Atlantic IMPACT

Storied Places Media
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Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.  Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.

Episodes

  1. 2025-12-16

    The Magic of In-Person Storytelling with FireLoch’s Jennifer DeCoste

    Can small in-person storytelling circles drive big change in the nonprofit world? After her own experience with burnout, Jennifer DeCoste founded FireLoch as a place where her fellow burnt out peers in the nonprofit sector could rest and reconnect with their work. In this episode, Jennifer shares how untold stories catalyzed the creation of FireLoch, what kinds of storytelling feel most authentic to her, and why she’s prioritizing intimacy over scale. 00:30 Jennifer DeCoste's Journey and FireLoch's Mission05:27 The Power of Speaking Up06:53 Jennifer’s Burnout and Recovery Journey10:18 FireLoch’s Funding Model - Who Supports Helping the Helpers14:33 Adapting the Narrative for Government Grant Programs vs Philanthropists  16:01 Collecting Outcome Stories in an Authentic Trust-Forward Way19:23 Collaboration and Partnership in Atlantic Canada21:15 Small Group In-Person Storytelling: Prioritizing People Over Promotion27:22 Evolving Language of Burnout, Wellness, and Success Find out more about FireLoch  Website: fireloch.comFacebook: facebook.com/firelochInstagram: instagram.com/firelochLinkedIn: linkedin.com/company/fireloch About the Atlantic IMPACT podcast Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.  Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.

    31 min

  2. 2025-12-09

    The Humanity of Storytelling with Business and Arts NL’s Lynn Panting

    “ Storytelling is imperfect and very human. And that's what makes it accessible.” In this episode, Lynn Panting of Business and Arts NL joins us to talk about  storytelling, creativity, and connection. Lynn shares insights into the organization’s new Narrative Marketing Initiative, how to prioritize storytelling when capacity is limited, and the value of starting small and staying consistent. 00:30 Introducing Lynn Panting and Business and Arts NL03:44 The Narrative Marketing Initiative09:35 Mentorship Success Stories13:11 Best Formats for Storytelling14:54 How to Get Started With Storytelling18:07 Overcoming Capacity Challenges21:15 The Role of Consistency and Regularity in Storytelling22:00 How Artists Benefit from Sharing Their Story Find out more about Business and Arts NL  Website: businessandartsnl.comInstagram: instagram.com/businessandartsnlFacebook: facebook.com/BusinessandArtsNLX: x.com/BizArtsNLYouTube:youtube.com/channel/UC3bzv4IcmsrmwrOgOsRrz-gLinkedIn: linkedin.com/company/business-and-arts-nl About the Atlantic IMPACT podcast Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.  Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.

    26 min

  3. 2025-11-25

    The Art of Adapting Stories with The Gaia Project’s Travis Daley

    The same story can be told in many different ways. In this episode, The Gaia Project’s Strategic Partnerships Manager, Travis Daley, shares how this environmental and climate education organization adapts its storytelling depending on the audience (i.e. teachers vs government stakeholders vs donors) to make sure they resonate. He also brings insights on training your team to collect stories, how numbers intersect with narrative, and how The Gaia Project is doing more through cross-collaboration. 00:37 Meet Travis Daley from The Gaia Project02:03 The Gaia Project's Mission and Programs03:52 Storytelling By and For Different Audiences09:31 Training Your Team to Collect Stories13:12 The Differences in How Kids and Adults Tell Stories14:33 Using Numbers to Support Your Narrative 18:47 Telling Stories in Tight Knit Communities21:31 Doing More Through Cross-Collaboration Find out more about The Gaia Project  Website: thegaiaproject.caFacebook: facebook.com/gaiaprojectInstagram: instagram.com/thegaiaproject_LinkedIn: linkedin.com/company/thegaiaproject-projetgaiaTikTok: tiktok.com/@thegaiaproject_ About the Atlantic IMPACT podcast Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.  Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.

    24 min

  4. 2025-11-11

    The Five I’s of Storytelling with VRHF’s Hillary Webb

    People relate to people, not institutions. That’s why Hillary Webb, the Valley Regional Hospital Foundation’s Fund Development Manager, thinks of fundraisers as not just facilitators of funds but as stewards of stories. In this episode, Hillary shares her helpful and actionable “Five I’s of Storytelling,” advice for sharing sensitive or negative stories, and why she doesn’t see charitable organizations as competitors. 00:41 Guest Introduction: Hillary Webb03:45 Fundraisers: Facilitators of Funds, Stewards of Stories06:53 Impactful Example: Sharon’s Story09:40 The Five I's of Storytelling13:50 Correcting Perceptions of How Healthcare is Funded16:07 How Hillary Collects Stories18:40 Collaboration in Atlantic Canada’s Nonprofit Sector21:10 Sharing Sensitive or Negative Stories27:56 The Experience For People Whose Stories Are Told30:43 Strengthening Social Media Through Trial and Error34:14 VRHF’s Current Needs and How to Support Find out more about the Valley Regional Hospital Foundation VRHF Website: vrhfoundation.caVRHF Facebook: facebook.com/vrhfoundationVRHF Instagram: instagram.com/vrh_foundation About the Atlantic IMPACT podcast Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.  Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.

    38 min

  5. 2025-10-28

    The Power of Storytelling for Nonprofits with GoodSeeker’s Erik Ayers

    In the inaugural episode, co-hosts Tanya Wall and Michelle Samson introduce the origin story and mission of the series, which aims to help Atlantic Canada nonprofits leverage storytelling to enhance fundraising and community engagement. Then they sit down with Erik Ayers, Founder and CTO of GoodSeeker, to discuss the data-backed benefits of storytelling, how small stories are crucial for building trust and visibility, and how nonprofits can systematically collect and use stories to engage stakeholders and boost donor contributions. 00:00 Introduction to The Atlantic Impact00:51 The Origin Story of the Podcast05:31 Introducing Erik Ayers and GoodSeeker08:40 The Power of Small Stories11:42 How Storytelling Helps Build Relationships14:50 Advice for Collecting and Sharing Stories, and the Power of Prompts18:22 Data on Eroding Trust in Nonprofits (And How to Build Trust)21:27 More Advice on Writing Good Story Prompts23:38  What Organizations Gain By Capturing and Organizing Stories25:29 Barriers and Challenges in Story Collection and How to Address Them29:17 Final Thoughts and Call to Action Find out more about GoodSeeker GoodSeeker website: goodseeker.comGoodSeeker on LinkedIn: linkedin.com/company/goodseeker-inc About the Atlantic IMPACT podcast Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.  Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.

    30 min

  6. TRAILER

    Introducing: Atlantic IMPACT

    Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.  Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.

    1 min

Trailer

About

Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.  Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.

Information

  • Channel
    Storied Places Media
  • Creator
    Collaborative Cause Consulting
  • Years Active
    2K
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Collaborative Cause Consulting
  • Show Website
    Atlantic IMPACT

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