CEE Exchange

Fred Schneider

CEE Exchange is a podcast by the wiiw Executive Network, featuring in-depth conversations with senior executives leading businesses across Central and Eastern Europe. Each episode explores how leaders navigate strategy, leadership, and execution in complex CEE markets, covering topics such as consumer behavior, digital transformation, supply chains, regulation, and regional competitiveness. Conversations include one-on-one fireside discussions as well as panel-style episodes with multiple executives. CEE Exchange builds on the work of the Vienna Institute for International Economic Studies.

Episodes

  1. Energy in Poland: The Cost of Transition and the Price of Standing Still

    MAR 26

    Energy in Poland: The Cost of Transition and the Price of Standing Still

    Poland still gets 60% of its electricity from coal, pays nearly double what French businesses pay for power, and is now absorbing a geopolitical energy premium from the war in the Middle East. So what does the path forward actually look like? In this episode of CEE Exchange, Fred Schneider talks with Wojciech Sztuba, Managing Partner at TPA Poland (Baker Tilly), about the forces reshaping Poland’s energy landscape and what they mean for businesses operating in the region. The conversation covers why high electricity prices are already suppressing industrial activity, how the Middle East conflict is layering a new cost shock on top of structural problems, and what Poland’s massive offshore wind program in the Baltic Sea could eventually deliver. Wojciech walks through the practical toolkit available to mid and large companies today, from corporate power purchase agreements and cable pooling to demand side response strategies and explains why most businesses are not yet pricing ETS2 carbon regulation into their investment planning, even though it is coming. CEE Exchange is a podcast by the wiiw Executive Network, featuring in-depth conversations with senior executives and industry advisors shaping strategy across Central and Eastern Europe. 00:00 Introduction 03:06 The Cost Picture: Poland vs. Europe 05:07 How Businesses Are Processing the Shock 07:24 From Passive Purchasing to Proactive Energy Strategy 09:49 Fiscal Limits and Government Support 12:12 Offshore Wind and the Baltic Opportunity 14:47 Scale of Investment and the Emerging Supply Chain 16:31 When Does Investment Translate to Lower Costs? 20:05 The Business Toolkit: CPPAs, Storage, and Flexibility 22:47 ETS2: The Regulatory Wave Ahead 24:02 Preparing for What Is Coming 26:25 Closing: The Underappreciated Insight on Heating

    29 min

About

CEE Exchange is a podcast by the wiiw Executive Network, featuring in-depth conversations with senior executives leading businesses across Central and Eastern Europe. Each episode explores how leaders navigate strategy, leadership, and execution in complex CEE markets, covering topics such as consumer behavior, digital transformation, supply chains, regulation, and regional competitiveness. Conversations include one-on-one fireside discussions as well as panel-style episodes with multiple executives. CEE Exchange builds on the work of the Vienna Institute for International Economic Studies.