144 episodes

How often have you heard marketing referred to as fluffy? If only they knew what was really behind the fluff! We're here to keep marketing connected and power progression. Join us for hot topical discussions in the scholarly and academic communications community. You'll also find it home of our #Donein60Seconds podcast series. Have an idea for what we should cover - get in touch! team@internationalbunch.com

Behind the Fluff internationalbunch

    • Business

How often have you heard marketing referred to as fluffy? If only they knew what was really behind the fluff! We're here to keep marketing connected and power progression. Join us for hot topical discussions in the scholarly and academic communications community. You'll also find it home of our #Donein60Seconds podcast series. Have an idea for what we should cover - get in touch! team@internationalbunch.com

    A day in the life of a marketer: Christina Emery

    A day in the life of a marketer: Christina Emery

    Learn from the experts. Discover the people behind marketing in our industry.

    Christina Emery joins us in discussing what being a marketer at Springer Nature is like.
     
    Explore full transcript and links: https://www.internationalbunch.com/post/a-day-in-the-life-of-a-marketer-christina-emery 

    • 8 min
    What was hot in February 2024? A look back at the latest news

    What was hot in February 2024? A look back at the latest news

    Discover the latest in marketing and scholarly communications from February 2024 including:
    the international journal Early Warning List
    changes to Clarivate Impact Factor category rankings
    sign ups for Bluesky opening to the general public
    the latest news on marketing team skills gaps
    ...and more.
     
    Explore full transcript and links: https://www.internationalbunch.com/post/what-was-hot-in-february-2024-a-look-back-at-the-latest-news 

    • 8 min
    The ethics of market segmentation

    The ethics of market segmentation

    Market segmentation is, for many marketers, an essential part of marketing success. But is it truly ethical?

     

    Guest writer Tamilore Adeoye shares some insights into the ethics of market segmentation. Our CEO Lou mentors Tamilore through The Freelance Coalition for Developing Countries. Tamilore is based in Lagos, Nigeria and is a budding copywriter and student.
     
    Explore full transcript and links: https://www.internationalbunch.com/post/the-ethics-of-market-segmentation 

    • 10 min
    What was hot in January 2024? A look back at the latest news

    What was hot in January 2024? A look back at the latest news

    Your time is precious - we know you love to stay up to date and get all the important news and resources - all in one place. Replacing our weekly round-up, our new monthly update brings you the best from across the industry.
     
    Explore the full transcript and links: https://www.internationalbunch.com/post/monthly-hot-topics-and-industry-news-january-2024 

    • 6 min
    How I am prioritizing DEIA at work and implementing it across a small organization

    How I am prioritizing DEIA at work and implementing it across a small organization

    Find out in Sharnie’s own words about her new role as Inclusivity and Operations Manager, her experiences with a bilateral cleft lip and palate and the importance of DEIA.
     
    Explore the full transcript and links: https://www.internationalbunch.com/post/howiamprioritizingdeiaatworkandimplementingitacrossasmallorganization 

    • 8 min
    12 - 26 January Marketing and ScholComms news round up

    12 - 26 January Marketing and ScholComms news round up

    Discover the latest news in marketing and scholarly communications, including:
    Website owners have been reporting a bug where Google has been de-ranking websites from search results throughout the weekend, only to be restored to normal on Monday
    TikTok has been spotted testing 30 minute long uploads.
    ...and more.
     
    Explore full transcript and links: https://www.internationalbunch.com/post/12-26-january-marketing-and-scholcomms-news-round-up 

    • 3 min

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