Building Expert Brands

Tony Gibbs
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BEB is a podcast for service professionals looking to build an expert brand. Every now and then I release a new interview with a guest expert, each one jam-packed with expert advice that'll help you reap the benefits of an expert brand. BEB is hosted by me, Tony Gibbs—brand professional and creative business coach.

  1. 2021-05-11

    How To Humanise Your Brand With Tone Of Voice—Judith Rafferty

    This time on BEB: I'm joined by copywriter Judith Rafferty from Fruition Ventures. Judith has dropped by to help us shed some light on Tone Of Voice (ToV), so we’re better equipped to create great content. Here were my three favourite talking points: Should we emphasise our quirks? > (4:12)Is it tougher to get content ‘right’ nowadays? > (6:21)Figuring out your ToV—a starting point  > (23:06)Judith's background: Judith Rafferty is a commercially astute Copywriter who produces value rich income generating copy that connects using words that woo. Her mission is to help save bogged down business owners from getting headaches over content creation when they should be shining their unique brilliance on the world. Show notes: N/A Where to find Lincoln & Perrin: The Fruition Ventures website Judith on LinkedIn Judith on Instagram Where to find Tony: Find your focus with Creative Business Coaching Stand out with Branding Learn about branding with The Brand Digest Tony on Twitter Tony on LinkedIn

    29 min

  2. 2021-04-13

    Drop The Stock (Photos)—Lincoln Roth & Perrin Read

    This week on BEB: I'm joined by a couple of friendly faces from the local networking scene. Photographers Lincoln Roth and Perrin Read kindly took the time to tell us why we should opt for tailored photos over stock photography. Here were my three favourite talking points: Is it important to keep things simple? > (11:57)Is it ever ok to use stock photos? > (15:07)How dressing well helps us in business...  > (34:19)Lincoln & Perrin's background: Lincoln and Perrin own Roth Read Photography. They are professional photographers who help business owners drop their stock photos, and replace them with creative, authentic, story telling branded images. Show notes: Insanely Simple by Ken Segall The Jelly Effect by Andy Bounds Chicken Soup For The Soul by Jack Canfield Give and Take by Adam Grant Where to find Lincoln & Perrin: The Roth Read Photography website Where to find Tony: Find your focus with Creative Business Coaching Stand out with Branding Learn about branding with The Brand Digest Tony on Twitter Tony on LinkedIn

    41 min

  3. 2021-03-30

    Brand Management—Aidan Campbell

    This week on BEB: I'm joined by familiar face and collaborative enthusiast Aidan Campbell—Brand and Marketing Consultant, Brand Manager, Specialist, and Strategist. Aidan decided to take a brief break from networking to tell us all about Brand Management. Here were my three favourite talking points: Is being cheap a good strategy? > (4:50)The illusion of free time > (12:53)Is networking a helpful way to build a brand?  > (18:53)Aidan's background: Aidan comes from a sporting background where he helped local sports clubs improve the way their brand looks online. From there, he grew into working with businesses to help look after all their branding needs. Show notes: The Business Of Expertise by David C. Baker Where to find Johnny: Aidan’s website Aidan on LinkedIn Aidan on Instagram Where to find Tony: Find your focus with Creative Business Coaching Stand out with Branding Learn about branding with The Brand Digest Tony on Twitter Tony on LinkedIn

    33 min

  4. 2021-03-09

    Communicating Well To Family Audiences—An Interview With Abigail & Chloe Baldwin

    This week on BEB: I'm joined by the very polite and friendly Abigail & Chloe Baldwin—founders of the creative studio Buttercrumble. Abigail and Chloe dropped by to tell us all about how we can Communicate Well To Family Audiences. Here were my three favourite talking points: Why Businesses exist... > (15:25)Company partnerships and shared vision. > (19:12)Advice for listeners—provide a great personal touch.  > (25:20)Abigail & Chloe’s background (In their own words): We are Chloe and Abigail Baldwin, Yorkshire-born, twin sisters who founded the creative studio, Buttercrumble. We love to build creative brands for fun-finders, design enthusiasts and beauty-seekers, across the globe. We breathe life into organisations by embodying fun and we’ve had the pleasure of achieving this for brands such as John Lewis & Partners, Mamas & Papas and Chester Zoo.  Show notes: Brand Thinking And Other Noble Pursuits By Debbie Millman Where to find Abigail & Chloe: The Buttercrumble website Buttercrumble on Instagram Buttercrumble on LinkedIn Where to find Tony: Find your focus with Creative Business Coaching Stand out with Branding Learn about branding with The Brand Digest Tony on Twitter Tony on LinkedIn

    38 min

  5. 2021-02-23

    Bad Branding In New Markets—Johnny Pawlik

    This week on BEB: I'm joined by the very international and interesting Johnny Pawlik—branding, marketing and strategy expert. Johnny is kind enough to take time out of his busy schedule to tell us all about Bad Branding In New Markets. Here were my three favourite talking points: Bad Branding In New Markets. > (0:30)What should listeners do to avoid the bad branding trap? > (23:21)Johnny's advice for listeners wanting to get publicity.  > (32:35)Johnny's background: Johnny Pawlik is the Founder and CEO of the international branding and marketing firm Mantra Media. With over 20 years of experience in branding, marketing, and strategy, Johnny has consulted with the European Parliament, the Tokyo Metropolitan Government, British Members of Parliament, the NHS, the UKTI, and a plethora of others.  He has featured on Good Morning Britain, the BBC Political Debates, BBC Radio, Osaka Radio, Asahi Shimbun, and many others. Over the last 10 years, Johnny has had his strategies implemented by governmental, private, and charity sectors in North America, South Africa, Western Europe, Southeast Asia, and Australia. Show notes: Drive by Daniel H. Pink Where to find Johnny: The Mantra Media website Johnny on LinkedIn Johnny on Instagram Mantra Media's monthly email list  Where to find Tony: Find your focus with Creative Business Coaching Stand out with Branding Learn about branding with The Brand Digest Tony on Twitter Tony on LinkedIn

    37 min

  6. 2021-02-09

    Approachable Authority—An Interview With Simon Glenn

    This week on BEB: Design professional and tech entrepreneur Simon Glenn joins me to tell us all about Approachable Authority. Here were my five favourite talking points: What is Approachable Authority? > (0:43)The design is not for you. > (8:07)Keep your message short, clear and concise. > (13:24)Meeow's origin story. > (30:23)What were your considerations while designing Meeow's brand? > (40:36)Simon's topic breakdown: Approachable Authority In this modern, noisy online world, it's more important than ever to speak directly to your core market in a language they understand and which draws them towards you. Regardless of any other messaging concerns within the brand identity design sphere, every brand needs to project 'approachable authority'. That essential combination of attraction and confidence building which will convince your potential client that you're the people to speak to. Simon's background (in his own words): Simon Glenn wears 2 hats these days. As a brand identity design professional styles himself as the Brandboy, a one man crusade to bring serious design thinking, logic and creativity to the SME world. As a tech entrepreneur, Simon styles himself as Meeowman, the co-founder of Meeow Online Networking. Meeow is the biggest thing to hit the business connections world since Linkedin. Show notes: Building A Storybrand by Donald Miller Where to find Simon: The Meeow website The Brandboy website Where to find Tony: Find your focus with Creative Business Coaching Stand out with Branding Learn about branding with The Brand Digest Tony on Twitter Tony on LinkedIn

    45 min

  7. 2021-01-19

    Why Branding Is Like An Iceberg—An Interview With Clare Froggatt

    This week on BEB: Branding expert Clare Froggatt joins me to explain why branding is like an iceberg. Here were my five favourite talking points: Why Branding is like an iceberg > (0:24)Content is king and consistency is queen. > (18:20)Why Lego? > (19:55)Some businesses don't need branding. > (23:28)Is success tied to self-development? > (27:49)Clare's background (in her own words): 'I'm Clare a branding expert, I love everything about it from planning the strategy to creating the perfect identity! No meeting should start without a good brew, so that's why I named my business Make a brew :) When not building brands I'm out walking my 6 year old Springer Spaniel or mucking about with LEGO ( I use this in my work too).' Show notes: Start With Why by Simon Sinek Scramble by Marty Neumeier Building A StoryBrand by Donald Miller The E-Myth Revisited by Michael E. Gerber The Seven Habits Of Highly Effective People by Stephen R. Covey Where to find us: Clare's Links Tony on Twitter Tony on LinkedIn Tony's website Learn about branding with The Brand Digest

    33 min

  8. 2021-01-12

    Building Emotional Connections—A Chat With Christina Testana

    This week on BEB: Graphic Designer and illustrator Christina Testana joins me to talk about emotional connections. Here were my five favourite talking points: Branding is the recipe you need to make an emotional dish. > (2:59)Christina's biggest brand discovery this year. > (8:13)Why you want your audience to relate to you. > (15:19)Why you should try talking to your past self. > (17:29)Specialising is like fishing. > (23:35)And everything else in-between! Christina's Background: 'I'm Christina Testana—Graphic Designer and Illustrator from Ontario, Canada. I have been working in the design industry for eight years. I am now looking to advance my career by niching down and building my own business.  My wish is to help female mental health professionals create authentic brands to empower healing and positivity, so they can attract the right clients without negative stigma.' Show notes: N/A Where to find us: Christina on Instagram Christina on YouTube Christina on LinkedIn Christina's website Tony on Twitter Tony on LinkedIn Tony's website Learn about branding with The Brand Digest

    31 min
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About

BEB is a podcast for service professionals looking to build an expert brand. Every now and then I release a new interview with a guest expert, each one jam-packed with expert advice that'll help you reap the benefits of an expert brand. BEB is hosted by me, Tony Gibbs—brand professional and creative business coach.

Information

  • Creator
    Tony Gibbs
  • Years Active
    2020 - 2021
  • Episodes
    21
  • Rating
    Explicit
  • Copyright
    © Tony Gibbs
  • Show Website
    Building Expert Brands