34 episodes

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. I'll be exploring that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music and science.

Audio Branding Jodi Krangle

    • Marketing
    • 5.0, 2 Ratings

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. I'll be exploring that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music and science.

    Interview With Vocal Coach, Judy Rodman – Part 2

    Interview With Vocal Coach, Judy Rodman – Part 2

    Here’s the second part of my interview with vocal coach, Judy Rodman. We talked about how Judy helps her students gain access to their full array of vocal possibilities and the importance of determining intention when approaching a vocal piece.


    We also discussed: 


    How people often have breathing problems they don’t even know about


    Understanding breath for voice versus breath for life


    How Judy uses anatomy and imagery to teach about breathing


    The importance of speaking from your heels as opposed to the balls of your feet


    Where exactly you should power your voice from (this might surprise you!)


    How adjusting arm movement can make a difference in public speaking


    How Judy uses a backscratcher to help her students gain more control over their breathing


    Pulling power versus pushing power


    How the eyes matter in vocal control


    Why we cannot yawn without dropping our jaw (try it sometime 😉)


    How the positioning of our first cervical vertebra (C1) affects our vocal ability


    The number one way people can best care for their voices


    The little-known secret of how pineapple juice can help our voice


    How miming can help you imitate character voices, accents, and dialects


    The course in vocal training that Judy is currently working on


    Check out www.judyrodman.com (http://www.judyrodman.com) to learn more about Judy and access all she has to offer, including her podcast All Things Vocal. 


    You can also find Judy on social media:


    Facebook: https://www.facebook.com/judyrodmanvoice (https://www.facebook.com/judyrodmanvoice)


    Twitter: https://twitter.com/judyrodman (https://twitter.com/judyrodman)


    LinkedIn: https://www.linkedin.com/in/judyrodman (https://www.linkedin.com/in/judyrodman)


    Instagram: https://www.instagram.com/judyrodman (https://www.instagram.com/judyrodman)


    This episode was very skillfully made to sound beautiful by the talented Humberto Franco ( http://www.humbertofranco.com/ (http://www.humbertofranco.com/) ).


    Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 (https://podcasts.apple.com/podcast/audio-branding/id1489042453)  And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!

    • 29 min
    Interview With Vocal Coach, Judy Rodman – Part 1

    Interview With Vocal Coach, Judy Rodman – Part 1

    Judy Rodman has spent over 50 years in the music industry. She’s been a top session singer, recording artist, stage and TV performer, songwriter, studio producer, public speaker, and coach. Judy teaches singers and speakers globally both from her office and online. She’s a published author, hosts the podcast All Things Vocal, and is currently working on a 12-module course in vocal training.


    In the first part of our conversation, we spoke about a variety of topics, including: 


    How Nashville is doing amidst the COVID-19 shutdowns (during which time this episode was recorded) 


    Judy’s recommendations for how Nashvillians can proactively live through the challenges of the circumstances surrounding COVID-19


    How Judy first developed a love for voice


    Judy’s background in music growing up


    Judy’s first paid gig


    How Judy transitioned into being a vocal coach


    Recording jingles as a staff member of the Pepper Tanner organization


    Making up copy for a funeral home


    How Judy started doing work writing longer copy


    How taking voice lessons and learning to sing helps songwriters


    The importance of silence and pauses when reading copy


    The one question we have to ask ourselves when we communicate


    Using our imaginations to anticipate others’ responses to our communication


    Different ways of articulating in varying contexts


    You can find out more about Judy and access all she has to offer at www.judyrodman.com (http://www.judyrodman.com) . Check out her podcast All Things Vocal on your favorite podcast app.


    You can also find Judy on social media:


    Facebook: https://www.facebook.com/judyrodmanvoice (https://www.facebook.com/judyrodmanvoice)


    Twitter: https://twitter.com/judyrodman (https://twitter.com/judyrodman)


    LinkedIn: https://www.linkedin.com/in/judyrodman (https://www.linkedin.com/in/judyrodman)


    Instagram: https://www.instagram.com/judyrodman (https://www.instagram.com/judyrodman)


    This episode was very skillfully made to sound beautiful by the talented Humberto Franco ( http://www.humbertofranco.com/ (http://www.humbertofranco.com/) ).


    Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 (https://podcasts.apple.com/podcast/audio-branding/id1489042453)  And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!

    • 20 min
    Interview With Marketing Upheaval Expert, Rudy Fernandez – Part 2

    Interview With Marketing Upheaval Expert, Rudy Fernandez – Part 2

    Here’s the second part of my interview with marketing upheaval expert Rudy Fernandez. We talked about how he directs voice talent while in a session and the most important thing to consider when doing so.


    We also spoke about things like: 


    How Rudy self-admittedly tends to overdirect and how he navigates that with the voice talent he works with


    The importance of always keeping voice talent involved in the creative process


    The difference between character reads and announcer reads


    How to ensure that the right voice talent is selected for a brand


    The importance of brands having multiple touchpoints for their audiences


    How companies are still utilizing radio advertising to this day


    The work Rudy’s company is doing with The University of Alabama College of Continuing Studies


    How audio can connect with audiences in ways other media cannot


    The use of earcons and how they serve as an audio logo of sorts


    What Rudy is working on during the Coronavirus shutdown (during which time we recorded this episode)


    What Rudy’s daughter, a voice talent, is up to right now and the work she does in L.A.


    A little bit about what I’ve been up to during the shutdown (only because Rudy asked!) 😄


    You can check out more about Rudy and Creative Outhouse on the company’s website https://creativeouthouse.com/podcast (https://creativeouthouse.com/podcast/) .


    You can also find Rudy and Creative Outhouse on the following social platforms:


    His personal profile on LinkedIn: https://www.linkedin.com/in/rudyfernandez-ecd (https://www.linkedin.com/in/rudyfernandez-ecd/)


    Creative Outhouse on LinkedIn: https://www.linkedin.com/company/creative-outhouse (https://www.linkedin.com/company/creative-outhouse/)


    Creative Outhouse on Twitter: https://twitter.com/CreativeOuthous (https://twitter.com/CreativeOuthous)


    Creative Outhouse on Facebook: https://www.facebook.com/CreativeOuthouse (https://www.facebook.com/CreativeOuthouse/)


    Creative Outhouse on Instagram: https://www.instagram.com/creative_outhouse (https://www.instagram.com/creative_outhouse/)


    This episode was very skillfully made to sound beautiful by the talented Humberto Franco ( http://www.humbertofranco.com/ (http://www.humbertofranco.com/) ).


    Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 (https://podcasts.apple.com/podcast/audio-branding/id1489042453)  And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!

    • 20 min
    Interview With Marketing Upheaval Expert, Rudy Fernandez – Part 1

    Interview With Marketing Upheaval Expert, Rudy Fernandez – Part 1

    Rudy Fernandez is the founder of Creative Outhouse, a creative marketing agency that specializes in launching brands, and is the host of the Marketing Upheaval podcast. His knowledge of and experience in the science of behavior change helps his clients communicate their deeper purpose, win more fans, and strengthen their brands. Though some clients have put projects on pause, Rudy has still stayed busy with client work during the COVID-19 shutdowns. (We recorded this episode in the midst of the social distancing mandates.) Rudy is currently working on two brand launches for clients in the utilities industry and is tackling a few projects that have been on the back burner.


    In the first part of our conversation, Rudy and I discussed his background in journalism and how he got into the advertising industry. We also spoke about:


    How Rudy started Radio Outhouse in 2001


    Why Rudy chose not to phase out of radio writing and what that has allowed him to do throughout his career


    What exactly behavior change marketing is and how companies utilize it


    The work that Rudy’s company does in addition to radio campaigns


    The company’s name change from Radio Outhouse to Creative Outhouse


    Rudy’s work producing mini podcasts for physicians to utilize with their patients


    Why Rudy started his podcast and what it has morphed into


    How Creative Outhouse helps clients take their consumers from learning about their product/service to becoming raving fans


    How copy is written for the ear as opposed to just being written in general


    How a junior copywriter at Podfest went from being incredibly shy to a highly skilled performer, podcaster, and writer


    The importance of having only one thought in a line in radio as well as reading out loud when writing audio


    You can find more information on Rudy on his company’s website https://creativeouthouse.com/podcast (https://creativeouthouse.com/podcast/) .


    You can also find Rudy and Creative Outhouse on the following social platforms:


    Rudy’s personal profile on LinkedIn: https://www.linkedin.com/in/rudyfernandez-ecd (https://www.linkedin.com/in/rudyfernandez-ecd/)


    Creative Outhouse on LinkedIn: https://www.linkedin.com/company/creative-outhouse (https://www.linkedin.com/company/creative-outhouse/)


    Creative Outhouse on Twitter: https://twitter.com/CreativeOuthous (https://twitter.com/CreativeOuthous)


    Creative Outhouse on Facebook: https://www.facebook.com/CreativeOuthouse (https://www.facebook.com/CreativeOuthouse/)


    Creative Outhouse on Instagram: https://www.instagram.com/creative_outhouse (https://www.instagram.com/creative_outhouse/)


    This episode was very skillfully made to sound beautiful by the talented Humberto Franco ( http://www.humbertofranco.com/ (http://www.humbertofranco.com/) ).


    Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 (https://podcasts.apple.com/podcast/audio-branding/id1489042453)  And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!

    • 23 min
    Interview with Multimedia Storyteller, Brandee Sanders – Part 2

    Interview with Multimedia Storyteller, Brandee Sanders – Part 2

    Here’s the second part of my wild ride of an interview with Multimedia Storyteller, Brandee Sanders. We talked about her journey as a woman in tech and what other women in tech must consider when advancing in the field.


    We also discussed:


    How Brandee recognizes the challenges of being a woman in tech but doesn’t get consumed by them


    The importance of women supporting other women


    Keeping the door held open for the person behind you


    How rising to the top can sometimes hurt individuals and those around them


    How women have to work twice as hard to prove themselves


    How important mentorship is and how undervalued it is


    More about why Brandee decided to step behind the cameras and what it has allowed her to do


    Mansplaining, bro business, and nepotism (don’t worry, that part stays pretty tame)


    The importance of literacy in choosing the right person for any given job


    Microcosms and echo chambers


    How Brandee maintains the mentality of a lifelong learner, especially in a position of leadership


    Brandee’s journey as a mom and her compassion for other moms


    The two podcasts she’s working on


    Brandee’s journey going from “white trash to white collar” (her words, not mine 😉)


    Find out more about Brandee on social media:


    LinkedIn: Brandee Sanders https://www.linkedin.com/in/brandeesanders/ (https://www.linkedin.com/in/brandeesanders/)


    Twitter: @PlanetBrandy https://twitter.com/PlanetBrandee (https://twitter.com/PlanetBrandee)


    Her website brandeesanders.com (https://www.brandeesanders.com/)


    This episode was very skillfully made to sound beautiful by the talented Humberto Franco ( http://www.humbertofranco.com/ (http://www.humbertofranco.com/) ).


    Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 (https://podcasts.apple.com/podcast/audio-branding/id1489042453)  And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!

    • 27 min
    Interview With Multimedia Storyteller, Brandee Sanders – Part 1

    Interview With Multimedia Storyteller, Brandee Sanders – Part 1

    Brandee Sanders is an award-winning digital leader, tech strategist, multimedia storyteller, and data translator. She develops and accelerates her clients’ vision by working at the intersection of data, commerce, content, and creative. She’s worked with a dynamic variety of companies, including Silicon Valley startups, Emmy Award Winning studios, and more. She’s been featured in The New York Times, Condé Nast, New York Fashion Week, Etsy, TV Network, and Inc. Magazine. Currently, she’s Director of Marketing Operations at Appetize Technologies, Inc. and is pursuing a Master’s Degree in Data Science and Analytics.


    In the first part of our riveting conversation (seriously, buckle up, folks!), we discuss what exactly Brandee means when she calls herself a multimedia storyteller and how she got into her line of work, as well as:


    Her background in the arts, including film, musical theater, and ballet and why she decided to move behind the camera


    Creating her own eCommerce business


    How she became successful, as she put it, “in spite of my ignorance”


    The three careers most people have


    How she began working in both storytelling as well as statistical quantitative data analysis in technology, operations, and marketing 


    Being featured in a LinkedIn case study


    What factors must be considered when piloting new ideas


    How you can’t have innovation without failure


    The importance of companies/brands putting themselves in the consumers’ position to consider how they may be perceiving things


    How brand building and sales activation come together in advertising


    How purchase intent can grow as much as 146% between pre- and post-exposure of sonic logos and music


    How early adoption of an idea pays off in the long run


    How critical sonic branding is as part of a marketing strategy


    How data can protect the valuable work people do


    To learn more about Brandee, you can find her on social media: 


    LinkedIn: Brandee Sanders https://www.linkedin.com/in/brandeesanders/ (https://www.linkedin.com/in/brandeesanders/)


    Twitter: @PlanetBrandy https://twitter.com/PlanetBrandee (https://twitter.com/PlanetBrandee)


    Her website www.brandeesanders.com (https://www.brandeesanders.com/)


    This episode was very skillfully made to sound beautiful by the talented Humberto Franco ( http://www.humbertofranco.com/ (http://www.humbertofranco.com/) ).


    Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 (https://podcasts.apple.com/podcast/audio-branding/id1489042453)  And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!

    • 39 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Bruce at Mindfulness Mode ,

This Is A Gift To Any Business

This podcast gives a whole new perspective to branding and every business owner needs to hear it. Jodi has a terrific voice and presence as an interviewer and she draws out the best from her guests. There are powerful lessons YOU need to hear right now to pump new life into your business.

Giovanna - She Rises ,

Fantastic!

Simply fantastic. What a unique show concept! I love this very powerful up and coming edge for marketing. Love love!!

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