ADHD Entrepreneur Accelerator

Steve August

You’re an entrepreneur with ADHD. You’ve got big ideas, a fast brain… and a to-do list that’s longer than a CVS receipt. You’re driven—but staying focused, finishing what you start, and scaling your business? That can feel impossible. Welcome to the ADHD Entrepreneur Accelerator Podcast. Hosted by Steve August—ADHD coach, founder, and lifelong entrepreneur. Steve ha's built and exited companies, served as CMO of a $100 million business. Late diagnosed with ADHD at age 54, Steve now helps ADHD entrepreneurs get out of overwhelm find their focus and create freedom. This podcast is your go-to resource for building a business that works with your ADHD brain, not against it. We’re talking " brain-first" practical strategies to help you prioritize, start focus and finish, and sustain over time so you can reap the rewards of your brilliance. If you've ever felt like traditional business success advice wasn’t made for how your brain works, this show proves there's a different path. One built not in spite of your brain - but because of it. You’ll hear real stories from founders who are growing businesses without burning out… and we’ll keep it simple, actionable, and ADHD-friendly every step of the way. So if you’re ready to grow your business, feel free, and finally say… ‘Not now, squirrels. We’ve got work to do.’ Hit subscribe. Let’s go!

  1. ADHD and AI: Holy Grail or Infinite Rabbit Hole?

    6D AGO

    ADHD and AI: Holy Grail or Infinite Rabbit Hole?

    🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/ADHD-an-dAI-Holy-Grail-or-Rabbit-Hole  ------------------------------------------------------------- Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August, Founder of ADHD Entrepreneur Accelerator and August & Wonder, explores the role of AI for ADHD entrepreneurs and whether it acts as a powerful support or a major distraction. He explains how AI can help with organisation, decision-making, and reducing overwhelm, while also warning about the risk of falling into endless tool chasing and procrastination. Steve shares a simple and practical approach to using AI with intention, focusing on clear goals, core offers, and proactive use. This episode highlights how to get the benefits of AI without losing focus or direction. Steve explores how ADHD entrepreneurs can approach AI in a fast-moving and distracting environment. He explains that while AI can support organisation, decision-making, and content creation, it can also become a source of procrastination and overwhelm. Steve highlights the importance of staying focused on core goals, clear offers, and the real value you provide. He shares a simple approach that includes setting priorities, building a problem list, and using AI with intention. The focus is on using AI as a helpful tool without losing direction or control. Key Takeaways: Stay Focused on the Work: AI is a tool that supports your core business, not the main goal. Avoid the Rabbit Hole: Chasing every new tool can lead to distraction and lost time. Use AI with Intention: Clear priorities and proactive use help you get real value. Additional Insights: AI Can Be a Distraction: The constant flow of new tools can pull attention away from real work. Tools Are Not the Solution: AI improves what you already have but does not replace clear offers. Proactive Use Matters: Setting time and choosing tasks helps you stay in control and avoid overwhelm. Here are a few quotes from the episode: “AI is an optimizer, an enhancer, something that helps you do the thing itself.” - Steve August “The AI tools become the work instead of an aid to the work.” - Steve August “Proactivity over reactivity.” - Steve August Join Steve August as he shares a practical approach to using AI as an ADHD entrepreneur. Learn how AI can support your focus, organisation, and decision-making without becoming a distraction. Episode Highlights: [00:00] - Grab Your Free ADHD Dashboard to Master Your Week! [00:28] - AI for ADHD: Holy Grail or Rabbit Hole? [02:12] - Why ADHD Brains Are Drawn to AI [05:16] - AI Is an Optimizer, Not the Main Thing [08:04] - 6 Steps to Use AI Without Getting Distracted [11:58] - Wrap-Up & Call to Action FOLLOW THE HOST: LinkedIn: https://www.linkedin.com/in/steve-august-b2b-adhd-business-founder-coach/  Company LinkedIn: https://www.linkedin.com/company/adhd-entrepreneur-accelerator/  August & Wonder: https://www.linkedin.com/company/augustandwonder/  Website: https://steveaugustcoaching.com/  Email: steve@steveaugustcoaching.com X: https://x.com/steveaugust Instagram: https://www.instagram.com/steveaugustpdx/  FOLLOW THE PODCAST: Apple Podcast: https://podcasts.apple.com/us/podcast/rocket-ship-founder/id1659287071 YouTube: https://www.youtube.com/@ADHDEntrepreneurAccelerator Spotify: https://open.spotify.com/show/4rQhk7bt3ZriSNfeVLxBj9?si=10ec3f4b0a374035

    12 min
  2. The Loneliness Nobody Talks About - When You’re Neurodivergent

    MAR 26

    The Loneliness Nobody Talks About - When You’re Neurodivergent

    🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/the-lone-linessnobody-talks-about  ------------------------------------------------------------- Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August, Founder of ADHD Entrepreneur Accelerator and August & Wonder, shares a personal reflection on the loneliness that can come with being a neurodivergent entrepreneur in a neurotypical world. He explains how masking, isolation, and mental overload can drain energy and create disconnection. Steve highlights the importance of finding supportive communities where you can be yourself, co-regulate, and feel understood. This episode offers a simple reminder that you are not alone and that being around people who share your experience can improve both well-being and focus. Steve explores the feeling of loneliness that many ADHD and neurodivergent individuals experience while living in a neurotypical world. He explains how constantly masking and trying to fit in can be exhausting and lead to isolation. Steve also shares how ADHD brains often withdraw to manage mental overload, which can create a cycle of disconnection. He encourages listeners to seek out supportive communities where they can drop the mask, feel understood, and connect with others who share similar experiences. The focus is on reducing isolation, improving emotional balance, and creating space for better focus and well-being. Key Takeaways: You Are Not Alone: Feeling isolated as a neurodivergent person is common. Drop the Mask: Being yourself around the right people reduces stress. Find Your People: Supportive groups help you feel understood and improve focus. Additional Insights: Masking Takes Energy: Constantly trying to fit in can be mentally draining. Isolation Can Grow: Withdrawing to manage overload can increase loneliness. Co-Regulation Helps: Being around similar minds can improve calm and focus. Here are a few quotes from the episode: “Being a neurodivergent individual, living in a neurotypical world can be lonely.” - Steve August “We are always putting on the mask.” - Steve August “You are not alone, and there are places you can go to where people catch you.” - Steve August Join Steve August as he shares a personal reflection on the loneliness many ADHD and neurodivergent entrepreneurs experience. Learn how masking and isolation can drain your energy and make it harder to stay connected. Episode Highlights: [00:00] - Grab Your Free ADHD Dashboard to Master Your Week! [00:28] - The Loneliness of a Neurodivergent World [01:37] - The Cost of Masking [02:54] - The Cycle of Isolation [03:58] - Co-Regulation and Dropping the Mask [04:55] - Finding Your Tribe [05:53] - A Simple Invitation FOLLOW THE HOST: LinkedIn: https://www.linkedin.com/in/steve-august-b2b-adhd-business-founder-coach/  Company LinkedIn: https://www.linkedin.com/company/adhd-entrepreneur-accelerator/  August & Wonder: https://www.linkedin.com/company/augustandwonder/  Website: https://steveaugustcoaching.com/  Email: steve@steveaugustcoaching.com X: https://x.com/steveaugust Instagram: https://www.instagram.com/steveaugustpdx/  FOLLOW THE PODCAST: Apple Podcast: https://podcasts.apple.com/us/podcast/rocket-ship-founder/id1659287071 YouTube: https://www.youtube.com/@ADHDEntrepreneurAccelerator Spotify: https://open.spotify.com/show/4rQhk7bt3ZriSNfeVLxBj9?si=10ec3f4b0a374035

    7 min
  3. The Scattered Week, The Dopamine Desert, and The Inevitable Drift

    MAR 19

    The Scattered Week, The Dopamine Desert, and The Inevitable Drift

    Big announcement! The next cohort of my life-changing Focus Formula program starts March 24th. The Focus Formula has helped over 100 ADHD entrepreneurs turn their brilliant chaos into consistent growth and freedom. In 6 weeks, you'll build a weekly system that works with your ADHD brain to help you prioritize what matters, get started with ease, and stay focused through the finish, so you can end each week feeling calmer, capable, and proud of your progress. You’ll get daily co-working sessions, weekly live coaching sessions with me, and a host of other bonuses in a program built specifically to help ADHD brains succeed. The first 10 to apply get a bonus private dashboard build session with me, so if you're interested, apply today. Those spots won’t last long. Get all the details and apply here: https://steveaugustcoaching.com/focus ------------------------------------------------------------ Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August, Founder of ADHD Entrepreneur Accelerator and August & Wonder, Today he explores three common challenges ADHD entrepreneurs face: the scattered week, the dopamine desert, and the inevitable drift. Steve explains why ADHD often makes execution harder than knowing what to do and shares simple strategies to improve focus, maintain momentum, and build consistent progress. Steve explains three common challenges ADHD entrepreneurs face: the scattered week, the dopamine desert, and the inevitable drift. The scattered week happens when the week begins with strong plans but quickly loses direction as new tasks and distractions appear. The inevitable drift is the tendency for systems and habits to slowly fall apart over time. Steve shares simple strategies like protecting focus, using a two-hour peak work window, and working with others through co-working sessions to maintain steady progress. Key Takeaways: ● The Scattered Week: Plans start strong but quickly lose direction. ● The Dopamine Desert: Tasks without urgency or excitement are hardest to start. ● Protect Your Focus: Reduce distractions to preserve executive function. Additional Insights: Executive Function: ADHD challenges execution more than attention. Interest vs Urgency: These are the two main motivators for ADHD brains. Body Doubling / Co-Working: Working alongside others improves focus, accountability, and momentum for ADHD entrepreneurs. Here are a few quotes from the episode: ● “ADHD is not an attention deficit, it’s an attention surplus.” – Steve August ● “Progress comes from learning to cross the dopamine desert.” – Steve August ● “Compounding works both ways, progress compounds, but so does stagnation.” – Steve August Join Steve August as he explores the three biggest productivity challenges ADHD entrepreneurs face. Learn how the scattered week, the dopamine desert, and the inevitable drift can derail progress, and discover practical strategies to build focus, consistency, and sustainable growth. Episode Highlights: [00:00] - Focus Formula - Build a Weekly System for Your ADHD Brain [00:58] - Introducing the Three Problems for ADHD Entrepreneurs [02:58] - The Scattered Week Explained [04:46] - Why Clarity and Priorities Matter [05:38] - The Dopamine Desert [07:28] - The Two-Hour Workday Concept [10:30] - The Inevitable Drift FOLLOW THE HOST: LinkedIn: https://www.linkedin.com/in/steve-august-b2b-adhd-business-founder-coach/  Company LinkedIn: https://www.linkedin.com/company/adhd-entrepreneur-accelerator/  August & Wonder: https://www.linkedin.com/company/augustandwonder/  Website: https://steveaugustcoaching.com/  Email: steve@steveaugustcoaching.com X: https://x.com/steveaugust Instagram: https://www.instagram.com/steveaugustpdx/  FOLLOW THE PODCAST: Apple Podcast:https://podcasts.apple.com/us/podcast/rocket-ship-founder/id1659287071 YouTube: https://www.youtube.com/@ADHDEntrepreneurAccelerator Spotify: https://open.spotify.com/show/4rQhk7bt3ZriSNfeVLxBj9?si=10ec3f4b0a374035

    13 min
  4. Superpower or Liability? The Truth About ADHD and Entrepreneurial Success with John M. Torrens

    MAR 12

    Superpower or Liability? The Truth About ADHD and Entrepreneurial Success with John M. Torrens

    Big announcement! The next cohort of my life-changing Focus Formula program starts on March 24th. The Focus Formula has helped over 100 ADHD entrepreneurs turn their brilliant chaos into consistent growth and freedom. In 6 weeks, you'll build a weekly system that works with your ADHD brain to help you prioritize what matters, get started with ease, and stay focused through the finish — so you can end each week feeling calmer, capable, and proud of your progress. You’ll get daily co-working sessions, weekly live coaching sessions with me, and a host of other bonuses in a program built specifically to help ADHD brains succeed. The first 10 to apply get a bonus private dashboard build session with me — so if you're interested, apply today. Those spots won’t last long. Get all the details and apply here: https://steveaugustcoaching.com/focus  --------------------------------------------------------------- In this episode of the ADHD Entrepreneur Accelerator Podcast, host Steve August talks with John M. Torrens. He's a three-time Inc. 5000 entrepreneur, TEDx speaker on ADHD as an entrepreneur's superpower, and author of Lightning in a Bottle: How Entrepreneurs Can Harness Their ADHD to Win. He's a Professor of Entrepreneurial Practice at Syracuse University's Whitman School of Management and host of The Total Entrepreneur podcast.  Key Takeaways: ADHD & Entrepreneurship: Traits like risk-taking and fast action suit early-stage ventures. Functional vs Dysfunctional: The same trait can help or hinder depending on management. ADHD Type Matters: Hyperactive vs inattentive ADHD affects outcomes differently. Here are a few quotes from the episode: “Our brains function really well in chaos. If you need somebody to make sense of chaos, we are your guys.” John M. Torrens “Every trait has an upside and a downside depending on the context.” John M. Torrens “There is somebody out there who likes to do the thing you hate, and they are really good at it.” John M. Torrens Join John M. Torrens as he explains how ADHD traits influence entrepreneurship and business growth, why many people with ADHD start companies, and how founders can manage health, habits, and resilience to build more successful ventures. Episode Highlights: [00:00] - Teaser [01:08] - Focus Formula - Build a Weekly System for Your ADHD Brain [02:06] - Introducing John M. Torrens [04:47] - Early ADHD Awareness [07:19] - Thriving in Chaos, Struggling with Scale [09:25] - ADHD: Superpower or Challenge? [12:23] - Hyperactive vs. Inattentive ADHD [15:04] - Managing Consumption & Activity [19:54] - Delegating Executive Function [23:54] - Decision Paralysis vs. Quick Action [29:04] - Where to Find John FOLLOW THE GUEST: LinkedIn Accounts: John M. Torrens: https://www.linkedin.com/in/johnmtorrens/  Syracuse University: https://www.linkedin.com/school/syracuse-university/ Follow The Total Entrepreneur Podcast on: YouTube: https://www.youtube.com/@thetotalentrepreneurpodcast  Spotify: https://open.spotify.com/show/1INcJMpftlTHOnYqFoknw5 To learn how ADHD can become an advantage in business, read Dr. John Torrens’ book Lightning in a Bottle: How Entrepreneurs Can Harness Their ADHD to Win. Link here: https://www.amazon.com/dp/B0BV4DJZB8/ Websites:    Syracuse University: https://www.syracuse.edu/  Connections Family Centered Therapies: http://www.connectionstx.com/  FOLLOW THE HOST: LinkedIn: https://www.linkedin.com/in/steve-august-b2b-adhd-business-founder-coach/  Company LinkedIn: https://www.linkedin.com/company/adhd-entrepreneur-accelerator/  Website: https://steveaugustcoaching.com/  Email: steve@steveaugustcoaching.com X: https://x.com/steveaugust Instagram: https://www.instagram.com/steveaugustpdx/  FOLLOW THE PODCAST: Apple Podcast: https://podcasts.apple.com/us/podcast/rocket-ship-founder/id1659287071 YouTube: https://www.youtube.com/@ADHDEntrepreneurAccelerator Spotify: https://open.spotify.com/show/4rQhk7bt3ZriSNfeVLxBj9?si=10ec3f4b0a374035

    31 min
  5. It’s Not Just Squirrels - Two Other ADHD Animals You Should Know About

    MAR 5

    It’s Not Just Squirrels - Two Other ADHD Animals You Should Know About

    Big announcement! The next cohort of my life-changing Focus Formula program starts March 24th. The Focus Formula has helped over 100 ADHD entrepreneurs turn their brilliant chaos into consistent growth and freedom. In 6 weeks, you'll build a weekly system that works with your ADHD brain to help you prioritize what matters, get started with ease, and stay focused through the finish — so you can end each week feeling calmer, capable, and proud of your progress. You’ll get daily co-working sessions, weekly live coaching sessions with me, and a host of other bonuses in a program built specifically to help ADHD brains succeed. The first 10 to apply get a bonus private dashboard build session with me — so if you're interested, apply today. Those spots won’t last long. Get all the details and apply here: https://steveaugustcoaching.com/focus —------------------------------------------------------------ Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August, Founder of ADHD Entrepreneur Accelerator and August & Wonder, Today he explores two powerful metaphors that describe the emotional patterns many ADHD entrepreneurs face: the bear and the hamster. He explains how the bear represents fear of the future and constant hypervigilance, while the hamster reflects nonstop motion and reactive productivity. Steve shares simple head-based and body-based tools to calm the nervous system, step off the wheel, and build systems that create steady progress instead of burnout. Steve introduces two common patterns that many ADHD entrepreneurs experience: the bear and the hamster. The bear represents fear of the future and the feeling of always being chased by looming consequences. The hamster reflects constant motion and reactive productivity that creates effort without real progress. Steve explains that both patterns can lead to burnout if left unchecked. Key Takeaways: Spot the Bear: Notice fear of the future and constant hypervigilance before it leads to burnout. Step Off the Wheel: Avoid reactive productivity and create space for clear direction. Regulate and Reset: Use simple head-based and body-based tools to calm your system and move forward with steady focus. Additional Insights: Bear and Hamster: Fear-driven vigilance and nonstop reactive motion. Survival Trap: Both patterns drain energy and limit real progress. Regulate and Systemize: Use nervous system tools and clear systems to create steady growth. Here are a few quotes from the episode: “Sometimes it feels like I am always being chased by a bear.” - Steve August “We cannot continue to function in that mode of being always chased.” - Steve August “Reactive productivity does not actually move us forward.” - Steve August Join Steve August as he explores two powerful metaphors for ADHD entrepreneurs, the bear and the hamster. Learn how fear of the future and nonstop reactive motion can lead to burnout and stalled progress. Episode Highlights: [00:00] - Focus Formula - Build a Weekly System for Your ADHD Brain [00:58] - Two ADHD Spirit Animals  [01:57] - The Bear: Driven by Fear  [03:56] - The Hamster: Stuck on the Wheel  [05:53] - Calming the Nervous System  [07:41] - From Reactive to Proactive  [09:43] - Progress Over Perfection  FOLLOW THE HOST: LinkedIn: https://www.linkedin.com/in/steve-august-b2b-adhd-business-founder-coach/  Company LinkedIn: https://www.linkedin.com/company/adhd-entrepreneur-accelerator/  August & Wonder: https://www.linkedin.com/company/augustandwonder/  Website: https://steveaugustcoaching.com/  Email: steve@steveaugustcoaching.com X: https://x.com/steveaugust Instagram: https://www.instagram.com/steveaugustpdx/  FOLLOW THE PODCAST: Apple Podcast: https://podcasts.apple.com/us/podcast/rocket-ship-founder/id1659287071 YouTube: https://www.youtube.com/@ADHDEntrepreneurAccelerator Spotify: https://open.spotify.com/show/4rQhk7bt3ZriSNfeVLxBj9?si=10ec3f4b0a374035

    11 min
  6. Enough With the Productivity Porn: ADHD Brains Need Progress, Not Perfection

    FEB 26

    Enough With the Productivity Porn: ADHD Brains Need Progress, Not Perfection

    🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/enough-witht-he-productivity-porn-Its-about-progress  ------------------------------------------------------------- Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August, Founder of ADHD Entrepreneur Accelerator and August & Wonder, challenges the obsession with productivity and explains why progress is what truly matters for ADHD entrepreneurs. He breaks down the difference between being busy and actually moving toward meaningful goals, and shares how to shift from a reactive mindset to a proactive one. Steve introduces the idea of finding your magnetic north, narrowing your focus to a weekly timeframe, and committing to decisions long enough to see real results. This episode offers practical guidance for building steady progress and avoiding distractions while growing a business with ADHD. Steve challenges ADHD entrepreneurs to rethink their focus on productivity and shift their attention toward progress. He explains that being busy and getting many tasks done does not always move you closer to your real goals. Instead, he encourages listeners to define their magnetic north by clarifying the impact they want to make and the life they want to build. Steve also suggests narrowing your focus to a weekly timeframe and choosing one key initiative to commit to. The goal is to make clear decisions, ignore distractions, and stay consistent long enough to see meaningful progress in your business. Key Takeaways: Focus on Progress: Being busy is not the same as moving forward. Think Weekly: Narrow your focus to what matters this week. Stick With It: Choose one path and ignore distractions long enough to see results. Additional Insights: Magnetic North Matters: Clear direction is required before real progress can happen. Limit Your Focus: A weekly view helps prevent everything from feeling urgent. Decision Builds Momentum: Choosing one path and staying with it creates steady progress. Here are a few quotes from the episode: “Progress is about getting to where you want to go.” - Steve August “If you do not know where you are going, you are never going to get there.” - Steve August “Because I chose it, it was the right choice.” - Steve August Join Steve August as he challenges ADHD entrepreneurs to move beyond productivity and focus on real progress. Learn how defining your magnetic north and narrowing your focus to one week at a time can create clear direction. Episode Highlights: [00:00] - Grab Your Free ADHD Dashboard to Master Your Week! [00:28] - Progress Over Productivity [03:09] - Reactive vs. Proactive [05:28] - Finding Your Magnetic North [06:22] - Sequencing Your Path [08:36] - Why Choosing Matters More [11:01] - Measuring What Counts FOLLOW THE HOST: LinkedIn: https://www.linkedin.com/in/steve-august-b2b-adhd-business-founder-coach/  Company LinkedIn: https://www.linkedin.com/company/adhd-entrepreneur-accelerator/  August & Wonder: https://www.linkedin.com/company/augustandwonder/  Website: https://steveaugustcoaching.com/  Email: steve@steveaugustcoaching.com X: https://x.com/steveaugust Instagram: https://www.instagram.com/steveaugustpdx/  FOLLOW THE PODCAST: Apple Podcast: https://podcasts.apple.com/us/podcast/rocket-ship-founder/id1659287071 YouTube: https://www.youtube.com/@ADHDEntrepreneurAccelerator Spotify: https://open.spotify.com/show/4rQhk7bt3ZriSNfeVLxBj9?si=10ec3f4b0a374035

    12 min
  7. Emotional Regulation: the Real Key to Unlocking Executive Function with ADHD

    FEB 19

    Emotional Regulation: the Real Key to Unlocking Executive Function with ADHD

    🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/the-key-to-executive-fun-ctionemotional-regulation  —------------------------------------------------------------ Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August, Founder of ADHD Entrepreneur Accelerator and August & Wonder, in this solo episode, he explains why emotional regulation is the key to stronger executive function for ADHD entrepreneurs. Steve breaks down how stress and overwhelm limit access to focus, decision-making, and follow-through, and how this creates a downward spiral. He shares practical tools like the What is true exercise and simple body-based techniques to calm the nervous system. This episode offers clear strategies to regain control, improve productivity, and make steady progress in business and life with ADHD. Steve shares a practical approach for ADHD entrepreneurs who struggle with stress and overwhelm. He explains that ADHD is not a lack of attention but a challenge with executive function, especially when emotions run high. When we get dysregulated, we lose access to focus, planning, and follow-through, which can create a downward spiral. To break this cycle, Steve suggests simple tools like separating facts from fearful stories and using body based techniques to calm the nervous system. The goal is to protect your executive function, regain control, and make steady progress in your business. Key Takeaways: Protect Executive Function: Emotional stress limits access to focus, planning, and follow-through. Separate Fact from Story: Use the What is true exercise to challenge fear and future projections. Calm the Nervous System: Simple tools like tapping or walking help you reregulate and regain control. Additional Insights: Executive Function Drives Action: ADHD is about performance, not knowledge, and access can drop under stress. Notice the Spiral: Emotional dysregulation reduces focus, which makes progress harder and increases stress. Use Simple Tools: Writing down facts or using body-based calming techniques can help you reset and move forward. Here are a few quotes from the episode: “ADHD is not about attention. It is really about executive function.” - Steve August “We know what to do. We have trouble doing what we know.” - Steve August “When we get emotionally dysregulated, we get less access to our executive function.” - Steve August Join Steve August as he shares why emotional regulation is the key to strong executive function for ADHD entrepreneurs. Learn how stress limits focus and follow through, and discover simple tools to calm your nervous system, separate facts from fear, and regain control so you can make steady progress.. Episode Highlights: [00:00] - Grab Your Free ADHD Dashboard to Master Your Week! [01:07] - The Ferrari Engine with Bicycle Brakes [03:18] - The Downward Spiral of Dysregulation [05:33] - Head-Based Approach: The "What's True" Exercise [08:20] - Body-Based Approach: Bilateral Tapping [10:45] - The Key Skill: Bringing Yourself Back [11:02] - Upcoming Webinar & Final Thoughts FOLLOW THE HOST: LinkedIn: https://www.linkedin.com/in/steve-august-b2b-adhd-business-founder-coach/  Company LinkedIn: https://www.linkedin.com/company/adhd-entrepreneur-accelerator/  August & Wonder: https://www.linkedin.com/company/augustandwonder/  Website: https://steveaugustcoaching.com/  Email: steve@steveaugustcoaching.com X: https://x.com/steveaugust Instagram: https://www.instagram.com/steveaugustpdx/  FOLLOW THE PODCAST: Apple Podcast: https://podcasts.apple.com/us/podcast/rocket-ship-founder/id1659287071 YouTube: https://www.youtube.com/@ADHDEntrepreneurAccelerator Spotify: https://open.spotify.com/show/4rQhk7bt3ZriSNfeVLxBj9?si=10ec3f4b0a374035

    13 min
  8. How to Calm Your ADHD Brain Without Trying Harder (with Andi Hess)

    FEB 12

    How to Calm Your ADHD Brain Without Trying Harder (with Andi Hess)

    🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/andihe-ss  ------------------------------------------------ In this episode of the ADHD Entrepreneur Accelerator Podcast, Host Steve August talks with Andi Hess, award-winning certified Hypnotherapist, Rapid Results Coach, CEO of Remix Coaching, Bestselling author of The Six-Figure Chicks, and Local Group Leader - Phoenix East Valley for the Holistic Chamber of Commerce. Andi shares how she helps entrepreneurs break internal blocks that slow growth, even when the strategy is clear. She explains what hypnotherapy really is, how it supports nervous system regulation, and why identity-based change matters for ADHD business owners.  Andi is not just helping entrepreneurs grow their businesses; she is helping them change how they relate to their own minds. Through hypnotherapy and coaching, she supports people with ADHD in calming an overactive nervous system, closing mental loops, and following through more easily. Drawing from her own early experience with self-hypnosis and years of productivity work, she focuses on identity-based change rather than forcing discipline.  She spent years working in productivity, training, and leadership before focusing fully on hypnotherapy and coaching. Now works mainly with entrepreneurs, helping them move past internal blocks that slow growth even when they know what to do. Drawing from her early experience with self-hypnosis and her work with ADHD clients, she focuses on calming the nervous system and changing identity-based patterns. Key Takeaways: Early Self-Hypnosis: Andi discovered self-hypnosis at a young age and used it to calm her mind and sleep better. Identity-Based Change: Real growth comes from changing the story you tell yourself, not forcing more effort. Calm the Nervous System: Regulation helps ADHD entrepreneurs access focus, decision-making, and follow-through. Additional Insights: Hypnosis Myths: Andi explains why hypnosis is safe, self-directed, and aligned with personal values. Pause and Process: ADHD challenges often come from missing pauses between thoughts and tasks. Stories Shape Behavior: Changing the internal story changes identity, habits, and results. Here are a few quotes from the episode: “Your subconscious mind is never going to do anything that is not protective or aligned with your values.” Andi Hess “All hypnosis is self-hypnosis.” Andi Hess “You do not have to do it right; your brain knows what it needs to process.” Andi Hess Join Andi Hess as she shares how hypnotherapy helps ADHD entrepreneurs calm an overactive mind and move past internal blocks. Learn what hypnosis really is, why it is safe and self-directed, and how it supports nervous system regulation. Discover how changing internal stories, creating pauses, and building supportive environments can lead to better focus, follow-through, and steady business growth. Episode Highlights: [00:00] - Teaser [01:51] - Introducing Guest Andi Hess [03:42] - Andi’s Work: Hypnotherapy for Entrepreneurs [05:19] - Hypnotherapy Myths Addressed [09:26] - Andi’s ADHD & Self-Hypnosis Journey [12:20] - How Hypnosis Works [18:05] - Steve’s Experience with Hypnosis [19:03] - ADHD & Missing Mental Pauses [22:54] - Open Loops & Unfinished Projects [27:04] - Hypnosis for Processing & Closure [31:48] - Andi in the Weekly OS Program [34:11] - Value of Coworking & Structure [39:46] - Returning After Drifting [42:43] - How to Connect with Andi FOLLOW THE GUEST: LinkedIn Accounts: Andi Hess: https://www.linkedin.com/in/andid/  Remix Coaching: https://www.linkedin.com/company/remixcoaching/  The Six-Figure Chicks: https://www.linkedin.com/company/thesixfigurechicks/  Holistic Chamber of Commerce: https://www.linkedin.com/company/holisticchamberofcommerce/  Websites:    Remix Coaching: https://www.remixcoach.com/  The Six-Figure Chicks: https://sixfigurechicks.com/  Holistic Chamber of Commerce: https://holisticchamberofcommerce.com/  Want to join Andi Hess live on February 25 at 10:00 AM Pacific Time? Use the registration link below. 👉https://go.steveaugustcoaching.com/hypnotherapy-for-adhd  FOLLOW THE HOST: LinkedIn: https://www.linkedin.com/in/steve-august-b2b-adhd-business-founder-coach/  Company LinkedIn: https://www.linkedin.com/company/adhd-entrepreneur-accelerator/  Website: https://steveaugustcoaching.com/  Email: steve@steveaugustcoaching.com X: https://x.com/steveaugust?lang=en Instagram: https://www.instagram.com/steveaugustpdx/  FOLLOW THE PODCAST: Apple Podcast: https://podcasts.apple.com/us/podcast/rocket-ship-founder/id1659287071 YouTube: https://www.youtube.com/@ADHDEntrepreneurAccelerator Spotify: https://open.spotify.com/show/4rQhk7bt3ZriSNfeVLxBj9?si=10ec3f4b0a374035

    45 min

About

You’re an entrepreneur with ADHD. You’ve got big ideas, a fast brain… and a to-do list that’s longer than a CVS receipt. You’re driven—but staying focused, finishing what you start, and scaling your business? That can feel impossible. Welcome to the ADHD Entrepreneur Accelerator Podcast. Hosted by Steve August—ADHD coach, founder, and lifelong entrepreneur. Steve ha's built and exited companies, served as CMO of a $100 million business. Late diagnosed with ADHD at age 54, Steve now helps ADHD entrepreneurs get out of overwhelm find their focus and create freedom. This podcast is your go-to resource for building a business that works with your ADHD brain, not against it. We’re talking " brain-first" practical strategies to help you prioritize, start focus and finish, and sustain over time so you can reap the rewards of your brilliance. If you've ever felt like traditional business success advice wasn’t made for how your brain works, this show proves there's a different path. One built not in spite of your brain - but because of it. You’ll hear real stories from founders who are growing businesses without burning out… and we’ll keep it simple, actionable, and ADHD-friendly every step of the way. So if you’re ready to grow your business, feel free, and finally say… ‘Not now, squirrels. We’ve got work to do.’ Hit subscribe. Let’s go!