Branded Assets with Kate Bouchard

Armature Collective

A smart, sassy podcast about business, money, and modern brand culture. From the rise and fall of the world's biggest brands to conversations about venture capital, personal branding, and who actually gets to build wealth, the show makes money and business accessible, sharp, and fun. Branded Assets is where financial trends, business culture, and billion-dollar gossip come together like your most informed group chat. Hosted by brand strategist and entrepreneur Kate Bouchard, Branded Assets demystifies money, reframes power, and brings women into the conversations shaping modern business and wealth. Told through the lens of a female founder with 15+ years in advertising and branding, and two companies under her belt, including a wellness tech startup, Branded Assets brings an insider’s perspective to brand strategy, entrepreneurship, and modern wealth building. Pull up a chair.

Episodes

  1. How My Condo Bankrolled a Startup

    25 MINS AGO

    How My Condo Bankrolled a Startup

    What does it really take to bet on yourself — financially and emotionally? In this solo episode, Kate Bouchard shares the unfiltered story of how real estate became the foundation for her entrepreneurial journey. No trust fund. No tech-bro boyfriend. Just a mortgage, hard-earned equity, and the courage to take a real risk. Kate walks through her transition from corporate into entrepreneurship, the life changes that forced her to reassess everything, and the decision to remortgage her condo to fund the early stages of Loba. She breaks down not just what she did, but what she stood to lose. This episode pulls back the curtain on the financial realities founders rarely talk about — lifestyle trade-offs, personal guarantees, debt, and knowing when you’ve reached the edge of your risk tolerance. In this episode, you’ll hear: How real estate equity helped fund Kate’s startupsThe risks behind remortgaging a home to build a businessWhy lifestyle and obligations matter when taking financial betsHow to think through worst-case scenarios before you leapWhen to spend money, incorporate, and seek professional adviceThis is a story about courage, calculated risk, and using what you already have to build something new, even when the outcome isn’t guaranteed. Pull up a chair. Let’s talk about the bets no one sees. ________ LINKS: Join the Branded Assets community on Instagram Read the Branded Assets Substack Follow Kate on Instagram, TikTok and LinkedIn EXCLUSIVE OFFERS: 20% off Lavoh face cloths with code PODCAST at lavoh.com

    21 min
  2. Pull Up a Chair. Welcome to Branded Assets.

    FEB 16

    Pull Up a Chair. Welcome to Branded Assets.

    Pull up a chair — it’s the very first episode of Branded Assets. In this intro episode, Kate Bouchard opens the doors to the Branded Assets community and shares the story behind the show: why it exists, and what she hopes this space becomes for women who are building, dreaming, investing, and leading. Kate brings you behind the scenes of her 15+ years in advertising and branding, and the rollercoaster journey of launching her wellness tech startup, Loba — raising hundreds of thousands, investing her own capital, pitching while pregnant and postpartum, and navigating the world of venture capital, funding, media, and the messy middle no one warns you about. This episode is honest, personal, and a bit vulnerable — a look at the lessons Kate wishes she’d known earlier, and the experiences that shaped everything the Branded Assets podcast stands for. If you’ve ever felt like the world of finance, investing, power moves, or startup culture wasn’t built with you in mind… this podcast is for you. And this episode is your invitation to take a seat at the table. In this teaser episode: The story behind Branded AssetsWhy Kate hesitated to start a podcastWhy these conversations matter for women — now more than everWhat you can expect from Season 1Branded Assets is here to demystify the business world for women — and make these conversations feel as normal as discussing fashion or reality-TV gossip. Thanks for being here. We’re so glad you joined us. _________________ LINKS: Join the Branded Assets community on Instagram Read the Branded Assets Substack Follow Kate on Instagram, TikTok and LinkedIn EXCLUSIVE OFFERS: Get 20% off Skin Edition with code BRANDEDASSETS at shopskinedition.ca

    7 min
  • 2 Episodes

Ratings & Reviews

5
out of 5
5 Ratings

About

A smart, sassy podcast about business, money, and modern brand culture. From the rise and fall of the world's biggest brands to conversations about venture capital, personal branding, and who actually gets to build wealth, the show makes money and business accessible, sharp, and fun. Branded Assets is where financial trends, business culture, and billion-dollar gossip come together like your most informed group chat. Hosted by brand strategist and entrepreneur Kate Bouchard, Branded Assets demystifies money, reframes power, and brings women into the conversations shaping modern business and wealth. Told through the lens of a female founder with 15+ years in advertising and branding, and two companies under her belt, including a wellness tech startup, Branded Assets brings an insider’s perspective to brand strategy, entrepreneurship, and modern wealth building. Pull up a chair.

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