Appointment Only

Kenny and Danny King

Appointment Only with Kenny & Danny King is the podcast for custom clothiers, luxury service providers, and entrepreneurs who want to build a more profitable and manageable business, without sacrificing their life in the process. We’re Kenny and Danny, twin brothers, and business partners for the last 15 years. We’re sharing insights from our own experiences running a high-end small business, including the wins, mistakes, lessons, and systems that helped us create a business that works for us, and just might lead you to your own success! As founders of King Brothers Clothiers, Minnesota’s premier bespoke clothier and the state’s only certified Master Bespoke Clothiers, we’ve spent years building a respected luxury brand while working with professional athletes, executives, and high-level clients across the country. Each episode is designed to leave you feeling both encouraged and challenged. You’re not doing everything wrong; and we’re here to provide you with the practical advice you need to improve your business and reach your next level of growth. Every week, expect high-energy, entertaining, and straight-talking conversations around luxury business practices, client communication, profitability, sales, custom clothier training, and what it really takes to attract high-end clients consistently. Whether you’re looking to work smarter, earn more, improve your customer experience, or build a business that gives you more freedom, Appointment Only delivers the strategies and the real-world insight you can actually use today.

  1. 20 hrs ago

    Your Marketing Isn't the Problem: Designer Forum New York Recap

    In this episode, we talk about our biggest takeaways from the recent Designer Forum New York Tradeshow: why you need to be physically placing yourself in the mix (not just in peoples’ DMs) and why most custom clothiers don’t have a marketing problem, they have a focus problem. We also share our take on the industry’s obsession with “scaling” and the questions we think you need to answer before you spend another dollar trying to market yourself.  Highlights: 01:50 - The value in attending the Designer Forum as a custom clothier and why quality beats quantity every time. 05:55 - Revisiting two potential clients we chose not to put on the calendar and what happened after. 9:55 - Why keeping space open for the right clients is more profitable than saying yes to every lead.  12:53 - A look at our July sales and why building a calendar full of appointments that actually move the needle is entirely within your control. 17:30 - The reasons why the Designer Forum is worth attending and why you can’t just work in the industry, you need to be part of it. 24:16 - Why you need to be putting yourself in the room, not just in the DMs.  29:30 - What we loved from this year's keynote presentations and why investing in your business is essential to growth. 35:08 - Why marketing efforts are a waste of energy until you get crystal clear on who you’re actually trying to reach. 38:20 - Why we don’t teach you to scale exponentially. 41:48 - Gearing up for next January's show and how learning from experts can change your business. Details on upcoming DFNY shows Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  2. Aug 3

    From One Suit to $28K: The Power of Valuing Your Time

    Your clients’ time is valuable and so is yours. Today on the podcast, we break down how treating our time with respect has changed the way we qualify leads, lead appointments, and generate high ticket, predictable sales. We walk you through some of our lowest recent sales: two client inquiries that could have resulted in simple, one-item orders but became multi-thousand dollar sales because of our systems, standards, and order requirements. We also explain why luxury clients want you to take the lead, why custom means buying rather than shopping, and why the clients capable of making quick decisions are who you need to be targeting.  Highlights: 02:26 - Valuing your clients’ time starts with treating your own time like it matters. 5:15 - Why you’re already working with your ideal clients and the opportunity is in learning how to lead them. 08:53 - Why selling becomes dramatically easier with clients who want your expertise and can afford your prices.  13:10 - A lesson on redefining the word “versatile”: how we turned a simple request into a $7940 sale. 19:52 - Why the right sales process eliminates unpredictability and sets you up for consistent, high ticket sales.  20:54 - Why we chose to enforce our multi-suit requirement during our slowest month. 23:49 -  How rush-order minimums protect your time, filter out indecisive clients, and make urgent work worth accepting. 26:15 - How a client who wanted “just one tuxedo” for a wedding ended up spending $28,220. 27:26 - Stop living in excuses: a reminder that you already have clients who are capable of spending more.  31:08 - Why your focus should be on creating the systems that maximize everyone’s time.  Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  3. Jul 27

    Why We Refuse "Dream Clients" (And You Should Too)

    Today, we unpack two completely different leads that landed in our inbox: one looked incredible on paper but expected us to do a free consultation, while the other trusted our expertise from the start and walked out with three high-end suits. We talk about why luxury businesses don't attract their ideal clients by saying yes to everyone, why someone's job title should never influence your processes, and how respecting your time is one of the most valuable things you can do for your business. The bottom line is, the luxury clothiers who succeed are the ones who aren’t afraid to uphold their standards.  Highlights: 02:20 - Why a "great lead" on paper isn't always a client you want. 05:51 - The story of a seemingly high ticket lead who wanted to schedule a conversation, and why and how we said no.  13:50 - Why doubling down with your clients on how you run your business is the best option for everyone involved.  15:00 - One of the biggest mistakes we see custom clothiers make: bending their processes out of desperation.  18:08 - A perfect example of how your ideal clients are always willing to trust you as an expert. 21:00 - Why luxury businesses have to be willing to do what everyone else won’t and how to start operating like you are already on that next level.  24:25 - How trying to “earn” someone’s business devalues both your time and services. 30:25 - Why your ideal client isn’t scheduling appointments with people who don’t take themselves seriously. 33:40 - The heavy lifting we've already done for you: the strategies and resources available to you on our website that will make a BIG impact in your business. Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  4. Jul 20

    The True Cost of a Scarcity Mindset

    You might feel like you’re waiting for the “right time” to act. Fear keeps more business owners stuck than almost anything else, and in this episode we unpack how to move past it. We talk about the difference between making business decisions from a scarcity mindset versus a confidence mindset, why what’s unknown is often the upside, not the downside, and how the biggest breakthroughs in business come from choosing growth when it feels uncomfortable. If there’s one thing you take away from today’s episode it’s this: stop waiting until you feel “ready”. The time to get out of your comfort zone is right now.  Highlights: 2:13 - How a scarcity mindset quietly limits business growth every single day. 06:26 - How fear focuses on the measurable downside, while confidence embraces the unpredictable upside. 10:40 - The difference between someone who’s choosing growth vs. someone who’s making decisions out of desperation. 13:40 - Why most business owners stop faking it before they actually make it. 16:17 - Getting over your brain’s need for safety: why levelling up demands discomfort. 18:18 - How shortcutting your own closet just to save money is actually costing you. 22:00 - Why most custom clothiers are too desperate to set order minimums. 24:20 - The story of how we invested in our first showroom before it felt like the “perfect” time. 30:33 - Why spending money in your business is an investment, not just an expense. 36:05 - How the life and business you want gets created one decision at a time. Mentioned in this episode: "Someone Has to Be the Most Expensive, Why Not Make It You?" by Andrew Griffiths  Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  5. Jul 13

    LCC Enrollment is LIVE Again

    In this episode, we're pulling back the curtain on Luxury Clothier Collective, why we built it, and the results our members are seeing. We share how we learnt to get out of our own ways, the strategies that are helping our members increase profitability while working with fewer clients, and why building a luxury business isn't about working harder, it's about working smarter. If you're serious about becoming the go-to luxury clothier in your market, consider this episode the starting point for how to do it. Highlights: 04:00 - Luxury Clothier Collective enrollment is now LIVE. 05:22 - Why hesitation costs you the opportunities you want and deserve.  07:43 - An inside look at how LCC works and why we only accept one clothier per market. 10:52 - Why experience, not information, is what actually transforms a business. 12:58 - The retreat question that made us rethink how we built our own business. 18:47 - The results every member is seeing by working with fewer, higher-value clients. 20:39 - Why there's no prize for being overworked, and how to build a business that gives you a life that you love. 23:17 - How one member paid for an entire year of coaching with a single appointment. 25:58 - Why identifying the right clients is more valuable than getting more leads. 43:15 - Why investing in your business isn't an expense, it's the fastest way to change your future. Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  6. Jul 6

    Custom Clothiers vs. Luxury Sellers: Inside Our First LCC Retreat

    In this episode, we take you behind the scenes of our first-ever Luxury Clothier Collective retreat and unpack the conversations that are drastically changing the way our members approach luxury selling. Spoiler alert: selling custom suits alone doesn’t make your business luxury, and that’s exactly the mindset shift that separates the custom clothiers who succeed from those who don’t. You’ll also get an inside look at what we've changed inside our own sales process to consistently attract bigger opportunities and how you can implement those strategies right now.  Highlights: 02:44  - The choice to keep LCC exclusive and why every custom clothier isn't ready for it. 07:28 - The biggest takeaways from our LCC retreat. 11:51 - Why our Million Dollar Manual sales process still works, and what we've changed for luxury clients. 14:02 - The myth of “good, better, best” and why leading with price isn’t sustainable.  17:17: - Why everything can't be a priority and how that helps define your areas of focus.  20:41 - The shift from passive wanting to knowing what you deserve. 24:40 - Why your margins determine whether your business survives or struggles. 26:26 - The power of learning from clothiers at different stages of business, all working towards the same outcome. 30:21 - The difference between selling custom clothing and selling luxury, and why most custom clothiers are too afraid to make the leap.  31:58 - Is LCC right for you? Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  7. Jun 29

    Why Your Clients Shouldn’t Be Making the Decisions

    Being “not salesy” sounds noble until it starts costing you real money. In this episode, we get into why custom clothiers need to stop hiding behind passivity, stop treating recommendations like pressure, and start realizing that guiding a client with confidence is one of the most valuable things you can do for everyone involved. This conversation will make you rethink what it means to be a good salesperson and own the title with zero reservations.  Highlights: 01:20 - The marketing message you should be focused on: why what you’re doing actually works for your target. 04:10 - Why blanket statements about custom clothing are incorrect and how to respond to “over-researched” clients trying to debunk you. 10:26 - The feedback we got from a client that made us stop being passive and start leading with expert recommendations. 12:20 - How your desperation and the fear of being perceived as pushy is costing you major dollars. 14:50 - A real example of how we talk to clients now versus how we used to, and why confident recommendations eliminate the need to “sell” in the first place. 19:00 - Why your clients should never be leading the decision-making process. 24:00 - Why the most profitable thing you can do is make your client tell you no.  27:00 - The shifts we’ve experienced since we stopped being “yes men”. 29:00 - Why a good salesperson has no cap on how much money they can make and why it’s your job to be challenging your clients. 32:25 - A final story about how a server at a restaurant demonstrated how to give a flawless recommendation.  Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  8. Jun 22

    Saying "Yes" is Ruining Your Business: The Difference Between Serving and Pleasing

    If you're saying yes to everything, doing endless favors, and wondering why sales feel harder than they should, you’re going to want to buckle up for today’s episode. We break down why successful business owners say no more often than yes, how asking better questions leads to bigger sales, and why your clients need more guidance than they're asking for. We also share some recent real-life examples of how setting boundaries and challenging assumptions has helped us better serve our clients and grow our sales. Highlights: 01:03 - If you're not saying no more often than yes as a business owner, you're probably doing something wrong. 03:15 - The client email that taught us why sometimes no response is the right response. 06:20 - Why you don't owe your customers unlimited favors just because they bought something from you. 09:37 - Customers vs. clients and why relationships need to be a two-way street. 13:37 - Why we stopped treating gift cards as the entire bill.  16:40 - Why most sales are lost by talking too much and not asking enough questions.  21:53 - Nobody's all set: how assumptions hold back both your sales and your clients. 23:25 - The difference between being salesy and making clients feel genuinely understood. 26:03 - The biggest sales breakthrough we've had: realizing that selling more serves the client better. 27:00 - Inside our Clothier Coaching program and the power of learning from other business owners facing the same challenges. Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

Ratings & Reviews

5
out of 5
2 Ratings

About

Appointment Only with Kenny & Danny King is the podcast for custom clothiers, luxury service providers, and entrepreneurs who want to build a more profitable and manageable business, without sacrificing their life in the process. We’re Kenny and Danny, twin brothers, and business partners for the last 15 years. We’re sharing insights from our own experiences running a high-end small business, including the wins, mistakes, lessons, and systems that helped us create a business that works for us, and just might lead you to your own success! As founders of King Brothers Clothiers, Minnesota’s premier bespoke clothier and the state’s only certified Master Bespoke Clothiers, we’ve spent years building a respected luxury brand while working with professional athletes, executives, and high-level clients across the country. Each episode is designed to leave you feeling both encouraged and challenged. You’re not doing everything wrong; and we’re here to provide you with the practical advice you need to improve your business and reach your next level of growth. Every week, expect high-energy, entertaining, and straight-talking conversations around luxury business practices, client communication, profitability, sales, custom clothier training, and what it really takes to attract high-end clients consistently. Whether you’re looking to work smarter, earn more, improve your customer experience, or build a business that gives you more freedom, Appointment Only delivers the strategies and the real-world insight you can actually use today.

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