13 episodes

BriefBid is a technology company that empowers global brands and their agencies in North America and Europe. BriefBid offers a self-service technology platform to manage existing media vendors and discover new media channels that have proven track records.

Media buyers can increase ROAS with smart vendor vetting and tailor-matched media solutions for simple or complex advertising campaigns.

Advertising campaigns powered by BriefBid take advantage of the most effective technologies and media channels available on the market, including video, audio, digital out-of-home, display, native, connected TV, in-app.

We are dedicated to enabling marketers to grow their brands through the most effective use of media solutions by providing a holistic view of the current ecosystem. Our goal is to foster trust and transparency in the supply chain grounded in quality and accountability.

https://www.briefbid.io

BriefBid BriefBid

    • Business
    • 5.0, 1 Rating

BriefBid is a technology company that empowers global brands and their agencies in North America and Europe. BriefBid offers a self-service technology platform to manage existing media vendors and discover new media channels that have proven track records.

Media buyers can increase ROAS with smart vendor vetting and tailor-matched media solutions for simple or complex advertising campaigns.

Advertising campaigns powered by BriefBid take advantage of the most effective technologies and media channels available on the market, including video, audio, digital out-of-home, display, native, connected TV, in-app.

We are dedicated to enabling marketers to grow their brands through the most effective use of media solutions by providing a holistic view of the current ecosystem. Our goal is to foster trust and transparency in the supply chain grounded in quality and accountability.

https://www.briefbid.io

    3 Key Factors In Improving AdTech Transparency

    3 Key Factors In Improving AdTech Transparency

    The question on every adtech player’s mind lately has been, “what will it take to create a truly fair, open marketplace?”

    The emergence of GDPR and CCPA have, in a way, awoken the industry to just how bad trust within the ecosystem has become. One of the most recent surveys shows that only a very small fraction of people have a good understanding of what happens to their data. Clearly, despite the recent improvements in transparency, we still have a long way to go.

    So what do the experts currently have to say about this issue?

    • 7 min
    How Advertisers And Publishers Can Increase AdTech Trust & Transparency

    How Advertisers And Publishers Can Increase AdTech Trust & Transparency

    In the ongoing conversation regarding adtech transparency, industry leaders continue to work towards the larger goal of building trust throughout the programmatic landscape. But what do experts on both sides of the industry agree and disagree on?

    • 7 min
    Making Mental Health Care More Accessible – Radwan Al - Nachawati – LinkMentalHealth

    Making Mental Health Care More Accessible – Radwan Al - Nachawati – LinkMentalHealth

    BriefBid Podcast “Startup Growth Grill” featuring our host Kevin McPhee chatting with a diverse range of startups. We ask hard questions, hunt authentic answers, and get to the bottom of startup success.

    Our guest for this episode is Radwan Al-Nachawati , cofounder of LinkMentalHealth – online platform fills a much-needed gap in today’s diverse workplace, by helping employees quickly and easily navigate to the right mental health resources and services based on the individualized needs of the person.

    By providing their employees with an efficient pathway to better mental health, employers are ensuring they are getting the most out of their people while honouring their mental health commitments ultimately creating a healthier, happier and more productive workplace.

    Check out our Twitter to find out about our next guest and to send us questions you’d like us to ask on the show.

    • 32 min
    Top Programmatic Marketing Trends Affecting Media Buying In 2019

    Top Programmatic Marketing Trends Affecting Media Buying In 2019

    The programmatic advertising industry continues to evolve drastically year by year. Zenith Media predicts that in 2020, advertisers will spend $98 billion on overall programmatic advertising. That would account for an incredible 68% of their total digital media ad expenditure. The consistent generation of fresh ideas leads to new marketing technology, which in turn directly affects media ad sales. That’s why we’ve collected the top current trends impacting ad sales in programmatic space, and what makes them so influential.

    • 6 min
    The Rise Of AirBnB For Your Luggage – Irina Zusman – BagsAway

    The Rise Of AirBnB For Your Luggage – Irina Zusman – BagsAway

    BriefBid Podcast “Startup Growth Grill” featuring our host Kevin McPhee chatting with a diverse range of startups. We ask hard questions, hunt authentic answers, and get to the bottom of startup success.

    Our guest for this episode is Irina Zusman, cofounder of BagsAway – ‘AirBnB for your bags’. BagsAway provides the convenience of secure short-term storage for your travel items. By partnering with local businesses and storefronts, BagsAway created a network of convenient, low-cost and secure luggage storage locations on demand.

    Check out our Twitter to find out about our next guest and to send us questions you’d like us to ask on the show.

    • 37 min
    Digital Marketing Tips For Small Businesses - Brendan Manley - VirtualAd

    Digital Marketing Tips For Small Businesses - Brendan Manley - VirtualAd

    BriefBid Podcast “Startup Growth Grill” featuring our host Kevin MacPhee talking tech and chatting growth with a diverse range of startups. We ask hard questions, hunt authentic answers, and get to the bottom of startup success.

    Our guest for this episode is Brendan Manley, founder of VirtualAd - a platform that pairs your business with an in-house team of experienced marketers who handle your advertising, and simple software to keep track of how it’s growing your business.

    Check out our Twitter to find out about our next guest and to send us questions you’d like us to ask on the show.

    • 29 min

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