eCommerce Podcast Network

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Channel • 3 Shows

Marketing

Marketing

Updated Weekly
Marketing

Marketing

Updated Weekly
Management

Management

Weekly Series

SEP 8

Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof

Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon. In this episode, Elina reveals the exact strategies she used to grow fast, build a loyal community, and sell premium products without competing on price. Hit PLAY to hear: 🚀 How a first-time founder turned a layoff into a $2M eCommerce brand in under 2 years 🐶 The niche marketing strategy that made Dood Woof dominate the Doodle dog market 📧 Why email (not discounts) is the secret weapon driving repeat sales and loyal fans 🛒 The unconventional reason Elina sends ALL ad traffic to Amazon instead of her website 💰 How to sell premium products on Amazon without joining the price war 🤖 The AI tools and automation ideas she’s exploring to scale without a big team Key timestamps to dive straight in: [04:29] "Doodle Detangler Idea Journey" [08:24] Trusting EA with Daily Operations [10:47] Building Trust with VIP Customers [13:58] Maximizing Amazon Sales via Traffic [17:22] "Nurturing Customers Beyond Amazon" [20:00] Listen to Elina’s Top Tips! Full episode notes here: https://ecmp.info/559 This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Sep 8

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26 min
OCT 6

iFIT’s 4-Bucket Framework: How to Build a Subscription Business That Lasts

Jeremy McCarty is the Chief Subscription and Content Officer of iFIT, a global leader in connected fitness via their NordicTrack, Pro-form, and Freemotion brands. In this episode, Jeremy reveals the proven framework he uses to build and scale subscription success at iFIT — a strategy that helps attract the right customers, keep them engaged, and grow loyalty over time. He shares how iFIT blends product, content, and customer insight to create a subscription experience that keeps people coming back month after month. Listen in to discover the key pillars behind his approach (including the 4-Bucket Framework) — and how you can apply them to your own eCommerce business. Hit PLAY to hear: 🎯 The exact 4-bucket framework Jeremy uses to grow iFIT’s subscription business. 🚀 Why retention is the real growth driver (and how to stop churn before it starts). 🏃 How “magical firsts” can keep new customers hooked from day one. 🌍 The bold content strategy that makes iFIT stand out from every other fitness brand. 🤖 How AI personalizes the user experience — and why it matters for engagement. 💡 The simple mindset shift every eCommerce brand needs to build loyal subscribers. Key timestamps to dive straight in: [03:05] Building Long-Term Customer Relationships [06:42] "Start with the Customer" [12:44] Expanding Fitness Innovations to All [16:26] Jeremy's 4-Bucket Framework [17:55] "Delivering Value in First Impressions" [23:27] Listen to Jeremy’s Top Tips! Full episode notes here: https://ecmp.info/563 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Oct 6

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34 min
2024-06-24

Want more Speaking Gigs? with Look Fabulous Forever’s Janis Thomas

Janis Thomas is the Managing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 4 years, they’re currently doing millions a year, and working towards double figure millions. Hit PLAY to hear: The importance of public speaking in business Why you need to overcome your fear of public speaking Where to start your speaking journey Practical tips to prepare for your speaking gig Crafting your message and practicing your delivery Key timestamps to dive straight in: [04:22] Public speaking requires practice and training. [07:06] Start with your passion, genuine enthusiasm, expertise not necessary. [11:49] Network at events, build LinkedIn profile. [15:15] Prepare, know your content, pitch confidently. [17:01] Structure helps, no script, rehearse after drafting. [21:23] Prepare for presentation with personal methods/questions. [22:50] Understanding what audience and organizer want is key. [34:13] Prepare answers, involve audience, prime for questions. [35:23] Listen to Janis’ Top Tips! Full episode notes here: https://ecmp.info/496 Contact SHOPLINE >>> https://ecmp.info/shopline . . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

2024-06-24

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42 min
2018-01-17

$1m 1-person company: author Elaine Pofeldt explains how to build a huge 1-person business

Elaine Pofeldt is a journalist who has contributed to Forbes.com, CNBC, INC, and Money Magazine among others and is the author of the brilliant “The Million-Dollar, One-person Business: Make Great Money, Work the way you like, have the life you want”. It’s brand new (published at the start of this month), and all about scaling revenue without scaling staff. I was introduced to Elaine last year by past podcast guest, funnel genius, and example in the book - Dan Faggella (episode 108), who described Elaine as “one of the coolest "small biz" people I know”. I know a lot of you are looking to grow your business in a very lean way, not least to avoid the headaches and financial commitment of hiring a team. So when I heard about Elaine’s upcoming book she was an obvious addition to our January Growth Series. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

2018-01-17

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38 min
4D AGO

How COOK Became a £150 Million Food Retailer with James Rutter

James Rutter is the Chief Strategy Officer at COOK, home of award-winning frozen meals and puddings. Founded in 1997, and a BCorp since 2013! COOK now sell via their bespoke website, 111 shops across the UK, and via wholesale. And in the last 15 years they’ve grown from £30million to being on track for £150million in annual sales this year, of which about 1/5 are online. In this episode, James reveals the three pillars that power COOK’s incredible growth — and how you can apply them to your business. Hit PLAY to hear: 💡 Why culture is the ultimate competitive advantage in eCommerce 📝 James’ 7 Laws of Strategy (and why your strategy must fit on ONE page) 🛠️ How to make every team member feel like an “insider” 👥 Cook’s bold hiring program that brings in talent others overlook — and why it works 📈 The simple rhythm Cook uses to keep strategy, budgeting, and execution aligned 🔥 How to turn internal culture into external brand energy that customers love Key timestamps to dive straight in: [03:57] "Vertically Integrated Retail Food Chain" [08:18] "Empowering People in Business" [12:54] "Balancing Recruitment with Social Impact" [15:55] Simplifying Strategy for Clarity [18:57] Painful Choices Ensure Strategic Clarity [21:21] Annual Strategic Planning Process [24:14] Cultivating Authentic Brand Connection [26:50] Confronting Brutal Facts [29:27] Listen to James’ Top Tips! Full episode notes here: https://ecmp.info/564 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

4d ago

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38 min
MAY 26

How Asan Cup’s Social Sustainability Purpose Boosted eCommerce Sales with Ira Guha

Ira Guha is the founder at Asan Cup who are on a mission to eradicate period poverty and tampon waste with their innovative reusable menstrual cup. Designed and patented whilst Ira was a graduate student at Harvard, the business launched in 2021 and now serve around 10,000 customers a month via their Shopify site, Amazon and Wholesale. Hit PLAY to hear: 🩸 How one accidental discovery led to a booming eCommerce biz! ♻️ Ditch the guilt! Learn how sustainability can actually boost sales. 💰 Product expansion secrets: What to sell when you only sell ONE thing... 📣 The real deal on purpose-driven marketing (it's NOT what you think). 🌍 From India to the UK: Mastering eCommerce in totally different markets. 🚀 The future of fem-tech is here! Get a sneak peek at Ira's vision. Key timestamps to dive straight in: [06:28] UK-India eCommerce and Wholesale Business [09:22] "Sustainability & Period Poverty Solutions" [13:19] Cycle & Carbon Footprint App [14:45] "Balancing Purpose and Product in Marketing" [19:19] Listen to Ira’s Top Tips! Full episode notes here: https://ecmp.info/544 . . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

May 26

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28 min
JUL 21

Recommerce, Retention, and ROAS: Fashion Eyewear’s Secret to eCommerce Scale with Steven Westwood

Steven Westwood is the Head of Sales and Marketing at Fashion Eyewear, sellers of designer prescription glasses and sunglasses, both new and preloved. Selling via Shopify stores in the UK and the USA, the business was founded in 2008 and now ship 10,000 orders a month. Hit PLAY to hear: Why most people are still buying glasses the old-fashioned way 👓 How Fashion Eyewear turned pre-loved stock into a retention machine 🔁 The Shopify app powering their buyback and recommerce program 🛍️ Smart ways to guide customers through a complex checkout flow 📦 What really moves the needle on customer lifetime value 📈 Why having just one pair of glasses is officially outdated 😎 Key timestamps to dive straight in: [05:32] "Prescription Glasses: An Untapped Market" [09:42] Eyewear Buyback with TernEco App [11:42] Innovative Glasses Buyback Program [15:32] Eyewear Buyback Boosts Customer Retention [17:32] Listen to Steven’s Top Tips! Full episode notes here: https://ecmp.info/552 . . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jul 21

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27 min
JUL 7

How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche

Vicky Pasche is the founder and CEO at Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015 in 2024 they hit $1.36million. Hit PLAY to hear: How one viral video turned a year of no sales into $30K in 3 weeks 📈 The bold preorder strategy that helped Dapper Boi scale without outside funding Why “fun and scrappy” content beats polished ads every time 🎬 What it’s really like to build a fashion brand with your partner ❤️ The question that made them sell their house instead of giving up 🏡 How they're expanding globally — and running lean with just 2 full-timers 🌍 Key timestamps to dive straight in: [05:19] Starting Fashion Line Without Experience [07:24] Entrepreneur's Fashion Journey [12:43] Dapper Boy: Our Entrepreneurial Journey [14:24] Innovative Marketing Boosts Shirt Sales [17:31] "Why Dapper Boy Must Persist" [20:56] Optimizing Intro Pricing Strategy [23:41] Exclusive Membership Tiers [24:48] Listen to Vicky’s Top Tips! Full episode notes here: https://ecmp.info/550 . . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jul 7

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34 min
MAR 31

The Circular Business Model that Works for Haines Collection with Jules Haines

Jules Haines is the founder at The Haines Collection. An award-winning circular interior design business specialising in fabrics and wall paper. Founded in 2020 they have now rehomed over 37,000 meters of textiles. Hit PLAY to hear: 🎯 The shocking truth about homeware textile waste (it's bigger than you think!) 🛋️ How Jules turned leftover fabrics into a thriving business ♻️ The clever way old textiles are becoming construction materials 💡 Why curating quality products is key to building customer trust 🚀 Jules' powerful advice for starting a sustainable business — even without all the answers 📅 The upcoming legislation that could change the textile industry forever Key timestamps to dive straight in: [05:33] Entrepreneurial persistence amid uncertainty. [09:09] Curating luxury leftover fabrics. [12:33] Curating luxury with care. [13:28] Streamlined upholstery and charity solutions. [18:46] Discounted luxury for diverse customers. [21:20] Accountability and small steps matter. [22:29] Listen to Jules’ Top Tips! Full episode notes here: https://ecmp.info/536 . . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Mar 31

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31 min
APR 21

Acquire & Accelerate: The Best Backyard’s Tom White Shares Tips for 10x Growth in 12 Months

Tom White is the owner of The Best Backyard, an Australian eCommerce store selling outdoor kids play equipment, furniture and other garden products. Founded in 2020 Tom bought the business in 2024 and in 12 months has rocketed sales to nearly $2million. Hit PLAY to hear: 🚀 How Tom White turned a small eCommerce store into a $2M business in just 12 months 💡 The #1 mistake most eCommerce owners make when scaling—and how to avoid it 📊 Why data (not gut feelings) is the secret weapon for skyrocketing sales 🔥 The marketing moves that actually work—without burning your ad budget 🛒 Buying vs. building an eCommerce business: Which one is right for you? 💰 How to know when it’s time to sell your online store for maximum profit Key timestamps to dive straight in: [05:23] Tom's SEO Strategy: Purchase, Improve, Sell [09:41] Disorganized Business Takeover Challenges [15:42] SEO Boost for eCommerce Growth [18:14] "Embracing Location Independence in Business" [20:34] Automating Tasks and Staffing Strategy [25:46] Listen to Tom’s Top Tips! Full episode notes here: https://ecmp.info/539 Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Apr 21

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35 min

Home to shows created to help DTC brands and all those selling products via their own websites to grow, thrive, and enjoy the eCommerce journey.

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eCommerce Podcast Network

Top Shows

Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof

iFIT’s 4-Bucket Framework: How to Build a Subscription Business That Lasts

Want more Speaking Gigs? with Look Fabulous Forever’s Janis Thomas

$1m 1-person company: author Elaine Pofeldt explains how to build a huge 1-person business

How COOK Became a £150 Million Food Retailer with James Rutter

How Asan Cup’s Social Sustainability Purpose Boosted eCommerce Sales with Ira Guha

Recommerce, Retention, and ROAS: Fashion Eyewear’s Secret to eCommerce Scale with Steven Westwood

How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche

The Circular Business Model that Works for Haines Collection with Jules Haines

Acquire & Accelerate: The Best Backyard’s Tom White Shares Tips for 10x Growth in 12 Months

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