Bourbon Lens

Bourbon Lens
  • 5.0 (1)
  • HOBBIES
  • UPDATED WEEKLY

Bourbon Lens is the podcast for every whiskey drinker. During this project, we look to explore the whiskey and bourbon industry, learn more about our favorite spirit, and interview industry insiders, makers, entrepreneurs, and business people. We welcome you on this journey with us. Bourbon Lens was founded by Jake and Scott from Louisville, Kentucky. We have grown our appreciation for Kentucky's native spirit and look to learn all that we can about every type of whiskey. We welcome you to pour a glass of whiskey and join us. We are always looking for show topics, discussion starters, and new whiskies to try. Contact us on social media or send us an email to: Info@BourbonLens.com with ideas, comments, or questions.

  1. 379: The Future of Craft Spirits: With Tamworth Distilling's Steven Grasse

    5D AGO

    379: The Future of Craft Spirits: With Tamworth Distilling's Steven Grasse

    The spirits industry is at a crossroads. As consumer preferences shift toward intentional drinking and premiumization, the old playbook for craft distilleries is being rewritten. In this episode of The Bourbon Lens, we dive into the evolving market dynamics of 2026 and why the most successful brands are ditching national expansion to own their home state first. We break down the critical importance of product differentiation and why innovation is no longer optional—it’s the only way to survive a crowded shelf. Whether you are a distillery founder looking to build a loyal local following or a bourbon enthusiast curious about the "why" behind your favorite pours, this discussion offers a deep look into the creativity driving the modern whiskey movement. Key Discussion Points: The 2026 Shift: How market dynamics are changing for craft producers.Hyper-Local Branding: Why winning your backyard is the key to sustainable growth.Innovation vs. Gimmick: Using creativity to stand out in a sea of brown spirits.Consumer Psychology: What the modern whiskey drinker is actually looking for in a bottle.🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU Hashtags#BourbonLens #CraftSpirits #WhiskeyIndustry #BourbonTrends #DistilleryLife #SpiritsMarketing #WhiskeyCommunity #DrinkLocal #Bourbon2026 #Entrepreneurship KeywordsBourbon, Whiskey, Craft Distilling, Spirits Industry Trends 2026, Whiskey Marketing, Bourbon Branding, Local Distilleries, Product Differentiation, Liquor Industry News, Podcast for Bourbon Lovers

    29 min
  2. You Might Also Like: It Turns Out

    5D AGO ·  BONUS

    You Might Also Like: It Turns Out

    Introducing Should Americans have more kids? from It Turns Out. Follow the show: It Turns Out The fertility rate in America has fallen more than 20 percent in the last two decades. Why is this happening, and should we try to turn it around? The drop is even more stark, if you look back several decades, to a time when women were having - on average - close to four kids each. Kara is joined by Notre Dame economist Kasey Buckles, who argues that the numbers aren't what they seem. She explains why the post-war "Baby Boom" was actually a historical anomaly, and discusses whether the Trump administration's proposed $5,000 baby bonuses might actually move the needle. Plus, could increasing political divisions between men and women be slowing family formation? And which segments of society are most likely to say they aren’t having the number of children they want? Did you know you can also watch the show? Subscribe to the show on YouTube! Sign up for our Substack! DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. 378: The Art of the Sourcing: NDPs vs. Independent Bottlers in Bourbon

    APR 13

    378: The Art of the Sourcing: NDPs vs. Independent Bottlers in Bourbon

    In this episode, we pull back the curtain on the massive world of Non-Distilling Producers (NDPs) and Independent Bottlers. While many bourbon fans prioritize "grain-to-glass," some of the most innovative and prestigious bottles on the market today come from those who don't actually own a still. We break down the technical distinctions between an NDP and an Independent Bottler, the importance of transparency in labeling, and why sourcing isn't a "dirty word"—it’s a craft of its own. Plus, we dive into a live tasting, sharing our favorite whiskey and highlighting the specific brands that are elevating the industry through masterful blending and finishing. Inside This Episode:Defining the Players: The fundamental differences between NDPs and Independent Bottlers.The Transparency Movement: Why knowing the source matters to the modern consumer.Curated Tastings: Our top picks for whiskey brands that prove you don't need a distillery to make a world-class spirit.Pairing Guide: How to match complex bourbon profiles with the right culinary flavors.🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU #BourbonLens #NonDistillingProducer #IndependentBottler #BourbonWhiskey #WhiskeyTasting #CraftSpirits #BourbonEducation #SourcedWhiskey Keywords: bourbon, whiskey podcast, non-distilling producers, NDP, independent bottlers, whiskey tasting, bourbon pairing, sourced bourbon, blending, craft spirits, MGP, Bardstown Bourbon Company, whiskey reviews, bourbon industry trends

    36 min
  4. 377:Chicken C**k Whiskey: 170 Years of History & The All-New Wheated Bourbon

    APR 5

    377:Chicken C**k Whiskey: 170 Years of History & The All-New Wheated Bourbon

    \In this episode of the Bourbon Lens, we sit down with Will Woodington, Director of Brand Engagement for Chicken C**k Whiskey, to celebrate a massive milestone: 170 years of "The Famous Old Brand." We dive deep into the brand’s resurgence, starting with their striking new bottle design and the highly anticipated release of their Wheated Bourbon. Will takes us through a guided tasting, explaining how the wheat profile changes the game for Chicken C**k’s lineup. We also discuss the evolving role of a Brand Ambassador in today’s whiskey landscape and get a sneak peek at the exclusive releases planned for their 170th-anniversary celebrations. Whether you are a fan of pre-prohibition history or modern craft blending, this conversation is packed with "spirited" insights. Episode Chapters00:00 Introduction to the Heritage of Chicken Cock12:07 The Deep Dive: Tasting the New Wheated Bourbon22:19 Behind the Scenes: The Role of a Brand Ambassador28:05 170th Anniversary: Upcoming Releases & Celebrations🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU #BourbonLens #ChickenCockWhiskey #WheatedBourbon #WhiskeyTasting #BourbonCommunity #WhiskeyHistory #KentuckyBourbon #170YearsOfWhiskey Chicken C**k Whiskey, Wheated Bourbon, Will Woodington, Bourbon Tasting, Whiskey Reviews, Bourbon Lens, 170th Anniversary, Brand Engagement, Whiskey Marketing, Kentucky Spirits, New Bottle Design, Rare Bourbon, Craft Spirits

    31 min
  5. TT:The Ultimate BBQ & Bourbon Experience: Pig and Swig 2026 at 4th Street Live

    APR 3

    TT:The Ultimate BBQ & Bourbon Experience: Pig and Swig 2026 at 4th Street Live

    Get ready for the return of Louisville's premier bourbon and food celebration! In this episode, we dive deep into the logistics and planning behind Pig and Swig at 4th Street Live!. From the massive infrastructure of the district's 25,000 sq. ft. canopied roof to the curated "Allocation Station" featuring rare pours, we explore how this event transforms downtown Louisville into a bourbon lover's paradise. We also discuss the revitalization of the downtown corridor, the safety measures ensuring a premier guest experience, and the diverse venue options—from Guy Fieri’s Smokehouse to PBR Louisville—that make 4th Street Live the heart of Kentucky entertainment. Whether you’re a local or traveling for the ultimate bourbon country experience, this is your insider guide to the sights, sounds, and tastes of the festival. https://4thstlive.com/events-and-entertainment/events/2026/pig-and-swig 🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU #PigAndSwig #BourbonLens #4thStreetLive #LouisvilleEvents #BourbonCountry #KentuckyBourbon #BBQandBourbon #DowntownLouisville #BourbonTasting #EventPlanning bourbon festival, Pig and Swig 2026, 4th Street Live Louisville, bourbon tasting, Louisville events, event logistics, BBQ festival Kentucky, downtown Louisville revitalization, bourbon education, hospitality industry, rare bourbon pours, Allocation Station, Kentucky tourism, Bourbon Lens podcast

    17 min
  6. 376: Best Of The Batch? Jack Daniel's 2026 Batch Series Reviewed

    MAR 30

    376: Best Of The Batch? Jack Daniel's 2026 Batch Series Reviewed

    While the bourbon community is currently hunting for the latest Jack Daniel’s 10, 12, and 14-year batches, a massive corporate storm is brewing that could reshape the industry forever. In this episode, Jake and Scott dive into the rumored merger between Pernod Ricard and Brown-Forman. What happens to an American icon like Jack Daniel’s when it faces the prospect of foreign ownership? We explore the tension between global scale and the local authenticity we cherish. But it's not all boardroom talk—we get into the glass with a deep-dive tasting of the 2026 Jack Daniel’s Aged Series. From the "cherry cola" notes of the 14-year to the complex spices of the 10-year, we break down which bottles are worth the hunt and which offer the best value at retail. In This Episode, We Discuss: The "Perfect Storm": Why the Jack Daniel’s Aged Series is hitting the market just as merger rumors reach a boiling point.Tasting the 2026 Lineup: In-depth reviews of the 10, 12, and 14-year batches—proof points, flavor profiles, and aging impacts.Corporate Intrigue: What a Pernod Ricard/Brown-Forman merger means for the Louisville and Lynchburg distilling scenes.Safeguarding Heritage: Can a brand remain "Authentically American" under a global umbrella?Insider Tips: How to navigate the current market to score these sought-after releases at retail price.Key Takeaways: Discover the "cherry cola" and "chocolate" nuances that define the 2026 batches.Understand the real-world impact of spirits industry mergers on brand sponsorships and family-owned legacies.Learn why the proof points in this year's Aged Series tell a unique story about Tennessee whiskey craftsmanship.🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU #JackDaniels #BourbonLens #WhiskeyPodcast #BrownForman #PernodRicard #WhiskeyCollector #Lynchburg #Louisville #BourbonCommunity #WhiskeyNews Keywords: Jack Daniel’s 14 Year Batch 2, Pernod Ricard Brown-Forman Merger, Jack Daniel’s Aged Series 2026, Whiskey Industry News, Bourbon Lens Podcast, Tennessee Whiskey Tasting, Bourbon Investment Strategy, American Heritage Spirits, Bourbon Lens, Bourbon Lens News

    27 min
  7. TT - Crafting the Ultimate Brand Experience: Chicken C**k Whiskey’s New "Coupe"

    MAR 26

    TT - Crafting the Ultimate Brand Experience: Chicken C**k Whiskey’s New "Coupe"

    What does it take to turn a historic whiskey brand into a modern, immersive destination? In this episode, we sit down with Emily Zaborowski, Director of Brand Experience for Chicken C**k Whiskey, to explore the art of storytelling through spirits. From the rustic charm of the brand home in Bardstown to the high-energy vibe of the Nulu Marketplace, Emily reveals the strategy behind creating world-class cocktail programs and unique guest experiences. We dive deep into the transition between these two iconic Kentucky locations, the creative process behind their signature pours, and how Chicken C**k is reclaiming its "Famous Old Brand" status in the heart of bourbon country. Whether you're a cocktail enthusiast or a branding nerd, this deep dive into the Nulu cocktail scene is one you won't want to miss. Opening Weekend Highlights: Thursday, March 26 (9 PM – 12 AM): A premier pop-up featuring Mover & Shaker owner Nick Hogan alongside Kelly Nelson and Tavaris Smith.Friday, March 27 (8:30 PM – 12 AM): The official menu reveal featuring a curated cocktail lineup and a live set by DJ Meeche.Saturday, March 28 (12 PM – 6 PM): NuLu Bockfest festivities including the Chicken C**k Whiskey GOAT Stakes and a rooster-calling contest. https://bourbonlens.com/chicken-c**k-whiskey-opens-the-coupe-speakeasy-in-louisville/ 🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU #BourbonLens #ChickenCockWhiskey #NuluMarketplace #Bardstown #CocktailCulture #WhiskeyExperience #KentuckyBourbon #BrandExperience #CraftCocktails

    16 min
  8. 375: Best Wheated Bourbons Blind Tasted

    MAR 23

    375: Best Wheated Bourbons Blind Tasted

    In this episode of the Bourbon Lens, we dive deep into the art of the blind tasting—where labels don’t matter and your palate tells the real story. We kick things off with a rigorous bourbon tasting and analysis, breaking down complex flavor profiles and sharing our unfiltered tasting notes. From there, the conversation shifts into personal anecdotes and reflections, featuring the lighthearted banter and behind-the-scenes stories you’ve come to expect. Watch (or listen) as we navigate a blind bourbon flight that threw us for a loop, revealing unexpected favorites and the challenges of identifying specific nuances under pressure. We rank the lineup based on pure taste, explore our personal preferences, and offer unique insights into the ever-evolving world of Kentucky’s finest spirits. Whether you’re a seasoned connoisseur or just starting your whiskey journey, this episode provides a candid look at how to trust your taste buds. 🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU #BourbonLens #BlindTasting #BourbonReviews #WhiskeyNotes #BourbonCommunity #KentuckyBourbon #WhiskeyLovers #BlindBourbonChallenge #TastingNotes #SpiritAnalysis Keywords: Bourbon Tasting, Blind Whiskey Tasting, Bourbon Reviews, Tasting Notes, Bourbon Flavor Profiles, Whiskey Analysis, Bourbon Lens, Bourbon Ranking, Kentucky Bourbon, Bourbon Lens News, Bourbon Education, Craft Whiskey, Bourbon Podcast. Takeaways Bourbon tasting and analysisPersonal anecdotes and reflections Blind tasting reveals surprisesRanking bourbons based on tasteDiscussion of bourbon flavors Chapters 00:00 Bourbon Tasting and Analysis15:03 Personal Anecdotes and Reflections22:13 Blind Tasting and Surprises34:01 Discussion of Bourbon Flavors

    41 min
See All (413)

About

Bourbon Lens is the podcast for every whiskey drinker. During this project, we look to explore the whiskey and bourbon industry, learn more about our favorite spirit, and interview industry insiders, makers, entrepreneurs, and business people. We welcome you on this journey with us. Bourbon Lens was founded by Jake and Scott from Louisville, Kentucky. We have grown our appreciation for Kentucky's native spirit and look to learn all that we can about every type of whiskey. We welcome you to pour a glass of whiskey and join us. We are always looking for show topics, discussion starters, and new whiskies to try. Contact us on social media or send us an email to: Info@BourbonLens.com with ideas, comments, or questions.

Information

  • Creator
    Bourbon Lens
  • Years Active
    2019 - 2026
  • Episodes
    413
  • Rating
    Explicit
  • Copyright
    © 2026 Bourbon Lens
  • Show Website
    Bourbon Lens

You Might Also Like