Ambitious Podcast

Kate Perkovic

Welcome to The Ambitious Podcast with Kate Perkovic, a former server turned 7-figure business owner. Join Kate in exploring how unwavering ambition fuels success. Discover insights from a seasoned business coach, delve into pivotal entrepreneurial roles, and embrace ambitious living for holistic growth. Set audacious goals, thrive with experts' breakthroughs, and remember—stay ambitious!

  1. EP.113: From Funnels to Substack: The Long Game of Brand Building w/ Landon Poburan | The Ambitious Podcast

    7 HRS AGO

    EP.113: From Funnels to Substack: The Long Game of Brand Building w/ Landon Poburan | The Ambitious Podcast

    Every marketing strategy works. Funnels work. Social media works. Ads work. DMs work. The question isn't what works, it's what works for YOU and the business you actually want to build. Today I'm joined by Landon Poburan, a serial entrepreneur and marketing strategist who's managed over $15 million in advertising across 10+ years. After going $42K in debt, experiencing clinical burnout, and building businesses he wanted to escape from, he completely pivoted to what he calls an "un-hustled philosophy" and now runs a thriving business working 4-6 hours per day. We're unpacking why every marketing strategy actually works but not every single one is going to work for you (and how to identify what aligns with your values and lifestyle), the real difference between brand building and conversion-focused marketing and where these two intersect (this explanation is the best I've ever heard), why consistency beats tactics every single time and how to set realistic expectations when building something sustainable, the dangerous trap of building a business based on somebody else's definition of success (and how to avoid it), a complete masterclass on Substack and how it allowed Landon to build nine revenue streams with writing (with minimal video, no photo shoots, no endless content creation), why being early on emerging platforms can be massive leverage, the formula for marketing success: quality times quantity (not quality OR quantity), how marketing is actually as much mindset as it is strategy, and why things take the time they take (no shortcuts, no guarantees, just consistent effort toward what you actually want). If you've been drowning in marketing advice, jumping from strategy to strategy, or building a business you're starting to hate, this episode will completely reframe how you think about marketing and what success actually means for you. Timestamps: 01:58 Marketing Strategies and Brand Building 06:38 The Importance of Consistency and Realistic Expectations 09:58 Balancing Conversion and Brand Building 25:22 The Role of Consistency in Business Success 36:20 Quality vs. Quantity in Content Creation 44:54 The Future of Personal Branding and AI 49:08 Landon's Substack Journey 51:37 The Growth and Potential of Substack 52:58 The Benefits of Writing on Substack 56:00 The Importance of Building a Personal Brand 57:44 AI and the Future of Content Creation 59:54 Rapid Fire Substack Questions 01:03:27 Leveraging Substack for Business Growth Connect with Landon: Subscribe to Landon's SubstackInstagramWebsite To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    1h 34m

  2. FEB 5

    EP.112: The Dark Side of Ambition | The Ambitious Podcast

    What does it really cost to be ambitious? If you've ever felt too big for some rooms but not enough for others, if you hide your success because you're afraid of making people uncomfortable, if you've sacrificed relationships and time and energy in pursuit of something bigger, this episode is for you. I don't wanna have to be strong right now. I don't wanna have to figure it out. What if I don't wanna be the one who's got the answer? This is the conversation ambitious women need but rarely get to have. Today I'm breaking down the real sacrifices required when you're building something big, the invisible weight you carry that nobody acknowledges, and why you might be choosing sacrifice in the short term instead of settling for regret in the long term. We're covering identity shifts (your identity is shifting so fast you sometimes don't recognize yourself), the emotional weight of being the capable one (always the person who handles it, never the person who gets to fall apart), hiding success because you're afraid of outgrowing your circle, the guilt of wanting more when everyone else seems content, sacrificing joy, hobbies, and spontaneity in the building phase, time that doesn't belong to you (your schedule revolves around launches, clients, deadlines), the mental load of your business always being on your mind, financial pressure especially for breadwinners, and why despite all of it, you wouldn't change a thing. The only other option is to know what was possible to achieve and never go for it. If you're feeling the weight of ambition right now, this is your validation. Timestamps: 00:50 Understanding Sacrifice 02:05 Balancing Aspirations and Reality 04:04 The Emotional Weight of Ambition 08:01 Identity and Growth 14:32 The Pressure of Success 34:34 Questioning Desires and Ambitions 34:56 The Guilt of Success and Isolation 38:04 Sacrifices in Pursuit of Goals 40:50 Balancing Business and Personal Life 44:20 The Cost of Flexibility and Independence 54:14 Financial Pressures and Investments 58:37 Reflecting on Sacrifices and Achievements To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    1h 8m
  3. EP.111: Is SEO Dead? How Google, AI & Search Are Changing Business Visibility w/ Kara Duncan | The Ambitious Podcast

    JAN 29

    EP.111: Is SEO Dead? How Google, AI & Search Are Changing Business Visibility w/ Kara Duncan | The Ambitious Podcast

    Is SEO dead or just different? If you've been relying solely on social media to grow your business, you're missing a massive opportunity. Today I'm joined by Kara, an SEO expert who's been doing this for 5+ years, to break down exactly how search engine optimization works in the age of AI and what you need to do to get discovered online. Google had 5.5 billion searches per day in 2022. In 2025 it's almost 17 billion. SEO isn't dead, it's evolving, and if you're not planting seeds now, you'll be kicking yourself in two years. We're covering how SEO actually works (it's more than just keywords on your website), the difference between Google search and AI search (and why you need to optimize for both), the EEAT framework (Experience, Expertise, Authority, Trustworthiness) and why firsthand experience now matters more than information, the three essential starting points (optimize your website, build strategic backlinks, create blog content), the shocking stat that businesses with blogs convert at 13 times the rate of businesses without them, how Pinterest acts as true top-of-funnel and drives purchases (not just inspiration), why the information-as-value era is dead and what's replacing it (insight, storytelling, and thought leadership), how to repurpose your podcast or YouTube into SEO-rich blog posts without starting from scratch, and realistic timelines for SEO ROI (6-12 months for local, 12-24 months for broader markets). If you're exhausted from the social media hamster wheel and want traffic that compounds over time instead of disappearing in 24 hours, this episode is your roadmap. Timestamps: 00:52 Welcome to Ambitious: Meet Kara, the SEO Expert 03:09 Diving into SEO: Basics and Misconceptions 05:27 SEO Strategies: Blogging, Keywords, and Beyond 08:44 The Evolution of SEO in the Age of AI 12:17 Creating Depth in Content: Beyond Quick Wins 17:56 Leveraging SEO for Long-Term Success 26:13 Repurposing Content for SEO: Practical Tips 31:03 The Role of Pinterest in SEO Strategy 35:51 Understanding Pinterest's Role in Marketing 37:46 The Importance of ROI in Marketing 38:55 Pinterest as a Platform for Action and Inspiration 41:17 Optimizing Your Website for SEO 47:00 Leveraging AI in Content Creation 01:00:01 The Long-Term Benefits of SEO Resources Mentioned: Kara's Free Private Podcast: Build it Once, Get Found for Months Connect with Kara: InstagramTikTokWebsite To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    1h 11m

  4. JAN 22

    EP.110: The Role of Self-Trust in Business Growth & Leadership | The Ambitious Podcast

    Am I the problem? Is it me and the way that I am showing up? If your business strategy isn't working, your marketing feels stuck, or you keep starting things without finishing them, the issue might not be your strategy. It might be that you don't trust yourself to execute it. You can have the perfect funnel, the perfect offer, the perfect sales process, and still self-sabotage everything if you lack self-trust. I work with scaling entrepreneurs every day who think they need a new strategy when what they actually need is to stop abandoning themselves mid-execution. Your business will never be stable if you as the founder are not stable. I'm breaking down what self-trust actually is in business (spoiler: it's not confidence), the signs you don't trust yourself (asking everyone for opinions before deciding, losing momentum after starting strong, procrastinating on high ROI tasks, overcomplicating simple things, avoiding feedback), how lack of self-trust shows up in your execution and launches, why you keep changing strategies instead of seeing them through, and how to build evidence-based self-trust starting today. This includes the surfboard analogy that will completely reframe how you see your role in business growth. Every day you blame the strategy is a day you ignore that you might be the common denominator. This isn't about blame, it's about opportunity to finally break the pattern. 02:41 Defining Self-Trust 07:47 Decision Making and Self-Trust 11:13 Execution and Momentum 14:27 Avoiding Hard Work and Conversations 18:02 Leadership and Delegation 21:21 Comparison and Self-Trust 24:36 The Role of Strategy and Self-Trust 30:20 Surfing the Waves of Business Challenges 33:07 Self-Sabotage and Personal Accountability 33:57 Trusting Yourself in Business and Personal Life 35:30 Identifying and Overcoming Self-Sabotage 37:14 Building Self-Trust Through Consistency 44:18 Navigating Fear and Decision Making 46:04 Understanding the Roots of Self-Doubt 56:09 The Importance of Self-Trust in Scaling Your Business To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    59 min

  5. JAN 15

    EP.109: The 101 Of Creating Habits: James Clear Insights | The Ambitious Podcast

    Winners and losers have the same goals. So what really differentiates those that are successful and those that are not? You don't rise to the level of your goals, you fall to the level of your systems. Today I'm breaking down the principles from James Clear's Atomic Habits and sharing the exact framework for creating lasting behaviour change in your business and life. This episode is my masterclass on habit formation after listening to an incredible podcast with James Clear twice. Success isn't about radical change, motivation, or setting massive goals. It's about building better systems that make good behaviours easier and bad behaviours difficult. I'm sharing the 1% improvement principle (small tweaks compound over time), why goals are temporary but systems determine your progress, the three layers of behaviour change (outcome, process, and identity), the four-step habit loop (cue, craving, response, reward), the four laws of behaviour change (make it obvious, make it attractive, make it easy, make it satisfying), how to reverse bad habits by adding friction, the two-minute rule for starting new habits, and why you cannot change a habit you do not notice. This includes real examples from my health journey, business scaling, and overcoming sugar addiction patterns. If you're looking to create change in any area (health, business, relationships, consistency), this is your roadmap to building habits that actually stick. 00:43 Introduction 01:04 Summarizing Atomic Habits: Key Insights 02:41 The Compound Effect: Small Changes, Big Results 05:36 Personal Health Goals: Struggles and Strategies 07:04 Systems Over Goals: Building Better Habits 24:22 Identity-Based Habits: Becoming Who You Want to Be 35:03 Understanding the Habit Loop: Four Steps to Change 36:01 Understanding Cravings and Comfort Foods 36:12 Personal Story: Stress and Food 37:45 The Cycle of Cravings and Responses 38:55 Breaking Down the Habit Loop 39:29 The Role of Motivation and Friction 41:36 Reward Systems and Habit Formation 43:18 Good vs. Bad Habits 50:07 The Four Laws of Behavior Change 57:21 Practical Tips for Habit Change Listen to the full James Clear interview on The Diary of a CEO that inspired today's episode: SpotifyApple Youtube   Other Resources Mentioned: Atomic Habits by James Clear The Compound Effect by Darren Hardy To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    1h 8m

  6. JAN 8

    EP.108: Women as Breadwinners: The Financial & Emotional Pressure No One Talks About | The Ambitious Podcast

    Are you a female breadwinner struggling to balance work and family? You're not alone. One in three Canadian couples now have women as the primary earner, and in the US that number has tripled since the 1970s. But while more women are breadwinners, our support systems and gender roles haven't caught up. If I stop performing, this is all gonna fall apart. Sound familiar? Today we're diving into what it's really like to be a female breadwinner. Female breadwinning households have become one of the fastest growing family structures globally, but nobody's talking about the pressure that comes with it. I'm breaking down the actual statistics on women breadwinners, the emotional tax of being "always on" (if you slip everything falls apart), the identity shift that happens (questioning your femininity, struggling with feminine energy), why successful women minimize their achievements, how to redefine partnership and gender roles in marriage (the 10/90 rule, co-leadership, emotional labor distribution), and 10 mantras for female breadwinners including "the load is heavy because the load is heavy, not because you're weak." This one's for every working mom and ambitious woman who's designed an incredible business but needs to redesign her life to support it. 00:47 Introduction 01:39 The Rise of Female Breadwinners: A Deep Dive 05:19 Shocking Statistics on Female Breadwinners 07:45 Balancing Breadwinning and Family Life 11:45 The Emotional and Mental Impact 27:45 Navigating Gender Roles and Relationships 35:24 The Stress of Being a Breadwinner 36:27 Redefining Partnership Roles 37:08 Balancing Emotional and Financial Responsibilities 38:11 Challenging Traditional Gender Roles 40:34 Creating a Supportive Home Environment 43:43 Navigating Guilt and Ambition 50:17 The Importance of Community 53:16 Co-Leadership in Modern Relationships 54:07 Empowering Mantras for Breadwinners 01:02:03 Designing Your Life and Roles To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    1h 7m

  7. JAN 1

    EP.107: Where Scaling Businesses LOSE Money (And How To Fix It) | The Ambitious Podcast

    You're hustling. You're working hard. You're making sales. But somehow, you're not seeing the profit you expected. Sound familiar? Today we're diving into the hidden money leaks that are quietly draining your business, and most of them have nothing to do with your P&L. I'm breaking down the five major areas where scaling businesses are burning through money: operations, team structure, offers and pricing, marketing and sales, and you. We're talking about manual processes that should be automated, paying for hours you're not using, not knowing if your packages are actually profitable, burning through leads with a 10% close rate, and saying yes to misaligned clients that take 4x longer to serve. I'm sharing why you had to burn through $90,000 in potential revenue to generate $10,000, the $50,000 client that almost slipped away because of no follow-up, and how one team member saved us years of work by finding one platform. This episode will make you uncomfortable, but it will also give you a clear roadmap to plug the leaks keeping you from scaling profitably. 00:44 Introduction 03:12 Understanding Operational Inefficiencies 05:05 Real-Life Example: Saving Costs with Automation 07:59 The Importance of Efficient Processes 12:45 Defining Roles and Responsibilities with RACI 15:36 The Role of Operations in Scaling Your Business 21:32 Team Inefficiencies: Common Pitfalls and Solutions 34:29 Evaluating Team Contributions 35:49 Auditing Offers and Pricing 37:54 Client Retention Strategies 39:21 The Pitfalls of Overdelivery 44:26 Optimizing Marketing and Sales 53:38 The Cost of Misaligned Clients To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    1h 5m
  8. EP.106: From Ego Death to Entrepreneurship: The Making of a $10M Founder w/ Neal Thakkar | The Ambitious Podcast

    2025-12-25

    EP.106: From Ego Death to Entrepreneurship: The Making of a $10M Founder w/ Neal Thakkar | The Ambitious Podcast

    Have you ever lost everything you thought you were? Today's guest went from Division 1 soccer player to overdosing on pills, to building a $10 million supplement company, to losing it all to predatory financing, to rebuilding a seven-figure business in six months. Neal Thakkar's story is raw, real, and one of the most powerful conversations I've ever had on this show. Neal is an entrepreneur performance strategist and founder of Integrity First Funding, helping entrepreneurs secure $50,000 to $250,000+ in business funding. But what makes his story so compelling isn't just what he's building now, it's everything he's survived to get here. We're talking about the painful truth of what hitting your first million actually feels like, why winning in business doesn't feel like winning at all, the hidden danger of taking extreme ownership (you're also accepting you might be irresponsible), why he gained 90 pounds as a bodybuilder to physically transform his identity after addiction, and how he went from owing $2,000 just for waking up in the morning to helping other entrepreneurs avoid the same predatory funding trap that cost him everything. Neal shares the leadership lesson most entrepreneurs miss (the difference between leading people and managing tasks), why meditation an hour a day for seven years changed everything, and why when things started going downhill again, he'd lost that practice. This episode will move you, inspire you, and force you into deep reflection about what you're really chasing and why. We're talking about ego death, identity shifts, the messy process of sitting with yourself, and why you can do anything but you can't do everything - the most painful pill for ambitious people to swallow. 0:41 Introduction 01:28 Neal's Background and Early Struggles 02:56 The Turning Point: Overcoming Adversity 04:45 The Power of Self-Reflection and Transformation 12:09 Addiction and Recovery: A Personal Battle 14:56 Rebuilding and Redefining Success 19:09 The Role of Values and Identity in Success 31:49 From Bodybuilding to Entrepreneurship 41:45 The Birth of a Business: Neal's Entrepreneurial Journey 42:50 Journey into the Supplement Industry 43:34 The Role of Curiosity in Entrepreneurship 47:58 The Reality of Winning in Business 48:50 The Importance of Patience and Persistence 56:31 Leadership and Management Challenges 01:04:31 Transitioning to a New Venture 01:07:27 Reflections and Advice for Entrepreneurs 01:20:17 The Hidden Costs of Ambition Connect with Neal: InstagramWebsite To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    1h 25m
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About

Welcome to The Ambitious Podcast with Kate Perkovic, a former server turned 7-figure business owner. Join Kate in exploring how unwavering ambition fuels success. Discover insights from a seasoned business coach, delve into pivotal entrepreneurial roles, and embrace ambitious living for holistic growth. Set audacious goals, thrive with experts' breakthroughs, and remember—stay ambitious!

Information

  • Creator
    Kate Perkovic
  • Years Active
    2024 - 2026
  • Episodes
    114
  • Rating
    Clean
  • Copyright
    © Kate Perkovic
  • Show Website
    Ambitious Podcast

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