59 episodes

How often have you heard marketing referred to as fluffy? If only they knew what was really behind the fluff! We're here to keep marketing connected and power progression. Join us for hot topical discussions in the scholarly and academic communications community. You'll also find it home of our #Donein60Seconds podcast series. Have an idea for what we should cover - get in touch! team@internationalbunch.com

Behind the Fluff internationalbunch

    • Business

How often have you heard marketing referred to as fluffy? If only they knew what was really behind the fluff! We're here to keep marketing connected and power progression. Join us for hot topical discussions in the scholarly and academic communications community. You'll also find it home of our #Donein60Seconds podcast series. Have an idea for what we should cover - get in touch! team@internationalbunch.com

    In conversation with Andrew Smith from The Charlesworth Group about marketing in China

    In conversation with Andrew Smith from The Charlesworth Group about marketing in China

    How successful has your marketing strategy been in China? Discover tips and hints on what you can do to break into the market, improve your processes and expand your reach with Andrew Smith, Global Product and Marketing Director at The Charlesworth Group.

    Join us in the next entry to our #OpenMarketing episode from our Behind the Fluff podcast as we discuss:

    The importance of developing a localized and bespoke strategy for China
    The push to increase the size of the domestic Chinese STM publishing market and publish more papers in domestic journals
    WeChat as a prerequisite to being in the Chinese market and raising your brand profile
    The success of short videos and live streaming in China
    Creating an authentic brand presence within China and linking it back to great content

    #OpenMarketing

    Transcription - https://www.internationalbunch.com/blog/categories/open-marketing
    Be inspired - https://www.internationalbunch.com/beinspired
    Andrew Smith on LinkedIn – https://www.linkedin.com/in/andrew-smith-081a2412/
    The Charlesworth Group WeChat Gateway – https://cwbot.com.cn/
    The Charlesworth Group WeChat Account Management Services – https://www.cwrepresentation.com/WeChat
    ALPSP Blog: “Spotlight on the Charlesworth WeChat Gateway” – https://blog.alpsp.org/2020/08/spotlight-on-charlesworth-wechat.html

    What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. Explore our #BehindTheFluff podcast (https://www.internationalbunch.com/podcast).

    • 51 min
    In conversation with Suzanne BeDell - Episode 13 - Inspiring the Next CMO

    In conversation with Suzanne BeDell - Episode 13 - Inspiring the Next CMO

    Join Lou in conversation with Suzanne BeDell, industry senior executive and independent publishing consultant. Suzanne talks with us about:


    her favourite (two!) words ‘summer afternoon’

    life since retiring and focusing on internal growth

    her career path in book publishing and how she got to where she is today

    the challenges of moving from a product role to a general management role

    the importance of spending time with your customer or client

    the best advice she has been given

    her favourite reads and podcast


    Links from the session (Amazon affiliate links may be used)


    Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo


    Be inspired - https://www.internationalbunch.com/beinspired


    #IntBunchWordOfTheDay - Summer Afternoon


    Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. by Brené Brown – https://www.amazon.co.uk/Dare-Lead-Brave-Conversations-Hearts/dp/1785042149

    How To Be an Antiracist by Ibram X. Kendi – https://www.amazon.co.uk/How-Be-Antiracist-Ibram-Kendi/dp/1847925995

    Lean In: Women, Work, and the Will to Lead by Sherly Sandberg – https://www.amazon.co.uk/Lean-Women-Work-Will-Lead/dp/0753541629

    On Being podcast by Krista Tippett – https://onbeing.org/series/podcast/

    • 1 hr
    In conversation with Paula Neary - Episode 12 - Inspiring the Next CMO

    In conversation with Paula Neary - Episode 12 - Inspiring the Next CMO

    Join Lou in a conversation with Paula Neary, an industry CEO in publishing automation with a background in providing strategic solutions for the publishing industry. Paula talks with us about:


    her favourite word 'myriad' and how it inspires positivity for her

    how she has discovered podcasts and the breadth of knowledge they can cover

    the small joys in life – running and cake!

    Inspirational leaders who focus on helping junior staff find their voice

    how her early career in psychology shaped her experiences and skills

    taking skills she had developed in internal roles and applying them to the challenge of becoming a CEO

    the challenges and opportunities of being a female leader in the technology industry


    Links from the session (Amazon affiliate links may be used)


    Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo


    Be inspired - https://www.internationalbunch.com/beinspired


    #IntBunchWordOfTheDay - Myriad


    Today in Focus podcast by The Guardian – https://www.theguardian.com/news/series/todayinfocus

    Subtract: The Untapped Science of Less by Leidy Klotz – https://www.amazon.co.uk/Subtract-Untapped-Science-Leidy-Klotz/dp/1250249864

    The Idiot by Fyodor Dostoyevsky – https://www.amazon.co.uk/Idiot-Penguin-Classics-Fyodor-Dostoyevsky/dp/014044792X

    Girl, Woman, Other by Bernardine Evaristo – https://www.amazon.co.uk/Girl-Woman-Other-WINNER-BOOKER/dp/0241984998

    Mr Loverman by Bernardine Evaristo – https://www.amazon.co.uk/Mr-Loverman-Bernardine-Evaristo/dp/0241145783

    Blonde Roots by Bernardine Evaristo – https://www.amazon.co.uk/Blonde-Roots-Bernardine-Evaristo/dp/0141031522

    Soul Tourists by Bernardine Evaristo – https://www.amazon.co.uk/Soul-Tourists-Bernardine-Evaristo/dp/0140297820 

    • 1 hr 11 min
    In conversation with Pat Malone - Episode 11 - Inspiring the Next CMO series

    In conversation with Pat Malone - Episode 11 - Inspiring the Next CMO series

    Join Lou in a conversation with Pat Malone, a senior marketing lead in strategic marketing, including market planning, brand strategy, digital marketing, and demand generation. Pat Malone talks about:




    her favourite word 'imagination' and of it in challenging circumstances



    the benefits of reducing ‘busyness’ and appreciating a slower pace



    her favourite creative inspirations – including Dr. Seuss and Shrek!



    how living during a pandemic has brought home the significance of resilience in many forms



    marketing as a way to use creative skills but also practice analytical thinking



    how sometimes what you project on the outside is different to the self-doubt you might feel on the inside




    Links from the session (Amazon affiliate links may be used)


    Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo


    Be inspired - https://www.internationalbunch.com/beinspired


    #IntBunchWordOfTheDay - Imagination


    Start with Why, Simon Sinek - https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/B09J5FTXCS/ref=sr_1_1?adgrpid=120341255739&gclid=Cj0KCQiA9OiPBhCOARIsAI0y71DPfCsChomM2YgdtjyCjK4XreoIRZn7jIE2NXpjOg1vWnT4ttNhCvoaAkTKEALw_wcB&hvadid=510722158070&hvdev=c&hvlocphy=1007460&hvnetw=g&hvqmt=e&hvrand=4143831796350564001&hvtargid=kwd-296960221096&hydadcr=18496_1817308&keywords=start+with+why+by+simon+sinek&qid=1643832201&sr=8-1

    The Five Dysfunctions of a Team, Patrick Lencioni - https://www.amazon.co.uk/Five-Dysfunctions-Team-Leadership-Fable/dp/B002SQ2ZFC/ref=sr_1_1?crid=1SJ9LTX2EC5GD&keywords=The+Five+Dysfunctions+of+a+Team&qid=1643832294&s=audible&sprefix=the+five+dysfunctions+of+a+team%2Caudible%2C60&sr=1-1

    This Is Marketing, Seth Godin - https://www.amazon.co.uk/This-Marketing-Cant-Until-Learn/dp/B07JZCTC78/ref=sr_1_1?crid=1J8EPZ5E2AEU1&keywords=This+Is+Marketing%2C+Seth+Godin&qid=1643832446&s=audible&sprefix=this+is+marketing+seth+godin+%2Caudible%2C54&sr=1-1

    Arianna Huffington, Thrive Global - https://thriveglobal.com/authors/arianna-huffington/

    Huffington Post - https://www.nytimes.com/topic/organization/the-huffington-post

    Josh Linkner - https://joshlinkner.com/

    French and Saunders - Titting About - https://www.audible.co.uk/pd/French-Saunders-Titting-About-Podcast/B08JHCBZXB 

    • 43 min
    In conversation with Rachel Fadlon - Episode 10 - Inspiring the Next CMO

    In conversation with Rachel Fadlon - Episode 10 - Inspiring the Next CMO

    Join Lou in a conversation with Rachel Fadlon, an excellent marketing industry director. Rachel talks with us about:


    her favourite word 'shenanigans'

    taking a rare advantage of family time that the pandemic created

    her career working through different cultures and countries

    the importance of transferable marketing skills across sectors

    inspirational leaders in marketing

    being brave and trying something new

    the best advice she has ever been given

    marketing hints and tips


    Links from the session (Amazon affiliate links may be used)


    Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo


    Be inspired - https://www.internationalbunch.com/beinspired


    #IntBunchWordOfTheDay - Shenanigans


    The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures by Frans Johansson https://www.amazon.co.uk/Medici-Effect-Preface-Discussion-Guide/dp/1633692949/ref=sr_1_1?crid=1LYPA35FAKW3H&keywords=The+Medici+Effect+by+Frans+Johansson&qid=1642757927&sprefix=the+medici+effect+by+frans+johansson%2Caps%2C47&sr=8-1


    Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work by Jay Acunzo https://jayacunzo.com/break-the-wheel


    Unthinkable podcast by Jay Acunzo https://jayacunzo.com/unthinkable-podcast


    Jay Acunzo Newsletter - https://jayacunzo.com/newsletter 

    • 58 min
    In conversation with Santa Marku - Episode 9 - Inspiring the Next CMO

    In conversation with Santa Marku - Episode 9 - Inspiring the Next CMO

    Join Lou in a conversation with Santa Marku, a highly respected, senior global marketing leader with valued insight into strategic and digital transformation, marketing technology, product brand, and digital marketing.


    Santa talks with us about:


    her favourite word 'serendipity'

    her love of family and how her parents have inspired her

    her career with the likes of Thomson and British Standards Institution

    the importance of two way clear communication

    progressing and nurturing talent in teams

    understanding the needs of your stakeholders and managing expectations - focus on the people

    marketing technology (MarTech)

    the best advice she has been given

    her favourite reads and podcasts


    Links from the session (Amazon affiliate links may be used)


    Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

    Be inspired - https://www.internationalbunch.com/beinspired

    #IntBunchWordOfTheDay - Serendipity

    Smart Insights - https://www.smartinsights.com/blog/

    Digital Doughnut - https://www.digitaldoughnut.com/resources

    Jakob Nielsen blog posts - https://www.nngroup.com/articles/

    Zoe Loveland podcast - https://youtu.be/SHgQ5zxOx7A

    Write to Sell, Andy Maslen - https://www.amazon.co.uk/Write-Sell-Ultimate-Guide-Copywriting-ebook/dp/B081PPBGDH/ref=sr_1_1?crid=22JUZ11073ACY&keywords=Write+to+Sell%22+by+Andy+Maslen&qid=1642596759&sprefix=write+to+sell+by+andy+maslen%2Caps%2C58&sr=8-1

    Digital Leadership, Sofie Sandell - https://www.amazon.co.uk/Digital-Leadership-Creativity-Business-Results/dp/1780356943/ref=sr_1_1?crid=1HGPIWIY2J7Q5&keywords=Digital+Leadership+sofie&qid=1642596831&sprefix=digital+leadership+sofie%2Caps%2C44&sr=8-1

    Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, David Meerman Scott - https://www.amazon.co.uk/Cashing-Content-Innovative-Marketers-Information-ebook/dp/B00I54CPV0/ref=sr_1_1?crid=1YP6NG1IYX59O&keywords=Cashing+in+with+Content&qid=1642596895&sprefix=cashing+in+with+content%2Caps%2C61&sr=8-1

    Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series), Alexander Osterwalder and Yves Pigneur - https://www.amazon.co.uk/Business-Model-Generation-Visionaries-Challengers/dp/0470876417/ref=sr_1_1?crid=121BNX3FCJQRR&keywords=Business+Model+Generation&qid=1642596975&sprefix=business+model+generation%2Caps%2C51&sr=8-1

    • 1 hr 6 min

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