Beyond The Deal

SVN Latus Commercial Realty Group

Entrepreneurship, Business and Commercial Real Estate in Central Pennsylvania

  1. Jul 14

    Why Growing Businesses Get Stuck | Catharene Garula | Beyond The Deal

    When your business grows, complexity grows with it. How do you keep your team aligned, improve communication, and build systems that actually scale?In this episode of Beyond The Deal, Laura Martin and Lacey Labs sit down with Catharene Garula, business consultant, organizational strategist, and change management expert, to explore what really holds growing companies back—and how leaders can build healthier, more effective organizations.Catharene's career began with an extraordinary mission: helping relocate the residents of Centralia, Pennsylvania, before going on to negotiate more than $1 billion in community relocation funding without litigation. Today, she applies those same skills in negotiation, leadership, and organizational transformation to help businesses navigate growth, mergers, operational challenges, and team alignment.Whether you're a business owner, entrepreneur, executive, real estate professional, or organizational leader, this conversation is packed with practical strategies you can implement immediately.In this episode, we discuss:• Why growing companies often become misaligned• The hidden causes of breakdowns between sales, marketing, and operations• How consultants uncover the real problem—not just the visible symptoms• Building accountability without creating bureaucracy• Leading organizational change with confidence• Emotional intelligence and trust in high-performing teams• The importance of communication, meeting facilitation, and healthy conflict• CRM systems and operational processes that support sustainable growth• Preparing your business for mergers, acquisitions, and rapid expansion• DISC, Five Behaviors of a Team, StrengthsFinder, Myers-Briggs, and personality assessments• Why celebrating team wins matters more than most leaders realize• Lessons from decades of consulting across technology, healthcare, government, nonprofits, marketing, and real estateCatharene also shares the biggest lesson she'd teach her younger self: trust your expertise sooner, speak up when you recognize patterns, and don't wait for permission to create positive change.If you're leading a growing business—or feeling the friction that comes with growth—this episode offers practical insights that can help you build stronger teams, better systems, and a healthier organization.👍 If you enjoyed this conversation:• Like this video• Subscribe for more conversations with business leaders and entrepreneurs• Share it with someone leading a growing company

  2. Jun 16

    S5: Ep. 3 - Why AI Should Make Us More Human with Michael Bresler

    Success isn't just about the career you build—it's about the life you're building alongside it.In this episode of Beyond The Deal, hosts Lacey Labs and Laura Martin sit down with Michael Bresler, founder of Broadheights, to explore the deeply personal experiences that shaped his journey from corporate operations and hospitality leadership into entrepreneurship, AI consulting, and operational excellence.Michael shares how moments of loss, family health crises, career transitions, and reflections on mortality challenged his definition of success and ultimately led him to build a company focused on helping organizations align people, process, and technology with intention.Together, they discuss:✔️ Why AI is not a magic solution—and what most companies get wrong about it✔️ How to identify operational inefficiencies before investing in automation✔️ The hidden cost of technology on human connection and work-life balance✔️ Lessons learned from corporate leadership, entrepreneurship, and personal loss✔️ The importance of legacy, relationships, and minimizing regret✔️ Practical ways organizations can use AI as a "thought partner" and "smart intern"✔️ Why the future belongs to companies that put people firstThis conversation goes far beyond technology. It's about redefining success, making courageous pivots, and building a life that aligns with who you're becoming.Whether you're a business owner, leader, entrepreneur, or someone navigating a major career transition, Michael's story offers powerful insights on balancing innovation, purpose, and humanity in a rapidly changing world.

  3. May 26

    S5: Ep. 2 - Home Buying, Credit & Mortgage Advice with Leanne Via

    What does it really mean to guide people through one of the biggest financial decisions of their lives?In this episode, Lacey Labs and Laura Martin sit down with Leanne Via, leader of Team Via at Fairway Independent Mortgage Corporation, to talk about the human side of mortgage lending, financial empowerment, and building a business rooted in relationships.Leanne shares her unexpected path into the mortgage industry, how her background in debt recovery shaped her compassion for people navigating financial hardship, and why she believes homeownership is one of the most powerful tools for building legacy and generational wealth.Together, they discuss:• Common misconceptions about buying a home• Why pre-approval matters before house hunting• Credit scores, down payments, and overcoming financial fear• How lending has changed in today’s market• The balance between technology and personal connection• Building trust-based businesses through service and relationships• Community impact, nonprofit work, and giving back in Central Pennsylvania• The importance of networking, mentorship, and showing up before you feel readyThis conversation goes far beyond mortgages. It’s about people, resilience, generosity, and creating opportunities that change lives.If you’ve ever felt intimidated by the home-buying process, wondered how relationships fuel long-term success, or simply needed encouragement to take the next step in your own journey — this episode is for you.🔔 Don’t forget to like, subscribe, and share *Beyond the Deal* for more conversations about the stories behind business, leadership, and life.

  4. May 5

    S5:Ep.1 Building, Selling & Reinventing Life Through Passive Income with Ian Noble

    What happens when the business you built… is no longer who you are?In this episode of Beyond The Deal, we sit down with Ian Noble—entrepreneur, former multi-location business owner, and now passive real estate investor—to unpack the real story behind scaling success, burnout, and redefining identity after an exit.Ian spent over a decade growing a dry cleaning business to 14 locations and leading a team of 90+ people. From the outside, it looked like success. Behind the scenes, it came with pressure, responsibility, and eventually burnout—especially through the challenges of COVID-19.After exiting in 2023, Ian stepped into a new season focused on passive income, time freedom, and intentional living through real estate and private lending.This conversation goes beyond business. It’s about:The hidden cost of growthLetting go of identity tied to workBuilding wealth without sacrificing your lifeAnd designing a future around what actually mattersWhether you're building, scaling, or questioning what’s next—this episode will meet you there. Connect with Ian: YouTube: https://www.youtube.com/@RunSteadyInvestments LinkedIn: www.linkedin.com/in/iannoble1/ Instagram: @ian_invests Free Passive Investing in Real Estate Cheat Sheet: https://go.runsteadyinvestments.com/beyond-the-deal-podcast Join My Passive Investor Mailing List: runsteadyinvestments.com/investor-club Follow Beyond The Deal: https://www.youtube.com/@BeyondTheDeal https://open.spotify.com/show/2YDxbME1yuSzMkEZzqMKyE?si=b27c0f56eeb54ee5 Connect with Laura: https://www.linkedin.com/in/lauramartinsvnlatus/ Connect with Lacey: https://www.linkedin.com/in/laceylabs/

  5. Feb 17

    S4:Ep 10 - Urban Revitalization and Community-Driven Development in Harrisburg, PA with Brad Jones

    In this episode of *Beyond The Deal*, hosts Lacey Labs and Laura Martin sit down with Brad Jones, President of Harristown Development Corporation, to explore the real work behind urban revitalization, community-driven development, and the future of downtown Harrisburg.Brad shares his unexpected career journey—from a Penn State forestry graduate to congressional work in Washington, D.C., and ultimately into leadership in economic development—along with the pivotal moments that shaped his passion for cities and community building.Together, they discuss:• The mission and structure of Harristown as a nonprofit, mission-driven developer• Signature projects like Strawberry Square, the Hilton, and adaptive reuse initiatives across downtown• How post-pandemic office vacancies are reshaping real estate strategy• The growing importance of residential development and “15-minute city” thinking• Current revitalization projects, including apartment conversions, public gathering spaces, and mixed-use redevelopment• Lessons for emerging leaders pursuing careers in urban development and economic impactThis conversation offers a candid, behind-the-scenes look at what it truly takes to move a city forward—block by block, partnership by partnership, and day by day.🎧 Subscribe for more conversations on business, entrepreneurship, and commercial real estate.👍 Like, comment, and share if you believe in the power of thoughtful development and strong communities.

About

Entrepreneurship, Business and Commercial Real Estate in Central Pennsylvania