Behind the Fluff internationalbunch

Welcome to our handpicked selection of marketing and scholcomms news from the past week. 
Explore the full transcript and links: https://www.internationalbunch.com/post/1-8-december-marketing-and-scholcomms-news-round-up

How can you make your content more accessible? Discover our top tips and hints for making your content accessible and inclusive to your entire audience.
Explore the full transcript and links: https://www.internationalbunch.com/post/top-tips-for-creating-accessible-content

Paper mills create opportunities for falsified and plagiarised research on an industrial scale. Over the past two decades, more than 400,000 research articles have been published with strong textual similarities to known studies produced by paper mills.
Join us to learn how paper mills are utilizing language models and what is being done to combat this.
Explore the full transcript and links: https://www.internationalbunch.com/post/understanding-and-combatting-false-research-how-are-language-models-featuring-in-the-fight-against
 

Whether you are a marketer, researcher, or librarian, understanding the ROI of events can help determine the effectiveness of your marketing campaigns and justify event spend.
Explore the full transcript and links: Measuring the ROI of events: an ultimate guide (internationalbunch.com)

Read on to discover a whirlwind tour of our top tips for building authentic connections and marketing an academic journal in a way that is sustainable.
Explore the full transcript and links: Marketing an academic journal – quick top tips for new or small presses (internationalbunch.com)
 

Wider access to trusted, quality research is essential for a more open, inclusive future. Open access publishing, part of the wider open research and open scholarship movements, ensures research can be discovered, read, and acted upon globally.
Explore the full transcript and links: Busting open access publishing myths for Open Access Week 2023: discover the truth about OA (internationalbunch.com)