How often have you heard marketing referred to as fluffy? If only they knew what was really behind the fluff! We're here to keep marketing connected and power progression. Join us for hot topical discussions in the scholarly and academic communications community. You'll also find it home of our #Donein60Seconds podcast series. Have an idea for what we should cover - get in touch! email@example.com
1 – 8 December Marketing and ScholComms news round up
Welcome to our handpicked selection of marketing and scholcomms news from the past week.
Explore the full transcript and links: https://www.internationalbunch.com/post/1-8-december-marketing-and-scholcomms-news-round-up
Top tips for creating accessible content
How can you make your content more accessible? Discover our top tips and hints for making your content accessible and inclusive to your entire audience.
Explore the full transcript and links: https://www.internationalbunch.com/post/top-tips-for-creating-accessible-content
Understanding and combatting false research – how AI features in the fight against papermills
Paper mills create opportunities for falsified and plagiarised research on an industrial scale. Over the past two decades, more than 400,000 research articles have been published with strong textual similarities to known studies produced by paper mills.
Join us to learn how paper mills are utilizing language models and what is being done to combat this.
Explore the full transcript and links: https://www.internationalbunch.com/post/understanding-and-combatting-false-research-how-are-language-models-featuring-in-the-fight-against
Measuring the ROI of events: an ultimate guide
Whether you are a marketer, researcher, or librarian, understanding the ROI of events can help determine the effectiveness of your marketing campaigns and justify event spend.
Explore the full transcript and links: Measuring the ROI of events: an ultimate guide (internationalbunch.com)
Marketing an academic journal – quick top tips for new or small presses
Read on to discover a whirlwind tour of our top tips for building authentic connections and marketing an academic journal in a way that is sustainable.
Explore the full transcript and links: Marketing an academic journal – quick top tips for new or small presses (internationalbunch.com)
Busting open access publishing myths for Open Access Week 2023: discover the truth about OA
Wider access to trusted, quality research is essential for a more open, inclusive future. Open access publishing, part of the wider open research and open scholarship movements, ensures research can be discovered, read, and acted upon globally.
Explore the full transcript and links: Busting open access publishing myths for Open Access Week 2023: discover the truth about OA (internationalbunch.com)