Bee Formless™ Flow Driven CEO

Bee (Belinda) Murray

This isn’t your typical podcast. No pre-interviews. No rigid scripts. Just raw, unfiltered connection and fluid conversation with bold, dynamic minds. Founders, CEOs, VCs, and visionary leaders reshaping life, leadership, and business from the inside out. Embracing high flow states. Leading with soul and conscious impact in the 21st century. We dive into the formless cycle behind real transformation. Where intuition meets strategy, structure meets fluidity, and Soulful, High Flow Conscious Leadership™ is leading the next gen.

  1. Building the next generation of founders | Leadership, ambition & self-belief | Brandon Bernklau

    1d ago

    Building the next generation of founders | Leadership, ambition & self-belief | Brandon Bernklau

    At 24 years old, Brandon Bernklau is a next gen leader in hos own right, already operating globally across capital, consulting and next-generation company building, while dedicating much of his time to helping other young entrepreneurs turn ideas into action and vision into reality. In this Bee Formless™ Flow Driven CEO & VC conversation, we explored entrepreneurship, leadership, ambition, AI, founder psychology, personal growth and what it means to build something meaningful in a world moving faster than ever. What I appreciated throughout our discussion was not simply Brandon's ambition, although setting a goal of building towards a billion-dollar valuation by the age of thirty is certainly ambitious. It was the intention sitting underneath it. Brandon spoke openly about wanting to help shape the next generation of founders, creating opportunities for young entrepreneurs while building something meaningful of his own. One thing that made me smile early in our chat was Brandon apologising as life unfolded in the background during his first virtual podcast interview. As someone with twenty-five more years of lived experience than Brandon, I found myself reminding him that the older I get, the less interested I become in perfection and the more interested I become in authenticity. We also discussed the assumptions that can emerge across generations, from age bias towards younger founders who are still proving themselves, through to the experience and perspective that only time can provide. We instead returned to the value each generation can bring when experience, fresh thinking and human connection come together. I loved Brandon's wise belief that leadership is not simply about what we build for ourselves, but also about the opportunities we create for others. The Shape Shift in motion At the heart of this episode was a shift from ambition as ego towards ambition as responsibility, from theory into action, and from individual success towards building the next generation of founders, leaders and entrepreneurs with more courage, clarity and good power. This is how that shift unfolded through the Bee Formless™ methodology: LEARN (Letting go) ✨ Self-doubt often comes from fear rather than truth ✨ A big vision needs a meaningful reason behind it ✨ Founders need to remember why they started before the difficult days arrive UNLEARN (Create, reimagine & reshape) ✨ Reimagine ambition as contribution rather than personal achievement ✨ Create momentum by moving from theory into action ✨ Reshape power as responsibility, voice and impact RELEARN (Test & implement) ✨ Build the blueprint before expecting the outcome ✨ Surround yourself with people who believe in the vision and challenge the execution ✨ Keep returning to the reason you are building when the road becomes uncertain ACTIVE RECOVERY (Reflect & reset) ✨ Why are you really building what you are building? ✨ Where is self-doubt asking you to stop before you have truly started? ✨ How could your ambition become a force for positive impact in the lives of others? 🔗 https://linkedin.com/in/brandonldg 🌐 https://www.linkedin.com/company/bernklauco/ 💭 What is one vision, idea or ambition you keep returning to, and what would happen if you stopped doubting your ability to bring it to life? #beeformless #flowdrivenceo #flowdrivenvc #leadership #entrepreneurship #founders #nextgeneration #businessgrowth #highflow #personalgrowth #ai #venturecapital

    44 min
  2. Business growth, investing & lessons from a winemaker | Michael Walker

    2d ago

    Business growth, investing & lessons from a winemaker | Michael Walker

    In this episode of the Bee Formless™ Flow Driven CEO & VC Podcast, I connected with Michael Walker to explore life, leadership, business, investing and what happens when patience, connection and long-term thinking are allowed to shape the outcome. Michael is CEO and CIO of Max Partners Australia, alongside this, he is also Principal Owner and Winemaker at Faisan Estate Wines. What I appreciated throughout this discussion was Michael’s perspective on opportunity and how often it arrives through unexpected doors. We spoke about Michael's journey in private equity, entrepreneurship, family business, leadership, capital raising, AI and global investment opportunities, and for me it highlighted the idea that some of the biggest shifts in our lives and careers are rarely planned. There was also a quiet optimism throughout the conversation. While industries, technologies and markets continue to evolve, trust, judgement and the quality of the people around us remain as important as ever. I loved the parallels between investing and winemaking, they are far from the same, yet both require judgement, patience and an understanding that some things simply cannot be rushed. The Shape Shift in motion At the heart of this episode was a shift from focusing solely on transactions, outcomes and growth towards recognising that sustainable success is often built through relationships, timing and trust. Whether building a business, raising capital, developing leadership teams or creating a great vintage, experience and patience can matter just as much as strategy itself. This is how that shift unfolded through the Bee Formless™ methodology: LEARN (Letting go) ✨ Not every opportunity can be forced into existence ✨ Relationships often create value long before results appear ✨ Strong leadership remains one of the greatest assets any business can build UNLEARN (Create, reimagine & reshape) ✨ Reimagine networking as building genuine relationships rather than collecting contacts ✨ Create opportunities by consistently putting yourself in the room ✨ Reshape growth through people, trust and connection, not capital alone RELEARN (Test & implement) ✨ Invest in relationships before you need them ✨ Build leadership teams capable of carrying future growth ✨ Stay open to opportunities that arrive from unexpected directions ACTIVE RECOVERY (Reflect & reset) ✨ Which relationships are quietly shaping your future? ✨ Where are you waiting for an opportunity instead of creating one? ✨ What would change if you invested in connection as intentionally as growth? 🔗 https://www.linkedin.com/in/michael-walker-34b05812/ 🌐 https://maxpartners.com.au/ 🍷 https://faisanestate.com.au/ ✍️ http://100wines.substack.com/ 💭 What opportunity might emerge if you simply kept showing up? If something is shifting for you in leadership, business, investing or growth, begin with a Strategic Shape Shift: https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenvc #businessgrowth #investing #privateequity #familybusiness #winemaking #connection #nonlinear

    34 min
  3. Consumer Brands, human behaviour & investing in what sticks | Danny Cohen

    2d ago

    Consumer Brands, human behaviour & investing in what sticks | Danny Cohen

    In this episode of the Bee Formless™ Flow Driven CEO & VC Podcast, I connected with Danny Cohen to explore life, leadership, entrepreneurship, venture capital, consumer behaviour and why people remain at the centre of innovation, no matter how quickly technology evolves. Danny is Co-Founder and General Partner at Sticker Ventures, an early-stage venture capital fund focused on consumer businesses within Israel’s innovation ecosystem. While much of the venture world gravitates towards deep tech, AI and enterprise software, Danny has built Sticker around a different belief: understanding people is just as important as understanding technology. What I loved about this conversation was how often we returned to the people side of business. We spoke about entrepreneurship, founder resilience, consumer psychology, storytelling, venture capital, women in investing, brand building and the realities of starting again after decades of experience. Danny shared his journey from being a partner in some of Israel’s largest venture capital firms to becoming a founder himself through Sticker Ventures. It was a reminder that no amount of experience removes uncertainty when you choose to build something new. We discussed consumer businesses and why they continue to matter in an increasingly technology-driven world. As Danny explained, people are emotional, we connect through stories, experiences, identity and belonging. Danny’s observation was on point: “People are not the side dish. They’re the main dish.” The Shape Shift in motionAt the heart of this episode was a shift from treating consumers as transactions towards seeing them as people. Danny’s perspective was a powerful reminder that behind every company, product, brand, startup and investment decision sits something technology cannot replace: human curiosity, emotion, creativity and connection. This is how that shift unfolded through the Bee Formless™ methodology: LEARN (Letting go)✨ Innovation begins with understanding people ✨ Consumer behaviour often shapes markets before technology does ✨ Entrepreneurship requires resilience, sacrifice and perspective UNLEARN (Create, reimagine & reshape)✨ Reimagine consumer businesses as powerful drivers of innovation ✨ Create brands that connect emotionally, not just functionally ✨ Reshape how we think about success beyond titles, valuations and outcomes RELEARN (Test & implement)✨ Build with story, purpose and human connection ✨ Focus on customer behaviour as much as product development ✨ Stay adaptable as technology and society continue to evolve ACTIVE RECOVERY (Reflect & reset)✨ Are you building for people or simply building products? ✨ What story sits behind the work you do? ✨ Where could a deeper understanding of human behaviour create new opportunities? 🔗https://www.linkedin.com/in/coheda/ 🌐 https://www.sticker.vc 𝕏 📸 @coheda @stickerventures 💭 What changes when we stop treating consumers as users and start understanding the people behind the behaviour? If something is shifting for you in leadership, business, investing or growth, begin with a Strategic Shape Shift: https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenvc #stickerventures #consumerinvesting #entrepreneurship #innovation #humanbehaviour

    36 min
  4. The future of Biotech investing: from genetic disease to patient impact | Luc Dochez

    2d ago

    The future of Biotech investing: from genetic disease to patient impact | Luc Dochez

    In this episode of the Bee Formless™ Flow Driven CEO & VC Podcast, I connected with Luc Dochez to explore life, leadership, business, investing and the future of biotech through breakthrough therapies, genetic disease, patient outcomes and the responsibility that comes with allocating capital in human health. Luc is Managing Partner at Droia Ventures, a specialist life sciences venture firm investing in oncology and genetic diseases. What I appreciated most throughout our conversation was that while we spoke about science, innovation and investing, the discussion continually returned to people. We explored precision medicine, breakthrough therapies, rare diseases, leadership, conscious capital and what it takes to move complex science from the laboratory to the patient. There was also a fascinating conversation around the transition from CEO to investor. I loved how Luc described it as moving from parent to grandparent, shifting from direct control and decision-making towards guidance, trust and stewardship. For all the discussion around biotech, investing and innovation, I found myself coming back to something close to my heart and my family’s experience navigating my dad’s complex and terminal cancer. Behind every disease, every therapy and every investment decision is a person, a family and a future that matters. Luc is one passionate and deeply dedicated person when it comes to improving patient outcomes and advancing therapies for those who need them most. The Shape Shift in Motion At the heart of this episode was a shift from treating symptoms to understanding causes, from investing for returns alone to investing for patient outcomes, and from leading through control to leading through trust, stewardship and long-term impact. This is how that shift unfolded through the Bee Formless™ methodology: LEARN (Letting go) ✨ Leadership is not always about control ✨ Better outcomes begin by understanding root causes ✨ Meaningful innovation requires both patience and conviction UNLEARN (Create, reimagine & reshape) ✨ Reimagine healthcare through precision medicine and personalised therapies ✨ Create investment models that support long-term patient impact ✨ Reshape leadership from authority towards guidance and stewardship RELEARN (Test & implement) ✨ Build solutions around real human needs ✨ Stay focused on long-term outcomes over short-term noise ✨ Make decisions through the lens of those ultimately being served ACTIVE RECOVERY (Reflect & reset) ✨ Where are you treating symptoms instead of causes? ✨ What decisions would change if people came before process? ✨ How might trust create better outcomes than control? Where to find more: 🔗 https://www.linkedin.com/in/luc-dochez-a20b0b11 🌐 https://droiaventures.com 💭 What changes when we place people at the centre of our decisions rather than treating them as an outcome of them? If something is shifting for you in leadership, business, investing or growth, begin with a Strategic Shape Shift Diagnostic: https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenvc #biotech #venturecapital #oncology #geneticdisease #precisionmedicine #consciouscapital #leadership #lifesciences #droiaventures

    43 min
  5. What happens when nothing stays the same? Food systems, Venture Capital & change | Kim Odhner

    5d ago

    What happens when nothing stays the same? Food systems, Venture Capital & change | Kim Odhner

    In this episode of the Bee Formless™ Flow Driven CEO & VC Podcast, I connected with Kim Odhner to explore life, leadership, business, investing and the protein transition from the inside out through food systems, capital, human dynamics and the continuous cycles that shape economies, industries and how we build for what comes next. Kim is Co-Founder and Managing Partner of Unovis Asset Management, focused on transforming the food system through alternative proteins and regenerative food technologies. I loved how our chat moved beyond food alone into systems, cycles, infrastructure, culture, expectations and the reality that people, industries and economies are constantly evolving. We spoke about the protein transition, why our current dependence on animal agriculture is placing enormous pressure on land use, and how food innovation sits inside a much larger ecosystem shift. Not simply around what we eat, though how we produce, consume, waste and understand the true impact of food itself. There was also the venture capital current state of play, expectation gaps and the human dynamics underneath investing. Kim shared examples from private equity and emerging markets where misalignment between investors, founders and local partners created complexity that numbers alone could never solve. We really did cover a lot; optimism, family, food security, climate, culture, interconnection and why solving complex problems will require a new generation of leaders capable of bringing diverse perspectives, disciplines and lived experiences together. The Shape Shift in motion At the heart of this episode was a shift from outdated food systems, misaligned capital and short-term thinking towards conscious investment, regenerative innovation and a deeper understanding of how interconnected our choices really are. This is how that shift unfolded through the Bee Formless™ methodology: LEARN (Letting go) ✨ Systems do not stay fixed simply because they once worked ✨ Food choices are never separate from land, health and climate ✨ Capital can fall short when human dynamics and expectations are misaligned UNLEARN (Create, reimagine & reshape) ✨ Reimagine food production beyond dependence on animal agriculture ✨ Create investment models that support long-term ecosystem transformation ✨ Reshape how we understand sustainability through regeneration, efficiency and conscious consumption RELEARN (Test & implement) ✨ Support technologies that improve how food is produced and consumed ✨ Stay aware of the real impact behind everyday choices ✨ Build with the understanding that economies, markets and people are always evolving ACTIVE RECOVERY (Reflect & reset) ✨ Where are you assuming a system will stay the same? ✨ What small food choice could become more intentional? ✨ How can capital, innovation and human behaviour move in better alignment? 🔗 https://www.linkedin.com/in/kim-anders-odhner 🌐 https://www.unovis.vc 💭 What changes when we stop treating food as separate from the future of health, climate and humanity? If something is shifting for you in leadership, business, investing or growth, begin with a Strategic Shape Shift Diagnostic: https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenvc #unovis #regenerativefood #consciouscapital #nonlinear

    46 min
  6. Deep Tech, FemTech & why focus beats complexity | Marian Barber

    5d ago

    Deep Tech, FemTech & why focus beats complexity | Marian Barber

    In this episode of the Bee Formless™ Flow Driven CEO & VC Podcast, I connected with Marian Barber to explore life, leadership, business, founders, deep tech, FemTech, mission-led growth and what happens when complexity begins to outpace alignment. What I loved about this conversation was that it kept returning to a challenge almost every founder, leader and investor eventually faces. Not a lack of ideas, talent or opportunity, though the growing and emerging complexity that emerges as businesses scale. Marian has spent her career guiding companies navigate that transition, from startup through to IPO, and shared powerful insights around mission, focus, execution and why the best founders are usually obsessed with solving a problem rather than simply becoming founders. We explored the realities of startup life, risk tolerance, founder psychology and why building a company requires far more than a great idea. Marian spoke openly about the difference between wanting to be a founder and being driven to solve a problem that simply won’t leave you alone. There was also a fascinating discussion around FemTech, climate innovation, food security, AI, women founders and the growing investment flowing into technologies designed to solve some of society’s most pressing challenges. One of the strongest ideas from our chat was Marian’s simple yet powerful framework: Good. Difficult. Different. Good. What is working? Difficult. What is challenging us? Different. What needs to change? For me, this was a timely reminder as a founder myself that momentum rarely comes from doing more. It always comes from pausing, reconnecting to the mission, focusing on what matters most and having the courage to subtract everything else. The Shape Shift in motionAt the heart of this episode was a shift from complexity, distraction and founder overwhelm towards focus, alignment and mission-led execution. This is how that shift unfolded through the Bee Formless™ methodology: LEARN (Letting go)✨ More is not always better ✨ Complexity often disguises itself as progress ✨ Founder identity is not the same as founder purpose UNLEARN (Create, reimagine & reshape)✨ Reimagine scaling through focus rather than expansion ✨ Create clarity around what truly matters next ✨ Reshape growth by aligning mission, people and execution RELEARN (Test & implement)✨ Return to the problem you are here to solve ✨ Execute the next move exceptionally well ✨ Build momentum through alignment, not activity ACTIVE RECOVERY (Reflect & reset)✨ Where has complexity started replacing clarity? ✨ What needs to be subtracted, not added? ✨ What mission are you ultimately serving? Where to find more: 🔗 LinkedIn: https://www.linkedin.com/in/mariancbarber/ 🌐 Company: https://www.linkedin.com/company/future-frontier-capital/ 💭 Where in your business, leadership or life is complexity beginning to outpace alignment? If something is shifting for you in leadership, business, investing or growth, begin with a Strategic Shape Shift Diagnostic: https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenceo #deeptech #femtech #climatetech #venturecapital #leadership #subtract #founders #highflow #nonlinear

    32 min
  7. Securely, scams & rebuilding trust from a blank canvas | Rob Neely

    May 25

    Securely, scams & rebuilding trust from a blank canvas | Rob Neely

    In this episode of the Bee Formless™ Flow Driven CEO & VC Podcast, I sat down with Rob Neely to explore life, leadership, innovation and entrepreneurship from the inside out through trust, scams, identity, reinvention and what happens when founders stop following inherited playbooks and start rebuilding broken systems from a blank canvas instead. Rob is Founder & Director of Securely, the award-winning fintech building payment and identity infrastructure designed to shut scams down at the source. What began as one final idea after retirement to solve trust issues between tradies and customers has since evolved into globally significant banking and identity technology now being discussed with reserve banks and financial institutions around the world. Speaking from Mumbai at 4:30am, Rob shared the realities of building across time zones, scaling from Noosa to global markets and navigating the rapidly accelerating world of AI-powered scams, synthetic identities and digital trust. What stood out most was the continual thread around founder instinct, adaptability and seeing possibilities others overlook simply because they are too conditioned by existing systems to question them. We also explored first-principles thinking, dating platform verification, data sovereignty, weekly strategy meetings, entrepreneurial reinvention and why some of the most important innovation happens when outsiders challenge industries insiders have stopped reimagining. The Shape Shift in motionAt the heart of this episode was a shift from inherited systems, reactive thinking and legacy playbooks towards first-principles innovation, adaptability and rebuilding trust intentionally in an increasingly synthetic digital world. This is how that shift unfolded through the Bee Formless™ methodology: LEARN (Letting go)✨ Blind trust in digital systems is becoming increasingly dangerous ✨ Legacy playbooks cannot solve rapidly evolving AI problems ✨ Founders cannot afford to move slowly in a world changing exponentially UNLEARN (Create, reimagine & reshape)✨ Reimagine trust through proactive infrastructure rather than damage control ✨ Create systems that solve problems at the source, not after harm occurs ✨ Reshape industries by questioning assumptions others accept as fixed RELEARN (Test & implement)✨ Build with adaptability as technology evolves ✨ Surround yourself with advice capable of scaling your thinking ✨ Stay open to the sliding-door moments that reshape entire businesses ACTIVE RECOVERY (Reflect & reset)✨ What systems around you no longer deserve automatic trust? ✨ Where are outdated assumptions limiting innovation? ✨ What idea keeps returning that you still have not acted on? Where to find more: 🔗 https://www.linkedin.com/in/neelyrob/ 🌐 https://www.linkedin.com/company/securelygroup/ 💭 What becomes possible when founders stop patching broken systems and start rebuilding them entirely from a blank canvas instead? If something is shifting for you in leadership, innovation, business or growth, begin with a Strategic Shape Shift Diagnostic. https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenceo #securely #fintech #digitalidentity #futureofbanking #ai #cybersecurity #innovation #highflow #nonlinear #insideouttransformation

    1 hr
  8. What happens when the beige of AI eats the banquet? | Jess Graham

    May 25

    What happens when the beige of AI eats the banquet? | Jess Graham

    In this episode of the Bee Formless™ Flow Driven CEO & VC Podcast, I connected with Jess Graham on so many levels, from dogs pj's, women's rushing syndrome to exploring AI, agentic commerce, identity, discernment, human choice and what happens when discovery itself slowly starts disappearing inside an increasingly machine-led economy. Jess is Founder of Banquet, a consultancy platform exploring the future of commerce, branding culture and human behaviour as algorithms begin making decisions on behalf of consumers before humans even realise it is happening. We went deep into humanity: taste, sovereignty, sensory experience, embodiment and then asked the question whether we are slowly optimising away the very friction that makes life rich and meaningful in the first place. So what then happens when AI agents start choosing products, brands and experiences for humans automatically, often without consumers ever forming an emotional relationship with the brand itself.. we get a beige society and AI starts eating the banquet. There was also a really important point around AI ethics, safety and sovereignty, particularly for women. Jess spoke openly about the AI safety documentary she is currently producing and the growing concerns around bias, deepfakes, privacy and the lack of women participating in many of the conversations shaping the future of this technology. I loved Jess’ reminder that life is meant to be experienced fully, not endlessly optimised, “Stop. Join the banquet. Look at the picture.” The Shape Shift in motionAt the heart of this episode was a shift from optimisation, automation and passive consumption towards discernment, sensory experience, conscious choice and staying connected to what makes humans human in the first place. This is how that shift unfolded through the Bee Formless™ methodology: LEARN (Letting go)✨ Faster is not always more meaningful ✨ Convenience can quietly erode discernment and individuality ✨ Endless optimisation often removes the friction that makes life rich and human UNLEARN (Create, reimagine & reshape)✨ Create space for curiosity, wandering and serendipity ✨ Reimagine friction as something that can deepen human connection ✨ Reshape technology around humanity rather than endless optimisation RELEARN (Test & implement)✨ Stay discerning about how AI enters your life and business ✨ Protect the experiences that make life feel rich and embodied ✨ Build brands and communities humans can emotionally connect with ACTIVE RECOVERY (Reflect & reset)✨ What parts of yourself are you outsourcing too easily? ✨ Are you consciously choosing or simply being optimised? ✨ What happens when humans stop discovering things for themselves? 🔗 https://www.linkedin.com/in/jessmgraham/ 🌐 https://feastwithbanquet.com/ 💭 What becomes possible when we stop optimising every moment and start reconnecting with what actually makes life feel meaningful? If something is shifting for you in leadership, business, branding or growth, begin with a Strategic Shape Shift Diagnostic. https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenceo #agenticcommerce #aiethics #futureofbranding #discernment #culture #highflow #nonlinear #insideouttransformation #beigeai

    50 min

About

This isn’t your typical podcast. No pre-interviews. No rigid scripts. Just raw, unfiltered connection and fluid conversation with bold, dynamic minds. Founders, CEOs, VCs, and visionary leaders reshaping life, leadership, and business from the inside out. Embracing high flow states. Leading with soul and conscious impact in the 21st century. We dive into the formless cycle behind real transformation. Where intuition meets strategy, structure meets fluidity, and Soulful, High Flow Conscious Leadership™ is leading the next gen.