We Are For Good

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Chaîne • 3 émissions

À but non lucratif

À but non lucratif

2 fois par semaine
À but non lucratif

À but non lucratif

2023-08-11
À but non lucratif

À but non lucratif

Chaque semaine

13 MAI

708. Working Session: How to Build a Story Engine for Your Nonprofit - Amanda Green

Meet Amanda Green 👋 She is a journalist turned Communications Consultant with more than 20 years of newsroom and public relations experience, including 12 years in TV newsrooms. She is the founder of In Your Voice Media Works, where she helps cause-led organizations build their own internal newsrooms: the systems, the workflows, and the editorial instincts that turn scattered content into a sustained story engine. Her take? Content calendars and campaigns don't build momentum. If you want storytelling to drive real change, you need to think like a media organization. In this Working Session, you'll hear: Why nonprofits need to stop asking "what should we post this week?" and start asking "what is the story, and how do we work it?"Amanda's 5-step story framework: define your beat, work your story pipeline, report and produce, publish and distribute, and measure and adjustHow to run a 10-minute editorial meeting that gets every department contributing stories, from your board to the person who sweeps the floorsWelcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization. Let's get to work. Episode Highlights: Meet Amanda Green (1:22)Think like a media company: the mindset shift (2:30)Stop asking what to post. Start asking what the story is. (2:50)The editorial mission statement and guidelines (4:00)Audience analysis and building editorial judgment (5:00)How to run a 10-minute editorial meeting (7:00)Step 1: Define your beat (8:00)Step 2: Work your story pipeline: story leads and channel leads (8:30)Step 3: Report and produce (10:00)Step 4: Publish and distribute (10:30)Step 5: Measure and adjust (10:45)Community as storytelling: the "everybody has a story" approach (11:00)Story is the heartbeat of connection (13:00)The 3-tab spreadsheet story planner (15:00)One good thing: listen to the people in your community (16:47)Episode Show Notes: https://www.weareforgood.com/episode/708 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

13 mai

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20 min
2020-09-30

18. Be a Better Leader by Being a Better Communicator ...Today! - Dr. Ryan Bisel

Meet Dr. Ryan Bisel. Ok. We'll admit it. Many nonprofit leaders have poor communication. The Professor of Organizational Communication talks through keeping focus on meaning and connects it as the lifeblood of successful nonprofit leaders. He's got practical advice for connection and drafting two-sided messages. He even shares some of the great outcomes from his students' social/business projects: the Do Good Project. The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit http://weareforgood.com/episode/18 Make the most of Monthly Giving Awareness Week 💛 During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here! // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

2020-09-30

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37 min
11 MARS

690. A Case Study in Building Trust and Authentic Partnerships - jacob adams, Inner Spark

In today's episode, Jon and Becky sit down with jacob adams, founder of Inner Spark Learning Lab, to talk about what it looks like to challenge the nonprofit status quo. Instead of chasing scale and perfect metrics, Jacob is focused on something different: authentic partnerships, radical transparency, and building trust. Together, they explore why nonprofits can’t always control outcomes—but we can own the learning, tell the truth about what’s working (and what isn’t), and how to build stronger relationships with funders and partners along the way. In this episode, you’ll hear: Why going deep instead of wide can lead to more meaningful impactHow jacob builds trust with fundersWhat authentic partnerships really look like in practice at Inner SparkAnd why focusing on learning, not just outcomes, can transform the way we leadIf you’re a nonprofit leader navigating pressure to scale, prove impact, and get everything “right,” this conversation will feel both grounding and energizing. 🩵 Episode Highlights: jacob’s Origin Story + Questioning the System (02:49) Why Kids Don’t Want to Be in School (04:35) Why Depth Beats Scale in Nonprofit Impact (06:24) How Inner Spark’s Learning Labs Center Student Voice (07:08) Why Radical Transparency Builds Trust in Fundraising (12:08) How Feedback Loops Replace Rigid Outcomes (17:33) jacob’s One Good Thing: Own the Learnings (26:45)Resources: Tune into Inner Sparks Podcast: innersparklab.org/podcast jacob adams LI Post: We Didn't Hit Our EOY Campaign Goal Episode Shownotes: www.weareforgood.com/episode/690 Make the most of Monthly Giving Awareness Week 💛 During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here! // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

11 mars

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31 min
11 MAI

707. How to Break Philanthropy Out of Hypothesis Mode - Casey Lardner, Ph.D., GenSpace

Is philanthropy stuck in hypothesis mode? In science, there are two kinds of research: hypothesis-driven, where you predict the outcome before you run the experiment, and exploratory, where you map the landscape and stay open to what you find. The biggest breakthroughs almost always come from the second. Meet Casey Lardner 👋 She is a neuroscientist and the Executive Director of Genspace, the world's first community biology lab in Brooklyn, New York. Part biology lab, part design studio, part classroom, part community space, Genspace has been opening the doors of science to artists, entrepreneurs, students, researchers, and curious humans since 2009. In this episode, you'll hear: Why philanthropy is stuck in hypothesis mode and what the sector is missing because of itWhy uncertainty isn't a problem to solve. It's the work.How to lead your organization with the curiosity and rigor of a scientistThis one will change how you think about impact, innovation, and what we might be leaving on the table. 🩵 Episode Highlights: Meet Casey Lardner (0:37)What Genspace is: lab, classroom, studio, community (8:16)Hypothesis-driven vs. exploratory science: the difference (10:00)What hypothesis-driven philanthropy is costing the sector (11:09)Who carries the risk of uncertainty? (15:00)How Genspace secures exploratory investment from funders (17:52)How to start thinking like a scientist as a nonprofit leader (20:59)Casey’s One Good Thing: Curiosity as a habit of mind (26:32)Episode Show Notes: https://www.weareforgood.com/episode/707 Make the most of Monthly Giving Awareness Week 💛 During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here! // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

11 mai

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31 min
23 MARS

693. Despair Is Paralyzing, Hope Is Galvanizing: Afdhel Aziz's Three-Step Playbook for Stories That Move People to Action

In today's episode, Jon and Becky sit down with Afdhel Aziz, founder of Good is the New Cool, to unpack why the way most nonprofits tell their story is quietly killing their impact, and what the new playbook looks like. Afdhel has spent 30+ years advising brands like Disney, Coca-Cola, Gap, and Adidas on purpose-driven storytelling. But his most urgent work right now is closing the hope gap - a measurable 27% chasm between hope and despair in society, tracked by Yale. He believes nonprofits sit at the center of the solution. And he's here to show you exactly how to get there. 🩵 In this episode, you'll hear: The Yale data behind the 27% hope gap and a reframe for your whole team A three-step storytelling playbook that any org can put to work immediatelyHow to reach the 90% of people who want to help but don't know where to start (hint: it's not another heavy documentary)Episode Highlights: Afdhel's origin story: From Sri Lanka to 30 years of brand storytelling (3:08)Why "Good is the New Cool" - and why that message is more urgent than ever (5:01)The 27% Hope Gap: What Yale's data tells us about where society is right now (6:53)The 90/10 problem in nonprofit storytelling - and the shift that changes everything (12:57)The Solutionaries: What impact storytelling can learn from Hollywood (19:09)Activists vs. advocates + the three-step playbook: Hope → Wonder → Courageous Action (24:33)Afdhel's One Good Thing: The top regret of the dying — and why authenticity is Afdhel's answer (32:41)Resources Mentioned: Explore Afdhel's work and connectChoose LoveThe Solutionaries"Hope at Work" by Barbara Perry + Harry Hudson"The Book of Hope" by Jane Goodall"The Top Five Regrets of the Dying" by Bronnie WareFull Episode Landing Page: www.weareforgood.com/episode/693 Make the most of Monthly Giving Awareness Week 💛 During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here! // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

23 mars

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37 min
6 MAI

706. How to Turn Around a Nonprofit From the Inside Out - Marisol Pineda Conde + Lindsey Fuller

Meet Linsey Fuller and Marisol Pineda Conde 👋 Together, they have spent five years turning around an organization that started with one month of runway, rebuilding it from the inside out with new curriculum, new revenue streams, new systems, and a set of staff blessings that are rewriting what it looks like to actually live your values as a leader. The wellness stipend. The physical health screening. The financial literacy program with a 401k match. The micro sabbatical arc that guarantees every person on the team protected rest at every milestone. In this episode, you'll hear: How Lindsey, Marisol + team rebuilt The Teaching Well from the inside out: new curriculum, new revenue model, new brand, new systems, all while keeping the lights on with one month of runwayThe Five Blessings: the wellness stipend, the physical health screening, the financial literacy program, the 401k match, and the micro sabbatical arc that guarantees every team member protected rest at every milestoneWhy "desperation does not drive donorship," and how earned revenue became the most liberating source of funding The Teaching Well hasThis one will change how you think about what it means to lead. 🩵 Episode Highlights: The honest state of The Teaching Well five years ago (7:31)What they rebuilt: curriculum, brand, revenue model, systems (10:00)Financial sustainability vs. financial solvency: understanding the difference (11:19)Building an earned revenue reserve as a staff protection reserve (14:29)Why they call them Blessings, not benefits (16:19)Blessing 1: Physical health, wellness stipend, and the medical screening (20:00)Blessing 2: Financial freedom, 401k match, and collective financial literacy (25:00)Blessing 3: The micro sabbatical arc (29:28)Fear, funders, and the business case for investing in your people (35:00)The Teaching Well's earned revenue model (38:15)"Healing is messy work. Choose each other." (45:00)Episode Show Notes: https://www.weareforgood.com/episode/706 Make the most of Monthly Giving Awareness Week 💛 During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here! // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

6 mai

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49 min
2023-08-11

Habits of an Impactful Major Gifts Officer

From We Are For Good Studios, The Habits of an Impactful Fundraiser is a limited podcast series to help you get clarity for nonprofit roles and build habits that lead to long-term growth and find balance in the journey. We're taking on major gifts, and you better hold onto your britches for this conversation with one of our experts, Julie Ordoñez, founder of Courage Lab and Nonprofit Courage Lab podcast as we breakdown Habits of an Impactful Major Gift Officer. Prepare for everything you've learned about raising investment-level gifts to be upended - for good. We're bringing tips, case studies and the Do's/Dont's for a modern fundraiser. Special Guest Julie Ordoñez, founder of Courage Lab and Nonprofit Courage Lab podcast Episode Highlights Mindset challenges that are barriers for raising major gifts How major gift officers can feel more confident Committing yourself to taking action and meeting your goals Actions for success that major gift officers should take Understand how to prioritize your relationships KPIs for major gift officers to track We Are for Good is a media company with an aim to revolutionize the social impact sector through profound compassion, best-in-class education + training, authentic storytelling and crazy good marketing. Our vision is to cultivate an Impact Uprising - inspiring and activating more people to get involved with philanthropy and collective good. Learn more at www.weareforgood.com

2023-08-11

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41 min
4 MAI

705. Working Session: How to Keep More Monthly Donors + Increase Generosity - Dave Raley

Meet Dave Raley 👋 He is the founder and CEO of the Center for Sustainable Giving, author of The Rise of Sustainable Giving, and one of the most trusted voices in the recurring giving space. He has worked with thousands of nonprofit leaders to grow their monthly giving programs. In this Working Session, he is tackling two of the most overlooked opportunities in monthly giving: reducing churn and upgrading the donors you already have. In this Working Session, you'll hear: Why churn is a more powerful metric than retention, and why the reframe from "I retained 42% of my donors" to "I lost 58% of my donors" changes everythingThe two types of churn and how to fix them: involuntary (credit card failure) and voluntary (donor chooses to leave), plus the systems to address bothHow to keep monthly donors engaged using three words: affirm, engage, and appeal, and why your recurring donors are actually your best additional gift prospectsHow to upgrade your existing monthly donors with a timely, specific ask, and why most organizations are leaving this on the table entirelyEpisode Highlights: Meet Dave Raley (0:43)Churn vs. retention: the reframe that changes everything (2:17)58% of donors don't give again: making it real (4:17)Monthly donor churn vs. single gift churn (4:32)Involuntary churn: credit card failure and what to do (6:40)Two solutions: automate and outreach (7:55)Voluntary churn: acknowledge, affirm, and save the gift (9:16)Three words for monthly donor retention: affirm, engage, appeal (13:15)Recurring donors give 25% more annually on average (16:21)How to upgrade your monthly donors (19:19)Dave's one good thing + free resource (26:54)Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization. Let's get to work. Episode Show Notes: https://www.weareforgood.com/episode/705 Make the most of Monthly Giving Awareness Week 💛 During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here! // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

4 mai

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31 min
18 MARS

692. Working Session: How to Grow Your Online Giving - Josh Burns

In this Working Session, Jon and Becky are joined by digital strategist Josh Burns to rethink how nonprofits approach online giving — moving beyond quick wins and into strategies that actually build momentum. Together, they explore why so many organizations feel stuck growing digital revenue and how a shift toward relationship-first thinking can unlock more sustainable, long-term results. From understanding the “digital donor gap” to building a simple growth framework rooted in human behavior, you’ll learn how to align your digital presence with real-world connection — and turn passive audiences into engaged, giving communities. Top 3 Takeaways: Online Giving Starts With Human Connection — Not Conversion: Digital channels may be the medium, but people are the mission. Learn how to ground your strategy in empathy, proximity, and real relationships so your messaging resonates beyond the screen and inspires meaningful action.Use a Simple Growth Framework to Guide Strategy: Break down your digital ecosystem into three key stages — awareness, consideration, and action — and understand how each channel (social, website, email) plays a role in moving supporters toward deeper engagement and giving.Play the Long Game With Story + Community: From email nurture to community-building spaces, discover how consistent storytelling and intentional engagement create the trust that leads to higher conversion over time — not just one-off gifts.This episode is packed with practical, low-lift ways to strengthen your digital presence — whether you’re just getting started with email, refining your storytelling, or rethinking how you engage donors online. Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization. Let’s get to work. Episode Highlights: Understanding the “Digital Donor Gap” (04:47) Why Data + Humanity Must Work Together (06:52) Digital Should Drive Real-World Action (07:27) Breaking Silos: Learning From Programs + Donors (10:30) The Feel–Know–Do Storytelling Framework (13:19) The Digital Growth Framework: Awareness → Action (14:47) First-Party Data + Building Direct Relationships (18:10) Community-Building as a Growth Strategy (20:14) Playing the Long Game With Email + Story (23:11) Tracking Metrics + Setting Realistic Goals (25:05) One Good Thing: Get Out of Your Comfort Zone (30:02)Episode Shownotes: www.weareforgood.com/episode/692 Make the most of Monthly Giving Awareness Week 💛 During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here! // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

18 mars

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35 min
2 MARS

687. The Path Forward: Leading With Purpose in 2026 - Seth Godin

This one is a grounding exhale. Today, we’re bringing you a powerful conversation from the We Are For Good Summit with our friend Seth Godin — it's for anyone carrying the weight of leadership in uncertain times. Because here’s the truth: uncertainty isn’t a season anymore. It’s the environment. And if you’re feeling the pressure, the risk, the emotional toll of caring deeply about work that matters… you are not alone. Seth challenges us to rethink what risk really is (hint: it’s the feeling of risk that trips us up), why attachment fuels burnout, and how trust is built — and burned — through small, consistent actions. We talk about belonging and leadership, and about the courage it takes to stay in the arena when the outcomes aren’t guaranteed. We also dig into: How to innovate when nothing feels stableRebuilding trust through behavior, not brandingUsing AI as a tool (without losing our humanity)Communicating experimentation and risk to donorsLetting go of entanglements that keep us stuckAnd why agency — not compliance — is the futureSeth reminds us that we didn’t sign up for perfect — we signed up to keep moving toward better. To feel the fear and move forward anyway, tell the truth, bring people together, and stay responsible to the work we care about. If you’re tired but still called, questioning but still committed, this conversation is for you. 🩵 Episode Highlights: Tribes & belonging: organizing the table you wish existed (4:42)Burnout, attachment & the cost of caring (7:25)Risk vs. the feeling of risk in nonprofit leadership (14:43)AI, automation & why decisions—not tasks—are the real work (23:42)Telling the truth inside your organization (32:30)Communicating experimentation & risk to donors (33:50)Agency in the age of AI: undoing indoctrination (37:21)The lifeguard story: courage isn’t about credentials (27:59)Seth’s One Good Thing: “Find the others. This is the point.” (39:30)Episode Shownotes: www.weareforgood.com/episode/687 Make the most of Monthly Giving Awareness Week 💛 During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here! // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

2 mars

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42 min

We Are for Good is a media company with an aim to revolutionize the social impact sector through profound compassion, best-in-class education + training, authentic storytelling and crazy good marketing. Our vision is to cultivate an Impact Uprising - inspiring and activating more people to get involved with philanthropy and collective good.

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Meilleures émissions

708. Working Session: How to Build a Story Engine for Your Nonprofit - Amanda Green

18. Be a Better Leader by Being a Better Communicator ...Today! - Dr. Ryan Bisel

690. A Case Study in Building Trust and Authentic Partnerships - jacob adams, Inner Spark

707. How to Break Philanthropy Out of Hypothesis Mode - Casey Lardner, Ph.D., GenSpace

693. Despair Is Paralyzing, Hope Is Galvanizing: Afdhel Aziz's Three-Step Playbook for Stories That Move People to Action

706. How to Turn Around a Nonprofit From the Inside Out - Marisol Pineda Conde + Lindsey Fuller

Habits of an Impactful Major Gifts Officer

705. Working Session: How to Keep More Monthly Donors + Increase Generosity - Dave Raley

692. Working Session: How to Grow Your Online Giving - Josh Burns

687. The Path Forward: Leading With Purpose in 2026 - Seth Godin

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We Are For Good

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