Revenue Optimization with StatsDrone

John Wright
  • 5.0 (5)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Revenue Optimization with StatsDrone. A business podcast focused on affiliate marketing covering topics such as big data, AI, Business Intelligence, SEO and optimization of course. This podcast is brought to you by https://statsdrone.com and ____________; your company here!

  1. 4D AGO

    PAM for Affiliates - Player Account Management Tools

    What is a PAM? PAM stands for Player Account Management. These PAM tools are normally understood to be for operators as in casinos or bookmakers but affiliates can now build these for themselves. The tools of the trade are turning your newsletter from a 1 to many link solution to a 1 to 1 using dynamic variables. It is the combination of first party data and dynamic variables that gives affiliates the ability to track revenue across individual emails and players. Of course all done with permission. This could be a complete game changer for iGaming affiliates in 2026 and I'm looking forward to sharing more as we build out these tools.

    5 min

  2. 2025-12-12

    Replacing Tableau with AI Tools

    Is replacing Tableau a good thing and is it easy? As someone who's been working with Tableau for 3 years, I can confidently say there is a good chance I may never use their tools again. Unless of course it is to convert Tableau files into custom data viz and reports. Since September of this year, I've been working with tools like Lovable and Claude and I can say I'm not turning back and I'm not the only one. I've seen threads in Reddit about people saying they've replaced Tableau. For recommended tools, I love Lovable! https://lovable.dev/?via=john-wright

    5 min

  3. 2025-11-24

    Claude.ai for Advanced Data Viz

    I'm here to officially say that tools like Claude.ai and all other AI tools are here to eat data viz tools like Tableau, Power BI, Looker Studio and more. If I were at any of these companies, I would be concerned to see if the revenue from these giants is starting to drop. Likewise, I think people working with these tools need to be spending a lot more time on the AI side of things for better analysis. You need to be using these tools so you can double your output rather than be on the wrong side of employment.

    7 min

  4. 2025-11-16

    Optimizing pages for AI Search with GEO, tips from Steve Toth

    I found a LinkedIn post of someone taking an account of Steve Toth's presentation recently at Chiang Mai SEO that focuses on LLM and how these new AI tools like Claude, Chat GPT and Perplexity are changing search from clicks to conversations.

    7 min

  5. 2025-11-07

    A Deeper Look at Closed Casinos

    This past week, I presented a keynote on why online casinos close. I did share some data that shows what is behind the scenes that would lead a casino to close at all in the first place. In this short solo cast, I share a few more insights but my work in analyzing closed casinos isn't done yet!

    9 min

  6. 2025-10-31

    The AI Shift: Why Affiliates Must Evolve Now

    If you haven't made a serious start in AI tools today in running and optimizing your affiliate business, you might be getting left behind. My personal take, the transformation we see today will be more profound than the internet itself. I think this is a new era of affiliate marketing beyond the new world of Google. Google isn't the dominant player it used to be and likely will continue to lose marketshare to other AI tools like ChatGPT, Claude, Perplexity and many others. So how am I using AI for our business? Listen and tune in.

    10 min

  7. 2025-10-24

    Hiring a Revenue Architect for your Affiliate Business

    We are on the look out for a revenue architect for StatsDrone and someone who knows what it is like to negotiate deals with affiliate programs. We don't fun your standard affiliate business as we are a SaaS for affiliates, but the revenue potential could help us grow. This is something I learned from one of our customers that told me, hiring a revenue officer was one of the best decisions they made as a company that grew revenue. Are these people account managers or affiliate managers? No matter what you call them, they are important people that will be sought out as time goes on.

    4 min

  8. 2025-10-14

    Why Online Casinos Close

    Why do online casinos close? There are many reasons but what should be the bigger concern is that these casinos close taking down their recurring revenue with it. How can you avoid casinos that might close beyond just asking for listing fees?

    4 min
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About

Welcome to Revenue Optimization with StatsDrone. A business podcast focused on affiliate marketing covering topics such as big data, AI, Business Intelligence, SEO and optimization of course. This podcast is brought to you by https://statsdrone.com and ____________; your company here!

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