity, celebrity fanfare, and media hype. But less than a year after it rolled out its first cars, the Company would collapse in a tailspin of lies, drug scandal, bankruptcy, racketeering, criminal trials, and government conspiracies. Find out what led to the downfall of the DeLorean Motor Company on Episode 40 of The Great Fail. Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See acast.com/privacy for more information.

2023-07-19 · Bonus

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28 min

Welcome to the first-ever podcast network for advertising and marketing professionals, brand enthusiasts and anyone curious about what the heck that ad they saw was about. Adweek and leading industry voices will make sense of trends, tackle pressing challenges and share top-tier insights to help you level up your career, creativity and strategy.