The Wealth Through Real Estate Show

El-Ray Noble
  • 5.0 (5)
  • INVESTING
  • UPDATED WEEKLY

Dedicated to helping people interested in Real Estate Investing in Canada... Helping them understand how the successful investor thinks, runs through their numbers and the processes of getting it all done. Sharing their wins and losses. Completely demystifying the investing process.

  1. MAR 23

    She Raised $17M, Lost Everything & Almost Died The Canadian Real Estate Crash Nobody Talks About

    ⚠️  This episode contains discussion of financial hardship, mental health challenges, and references to suicide. If you are struggling, support is available. Resources are linked below.   She raised $17 million. Built development projects across BC and Ontario. Had 300 investors: people whose families she knew, whose stories she knew. Then the Canadian real estate market shifted. And everything came down with it. Alejandra Moreno is the co-founder of Honeybee Development Group. In under 18 months, she and her partner Mimi Faye built one of BC's most ambitious development companies, subdivisions, townhomes, and student rental towers in Toronto. Then 2023 hit. Capital dried up. Funding confirmed at $6M dropped to $200K at closing. Over 200 developers went bankrupt in BC alone.   Ale didn't ghost her investors. She met with them every Thursday for two years. She sold the Porsche, the pool house, the rentals, and the savings. She stripped her family of 25 years of work, trying to hold it together. She asked her husband for a divorce, not because the love was gone, but to protect her kids. The company filed for bankruptcy in June. By September, she was in the hospital, close to septic. Her body was breaking down from two years of unrelenting stress. She came out in October. She's still going.   In this episode, Ali covers: • How Honeybee went from dream to $17M raised in 18 months • The exact moment she knew it was over, and what she did next • Why did she refuse to keep raising money while others kept going • What she wishes she'd asked every investor before taking their capital • The OPM trap and why she hates the term • How to protect yourself as a passive investor in Canada right now • What losing everything taught her about identity, money, and what actually matters   This isn't a highlight reel. It's what operating at scale in Canada actually looks like. Crisis support (Canada):  Suicide Prevention Service — 1-833-456-4566  |  Text HOME to 686868   Find Ale:  Web: www.elevy.ca Instagram: https://www.instagram.com/ale.elevy/ Facebook: https://www.facebook.com/ale.elevy?locale=en_GB Find El-Ray: - Email: El-Ray@wealthkeyrealty.com - Instagram: ⁠https://www.instagram.com/elraynoble/⁠ - Facebook: ⁠https://www.facebook.com/elraynoble/ - Twitter: ⁠https://twitter.com/ElRayNoble - TikTok: https://www.tiktok.com/@elraynoble⁠ - LinkedIn: https://www.linkedin.com/in/el-raynoble/ - Threads: https://www.threads.net/@elraynoble 🎧 Want to be a guest?  Email: info@wealththroughrealestate.show Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 58m
  2. How Revenue Strategy Helped Them Outperform Every Other STR Listing

    FEB 1

    How Revenue Strategy Helped Them Outperform Every Other STR Listing

    What happens when you stop chasing 100% occupancy  and start optimizing for profit? Spencer and Ashley share the revenue strategy that helped them outbook the competition, scale to 60 units, and build systems in their STRs that run without them. Find Spencer and Ashley: Instagram: https://www.instagram.com/travelluxepropertymanagement/ https://www.instagram.com/spencerandashley/ Facebook: https://www.facebook.com/travelluxepropertymanagement/ Website: https://www.travelluxepropertymanagement.com/ Find El-Ray: Email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠El-Ray@wealthkeyrealty.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠elraynoble⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠elraynoble⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠ElRayNoble⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Tik Tok:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠El-Ray Noble⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠The Wealth Through Real Estate Show⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠El-Ray Noble⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠elraynoble⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 21m
  3. Can You Make Money in Any Market? Here’s Why He’s Shifting His Strategy To The US

    JAN 18

    Can You Make Money in Any Market? Here’s Why He’s Shifting His Strategy To The US

    Guy Bouchard created over 25 million in equity across hundreds of units. But behind the scenes, his business was slowly pulling him away from the life he actually wanted. In this episode, Guy opens up about how he got started with a single joint venture, scaled into commercial multifamily, and ultimately realized he needed a reset. He shares the exact moment he nearly lost it all, how he raised 250K days before closing, and why he's shifting his strategy across borders. Find Guy: Instagram: https://www.instagram.com/guy_bouchard_/  Facebook: https://www.facebook.com/p/Guy-Bouchard-100070916269353/  LinkedIn: https://www.linkedin.com/in/guybouchard/?originalSubdomain=ca Website: https://topdowninvestments.com/about-tdi/ Find El-Ray: Email: El-Ray@wealthkeyrealty.com Instagram: ⁠https://www.instagram.com/elraynoble/ Facebook: ⁠https://www.facebook.com/elraynoble/ Twitter: ⁠https://twitter.com/ElRayNoble TikTok: https://www.tiktok.com/@elraynoble⁠ LinkedIn: https://www.linkedin.com/in/el-raynoble/ Threads: https://www.threads.net/@elraynoble Want to be a guest on the show? Complete the screening form: https://forms.gle/Ku5GK5bByZFie67b9 Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 23m
  4. Build vs. Buy: The Strategy That Changed Everything

    2025-11-09

    Build vs. Buy: The Strategy That Changed Everything

    Wondering if you should build or buy your next investment property? In this episode, Natalie Cloutier breaks down exactly why she chose new construction over resale, how she BRRRR’d fourplexes from the ground up, and the delegation systems that finally took her out of the day-to-day. If you're scaling in real estate, this is the blueprint. Find Natalie Check out Natalie’s book: https://www.thenewbuildcouple.com/book Website: https://www.thenewbuildcouple.com/  Instagram: https://www.instagram.com/thenewbuildcouple/ Facebook: https://www.facebook.com/thenewbuildcouple  Find El-Ray: Email: El-Ray@wealthkeyrealty.com Instagram: ⁠https://www.instagram.com/elraynoble/ Facebook: ⁠https://www.facebook.com/elraynoble/ Twitter: ⁠https://twitter.com/ElRayNoble TikTok: https://www.tiktok.com/@elraynoble⁠ LinkedIn: https://www.linkedin.com/in/el-raynoble/ Threads: https://www.threads.net/@elraynoble Want to be a guest on the show? Complete the screening form: https://forms.gle/Ku5GK5bByZFie67b9 Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 8m
  5. How She Built a Real Estate Fund With 150 Investors (From Scratch)

    2025-10-05

    How She Built a Real Estate Fund With 150 Investors (From Scratch)

    In just 3 months, Natasha onboarded 150 investors to her fund. But behind the milestone is a story of burnout, recovery, and redefining what financial freedom actually looks like. Find Natasha: Personal Instagram: https://www.instagram.com/natasha_phipps_/?hl=en Wealth Share REIT Instagram: https://www.instagram.com/wealthsharereit/ PHIPPS Real Estate Group Instagram: https://www.instagram.com/phippsrealestategroup/ Facebook: https://www.facebook.com/natashaphipps82/ LinkedIn: https://www.linkedin.com/in/natasha-phipps/ Web: www.wealthshare.ca / www.phippsgroup.ca Find El-Ray: Email: El-Ray@wealthkeyrealty.com Instagram: ⁠https://www.instagram.com/elraynoble/ Facebook: ⁠https://www.facebook.com/elraynoble/ Twitter: ⁠https://twitter.com/ElRayNoble TikTok: https://www.tiktok.com/@elraynoble⁠ LinkedIn: https://www.linkedin.com/in/el-raynoble/ Threads: https://www.threads.net/@elraynoble Want to be a guest on the show? Complete the screening form: https://forms.gle/Ku5GK5bByZFie67b9 Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 15m
  6. What Real Estate Taught Her About People, Risk, and Debt

    2025-09-14

    What Real Estate Taught Her About People, Risk, and Debt

    She started without knowing the language of real estate.In this raw, no-glamour conversation, Natasha shares how she built wealth while staying true to her values, her tenants, and her belief that learning never ends. Find Natasha: - Website: natashaefeghali.com - LinkedIn: https://www.linkedin.com/in/fellow-natasha-e-feghali-maed-oct-bed-pqp-ibpyp-5509a9115/ - Twitter: https://twitter.com/NEFeghali - Instagram: https://www.instagram.com/nefeghali/?hl=en - Facebook: https://www.facebook.com/natashafeghali Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 12m
  7. No Outside Money. No Equity Splits. All Strategy

    2025-09-07

    No Outside Money. No Equity Splits. All Strategy

    Most investors raise money to scale. Cliantha built leverage — then scaled. In this conversation, she reveals how she: Negotiated with sellers for over six months Stayed in deals even after being outbid Used ultra-conservative underwriting to de-risk every property Scaled with no JV partners, no equity splits, and no outside capital Focused on long-term holds over short-term winsIf you're thinking about going bigger — but don’t want to raise capital — this episode is for you. Find Cliantha: Website: https://www.fergogroup.ca/ Company Instagram: https://www.instagram.com/fergogroup?igsh=MW5hdGJvcGxoYm1nZw== Cliantha’s Instagram: https://www.instagram.com/cliantha.f?igsh=MzljcDJuN21ueXZ5&utm_source=qr Cliantha’s Linkedin: https://www.linkedin.com/in/clianthafernandes?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app Cliantha’s Email: cliantha@fergogroup.ca Find El-Ray: - Email: El-Ray@wealthkeyrealty.com - Instagram: ⁠https://www.instagram.com/elraynoble/⁠ - Facebook: ⁠https://www.facebook.com/elraynoble/ - Twitter: ⁠https://twitter.com/ElRayNoble - TikTok: https://www.tiktok.com/@elraynoble⁠ - LinkedIn: https://www.linkedin.com/in/el-raynoble/ - Threads: https://www.threads.net/@elraynoble - Spotify: https://spotifyanchor-web.app.link/e/yuwhuvvMPNb 🎧 Want to be a guest?  Email: info@wealththroughrealestate.show Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 26m
  8. Why I Walked Away From My Business After 10 Years And Chose Real Estate

    2025-08-17

    Why I Walked Away From My Business After 10 Years And Chose Real Estate

    David Pereira spent a decade building a thriving  business, until he made his prediction,  shut it down and move in another direction. This episode unpacks the moment he walked away… and how real estate became the unexpected bridge to freedom and a second chance. Find David: Facebook: https://www.facebook.com/RentToGrowHomes Instagram: https://www.instagram.com/renttogrowhomes_investor/ YouTube: https://www.youtube.com/playlist?list=PL-Gugi4w6QDumUpZjL3om2I3UYWFCKxEn Website: https://renttogrowhomes.com/  LinkedIn:  https://www.linkedin.com/in/davidpereiralift/ Find El-Ray: Email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠El-Ray@wealthkeyrealty.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠elraynoble⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠elraynoble⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠ElRayNoble⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Tik Tok:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠El-Ray Noble⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠The Wealth Through Real Estate Show⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠El-Ray Noble⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠elraynoble⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 6m
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5
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About

Dedicated to helping people interested in Real Estate Investing in Canada... Helping them understand how the successful investor thinks, runs through their numbers and the processes of getting it all done. Sharing their wins and losses. Completely demystifying the investing process.

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