Catalytic Leadership

Dr. William Attaway
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Feeling overwhelmed by the daily grind and craving a breakthrough for your business? Tune in to the Catalytic Leadership Podcast with Dr. William Attaway, where we dive into the authentic stories of business leaders who’ve turned their toughest challenges into game-changing successes.Each episode brings you real conversations with high-performing entrepreneurs and agency owners, sharing their personal experiences and valuable lessons. From overcoming stress and chaos to elevating team performance and achieving ambitious goals, discover practical strategies that you can apply to your own leadership journey. Dr. Attaway, an Executive Coach specializing in Mindset, Leadership, and  and Productivity, provides clear, actionable insights to help you lead with confidence and clarity.Join us for inspiring stories and expert advice that will ignite your leadership potential and drive your business forward. Subscribe to the Catalytic Leadership Podcast and start transforming your approach today. For more resources and exclusive content, visit CatalyticLeadership.net.** Catalytic Leadership is ranked among the top 1.5% of podcasts globally on ListenNotes, thanks to our incredible listeners. Your support has made us one of the most popular shows out of over 3.4 million podcasts worldwide. Thank you for tuning in and being part of our journey! **

  1. Why Profit First Beats Chasing Revenue: Andrew Brockenbush's Playbook

    5D AGO

    Why Profit First Beats Chasing Revenue: Andrew Brockenbush's Playbook

    Send us Fan Mail You can hit every revenue milestone and still run a broke agency. I've seen it, and so has Andrew Brockenbush. Andrew is the founder of Beefy Marketing, creator of the AI-powered Wingman platform, and host of the Business Growth Hacks podcast. With 13 years in the trenches building a brand that clients have made their own — literally calling him "Beefy" — he's done the work, made the mistakes, and now shares every lesson without a filter. In this conversation, Andrew breaks down what it actually looks like to run a profit first agency, restructuring his finances in real time using the Profit First framework, learning to delegate through the lens of the Freedom Compass, and finally investing in coaching after 13 years of going it alone. He's transparent about a challenging Q1, honest about the vanity of revenue metrics, and clear-eyed about where culture begins and what it costs when it breaks. If you're done chasing the number and ready to build something healthy, this episode is your playbook. Books Mentioned Profit First by Mike MichalowiczWho Not How by Dan SullivanNote: The Freedom Compass is a framework/tool from Michael Hyatt's Free to Focus, referenced by Andrew in the transcript. Head over to mustbenicebook.com/catalyticleadership to download a free chapter of Andrew's upcoming book; it's waiting for you right now. You'll get early access when the full book drops later this year. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    36 min
  2. The AI Trust Crisis: How Transparency Builds the Business Your Clients Won't Leave

    APR 14

    The AI Trust Crisis: How Transparency Builds the Business Your Clients Won't Leave

    Send us Fan Mail Your clients already know you're using AI. The question is: do they trust you with it? This week, I sat down with Vinnie Fisher, founder and CEO of SiteTrust, a former M&A attorney with a 26-year career, and a leader who has built and exited three 7-to-8-figure companies generating over $400 million in sales. Vinnie isn't theorizing about the AI trust crisis. He's building the solution to it. What started as a simple transparency watermark on an AI ad turned into one of the most clicked elements on his clients' websites. The result? Higher conversions, stronger engagement, and a certifiable competitive advantage, not because they added AI, but because they disclosed it. In this conversation, Vinnie breaks down the four pillars of responsible AI adoption: disclosure, legal compliance, governance, and workforce clarity, and why AI trust transparency isn't a compliance checkbox; it's your next growth lever. If you're scaling a digital agency and using AI in your client delivery, your operations, or your marketing, this episode will challenge how you think about integrity, adoption, and what your clients actually need to stay loyal. 📚 Books Mentioned The Five Levels of Leadership by John MaxwellPredictable Success by Les McKeownThe Trust Gap by Vinnie Fisher (forthcoming)Beyond Your Shadow by Vinnie FisherLegacy Through Multiplication by Vinnie Fisher Connect with Vinnie at SiteTrust.com and search "Vinnie Fisher" across social platforms; he's accessible and wants to hear your story. Be sure to check the his website for free resources from Vinnie, and get on the waitlist for his upcoming book, The Trust Gap. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    35 min
  3. Stop Guessing: The Blueprint for Hiring the Right Number Two

    APR 7

    Stop Guessing: The Blueprint for Hiring the Right Number Two

    Send us Fan Mail If your business can't run without you in the middle of it, the problem isn't your team; it's the seat that's still empty. In this episode, I sit down with Alec Broadfoot, founder and CEO of VisionSpark, a premium executive search firm in Worthington, Ohio, with a 99% placement rate and a spot on the 2023 Inc 5000. Alec has spent 14 years helping entrepreneurial companies make the one hire that changes everything: the right number-two leader. We break down why gut-based hiring keeps brilliant founders stuck, how one assessment tool flipped Alec's own team from 70% turnover to 70% retention, and the eight indispensable traits every second-in-command must have. This is the conversation that makes you realize you don't have a growth problem; you have a people-in-seats problem. ⏱ Chapter Breakdown 00:00 — Welcome & Intro: Meet Alec Broadfoot and VisionSpark 01:27 — From Banking to Entrepreneur: Alec's First Business at 25 03:01 — The Hiring Crisis: Firing 7 Out of 10 Employees 04:00 — How One Assessment Changed Everything (Talent Impact Profile) 05:52 — The Origin of VisionSpark: Solving the #2 Hire for Entrepreneurs 07:01 — Why 78% of Resumes Have Lies (And What to Use Instead) 08:52 — The Book: Hiring the Right Number Two Leader 10:17 — The 8 Indispensable Traits of a Great Number Two 12:40 — Culture Fit: The Harvard-Backed Ingredient Most Founders Ignore 14:08 — Success Story: The Couple Traveling the World After Hiring Their #2 15:31 — How Alec Stays Sharp: Strategic Coach, AI, and Pulse Meetings 18:03 — Books, Resources & What Alec Would Tell His 25-Year-Old Self 📚 Books Mentioned Unreasonable Hospitality by Will GuidaraThe Road Less Stupid by Keith J. CunninghamGood to Great by Jim CollinsThe Five Dysfunctions of a Team by Patrick LencioniGetting Naked by Patrick LencioniHiring the Right Number Two Leader by Alec Broadfoot Connect with Alec and explore VisionSpark's hiring process at visionsparksearch.com. You can also find his book, Hiring the Right Number Two Leader, on Amazon, and if you reach out to him on LinkedIn, mention the show and he'll make sure to connect with you personally. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    22 min
  4. Tired of Building Offers? Validate Your Business Idea First

    MAR 31

    Tired of Building Offers? Validate Your Business Idea First

    Send us Fan Mail If you’re building new offers, investing time, and still questioning whether it will actually convert, you don’t have a scaling problem. You have a validation problem. In this episode, I sit down with Anya Cheng, Founder and CEO of Taelor, an AI-powered menswear rental platform backed by early investors in companies like Nvidia, TikTok, Facebook, Lyft, and Spotify, to unpack how to validate your business idea before you build. Anya didn’t start with a polished product. She started with a hypothesis, a landing page, and one customer she almost ignored. What followed was a repeatable way to test demand, get first customers without a finished product, and build traction before scaling. We walk through real examples of MVP validation, how to avoid building offers no one buys, and the exact thinking shift that turns uncertainty into clarity. If you’re refining an offer, launching something new, or looking to scale without wasted effort, this conversation will recalibrate how you build. Books Mentioned - Get to AHA by Andy Cunningham If you want to experience what Anya is building, visit taelor.style and use code podcast25 for 25% off your first month. You can also reach out directly at Anya@taelor.ai to explore partnerships, insights, or opportunities to connect. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    35 min
  5. Retention is the RESULT; Moments & systems are the mechanism

    MAR 24

    Retention is the RESULT; Moments & systems are the mechanism

    Send us Fan Mail If your team is performing, but not owning outcomes… if turnover keeps showing up right when you need stability… the issue usually isn’t effort. It’s design. In this episode, I sit down with Chris Dyer, Inc Magazine’s #1 leadership speaker, former CEO of People G2, and current CEO of Hopetape USA, to unpack the real driver behind employee retention strategies that actually work. What he built wasn’t accidental. It was engineered, through intentional systems, onboarding design, and what he calls “moments that matter.” We talk about how to reduce employee turnover, why culture doesn’t scale without structure, and how to create a company your team doesn’t want to leave, even after promotions elsewhere. If you’re scaling a digital agency and want stronger team performance, better handoffs, and a culture that holds under pressure, this gives you a clear, practical framework to implement immediately. Books Mentioned The 4-Hour Workweek by Tim FerrissThe Art of Gathering by Priya ParkerThe Great Game of Business by Jack StackGood to Great by Jim Collins Chris’s new book Moments That Matter releases March 24, 2026. Search it on Amazon, or visit chrisdyer.com/moments for direct links. You can also connect with him across social platforms or explore bringing him in as a speaker for your organization. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    35 min
  6. Authority Marketing: Turn One Book Into Leads, Sales, and Referrals

    MAR 17

    Authority Marketing: Turn One Book Into Leads, Sales, and Referrals

    Send us Fan Mail At a certain point in your agency’s growth, visibility becomes the constraint. You’ve built the systems, the team, the client results. But the question becomes: how do you scale influence without scaling your time? In this episode, I sit down with Chandler Bolt, CEO of SelfPublishing.com, Forbes 30 Under 30 honoree, and author of seven bestselling books, who has helped more than 7,000 people publish books that grow their income, impact, and business. We unpack the strategy behind authority marketing and why a book can become far more than a credibility asset. Done well, it becomes a lead generator, a revenue driver, and a scalable authority engine. Chandler shares how he calls his book a “$7 million business card,” the launch frameworks that convert readers into clients, and the systems that transform expertise into leverage. If you're building thought leadership, refining your marketing systems, and looking for a smarter way to multiply your impact, this conversation will change how you think about authority marketing. Books Mentioned - Published by Chandler Bolt If you’d like to learn more from Chandler, you can explore his work at SelfPublishing.com or grab a free audiobook version of his book Published at publishedbook.com/audio. You can also find him sharing insights on his YouTube channels and Instagram. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    38 min
  7. Tired of Founder-Led Sales? Build a Sales System That Scales

    MAR 10

    Tired of Founder-Led Sales? Build a Sales System That Scales

    Send us Fan Mail If you’re still the one closing every deal, reviewing every proposal, and carrying the weight of revenue growth, the issue isn’t effort; it’s structure. Without a clear sales system, growth eventually stalls. In this episode, I sit down with Chris Cocca, President of Strategic Sales in Frederick, Maryland. Chris serves clients across the U.S. and brings more than 25 years of sales leadership experience, including 17 years at PepsiCo. He’s also a Sales Acceleration Advisor and a five-time President’s Club winner who has helped B2B and professional services firms create record-breaking sales growth. We explore what it takes to build a scalable sales system that moves a company beyond founder-led selling. Chris shares practical strategies around CRM-driven sales operations, aligning sales and marketing KPIs, improving pipeline consistency, and developing a repeatable sales process that strengthens accountability across the team. If you’re scaling a digital agency or service business and want a predictable pipeline, stronger team performance, and a sales process that doesn’t depend on you, this conversation will give you the clarity to move forward with confidence. Books Mentioned- Traction by Gino Wickman - Rocket Fuel by Gino Wickman and Mark C. Winters If you’d like to continue the conversation with Chris or learn more about building a stronger sales system for your company, connect with him on LinkedIn by searching Chris Cocca. You can also reach him directly at ccocca@salesxceleration.com or by phone at 918-409-9559. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    28 min
  8. The Shift That Ends the Founder Bottleneck (Without Burnout)

    MAR 3

    The Shift That Ends the Founder Bottleneck (Without Burnout)

    Send us Fan Mail If scaling your agency feels heavier than it should… if every fix creates two new problems… you may be facing a Founder Bottleneck. In this episode, I sit down with Simon Severino, the CEO of Strategy Sprints, author of Strategy Sprints, and advisor responsible for $2 billion in additional sales for his clients over 21 years. We unpack the shift from advisor to CEO, why scaling gets lonely at the top, and the weekly planning system Simon uses to eliminate chaos without adding more effort. He breaks down his Focus Card framework, input vs. output metrics, communal sales strategy, and how a consistent planning process beats chasing the perfect plan. If you’re building systems, refining team performance, and scaling past 7 figures without burnout, this conversation will sharpen how you operate, Monday to Friday. Books Mentioned - Strategy Sprints by Simon Severino To connect with Simon and explore the Focus Card, sales tools, and Sprint Club community he mentioned, visit strategysprints.com. You can access their tools and even enter their community free for seven days. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    24 min
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5
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About

Feeling overwhelmed by the daily grind and craving a breakthrough for your business? Tune in to the Catalytic Leadership Podcast with Dr. William Attaway, where we dive into the authentic stories of business leaders who’ve turned their toughest challenges into game-changing successes.Each episode brings you real conversations with high-performing entrepreneurs and agency owners, sharing their personal experiences and valuable lessons. From overcoming stress and chaos to elevating team performance and achieving ambitious goals, discover practical strategies that you can apply to your own leadership journey. Dr. Attaway, an Executive Coach specializing in Mindset, Leadership, and  and Productivity, provides clear, actionable insights to help you lead with confidence and clarity.Join us for inspiring stories and expert advice that will ignite your leadership potential and drive your business forward. Subscribe to the Catalytic Leadership Podcast and start transforming your approach today. For more resources and exclusive content, visit CatalyticLeadership.net.** Catalytic Leadership is ranked among the top 1.5% of podcasts globally on ListenNotes, thanks to our incredible listeners. Your support has made us one of the most popular shows out of over 3.4 million podcasts worldwide. Thank you for tuning in and being part of our journey! **

Information

  • Creator
    Dr. William Attaway
  • Years Active
    2021 - 2026
  • Episodes
    290
  • Rating
    Clean
  • Copyright
    © 2026 Catalytic Leadership LLC
  • Show Website
    Catalytic Leadership