19 episodes

Welcome to Chase Your Dreams. This is a podcast for fashion entrepreneurs who are ready to pursue their passion and make a living doing what they love. I’m your host Glynis Tao, an apparel business consultant and SEO specialist with 20 years apparel industry experience. I’m also a mom to a wonderfully, energetic little boy named Chase.

Chase Your Dreams Glynis Tao

    • Entrepreneurship
    • 5.0 • 7 Ratings

Welcome to Chase Your Dreams. This is a podcast for fashion entrepreneurs who are ready to pursue their passion and make a living doing what they love. I’m your host Glynis Tao, an apparel business consultant and SEO specialist with 20 years apparel industry experience. I’m also a mom to a wonderfully, energetic little boy named Chase.

    How to Market Your Brand During the 2nd Wave

    How to Market Your Brand During the 2nd Wave

    Here we are, Vancouver, in the 2nd wave. While most businesses are used to ramping up with seasonal promos and lots of consumer spending this time of year, everything is up in the air during a global pandemic. The first wave of the pandemic surprised everyone.

    It feels like we just got back on our feet and here we are in the 2nd wave.

    Normally around this time of year you would be deep into making and leveraging holiday marketing strategies and plans.

    But how do you plan when you have zero control over what happens?

    In today’s episode I have put together 6 tips that can help you and your business adapt to whatever this pandemic brings.

    Here are the links to the online marketplaces I talk about in the podcast:

    Farfetch (B2C) https://www.farfetch.com/ca/

    ASOS (B2C) https://marketplace.asos.com/

    JOOR (B2B) https://joor.com/

    NuOrder (B2B) https://nu.nuorder.com/index.html

    Currently I have a 4-part SEO training video series you can register for at no charge. Click on the link to learn more https://info.glynistao.com/SEO-training-series

    Do you need help with your business strategy? I offer business consulting for fashion entrepreneurs who are ready to pursue their passion and make a living doing what they love. I’m currently taking new clients, use https://www.meetingbird.com/m/BJt3X1FML to book a call with me.

    • 10 min
    How to Stay True to Who You Are. An Interview with Fashion Designer Ryan Amore

    How to Stay True to Who You Are. An Interview with Fashion Designer Ryan Amore

    My guest today is Vancouver-based celebrity fashion designer Ryan Amore. He specializes in women’s evening wear, occasion wear, athletic wear and high fashion. He’s worked with high end clients such as Christian Dior & Zac Posen.

    In this episode, Ryan talks about how he got his start in the fashion industry. How he developed his strong technical skills through various job experiences he’s had and then uses those skills to run his own design studio.

    He takes us through the process of garment development from sketch to final product.

    He explains how clothing companies are adapting to the pandemic. He answers the questions, what trends will come out of this pandemic? And should you be starting something new right now?

    He talks about how he navigates through different work environments. He gives advice on how to stay grounded and true to yourself in an industry that’s very image focused, and not to lose your identity when you’re working for an employer or client.

    You can see more of Ryan’s work at ryanamoredesign.com

    • 59 min
    How To Use SEO For Your Clothing Brand [Part 2]

    How To Use SEO For Your Clothing Brand [Part 2]

    This is Part 2 to 'How to use SEO for your clothing brand.' If you haven’t had a chance to listen to Part 1, I recommend you do that first. 

    Today I’m going over the top 10 SEO ranking factors. You can use this handy checklist of essential ranking factors to perform SEO on your website. Go to https://info.glynistao.com/SEO-checklist to download a copy of the SEO Ranking Factors Checklist.

    Currently I have a 4-part SEO training video series you can register for at no charge. Click on the link to learn more https://info.glynistao.com/SEO-training-series

    I'm offering a complimentary website assessment which include a site audit and site load speed test.  I will go over the report with you and give you recommendations how to improve your website's SEO. To take advantage of this offer, book your zoom call with me here: https://www.meetingbird.com/m/SkwsW7EHw

    You can find me on Instagram @glynistao and my website glynistao.com Please subscribe to Chase Your Dreams Podcast if you haven’t already. Thank you for tuning in!

    • 20 min
    How To Make Better Things In Better Ways with Glencora Twigg

    How To Make Better Things In Better Ways with Glencora Twigg

    This episode I talk to accomplished apparel professional, Glencora Twigg. ⁣

    Glencora talks about what it takes to make it in the fashion industry. She gives her advice to young designers starting out and why it’s important to do the ‘grunt work’. ⁣

    As an OG of the Vancouver fashion scene, she cut her teeth working at her own retail store for 15 years. She also spent 10 years teaching at the local colleges where she shares her knowledge of what she knows to the new generation. If you are interested in a career in fashion, this episode is a must listen.

    • 1 hr 3 min
    How To Use SEO For Your Clothing Brand [Part 1]

    How To Use SEO For Your Clothing Brand [Part 1]

    Is your website feeling a bit neglected?🤔 Are you hearing the term SEO being thrown around but not sure what that is, or where to begin? With most people working and staying at home, now’s the BEST time to increase your website’s visibility.⁣
⁣ If you’ve been putting it off, or don’t know how to increase the traffic to your website through organic search… then I recommend you listen to today’s podcast. In this episode I will cover: - What is SEO? - Why SEO is important for your clothing brand - How Google actually works

    Currently I have a 4-part SEO training video series you can register for at no charge. Click on the link to learn more https://info.glynistao.com/SEO-training-series

    I'm offering a complimentary website assessment which include a site audit and site load speed test.  I will go over the report with you and give you recommendations how to improve your website's SEO. To take advantage of this offer, book your zoom call with me here: https://www.meetingbird.com/m/SkwsW7EHw

    • 14 min
    How Things Have Gone Right: A Conversation with Stephanie Ostler

    How Things Have Gone Right: A Conversation with Stephanie Ostler

    Stephanie Ostler is a prominent Vancouver entrepreneur, influencer and instructor at SFU. As a life long resident of the rainy city she launched her clothing company, Devil May Wear, straight out of high school immediately attracting international attention and sales. 
    By the time she was 30 she had 3 successful retail locations including Granville Island, Main Street, and Fan Tan Alley in Victoria. Devil May Wear has been voted Vancouver’s Best Local Designer Clothing Store.
    Stephanie gives her advice on how to weather the storm from her experience of being in business for 17 years. 
    She also gives her insight into:

    What opportunities that can come out once we get over this pandemic, especially with commercial real estate.
    Which style trends will emerge from the quarantine, also why she thinks there will be a style freeze.
    Why its important to create an experience for the customers to differentiate yourself so that they can interact and connect with your brand.

    You can learn more about Stephanie Ostler and her company here: https://www.devilmaywear.ca/

    • 50 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

recreativeapparel ,

Loved the SEO episodes

I've been struggling with my website SEO for a while. Glynis broke down the various steps involved in optimizing my site in an easy manner. I liked that the episodes are short and an easy listen. I will listen to the Time Management Strategies for Busy Fashion Entrepreneurs next! Thank you for providing those great resources for busy entrepreneurs.

Berebereber ,

Easy to listen

Good information around building a fashion business!!

U&I Design ,

Relatable

I like the topics and content of the episodes. Glynis sounds very genuine in the way she speaks to the listeners and guests. She is able to deliver information that is new to me, but in a way that is easy to understand. Glynis uses good examples and illustrations to communicate her points and advice to listeners.

Top Podcasts In Entrepreneurship