Beyond The Deal

SVN Latus Commercial Realty Group
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Entrepreneurship, Business and Commercial Real Estate in Central Pennsylvania

  1. MAY 5

    S5:Ep.1 Building, Selling & Reinventing Life Through Passive Income with Ian Noble

    What happens when the business you built… is no longer who you are?In this episode of Beyond The Deal, we sit down with Ian Noble—entrepreneur, former multi-location business owner, and now passive real estate investor—to unpack the real story behind scaling success, burnout, and redefining identity after an exit.Ian spent over a decade growing a dry cleaning business to 14 locations and leading a team of 90+ people. From the outside, it looked like success. Behind the scenes, it came with pressure, responsibility, and eventually burnout—especially through the challenges of COVID-19.After exiting in 2023, Ian stepped into a new season focused on passive income, time freedom, and intentional living through real estate and private lending.This conversation goes beyond business. It’s about:The hidden cost of growthLetting go of identity tied to workBuilding wealth without sacrificing your lifeAnd designing a future around what actually mattersWhether you're building, scaling, or questioning what’s next—this episode will meet you there. Connect with Ian: YouTube: https://www.youtube.com/@RunSteadyInvestments LinkedIn: www.linkedin.com/in/iannoble1/ Instagram: @ian_invests Free Passive Investing in Real Estate Cheat Sheet: https://go.runsteadyinvestments.com/beyond-the-deal-podcast Join My Passive Investor Mailing List: runsteadyinvestments.com/investor-club Follow Beyond The Deal: https://www.youtube.com/@BeyondTheDeal https://open.spotify.com/show/2YDxbME1yuSzMkEZzqMKyE?si=b27c0f56eeb54ee5 Connect with Laura: https://www.linkedin.com/in/lauramartinsvnlatus/ Connect with Lacey: https://www.linkedin.com/in/laceylabs/

    45 min

  2. APR 14

    S4: Ep. 13 - Erica Bryce on Hospitality, Community & Building a Boutique B&B

    Erica Bryce on Hospitality, Community & Building a Boutique B&B | Beyond The DealWhat makes a business truly unforgettable? In this episode of Beyond The Deal, Erica Bryce shares how she built City House Bed & Breakfast into a one-of-a-kind hospitality experience rooted in community, intentionality, and care.From restoring a historic home to creating meaningful guest experiences, this conversation is packed with insights for entrepreneurs, leaders, and anyone passionate about people-first business. About Beyond The DealReal stories. Real leaders. Real growth.Because success is never just about the deal.👉 Subscribe for more conversations on business, leadership, and personal growth.

    57 min

  3. MAR 24

    Season 4: Ep. 12 - How to Scale Your Business - Leadership & Growth Strategy with Justin Shaffer

    What’s really holding your business back from growth? In this episode of Beyond The Deal, Justin Shaffer, Founder of Growth Navigator Solutions, shares how leaders can scale with clarity, align their teams, and build sustainable growth—without burnout or chaos. Learn why most companies outgrow their structure, how to create alignment across your team, and the leadership shifts required to grow with intention. In this episode:✔️ Aligning teams around a clear vision✔️ Fixing leadership gaps that stall growth✔️ Creating accountability with scorecards✔️ Navigating conflict and building stronger teams✔️ Scaling your business the right way 👍 Like, subscribe, and share with a leader building something meaningful.

    48 min

  4. MAR 10

    S4: Ep. 11 From Personal Trainer to Top Multifamily Broker: Reid Bennett's Story and Insights

    In this episode of Beyond The Deal, hosts Lacey Labs and Laura Martin talk with Reid Bennett, National Council Chair for Multifamily at SVN International and a top multifamily broker in Chicago. Reid shares how he went from running a personal training studio to building a national commercial real estate career. He breaks down the lessons that shaped his success—from collaboration across brokerage networks to the power of consistent content, relationship building, and simply answering the phone. We also discuss the trends driving the multifamily market today, why housing supply continues to impact rents and demand, and Reid’s advice for brokers and investors entering the commercial real estate industry. If you’re interested in multifamily investing, brokerage, entrepreneurship, or commercial real estate careers, this conversation is packed with practical insights and real stories from the field. Subscribe to Beyond The Deal for more conversations with leaders in business and commercial real estate.

    58 min

  5. FEB 17

    S4:Ep 10 - Urban Revitalization and Community-Driven Development in Harrisburg, PA with Brad Jones

    In this episode of *Beyond The Deal*, hosts Lacey Labs and Laura Martin sit down with Brad Jones, President of Harristown Development Corporation, to explore the real work behind urban revitalization, community-driven development, and the future of downtown Harrisburg.Brad shares his unexpected career journey—from a Penn State forestry graduate to congressional work in Washington, D.C., and ultimately into leadership in economic development—along with the pivotal moments that shaped his passion for cities and community building.Together, they discuss:• The mission and structure of Harristown as a nonprofit, mission-driven developer• Signature projects like Strawberry Square, the Hilton, and adaptive reuse initiatives across downtown• How post-pandemic office vacancies are reshaping real estate strategy• The growing importance of residential development and “15-minute city” thinking• Current revitalization projects, including apartment conversions, public gathering spaces, and mixed-use redevelopment• Lessons for emerging leaders pursuing careers in urban development and economic impactThis conversation offers a candid, behind-the-scenes look at what it truly takes to move a city forward—block by block, partnership by partnership, and day by day.🎧 Subscribe for more conversations on business, entrepreneurship, and commercial real estate.👍 Like, comment, and share if you believe in the power of thoughtful development and strong communities.

    47 min

  6. FEB 2

    S4: Ep. 9 - How COVID Reshaped Education &Why Classical Education Is Growing with Joelle Hodge

    In this episode of Beyond the Deal, hosts Lacey Labs and Laura Martin sit down with Joelle (Jolie) Hodge, President of Classical Academic Press, to explore the growing movement of classical education and why more families, schools, and educators are embracing it.Joelle shares her unique journey — from growing up in Saudi Arabia and experiencing an early form of classical education, to co-founding Classical Academic Press and helping shape curriculum used across the country. She explains what classical education really is (and what it’s not), why it’s often perceived as more rigorous, and how it focuses on forming wise, virtuous, well-rounded human beings — not just test takers.The conversation also dives into:• How COVID reshaped education and accelerated homeschooling• Why parents are rethinking traditional schooling models• The difference between classical education and modern approaches• How Classical Academic Press supports schools, teachers, and homeschool families nationwide• What the future holds for classical education in the U.S.Whether you’re a parent, educator, school leader, or simply curious about alternative education models, this episode offers a thoughtful, grounded look at why classical education is gaining momentum.🔔 Subscribe for more conversations at the intersection of business, leadership, education, and real-world impact.

    51 min

  7. JAN 5

    S4: Ep. 8 - Leadership, Growth Mindset and the Future of CRE with Lukas Krause, SVN International

    In this episode of Beyond The Deal, hosts Lacey Labs and Laura Martin sit down with Lukas Krause, President of SVN International, to discuss leadership, growth mindset, and the future of commercial real estate.Lukas shares his unique career journey — from professional baseball with the New York Mets, to franchising leadership, to overseeing one of the largest commercial real estate networks in the country. He explains how discipline, failure, and continuous learning shaped his leadership style and why culture and collaboration are central to SVN’s success.This conversation explores what makes the SVN commercial real estate model different, including its franchise structure, employee ownership, and public benefit corporation mission. Lukas also breaks down key commercial real estate trends, the real impact of AI in brokerage, and the traits that separate top-performing agents and offices from the rest.Whether you’re a commercial real estate broker, office owner, entrepreneur, or industry leader, this episode offers practical insight into scaling a business, leading people well, and navigating change in today’s CRE market.

    45 min

  8. 2025-12-08

    S4: Ep. 7 - CRE Market Research, Market Trends, and Why It Matters with Devon Heisler of SVN Latus

    In this episode of Beyond The Deal, Lacey and Laura sit down with Devon Heisler, Research & Marketing Specialist and licensed commercial real estate agent at SVN Latus. Devin shares his unique path into CRE—from his military background and logistics internships to discovering the industry through a LinkedIn posting—and how he grew into an indispensable analytical resource for the brokerage.He offers a behind-the-scenes look at what research really means in commercial real estate: zoning analysis, tax data, comps, market trends, analytics platforms, and how strong research empowers agents to price accurately and win listings. Devin also talks about expanding into property management, navigating medical tenants, and why responsiveness and relationship-building matter as much as numbers.The episode dives deep into current market conditions in Central Pennsylvania, including inventory challenges, more stable deal flow in 2025, election-year dynamics, and why land deals take so long. Devin also shares what investors and consumers care most about in the team’s quarterly Metro Report—comps, pricing trends, interest rates, and asset-class activity.Finally, Devin offers thoughtful advice for new agents: start with research, learn from seasoned brokers, choose a brokerage whose values match yours, and understand the financing environment early. His “do-over” would be gaining a deeper knowledge of commercial lending to better guide clients through the realities of financing and timing.A grounded, insightful conversation with practical takeaways for both new and experienced CRE professionals.

    43 min
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About

Entrepreneurship, Business and Commercial Real Estate in Central Pennsylvania

Information

  • Creator
    SVN Latus Commercial Realty Group
  • Years Active
    2024 - 2026
  • Episodes
    50
  • Rating
    Clean
  • Copyright
    © SVN Latus Commercial Realty Group
  • Show Website
    Beyond The Deal