Beyond The Deal

SVN Latus Commercial Realty Group

Entrepreneurship, Business and Commercial Real Estate in Central Pennsylvania

  1. MAY 5

    S5:Ep.1 Building, Selling & Reinventing Life Through Passive Income with Ian Noble

    What happens when the business you built… is no longer who you are?In this episode of Beyond The Deal, we sit down with Ian Noble—entrepreneur, former multi-location business owner, and now passive real estate investor—to unpack the real story behind scaling success, burnout, and redefining identity after an exit.Ian spent over a decade growing a dry cleaning business to 14 locations and leading a team of 90+ people. From the outside, it looked like success. Behind the scenes, it came with pressure, responsibility, and eventually burnout—especially through the challenges of COVID-19.After exiting in 2023, Ian stepped into a new season focused on passive income, time freedom, and intentional living through real estate and private lending.This conversation goes beyond business. It’s about:The hidden cost of growthLetting go of identity tied to workBuilding wealth without sacrificing your lifeAnd designing a future around what actually mattersWhether you're building, scaling, or questioning what’s next—this episode will meet you there. Connect with Ian: YouTube: https://www.youtube.com/@RunSteadyInvestments LinkedIn: www.linkedin.com/in/iannoble1/ Instagram: @ian_invests Free Passive Investing in Real Estate Cheat Sheet: https://go.runsteadyinvestments.com/beyond-the-deal-podcast Join My Passive Investor Mailing List: runsteadyinvestments.com/investor-club Follow Beyond The Deal: https://www.youtube.com/@BeyondTheDeal https://open.spotify.com/show/2YDxbME1yuSzMkEZzqMKyE?si=b27c0f56eeb54ee5 Connect with Laura: https://www.linkedin.com/in/lauramartinsvnlatus/ Connect with Lacey: https://www.linkedin.com/in/laceylabs/

    45 min
  2. FEB 17

    S4:Ep 10 - Urban Revitalization and Community-Driven Development in Harrisburg, PA with Brad Jones

    In this episode of *Beyond The Deal*, hosts Lacey Labs and Laura Martin sit down with Brad Jones, President of Harristown Development Corporation, to explore the real work behind urban revitalization, community-driven development, and the future of downtown Harrisburg.Brad shares his unexpected career journey—from a Penn State forestry graduate to congressional work in Washington, D.C., and ultimately into leadership in economic development—along with the pivotal moments that shaped his passion for cities and community building.Together, they discuss:• The mission and structure of Harristown as a nonprofit, mission-driven developer• Signature projects like Strawberry Square, the Hilton, and adaptive reuse initiatives across downtown• How post-pandemic office vacancies are reshaping real estate strategy• The growing importance of residential development and “15-minute city” thinking• Current revitalization projects, including apartment conversions, public gathering spaces, and mixed-use redevelopment• Lessons for emerging leaders pursuing careers in urban development and economic impactThis conversation offers a candid, behind-the-scenes look at what it truly takes to move a city forward—block by block, partnership by partnership, and day by day.🎧 Subscribe for more conversations on business, entrepreneurship, and commercial real estate.👍 Like, comment, and share if you believe in the power of thoughtful development and strong communities.

    47 min
  3. 2025-12-08

    S4: Ep. 7 - CRE Market Research, Market Trends, and Why It Matters with Devon Heisler of SVN Latus

    In this episode of Beyond The Deal, Lacey and Laura sit down with Devon Heisler, Research & Marketing Specialist and licensed commercial real estate agent at SVN Latus. Devin shares his unique path into CRE—from his military background and logistics internships to discovering the industry through a LinkedIn posting—and how he grew into an indispensable analytical resource for the brokerage.He offers a behind-the-scenes look at what research really means in commercial real estate: zoning analysis, tax data, comps, market trends, analytics platforms, and how strong research empowers agents to price accurately and win listings. Devin also talks about expanding into property management, navigating medical tenants, and why responsiveness and relationship-building matter as much as numbers.The episode dives deep into current market conditions in Central Pennsylvania, including inventory challenges, more stable deal flow in 2025, election-year dynamics, and why land deals take so long. Devin also shares what investors and consumers care most about in the team’s quarterly Metro Report—comps, pricing trends, interest rates, and asset-class activity.Finally, Devin offers thoughtful advice for new agents: start with research, learn from seasoned brokers, choose a brokerage whose values match yours, and understand the financing environment early. His “do-over” would be gaining a deeper knowledge of commercial lending to better guide clients through the realities of financing and timing.A grounded, insightful conversation with practical takeaways for both new and experienced CRE professionals.

    43 min

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Entrepreneurship, Business and Commercial Real Estate in Central Pennsylvania