Behind the Fluff internationalbunch
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How often have you heard marketing referred to as fluffy? If only they knew what was really behind the fluff! We're here to keep marketing connected and power progression. Join us for hot topical discussions in the scholarly and academic communications community. You'll also find it home of our #Donein60Seconds podcast series. Have an idea for what we should cover - get in touch! team@internationalbunch.com
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A day in the life of a marketer: Christina Emery
Learn from the experts. Discover the people behind marketing in our industry.
Christina Emery joins us in discussing what being a marketer at Springer Nature is like.
Explore full transcript and links: https://www.internationalbunch.com/post/a-day-in-the-life-of-a-marketer-christina-emery -
What was hot in February 2024? A look back at the latest news
Discover the latest in marketing and scholarly communications from February 2024 including:
the international journal Early Warning List
changes to Clarivate Impact Factor category rankings
sign ups for Bluesky opening to the general public
the latest news on marketing team skills gaps
...and more.
Explore full transcript and links: https://www.internationalbunch.com/post/what-was-hot-in-february-2024-a-look-back-at-the-latest-news -
The ethics of market segmentation
Market segmentation is, for many marketers, an essential part of marketing success. But is it truly ethical?
Guest writer Tamilore Adeoye shares some insights into the ethics of market segmentation. Our CEO Lou mentors Tamilore through The Freelance Coalition for Developing Countries. Tamilore is based in Lagos, Nigeria and is a budding copywriter and student.
Explore full transcript and links: https://www.internationalbunch.com/post/the-ethics-of-market-segmentation -
What was hot in January 2024? A look back at the latest news
Your time is precious - we know you love to stay up to date and get all the important news and resources - all in one place. Replacing our weekly round-up, our new monthly update brings you the best from across the industry.
Explore the full transcript and links: https://www.internationalbunch.com/post/monthly-hot-topics-and-industry-news-january-2024 -
How I am prioritizing DEIA at work and implementing it across a small organization
Find out in Sharnie’s own words about her new role as Inclusivity and Operations Manager, her experiences with a bilateral cleft lip and palate and the importance of DEIA.
Explore the full transcript and links: https://www.internationalbunch.com/post/howiamprioritizingdeiaatworkandimplementingitacrossasmallorganization -
12 - 26 January Marketing and ScholComms news round up
Discover the latest news in marketing and scholarly communications, including:
Website owners have been reporting a bug where Google has been de-ranking websites from search results throughout the weekend, only to be restored to normal on Monday
TikTok has been spotted testing 30 minute long uploads.
...and more.
Explore full transcript and links: https://www.internationalbunch.com/post/12-26-january-marketing-and-scholcomms-news-round-up