Branding Matters

Branding Badass
  • 4.9 (60)
  • MARKETING
  • UPDATED BIWEEKLY

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans. Discover what drives customer loyalty, ignites innovation, and skyrockets revenue. From capturing hearts and minds with their authentic stories, to providing BADASS branding tips, my guests reveal the secrets to success for building a strong brand. Get ready for a podcast that challenges the status quo and empowers you to revolutionize your own brand in ways you never imagined. Come to be inspired and changed. Real conversations. Incredible stories. Valuable ​branding tips. All here to help you build a brand that matters.

  1. How Living an Authentic Life Empowers You with Aiden Lang

    4D AGO

    How Living an Authentic Life Empowers You with Aiden Lang

    Send a text Today I’m sitting down with a very special guest who is near and dear to my heart. His name is Aiden Lang, and he is a proud member of the LGBTQ+ community. He’s also one of Calgary’s most celebrated drag queens under the age of 18. And most important of all, Aiden is my son. Since the ripe old age of 14, Aiden (aka Crystal Guyser) has been performing at popular all ages drag venues around town; the most famous one being the main stage at Calgary Pride. I invited Aiden to be a guest on my show to help celebrate Pride Month. We thought this would be a great opportunity to share his journey on how he created the Crystal Guyser brand. As you will soon discover, Aiden is anything BUT shy. And his story is one we can all learn from when it comes to living our authentic truth. Support the show BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. About Me Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here. Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BAMKO.NET

    36 min
  2. How to Know When it's Time to Rebrand - Jonathan Strauss

    5D AGO

    How to Know When it's Time to Rebrand - Jonathan Strauss

    Send a text I've got some exciting news  - PPPC is officially rebranding! Jonathan Strauss, President & CEO of the Promotional Product Professionals of Canada, joins me to share what inspired this transformation and what it means for the future of our branded merch industry.  During our fun conversation, Jonathan and I dive into one of the biggest questions any organization can face: how do you know when it’s time to rebrand? We talk about recognizing the signs of change, leading teams through transition, and ensuring a rebrand truly reflects the evolution of your brand and community.  And just when you think the surprises are over  -  think again. I’ve got something very special to reveal at the end of this episode that you won’t want to miss. Support the show BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. About Me Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here. Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BAMKO.NET

    25 min
  3. How to Turn Your Passion into a Successful Brand - Chantal Miyagishima

    5D AGO

    How to Turn Your Passion into a Successful Brand - Chantal Miyagishima

    Send a text In this episode I'm sitting down Chantal Miyagishima, the founder of Knitatude. Chantal's remarkable blend of passion and expertise has helped her grow her Instagram account to nearly 250,000 followers -  simply by sharing her love for knitting and consistently providing valuable content to her community.  But her story doesn't stop there. With over 14 years of experience in advertising and media, including writing and creating commercials, Chantal brings a wealth of knowledge in crafting compelling messages and connecting with audiences. This background has been instrumental in launching Knitatude, allowing her to position the brand effectively, create engaging content, and foster a thriving, loyal community. What truly sets Chantal apart is her disruptive impact on the knitting industry. She has reimagined what it means to be a modern knitter, breaking away from traditional stereotypes and inspiring a new generation of makers. Through her innovative approach and leadership, Chantal has not only built a brand but also empowered others in the creative community. For anyone looking to build their own brand, this conversation is packed with actionable insights you won't want to miss. Chantal shares how to create authentic content that resonates with your audience, the secrets to growing an engaged community organically, and how to leverage your existing skills to launch and market your passion project.  Whether you're just starting out or looking to take your brand to the next level, you'll learn practical strategies for turning your expertise into compelling content that drives real engagement and business growth.  Support the show BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. About Me Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here. Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BAMKO.NET

    29 min
  4. How to Build a Brand Community - Natalie O'Leary & Savannah Dmytriw

    5D AGO

    How to Build a Brand Community - Natalie O'Leary & Savannah Dmytriw

    Send a text Today, we’re diving into something every great business strives for: a thriving brand community. Whether you’re a marketer, a founder, or someone passionate about the power of connection, this episode is for you. I’m thrilled to introduce my guests - two women who are reshaping what community looks like in the branded merch industry. Natalie O’Leary and Savannah Dmytriw are the dynamic co-founders behind CCX CoCreative Exchange, an industry gathering place for creative minds who want to do more than just sell products - they want to connect, collaborate, and grow together. Natalie is a force in business development with a gift for building lasting partnerships, while Savannah, known to many as “Merch Girly,” has carved out her own lane as a leader in brand strategy and premium merch marketing. Together, they’re helping transform a fragmented industry into a networked, energized, and supportive community. In today’s conversation, we’ll uncover how Natalie and Savannah built CCX from the ground up, the rituals that keep their community authentic and engaged, and practical ways you can create a sense of belonging for your own clients, followers, or team. So, grab your favourite notebook, because you’re about to get actionable insight into building a brand community that lasts.  Support the show BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. About Me Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here. Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BAMKO.NET

    31 min
  5. How To Become a Better Leader - Jake Himelstein

    5D AGO

    How To Become a Better Leader - Jake Himelstein

    Send a text Today’s episode is titled “How to Become a Better Leader,” and features someone who truly embodies this ideal. Jake Himelstein is the President of BAMKO, a company known for its rapid growth, vibrant organizational culture, and innovative approach to brand merchandising. It also happens to be where I work! With more than 20 years experience in finance and operations, Jake has led BAMKO through a period of incredible transformation - growing revenue nearly 300%, orchestrating a company-wide rebranding, and cultivating a “team-first” approach that empowers every member of our global team. Jake’s journey is packed with valuable lessons on leadership, building a resilient culture, and succeeding in highly competitive markets. Whether you’re a business leader, marketer, or someone passionate about personal development, you’ll gain practical insights from Jake’s transparent leadership style, his commitment to growth, and the strategies he uses to inspire excellence at all levels. If you’re ready to learn what it takes to become a better leader who drives results, and does so by building trust, empowering teams, and embracing change, this is the episode for you. Support the show BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. About Me Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here. Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BAMKO.NET

    30 min
  6. How to Build a Courageous Brand That Stands Out - Bill Petrie

    5D AGO

    How to Build a Courageous Brand That Stands Out - Bill Petrie

    Send a text Today I’m thrilled to welcome back the amazing Bill Petrie, the founder and creative director of Brandivate - a purpose-driven agency that’s become a powerhouse in brand strategy, marketing, and sales innovation. With over 23 years of executive leadership in the promotional products industry, Bill is recognized for his ingenuity, generosity, and unwavering commitment to helping businesses grow and stand out in today’s crowded marketplace. Bill’s approach at Brandivate is all about igniting and accelerating client growth through market innovation, purposeful storytelling, and a relentless pursuit of excellence. Whether you’re looking to revitalize your brand, develop a cohesive marketing strategy, or execute a full-scale brand launch, Bill and his team bring a wealth of experience and tactical know-how to the table. They collaborate closely with clients to design and implement strategies that not only boost brand visibility but also drive real business results-from increased sales to improved organizational efficiency. What truly sets Bill apart is his passion for mentorship, education, and giving back to the industry. He’s a celebrated speaker, a mentor to many, and a recipient of the 2024 PPAI Distinguished Service Award for his leadership and service in the promotional products space. Bill’s insights are rooted in practical experience, and his candid, bold, and often irreverent style ensures you’ll walk away with actionable ideas to elevate your brand. If you’re ready to learn how to build a better brand, foster deeper connections with your audience, and achieve wild success in your business, you’re in the right place.  Support the show BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. About Me Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here. Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BAMKO.NET

    32 min
  7. How Small Bits of Happiness Can Boost Your Brand - Mercedes & Anastasia Korngut

    5D AGO

    How Small Bits of Happiness Can Boost Your Brand - Mercedes & Anastasia Korngut

    Send a text Today, I’m thrilled to introduce two extraordinary guests: Mercedes and Anastasia Korngut. As teen co-founders of Small Bits of Happiness, Mercedes and Anastasia are on a mission to help people—especially teens—find joy in everyday moments, build happy habits, and foster stronger connections between parents and teens. Their work has captured attention across North America, from their uplifting podcast Hack Your Happiness, where they interview celebrities, Olympians, and changemakers, to their innovative products designed to boost daily mood and well-being. Mercedes, the producer and co-host of Hack Your Happiness, is also a writer and editor, sharing insights on happiness and connection in various magazines. Anastasia, a talented fashion designer, leads the creative vision at Small Bits of Happiness, focusing on intentional innovation and community impact. Together, these sisters are redefining what it means to create positive change as young entrepreneurs in a challenging world. Get ready to be inspired by their passion, creativity, and practical hacks for happiness. Support the show BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. About Me Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here. Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BAMKO.NET

    29 min
  8. How Listening to That Little "nudge" will Help You Succeed - Bryan Chadwick

    5D AGO

    How Listening to That Little "nudge" will Help You Succeed - Bryan Chadwick

    Send a text Get ready for a super inspiring episode of BRANDING MATTERS! Today I'm sitting down with a close family friend - Bryan (Chad) Chadwick. Bryan’s story is wild: he’s done everything from making cool art and writing screenplays to helping global movements and winning a truckload of awards, including honours at Cannes, Clios, and more. Bryan knows what it takes to build a brand from scratch and stand out in the marketing and creative worlds, but what really sets him apart is how he listens to his gut - that little “nudge” inside that can change everything. During our fun chat, we talk about real moments when Bryan trusted his instincts, and how you can use that same sense to shape your own brand, whether you’re promoting yourself online, pitching clients, or just chasing big ideas. If you’re in advertising, marketing, or simply want to be memorable, Bryan’s advice is gold for taking your brand to the next level. The stories, wins, and lessons he shares are for anyone ready to break out of their comfort zone and get noticed for what makes them unique. Tune in, get inspired, and start using your “nudge” to build a brand that's genuinely yours! Support the show BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. About Me Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here. Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BAMKO.NET

    32 min
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4.9
out of 5
60 Ratings

About

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans. Discover what drives customer loyalty, ignites innovation, and skyrockets revenue. From capturing hearts and minds with their authentic stories, to providing BADASS branding tips, my guests reveal the secrets to success for building a strong brand. Get ready for a podcast that challenges the status quo and empowers you to revolutionize your own brand in ways you never imagined. Come to be inspired and changed. Real conversations. Incredible stories. Valuable ​branding tips. All here to help you build a brand that matters.

Information

  • Creator
    Branding Badass
  • Years Active
    2020 - 2026
  • Episodes
    142
  • Rating
    Explicit
  • Copyright
    © 2026 Branding Matters
  • Show Website
    Branding Matters