CattleUSA Daily

Lauren Moylan | Cattle USA

CattleUSA Daily delivers fast, factual insight into cattle markets, sale barn results, and beef industry trends across the U.S. Hosted by producers and professionals who live the business, each episode breaks down feeder and fat cattle prices, futures movement, packer demand, weather impacts, and export shifts shaping today’s beef economy. From ranch-level realities to national market drivers, CattleUSA Daily is the trusted source for livestock news, market analysis, and ag insight that helps producers make confident, informed decisions every day.

  1. 303: The Cattle Market Is Resilient, Beef Alternatives...Not So Much with John Campbell

    5 HRS AGO

    303: The Cattle Market Is Resilient, Beef Alternatives...Not So Much with John Campbell

    Lauren is joined by John Campbell once again on the podcast, and this week they break down this week’s cattle market, highlighting continued strength and resilience across regions as demand holds steady heading into spring.The conversation also dives into beef demand and what’s happening with alternatives, as shifting consumer preferences continue to favor real, whole foods over highly processed options. LinksNominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7 CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/Facebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusadrive.com/premiumCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/Key Takeaways- The cattle market continues to show strong resilience across regions- Prices remain steady to higher, even with outside pressures- Demand for beef remains strong heading into spring- Beef alternatives are seeing declining sales and shifting consumer sentiment- Consumers are moving back toward real, whole foods over processed options- Nutrition awareness is playing a bigger role in purchasing decisionsChapters00:00 Weekly cattle market overview03:00 Regional trends and price movement09:00 Market resilience and demand strength12:00 Beef demand and consumer trends15:00 What’s happening with beef alternatives20:00 Processed foods vs real food shift25:00 Industry perspective and closing thoughtscattle market, beef demand, live cattle prices, feeder cattle market, beef industry trends, fake meat, beef alternatives, consumer demand, agriculture markets, cattle industry, livestock market update, beef vs plant-based meat, food trends, ranching industry

    33 min
  2. 303: He Never Planned to Be an Auctioneer — Then He Became a World Champion with Kenneth Wilcox

    1D AGO

    303: He Never Planned to Be an Auctioneer — Then He Became a World Champion with Kenneth Wilcox

    Today on the podcast, Lauren sits down with another King of the Ring contestant. This time, it is World Champion auctioneer Kenneth Wilcox to talk about a career that was never part of the plan, but became his life’s work. From getting his start by chance to selling cattle across the country, Kenneth shares stories from over 50 years in the auction industry, lessons learned along the way, and what continues to drive his passion today. The conversation also dives into his journey through competition, winning the World Livestock Auctioneer Championship, and how the King of the Ring has reignited his love for the craft. Links: King of the Ring - https://www.korauction.com/?utm_source=ig&utm_medium=social&utm_content=link_in_bio Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7 CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/Facebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusadrive.com/premiumCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways Kenneth never planned to be an auctioneer—his career happened by chanceEarly opportunities came from simply being willing to step in and trySuccess in auctioneering comes from people skills as much as talentThe industry has evolved significantly over the last 50 yearsCompetition helped refine his craft and push him to improveWinning the world championship didn’t define his career—it challenged itLongevity in the industry requires humility and adaptabilityThe King of the Ring reignited his passion later in his careerRelationships and reputation matter more than anything in this business Chapters 00:00 – Intro + Kenneth’s background02:00 – Getting started by accident06:00 – First opportunities in sale barns10:00 – Building a career in auctioneering15:00 – Early competitions and reality check20:00 – Chasing and winning the world championship27:00 – Life after winning + lessons learned33:00 – Industry changes over 50 years38:00 – Faith, life perspective, and second chances42:00 – King of the Ring + where he is today livestock auctioneer, cattle auction, auctioneer story, world champion auctioneer, livestock marketing, cattle industry, auction business, sale barn life, agriculture podcast, ranching lifestyle, livestock markets, auctioneer career, King of the Ring auction, cattle producers, ag storytelling, auction chant, livestock sales, rural America, agriculture industry stories, faith and agriculture, second chances

    44 min
  3. 302: Iran, Oil, and the Cattle Market — Why Producers Need to Be Watching Headlines with Samantha Cozza-Wright

    1D AGO

    302: Iran, Oil, and the Cattle Market — Why Producers Need to Be Watching Headlines with Samantha Cozza-Wright

    The cattle market is staying strong,but more and more, it’s being influenced by forces outside of agriculture. In this episode, Lauren is joined by Samantha Cozza-Wright once again to break down a week of volatile markets, strong cash trade, and the growing impact of global headlines. From Iran and oil markets to stock market swings and drought conditions at home, this conversation highlights why producers need to be paying attention to more than just cattle fundamentals right now. Connect with Samantha: Email - samantha@cattleusainsurance.com Phone - 785-940-5533 Links: Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7 CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/Facebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusadrive.com/premiumCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways The cattle market remains strong, but underlying support is mixedCash trade continues to outperform and provide stabilityFutures markets are increasingly driven by global headlinesOil and equity markets are directly influencing cattle price movementThe Iran situation and global energy shifts are impacting volatilityNegative headlines tend to move markets faster than positive onesDrought conditions are becoming a growing concern across cattle countryFeeder cattle strength has been a major driver of recent ralliesSome bullish moves may lack strong fundamental backingVolatility is likely to continue in the coming monthsProducers need to be proactive in managing risk, not reactive Chapters 00:00 – Intro + dry conditions in cattle country02:00 – Weekly market recap and recent rally05:00 – Strong cash trade vs uncertain futures07:30 – Iran, oil, and global market reactions10:30 – How headlines are influencing cattle markets13:30 – Volatility and risk moving forward16:00 – Drought concerns and feed availability18:30 – Feeder cattle trends and market signals21:00 – Packing plants, headlines, and market reactions23:30 – Final thoughts and what to watch next cattle markets, cattle market update, livestock markets, cattle prices, beef demand, feeder cattle, live cattle, cattle futures, ag markets, agriculture podcast, cattle industry, ranching, cattle producers, market volatility, drought cattle, feed availability, global markets, oil prices cattle impact, Iran oil market cattle, commodity markets, livestock economics, beef industry trends, cattle market outlook, ranch management, risk management cattle

    22 min
  4. 301: Planning Ahead — the Next Five Years Won’t Look Like the Last

    3D AGO

    301: Planning Ahead — the Next Five Years Won’t Look Like the Last

    Most ranches plan for the future based on what’s already happened, but agriculture doesn’t work that way. In today's episode, Lauren breaks down why planning forward using backward assumptions creates risk and how to think more intentionally about the next five years. From market cycles to labor, land, and liquidity, this episode challenges producers to build flexibility, reduce risk, and position their operations for what’s ahead, not what’s already happened. Links Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7 CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/Facebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusadrive.com/premiumCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways Planning off the past can create hidden riskAgriculture is cyclical—conditions will changeStrong operations focus on positioning, not predictionLiquidity and flexibility are critical for long-term successHerd design, labor, and capital decisions compound over timeFive-year planning reduces reactive decision-making Chapters 00:00 – The planning trap02:00 – Why the next five years will look different05:00 – Market cycles and risk08:00 – Herd, labor, and land decisions11:00 – Financial planning and liquidity14:00 – Final thoughts cattle ranch planning, ranch management, farm strategy, cattle industry, ag planning, ranch profitability, cattle producers, agriculture podcast, farm management, cattle operations, long term planning ranch, ag decision making, ranch economics, cattle business strategy

    8 min
  5. 300: Bigger Isn’t Always Better —The Economics Behind Cow Size

    4D AGO

    300: Bigger Isn’t Always Better —The Economics Behind Cow Size

    Cow size isn’t just a preference—it’s one of the biggest economic drivers in your operation. In this solo episode, Lauren breaks down the real cost of bigger cows and how they impact feed requirements, stocking rates, drought resilience, and overall profitability. From the biology to the math, this episode challenges producers to take a hard look at whether their cow size actually fits their environment—and their margin. Links Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7 CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/Facebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusadrive.com/premiumCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways Bigger cows require significantly more feed year-roundSmall daily intake differences add up to major annual costsEfficiency is about output relative to sizem, not just weaning weightCow size directly impacts stocking rate and drought flexibilityReproduction and body condition are tied to energy demandsHerd size can unintentionally increase over time through replacementsCow size should match forage resources not preference Chapters 00:00 – The question most producers avoid02:00 – The biology of cow size05:00 – The math behind feed costs08:00 – Efficiency and weaning weight11:00 – Drought and reproduction impact14:00 – Final thoughts and key questions cow size cattle, cattle feed costs, ranch management, cattle efficiency, cow calf operation, cattle nutrition, forage management, drought cattle management, ranch profitability, cattle production, livestock management, agriculture podcast, cattle producers, beef production, stocking rate, cattle economics, cow size efficiency, ranch decision making, cattle systems

    9 min
  6. 299: A Resilient Cattle Market That Just Won’t Back Down with Dan and Samantha

    APR 3

    299: A Resilient Cattle Market That Just Won’t Back Down with Dan and Samantha

    The cattle market keeps pushing higher even when just about every indicator says it shouldn’t. In this episode, Lauren is joined by Dan and Samantha to break down a week of strong, resilient markets and the chaos that came with it. From headline driven volatility to shifting beef demand and a market that refuses to break, this conversation covers what’s happening right now and what producers should be watching moving forward, with a little humor along the way. Links: Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7 CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/Facebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusadrive.com/premiumCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: The cattle market continues to show strong resilienceMany traditional bearish indicators are being ignoredFutures and cash are both pushing higherBeef demand signals are mixed but still supportive overallHeadlines and outside markets are driving short-term volatilityThis rally may be an opportunity to protect margins Chapters: 00:00 – Intro + back from Brazil02:00 – A resilient cattle market05:00 – Throwing out the rulebook08:00 – Beef demand vs reality11:00 – What to watch next14:00 – Final thoughts + outlook cattle markets, cattle market update, livestock markets, beef demand, cattle industry, cattle futures, feeder cattle, live cattle, cattle prices, beef industry, ranching, agriculture podcast, ag markets, cattle producers, livestock economics, beef consumption, boxed beef, cattle rally, resilient market, cattle cycle, grain markets, agriculture trends, farm and ranch

    24 min
  7. 298: Beef Demand Is Surging and Nobody Really Cares What It Costs with John Campbell

    APR 2

    298: Beef Demand Is Surging and Nobody Really Cares What It Costs with John Campbell

    Beef prices are at record highs—but demand isn’t slowing down. In this episode, John Campbell shares his take on what’s really driving beef demand right now and why consumers are still choosing beef despite the cost. From changing nutrition trends to the “Traeger effect” and shifting consumer preferences, this conversation breaks down why beef may be entering a new era of demand—and what that means for producers moving forward. Links: Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7 CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/Facebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusadrive.com/premiumCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: Beef demand is holding strong—even at record pricesConsumer perception around beef is shifting in a positive directionCooking culture (grills, smokers) is driving more at-home beef consumptionNutrition trends are bringing beef back into focusDemand may be entering a new long-term phase Chapters: 00:00 – Opening take on beef demand02:00 – Why demand is staying strong04:30 – The “Traeger effect” and cooking culture07:00 – Nutrition trends and consumer mindset09:30 – What this means for the industry beef demand, beef consumption, cattle markets, cattle market trends, livestock markets, beef industry, cattle industry podcast, beef prices, high beef prices, consumer demand beef, beef demand trends, cattle producers, ranching, ranch management, beef production, livestock production, ag podcast, agriculture podcast, cattle industry news, beef supply and demand, protein demand trends, red meat consumption, beef nutrition trends, beef tallow, animal protein demand, grilling culture, Traeger grill, backyard cooking, food trends beef, consumer behavior food, beef economics, livestock economics, cattle cycle, beef market outlook, ranch profitability, agriculture trends, farm and ranch management

    26 min
  8. 297: Tradition Is Expensive — When It’s Not Intentional

    APR 1

    297: Tradition Is Expensive — When It’s Not Intentional

    Tradition built this industry—but when it goes unexamined, it can quietly become one of the most expensive parts of your operation. In today's episode, Lauren breaks down where tradition adds value and where it may be costing you more than you realize. From calving seasons to cow size to equipment and marketing decisions, this episode challenges producers to separate intentional systems from inherited habits—and start making decisions that align with today’s reality. Links Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7 CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/Facebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusadrive.com/premiumCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways Tradition is powerful—but only when it’s intentionalUnexamined habits can quietly drain marginValues should stay the same, but systems should evolveComfort and familiarity often come with hidden costsThe best operations question “why” behind every system Chapters 00:00 – Tradition vs reality02:30 – Where tradition gets expensive06:30 – Identity vs decision-making09:30 – Intentional vs inherited systems12:30 – A simple exercise to evaluate your operation cattle ranching, farm management, ranch decisions, cattle operation strategy, ag leadership, ranch efficiency, cattle producers, agriculture mindset, farm profitability, ranch systems, ag podcast

    7 min

About

CattleUSA Daily delivers fast, factual insight into cattle markets, sale barn results, and beef industry trends across the U.S. Hosted by producers and professionals who live the business, each episode breaks down feeder and fat cattle prices, futures movement, packer demand, weather impacts, and export shifts shaping today’s beef economy. From ranch-level realities to national market drivers, CattleUSA Daily is the trusted source for livestock news, market analysis, and ag insight that helps producers make confident, informed decisions every day.

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