Are We On The Air?©

Shawn Wilsie

The podcast about DRTV, marketing on television/internet, tv shopping networks, infomercials and commercials, hosted by 30 year veteran of the television shopping industry, Shawn Wilsie.

  1. APR 18

    QVC files for bankruptcy, and rembering Paul Kelley

    It's official, QVC has filed for bankruptcy.  On this episode a full explanation of what bankruptcy means for now, and for the future of QVC and HSN.  Plus, remembering Paul Kelley.

    20 min

  2. APR 1

    QVC bankruptcy coming? and honoring one of the industry greats

    QVC was expected to release its fiscal year 2025 numbers by now—but continued delays are raising serious questions, with some speculating that bankruptcy could be on the horizon. In this episode, we break down what these delays might mean for the company and the broader live shopping industry. We also dive into the growing legal drama, as lawsuits emerge involving Invicta, ShopHQ, and a vendor taking action against QVC. What's really going on behind the scenes? And how could this impact brands, hosts, and viewers alike? But first, we begin on a somber note, honoring the life and legacy of one of the longest-serving hosts in the industry—a true pioneer whose presence helped define an era of televised retail, as she faces down cancer.

    19 min

  3. MAR 18

    Shopping goes from TV to online and apps

    For decades, TV shopping networks ruled the airwaves—turning late-night channel surfing into billion-dollar sales. But today, many are asking: Is TV shopping dying? In this episode, we talk with JW Cudd, an expert in online, app-based, and influencer-driven marketing, about the seismic shift happening in how products are sold. From TikTok creators moving thousands of units in minutes to AI-powered shopping apps, the game has changed. So what happens to a giant like QVC? Can it evolve—or will it be left behind? Let's break it down.

    33 min

  4. FEB 13

    Bankruptcy a real possibility for QVC

    The headlines are buzzing — QVC may be facing bankruptcy, and the future of America's most iconic shopping networks hangs in the balance. What went wrong, and what comes next for QVC and HSN? In this episode, we dive deep with Marvin Segel, son of QVC founder Joe Segel, to uncover the story behind the headlines and explore what this could mean for the future of televised retail as we kick off 2026 with a major conversation.

    35 min

  5. 2025-12-05

    The year 2025, a TV shopping industry year in review

    As 2025 winds down, we're rolling back the clock on one of the wildest years the television shopping world has seen. From headline-making shakeups to unexpected triumphs, QVC, HSN, and the entire industry have served up a year packed with drama, reinvention, and a few eyebrow-raising moments. And today, we've got a very special guest to help us unpack it all: Marvin Segel, son of QVC founder Joseph Segel, who brings his insight, sharp perspective, and a few stories you won't hear anywhere else. Buckle up—this is the year-end wrap-up you don't want to miss.

    20 min

  6. 2025-11-19

    Deep dive into the history of CVN - Cable Value Network

    On this edition of Are We On The Air?© We're taking a deep dive into one of television's great forgotten stories — the rise and fall of the Cable Value Network. For three short years in the late 1980s, CVN was the shopping channel to beat — bold, ambitious, and ahead of its time. But behind the flashing graphics and on-air deals lay a story of rapid growth, fierce competition, and an ending no one saw coming. Join us as we uncover how a network that once led the pack ultimately became part of QVC's empire.

    20 min

  7. 2025-11-05

    Isomers moves to HSN

    On this episode, the always-inspiring Manuela Marcheggiani by to share the inside scoop on her next big adventure — taking her legendary Isomers brand to a brand-new home, HSN! After decades at another network, she's ready for a fresh chapter, and she's bringing her brilliant scientific mind (and a few beauty secrets) along for the ride. Plus, our host Shawn Wilsie is ready with some skin-deep questions that just might reveal what's next in the world of Isomers.  BUT WAIT, THERE'S MORE!! Make sure you listen to the end for an update on the previous episode.

    27 min

  8. 2025-10-22

    ShopHQ is back, and HSN changes

    It's official — Season 5 of Are We On The Air?© is underway. In this episode, we dive into two fascinating developments shaking up the home shopping world. First: what's really happening at ShopHQ? The network vanished from the airwaves, but like a phoenix reborn, it's back — and the story behind its return is one you'll want to hear. Then, we turn our attention to HSN, where new hosts are stepping into the spotlight and the iconic Isomers brand is making its grand debut.

    24 min
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About

The podcast about DRTV, marketing on television/internet, tv shopping networks, infomercials and commercials, hosted by 30 year veteran of the television shopping industry, Shawn Wilsie.

Information

  • Creator
    Shawn Wilsie
  • Years Active
    2021 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © copyright 2024 All Rights Reserved, King Bobby Productions
  • Show Website
    Are We On The Air?©

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