Business Beyond the Mic

Carli van Heerden
  • 5.0 (4)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Join Carli van Heerden, CEO and Founder of We Edit Podcasts as she sits down with entrepreneurs, brand builders, podcasters, and thought leaders to deep dive into the business of podcasting and find out what it really takes to create and sustain a successful show. They uncover it all, so that you too, can learn it all! This is Business Beyond the Mic, together, let’s uncover the art of podcasting!

  1. 040: How to Create a Podcast with a 96% Listen-Through Rate with the Bioscope Brasse

    2024-06-24

    040: How to Create a Podcast with a 96% Listen-Through Rate with the Bioscope Brasse

    Are you looking for podcasting strategies to keep listeners hooked from start to finish? In this episode, we welcome Jody Felton and Ross Solomon, the dynamic duo behind Bioscope Brasse, a podcast all about movies. Hailing from Cape Town, South Africa, Jody and Ross started the podcast during COVID-19 as a way to share their insights, reviews, and discussions about various films, ranging from blockbusters to indie productions. Their passion project has since become an incredibly successful podcast, featuring on Apple's list of Shows We Love in 2023. In our conversation, Jody and Ross delve into their podcasting journey and how they achieved a 96% listen-through rate. Discover what they wish they knew before they got started, the importance of good quality audio, and the challenges of incorporating feedback from a growing audience. We also discuss how they know their voice and format are resonating with listeners, how podcasting has impacted them personally, why tweaking your show structure is essential, and the importance of having clear intentions. To hear how to transform your podcast from a side hustle to a compelling show, tune in now! For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes. Resources from Today’s Episode: Bioscope Brasse Bioscope Brasse on Instagram Bioscope Brasse on TikTok Jody Felton on LinkedIn Ross Solomon on Instagram Jennay Horn on LinkedIn Free Willy Aladdin RoboCop 3 Titanic Jungle Book Everything Everywhere All at Once Step Up Adobe Audition CinemaCon Cassidy Nicholson Yaaseen Barnes  Yaaseen Barnes on Instagram Connect with Carli: Business Beyond The Mic on Spotify  Business Beyond The Mic on Apple Podcasts Business Beyond The Mic on Instagram Business Beyond The Mic on YouTube Carli van Heerden Carli on Instagram  Carli on X We Edit Podcasts

    1h 4m
  2. 039: 100+ Podcasting Tips in 10 Minutes with Carli & Jennay

    2024-06-17

    039: 100+ Podcasting Tips in 10 Minutes with Carli & Jennay

    Looking for a simple quick-fire guide to help you boost your confidence as a podcaster? Look no further! In today’s episode of Business Beyond The Mic, we are joined by our resident content expert, Jennay Horn, to share our top 100+ podcasting tips in just 10 minutes! From creating an audience avatar to planning a consistent recording schedule, adding value through show notes and transcripts, maximizing your exposure using cross-promotional material, elevating your audio with intro music, and much more, this conversation is packed with invaluable insights and actionable advice to level up your podcasting game, improve your content, and connect with your listeners. Be sure to tune in today! For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes. Resources from Today’s Episode: Jennay Horn on LinkedIn Podnews Wed Edit Podcasts on Udemy We Edit Podcasts Affiliate Partner Program Connect with Carli: Business Beyond The Mic on Spotify  Business Beyond The Mic on Apple Podcasts Business Beyond The Mic on Instagram Business Beyond The Mic on YouTube Carli van Heerden Carli on Instagram  Carli on X We Edit Podcasts

    17 min
  3. 038: Top Marketing Strategies to Boost Your Podcast Discoverability with Danielle Desir Corbett

    2024-06-10

    038: Top Marketing Strategies to Boost Your Podcast Discoverability with Danielle Desir Corbett

    Where do you look to find the clues for success? During this episode, Danielle Desir Corbett joins us to share her surprising approach to mapping out her journey to podcasting and beyond. She is a multi-passionate travel creator and host of the highly rated and four-times grant-rated travel and personal finance podcast, The Thought Card. She also works as a Podcasting Marketing coach, and co-hosts Road Trip Ready, which explores the best road trips across the US and Canada.   Join us today to hear Danielle share her best tips for marketing your podcast, as she reminds us that it is a combination of strategies that will lead you to success. We also dive into monetizing your podcast with an open mind and going beyond the model of podcasting to earn an income. Danielle also unpacks the difference between visibility and discoverability, we explore how to look for the clues of success left by people in industries beyond the realm of podcasting, and much more!  For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes. Resources from Today’s Episode: Danielle Desir Corbett Danielle Desir Corbett on Instagram Danielle Desir Corbett on X Road Trip Ready Podcast The Thought Card Podcast Connect with Carli: Business Beyond The Mic on Spotify  Business Beyond The Mic on Apple Podcasts Business Beyond The Mic on Instagram Business Beyond The Mic on YouTube Carli van Heerden Carli on Instagram  Carli on X We Edit Podcasts

    32 min
  4. 037: How to Separate Your Podcast Goals from the Actionable Steps with Carli van Heerden

    2024-06-03

    037: How to Separate Your Podcast Goals from the Actionable Steps with Carli van Heerden

    Welcome to this fourth edition of The Founder's Corner miniseries, as Carli van Heerden shares some important advice for founders and business leaders in podcasting. Today is all about separating the goal from the action or activity that is required to achieve that goal. We discuss the importance of not waiting or hesitating to take action, the undeniable value of consistency, why you always need to be planning for the future, and the two main strategies that, when implemented, will help you on your way to achieving your goals.  For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes. Resources from Today’s Episode: (guest links & resources hyperlinked) James Clear Connect with Carli: Business Beyond The Mic on Spotify  Business Beyond The Mic on Apple Podcasts Business Beyond The Mic on Instagram Business Beyond The Mic on YouTube Carli van Heerden Carli on Instagram  Carli on X We Edit Podcasts

    10 min
  5. 036: How to Take Your Podcast to the Next Level Using Video with Carli & Jennay

    2024-05-27

    036: How to Take Your Podcast to the Next Level Using Video with Carli & Jennay

    With more than 2 billion active users, YouTube offers a tremendous opportunity to grow your audience. With this in mind, we welcome back our resident guest and Head of Content at We Edit Podcasts, Jennay Horn, to discuss the hot topic of video podcasts. When is the right time to do a video podcast? What is the best way to incorporate it into your podcasting routine? How can you benefit from adding video? We answer all these questions and more! Tuning in, you’ll learn our top tips for adding video to your daily podcasting habits, including simple techniques to ensure you capture the right moments, drive engagement with your audience, and let them in on your process. You’ll even discover some creative ways to monetize your podcast with bonus content. So, if you’re looking to take your podcast to the next level using video, this is the episode for you! For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes. Resources from Today’s Episode: Jennay Horn on LinkedIn We Edit Podcasts Video Production Services Business Beyond The Mic: Launch Episode Headliner The Diary of a CEO Podcast with Steven Bartlett Connect with Carli: Business Beyond The Mic on Spotify  Business Beyond The Mic on Apple Podcasts Business Beyond The Mic on Instagram Business Beyond The Mic on YouTube Carli van Heerden Carli on Instagram  Carli on X We Edit Podcasts

    21 min
  6. 035: The Podcast Growth Strategy Every Podcaster Needs

    2024-05-20

    035: The Podcast Growth Strategy Every Podcaster Needs

    Welcome back to Business Beyond the Mic as once again, we join Carli in the Founders Corner. Taken from our weekly newsletter at We Edit Podcasts, this edition of the Founders Corner explores the podcast growth strategy that every podcaster needs. Starting a podcast is easy, but growing a podcast is where the real work begins.  Carli begins by explaining what a podcast growth strategy is, why every podcaster needs one, and the four pillars that define a quick-reference content flywheel. Then, we discover just how powerful an effective flywheel is, the three flywheel components that ensure success and the rewards of hard work. Lastly, we get into the importance of putting your plan into action as soon as it has been formed. For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes. Resources from Today’s Episode:  James Watt  Connect with Carli: Business Beyond The Mic on Spotify  Business Beyond The Mic on Apple Podcasts Business Beyond The Mic on Instagram Business Beyond The Mic on YouTube Carli van Heerden Carli on Instagram  Carli on XWe Edit Podcasts

    11 min
  7. 034: How to Successfully Relaunch Your Podcast After a Tricky Co-Host Split Amber Romaniuk

    2024-05-13

    034: How to Successfully Relaunch Your Podcast After a Tricky Co-Host Split Amber Romaniuk

    Navigating a podcast relaunch after co-hosts have split can feel impossible, but today, we are joined by Amber Romaniuk to share her expertise on the topic and show us that it is, in fact, possible to make your podcast a success again by showing up authentically! Amber is an emotional eating, digestive, and hormone expert, and after years of binge eating and massive weight fluctuation, Amber decided to turn her life and relationship with food around, now, she is helping others do the same through her work and incredible podcast, The No Sugarcoating Podcast.  In this conversation, you’ll hear all about what inspired Amber to start her podcast and how a co-host split gone sour forced her into starting over and eventually led to more success than she could’ve imagined! We discuss how Amber handled the relaunch of the podcast through her authenticity and ardent desire to help the world heal before she shares all of the unexpected benefits she’s seen after going solo. She even shares advice for anyone going into a podcasting partnership as well as what she has learned from her own. This episode is filled with pearls of wisdom and inspiration to show up as yourself in the world so be sure to tune in now! For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes. Resources from Today’s Episode:  Amber Romaniuk Amber Romaniuk on YouTube Amber Romaniuk on Facebook Amber Romaniuk on Instagram Emotional Eating Quiz Schedule a Complimentary Body Freedom Session The No Sugarcoating Podcast The No Sugarcoating Podcast on Apple Podcasts  Episode 9: Leveraging Your Podcast to Open Doors to New Business Opportunities with Heather Pearce Campbell Connect with Carli: Business Beyond The Mic on Spotify  Business Beyond The Mic on Apple Podcasts Business Beyond The Mic on Instagram Business Beyond The Mic on YouTube Carli van Heerden Carli on Instagram  Carli on XWe Edit Podcasts

    39 min
  8. 033: How to Get Your Podcast Back on Track

    2024-05-06

    033: How to Get Your Podcast Back on Track

    Today, we are back with another edition of The Founder’s Corner, based on previous versions of our weekly newsletter at We Edit Podcasts. This time, your host, Carli Van Heerden, dives into How to Get your Podcast Back on Track. Whether you’ve veered off course slightly, taken a much-needed break, or simply lost that momentum, this episode is for you.   With every new season come new opportunities. But instead of just hopping on the next habit-hacking trend, what if you built a solid foundation and strategy? Tune in to hear three solid strategies to help you establish the foundation you need to get your podcast back on track no matter how many times you derail. Let’s get into it!  For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes. Connect with Carli: Business Beyond The Mic on Spotify  Business Beyond The Mic on Apple Podcasts Business Beyond The Mic on Instagram Business Beyond The Mic on YouTube Carli van Heerden Carli on Instagram  Carli on X We Edit Podcasts

    9 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

Join Carli van Heerden, CEO and Founder of We Edit Podcasts as she sits down with entrepreneurs, brand builders, podcasters, and thought leaders to deep dive into the business of podcasting and find out what it really takes to create and sustain a successful show. They uncover it all, so that you too, can learn it all! This is Business Beyond the Mic, together, let’s uncover the art of podcasting!

Information

  • Creator
    Carli van Heerden
  • Years Active
    2023 - 2024
  • Episodes
    42
  • Rating
    Clean
  • Copyright
    © 2025 Copyright © 2023 Business Beyond the Mic. All Rights Reserved by We Edit Podcasts
  • Show Website
    Business Beyond the Mic