Aspiring Creator

Pete Matheson
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  • ENTREPRENEURIAT
  • CHAQUE SEMAINE

Talking about the creator economy, as a Tech Youtuber with a small team.

  1. -4 J

    5 Ways Claude is Changing my Creator Workflow

    In this week’s episode of Aspiring Creator, I talk about the creator tools I'm building with Claude (a Monday replacement, brand tracker, contract checker + more), whether pausing long-form for 2 weeks to test shorts is worth it, and why Samsung (not Howl) might actually be the reason creators aren't getting paid affiliate income. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Paris with Huawei ✈️ 03:00 - Is Samsung the real affiliate problem? (not Howl) 🤔 08:28 - The creator tools I'm building with Claude 🛠️ 20:09 - Taking two weeks off to test shorts 📱 25:26 - I just ordered the DJI Pocket 4 📸 💬 SOCIALS ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    31 min

  2. 8 AVR.

    No Sponsorships, a Claude Pitch Bot, and Apple Noticing Us

    In this week’s episode of Aspiring Creator, I talk about having 0 sponsorships booked for Q2 after our biggest quarter yet, building an AI system with Claude to automate brand outreach, and how persistence finally got Apple to send us products. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - The short form vs long form debate 🎬 05:15 - We have an empty sponsorship calendar 👀 08:44 - Why I said no to a paid brand event ✈️ 12:40 - Stop sending rate cards to brands 🛑 14:51 - Claude meets brand deals (automating the process) 🧠 21:39 - Is Samsung the problem? 💸 23:02 - How we got Apple to notice us 🍏 LINKS 🖥️ Studio Display XDR Review: https://youtu.be/hQCzpUfBpqg 🎬 Becky’s YouTube Producer App: https://youtubeproducer.app/ 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    30 min

  3. 25 MARS

    Are Shorts Beating Long Form? (And The Reality of Brand Deals)

    In this week’s episode of Aspiring Creator, I talk about why short form is starting to out-earn long form, what brand trips are really like behind the scenes, and how AI saved me £3.5k on a surprise tax bill. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Brand trips explained ✈️ 10:21 - Why brands prefer shorts 💸 16:43 - A smarter way to sell sponsorships? 🤔 19:41 - Why Adobe Creator Live stood out (a lot) 🌟 30:05 - Why big creators skip brand trips 👀 33:54 - AI vs the council (AI won) 🏆 35:26 - $3,000 a month to post videos? 👀 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    38 min

  4. 11 MARS

    Google’s AI Just Killed My Website Traffic

    In this week’s episode of Aspiring Creator, I talk about my experience at MWC (Mobile World Congress) and Samsung Unpacked, the current reality of sponsorships on YouTube, and why I’m seriously reconsidering the future of my website with the new AI advances. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - The Reality Behind Big Tech Events 🎪 09:50 - The Only Tech Events I’d Go To Now 🎟️ 12:19 - Why I’m Pausing My Website (For Now) 🌐 18:26 - Why Brand Deals Aren’t Landing 📬 21:56 - The 24-Hour View Trap on YouTube 🎯 25:55 - Fixing Our Brand Outreach System 🛠️ 30:25 - How Creator Brand Trips Actually Work ✈️ 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    37 min

  5. 4 MARS

    I Deleted My Entire YouTube Channel (300k Subs)

    🚨 Sign up to Experiments in Progress - my weekly newsletter sharing tested tech and behind-the-scenes experiments: https://www.experimentsinprogress.com/ ***** In this week’s episode of Aspiring Creator, I talk about accidentally deleting my entire YouTube channel (yes, really), what actually saved it, and why it forced me to rethink how I’m building the business behind the scenes. I also dive into the Dell monitor review that’s blown up this year, the growing trend of paid growth and bought views (including the MrBeast debate), and whether building products might be smarter than chasing traffic. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 Should I Just Make Monitor Videos? 🖥️ 09:56 Leaving the UK? 🌍 13:40 How To Stay Top of Mind With Brands? 🧠 17:11 Where I’m Investing Right Now 📈 19:21 The Chair Scandal 💺 23:14 I Deleted My Entire Channel 😱 32:16 How Do You Get Invited to Media Events? 🎟️ 40:11 Is SEO Dead? 📉 51:08 Is MrBeast Buying Growth? 📈 LINKS 📺 Marcus Jones - No Seriously, YouTube is Starting to Break - https://youtu.be/V9TXWSKt5ww ✍️ How MrBeast Dominated 2025 Using Advertising - https://x.com/MrBeast_Stats/status/2025649596744302686?s=20 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    1 h

  6. 11 FÉVR.

    I Got AI To Analyse My Channel

    In this week’s episode of Aspiring Creator, I talk about using AI to analyse and refocus my YouTube channel, whether Shorts actually drive long-form views, and how I’m thinking about tax savings as a UK creator. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Asking AI What My Channel Is About 🤖 10:28 - Do Shorts Actually Feed Long-Form? 📉 12:25 - Where AI Fits Into Our Workflow ⚙️ 15:52 - Losing Access to Brand Events 🎟️ 19:49 - The Enshittification of the Internet 🗑️ 24:32 - Reducing Tax as a UK Creator 🇬🇧 🔗 LINKS Check out the newsletter: experimentsinprogress.com 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    31 min

  7. 4 FÉVR.

    When an Affiliate Platform Threatened Me (Instead of Just Paying Me)

    In this week’s episode of Aspiring Creator, I talk about getting threatened by affiliate platform, Howl, after chasing unpaid fees, why I turned down a £14k sponsorship, and the changes I’m making to simplify the business behind the channel - from editing workflows to shorts strategy. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 Getting Paid… Then Getting Threatened 💸 07:41 Update on our Editing Workflow 🔗 09:40 Our New Shorts Strategy (+ Why) 🚀 13:47 Fewer Links, Better Conversions 🔗 19:10 Turning Down £14k 💸 22:17 This Was Worth Buying 💰 26:23 Samsung Unpacked Prep 📱 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    28 min

  8. 28 JANV.

    I Asked Tech Creators at CES How to Grow on YouTube

    In this week’s episode of Aspiring Creator, I’m at CES in Las Vegas and thought I’d do something a bit different — stick a camera on the table at a steak dinner with a bunch of tech YouTubers and get everyone’s honest, off-the-cuff tips on growing on YouTube. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Intro 02:09 - Pete (@PeteMatheson) 03:08 - Dariusz (@DariuszTech) 03:47 - Patrick (@PatrickRambles) 04:11 - David (@DavidAVelez1) 05:37 - Fenson (@Gadgetsu) 07:14 - Mark & Paul (@MarkEllisReviews | @1PaulJ) 09:36 - Pete & Darius 10:39 - Tausif (@TausifHussain) 11:29 - Outtakes 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/

    12 min
Tout afficher (35)

À propos

Talking about the creator economy, as a Tech Youtuber with a small team.

Informations

  • Créateur
    Pete Matheson
  • Années d’activité
    2024 - 2026
  • Épisodes
    35
  • Classement
    Tout public
  • Copyright
    © Pete Matheson
  • Site Web de l’émission
    Aspiring Creator

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