Chase Your Dreams

Glynis Tao
  • 5.0 (11)
  • ENTREPRENEURSHIP
  • UPDATED BIMONTHLY

Welcome to Chase Your Dreams. This is a podcast for fashion entrepreneurs who are ready to pursue their passion and make a living doing what they love. I’m your host Glynis Tao, an apparel business consultant and SEO specialist with 20 years apparel industry experience. I’m also a mom to a wonderfully, energetic little boy named Chase.

  1. Business-First SEO That Sounds Like You: Why Brand Voice is a Ranking Advantage

    5D AGO

    Business-First SEO That Sounds Like You: Why Brand Voice is a Ranking Advantage

    In this episode of Chase Your Dreams, SEO + AI Visibility Strategist, Glynis Tao, breaks down why SEO in 2026 should focus on aligning with real business goals to drive growth. She introduces the concept of “business-first SEO”, an approach that prioritizes buyer intent, revenue-driving pages, and clear brand messaging over vanity metrics like traffic and impressions. She discusses how AI search recommendations have transformed brand discovery, what SEO metrics actually matter—such as organic revenue, conversion rates, and brand demand—and how real fashion brands use business-first SEO to achieve 300%+ increases in organic purchases. Shifting from traditional SEO to a business-aligned strategy focused on intent, product visibility, and long-term growth is the key to driving conversions in 2026. About Glynis Tao Glynis Tao is the founder of Chase Your Dreams Consulting, a business consulting firm specializing in SEO services for fashion, beauty, and lifestyle e-commerce companies. With over 20 years of experience in the apparel industry, Glynis is an expert in creative entrepreneurship and fashion business operations. Driven by a mission to empower and help her clients build e-commerce businesses that are purposeful and profitable, Glynis uses her industry experience to develop data-driven strategies. Beyond SEO consulting, Glynis is passionate about fostering a community of like-minded business owners. Through her Chase Your Dreams podcast, e-commerce blog, and collection of free checklists and toolkits, Glynis provides guidance and inspiration for entrepreneurs striving to grow their brands.  Contact Website: glynistao.com  Instagram: @glynistao Ready for expert help? BOOK A STRATEGY CALL Takeaways Business-first SEO focuses on long-term, sustainable growth Rankings and traffic alone don’t drive revenue, alignment does SEO should start with business goals, not keywords AI search favors recommendations over rankings A clear and consistent brand voice helps AI understand and recommend your brand

    20 min
  2. AI in E-Commerce: Brand-Building Insights & Growth Strategies from Industry Leaders

    2025-11-25

    AI in E-Commerce: Brand-Building Insights & Growth Strategies from Industry Leaders

    In this episode, Glynis Tao reflects on standout moments from this year’s Chase Your Dreams podcast, highlighting three fashion e-commerce strategies for entrepreneurs. Through expert insights from founders, this episode explores how to optimize your content for AI search, e-commerce growth strategies that work, what it takes to build a community-driven brand, and more! Learn how to stay authentic, stay adaptable, and continue to grow personally and in your e-commerce business. About Glynis Tao Glynis Tao is the founder of Chase Your Dreams Consulting, a business consulting firm specializing in SEO services for fashion, beauty, and lifestyle e-commerce companies. With over 20 years of experience in the apparel industry, Glynis is an expert in creative entrepreneurship and fashion business operations. Driven by a mission to empower and help her clients build e-commerce businesses that are purposeful and profitable, Glynis uses her industry experience to develop data-driven strategies. Beyond SEO consulting, Glynis is passionate about fostering a community of like-minded business owners. Through her Chase Your Dreams podcast, e-commerce blog, and collection of free checklists and toolkits, Glynis provides guidance and inspiration for entrepreneurs striving to grow their brands.  Takeaways AI search engines are becoming top funnels for online discovery. Helpful, original blogs are integral to improving AI visibility in AI search. Building community is essential for brand loyalty. Customers resonate and connect with genuine, values-driven brands. Systems help businesses scale and reduce burnout. Entrepreneurship is both a personal and professional growth journey. Start getting your site ready for peak visibility, stronger traffic, and a profitable 2026 https://glynistao.com/services/site-audit-plus/ Future-Proof Your Brand in AI-Driven Search.

    31 min
  3. Building a Women's Footwear Brand Rooted in Spanish Craftsmanship with Leticia Viedma

    2025-11-18

    Building a Women's Footwear Brand Rooted in Spanish Craftsmanship with Leticia Viedma

    In this episode, Leticia Viedma shares how she transitioned from being a lawyer to the founder of KAMI, a women’s footwear company with an emphasis on Spanish craftsmanship. She discusses what inspired her to enter the fashion industry, the challenges she faced developing a DTC brand, and why she believes delivering a high-quality product that serves customers is essential. Tune in for insights on shifting from corporate life to fashion entrepreneurship, developing effective growth marketing strategies, and building an authentic brand that resonates with an audience. About Leticia Viedma (LV) Leticia Viedma is the founder of KAMI, a modern women’s footwear company rooted in traditional Spanish craftsmanship. Before starting KAMI, Leticia was a successful M&A attorney. After leaving her practice, Leticia went on to earn her MBA at Wharton School and transitioned into marketing. By 2020, she had joined Rent the Runway as the head of growth where she helped scale one of the leading fashion tech brands in the world. Leticia’s most recent career pivot has led her to build KAMI, a footwear brand whose mission is to create designer-quality shoes that balance style and comfort for everyday wear. Takeaways Focus on your brand’s “why” to anchor you through challenges. Long-term success requires dedication and time investment. Products should solve real customer problems as they are the foundation of brands. Develop customer trust by maintaining an authentic online presence. Networking is key to establishing a presence in the entrepreneurial space. Contact Info: Website: ⁠shopkami.co⁠ Instagram: ⁠@shopkami.official⁠ LinkedIn: ⁠@leticia-viedma⁠

    43 min
  4. E-Commerce SEO Strategies in the Age of AI Part 2

    2025-11-11

    E-Commerce SEO Strategies in the Age of AI Part 2

    In this conversation, Glynis Tao discusses the importance of adaptability in today’s changing e-commerce landscape. With the popularization of AI-driven search, Glynis emphasizes the importance of foundational SEO best practices that still apply. Through a case study, she shares how one of her clients used strategic blogging to earn a citation from AI Overviews, resulting in an increase in visibility and organic traffic. She also discusses what makes a valuable blog, how to build trust with your audience, performance metrics that you should be monitoring/measuring (besides just clicks), and more. Websites and SEO are not disappearing—they are evolving. About Glynis Tao Glynis Tao is the founder of ⁠Chase Your Dreams Consulting⁠, an apparel business consulting & online marketing agency that specializes in SEO & AI search optimization for e-commerce companies. With over 25 years of experience in the fashion industry, Glynis is an expert in creative entrepreneurship and fashion business operations. Driven by a mission to empower and help her clients build e-commerce businesses that are purposeful and profitable, Glynis uses her industry experience to develop data-driven strategies that deliver real results. Website: ⁠https://glynistao.com/⁠ Instagram:⁠ @glynistao Takeaways Adopting an adaptability mindset is key to staying ahead in the e-commerce industry. Creating consistent and helpful content will keep your brand relevant. Strategic blogging will drive visibility and organic traffic to your site. Valuable blogs are often ones that answer common customer questions. Schema and metadata helps search engines understand your content and increase your site’s visibility. Establish trust with your audience by sharing expertise. The earlier and faster you adapt to industry changes, the better.

    25 min
  5. E-Commerce SEO Strategies in the Age of AI Part 1

    2025-11-04

    E-Commerce SEO Strategies in the Age of AI Part 1

    In this episode, Glynis Tao discusses the evolving landscape of e-commerce SEO in the age of AI, focusing on how e-commerce brands can adapt their growth strategies to remain competitive. She highlights the importance of understanding the changes in consumer search behaviour, the AI challenges brands face, and effective SEO strategies that work today. Glynis emphasizes the need for original content, technical SEO foundations, and building trust with both customers and AI systems for long-term success. About Glynis Tao Glynis Tao is the founder of Chase Your Dreams Consulting, an apparel business consulting & online marketing agency that specializes in SEO & AI search optimization for e-commerce companies. With over 25 years of experience in the apparel industry, Glynis is an expert in creative entrepreneurship and fashion business operations. Driven by a mission to empower and help her clients build e-commerce businesses that are purposeful and profitable, Glynis uses her industry experience to develop data-driven strategies. Website: https://glynistao.com/ Instagram: @glynistao Takeaways - SEO is evolving due to AI advancements. - Consumers are now relying on AI-driven search to make purchase decisions. - EEAT (Experience, Expertise, Authority, Trustworthiness) is vital for content. - Strategic blogging can significantly help establish trust, authority and credibility. - Content that is high quality and original will likely rank higher in search engines. - E-commerce brands need to focus on unique value propositions. -Technical SEO foundations are essential for visibility.

    24 min
  6. The Secret to Turning Website Traffic into Paying Customers

    2025-10-28

    The Secret to Turning Website Traffic into Paying Customers

    In this episode, Evelina Kaganovitch explores why building trust is more important than increasing traffic for e-commerce fashion brands. She shares her journey from fashion school burnout to becoming a messaging strategist, emphasizing the need for authentic storytelling and meaningful communication. Discover what the key to a successful email marketing strategy is, why brand messaging is crucial to long-term success, and how to enhance engagement and drive conversions through content. About Evelina Kaganovitch Evelina Kaganovitch is a data-driven copywriter for fashion brands looking to connect with their customers and drive conversions through engaging content. After burning out in fashion school, Kaganovitch turned to the startup world to combine her passion for writing, fashion, and entrepreneurship. Building off of her own experience in the fashion industry, Kaganovitch connected with fashion entrepreneurs looking to improve their brand messaging to help them better communicate with their audience. Today, Kaganovitch is a successful messaging strategist, using email marketing, ads, and sales pages to increase customer engagement and sales. Website: evelinakreative.com LinkedIn: @evelinakreative Instagram: @evelinakreative Youtube: @evelinakreative Email Subject Line Swipe File Takeaways - Building trust is more important than just driving traffic. - Genuine, quality connections with customers is what sells. - Email marketing is a powerful tool for driving conversions. - Speak like a human to your audience. - Authentic storytelling resonates more than salesy messaging.

    43 min
  7. How to Scale a Business Through Franchising with Rhea Lana Riner

    2025-10-21

    How to Scale a Business Through Franchising with Rhea Lana Riner

    In this conversation, Rhea Lana Riner, founder of Rhea Lana’s Children’s Consignment Events, shares her 28-year-long entrepreneurial journey. What started as a simple clothing swap in her living room transformed into a multi-million dollar franchise, striving to make high-quality children’s clothes accessible and affordable. With an emphasis on community, values, and personal growth in entrepreneurship, Riner offers insights into what it’s like starting a business as a woman from the ground up. She discusses how she started her business, challenges she overcame, and rewarding experiences that made the challenges all worth it. The conversation highlights the significance of storytelling, the resale market, and the power of franchising in building a successful business. About Rhea Lana Riner Rhea Lana Riner is the visionary entrepreneur, CEO, and founder of Rhea Lana's Children's Consignment Events. In 1997, Riner held a simple clothing swap in her living room, seeking low-cost, high-quality children’s clothes. Since then, she has transformed her clothing swaps into a multi-million dollar national franchise with over 120 locations across 26 states. As a mother of three, Riner has always known that this business is about more than just clothes. Her events aim to empower moms, build community, and create flexible pathways to entrepreneurship. Riner has helped thousands of families access high-quality, affordable children's merchandise and has mentored franchise owners to grow professionally, personally, and spiritually. For the past 28 years, Riner continues to be a leader in the ecommerce space, building a values-driven business and inspiring women to take on leadership roles. Takeaways Franchising offers a unique way to scale a brand sustainably.Connecting to the heart of your customer is essential.Fostering a community around your brand builds loyalty.Women can lead and grow businesses without compromising family values.Storytelling is a powerful tool for brand connection.As a leader, personal growth is the key to long-term business success. Contact Info Website: ⁠rhealana.com⁠ Instagram: ⁠@rhealanas⁠

    37 min
  8. Founders Defining the Future of E-commerce: Live from Ecom North

    2025-10-14

    Founders Defining the Future of E-commerce: Live from Ecom North

    What does it really take to thrive in the ever-changing e-commerce world? In this special live edition of the Chase Your Dreams podcast from Ecom North, Glynis Tao interviews several inspiring leaders in the e-commerce space. Hear from e-commerce founders Gillian Liu of Kiyoko Beauty, Hannah Wang of The Aesthetics Studio, Andy Hsu of MotionGrey, and Hellen Harbilas of Hellen’s Boutique, as they share success stories, challenges, and valuable insights on running successful businesses in the rapidly changing digital landscape. Each guest shares their unique experiences and growth strategies, emphasizing the need for adaptability and innovation in the e-commerce industry. Ready to chase your own dream? Tune in and get inspired by real founders shaping the future of e-commerce. About the Founders Gillian Liu is the co-founder and Chief Marketing Officer at Kiyoko Beauty, a Toronto-based online retailer for authentic Asian beauty products. Website: kiyoko.ca Instagram: @kiyoko.beauty Hannah Wang is the founder of The Aesthetics Studio, an Ontario-based sticker and stationery shop with a focus on promoting mental health awareness. Website: aestheticsstudioo.com Instagram: @theaesthetics.studio Andy Hsu is the co-founder and Chief Executive Officer of MotionGrey, a Vancouver-based ergonomic office furniture company with a mission to make standing desks and chairs more accessible and affordable. Website: motiongrey.com Instagram: @MotionGrey Hellen Harbilas is the founder and creative director of Hellen’s Boutique, a Toronto-based brand specializing in luxury sculptural candles and handmade home decor. Website: hellensboutique.com Instagram: @hellens.boutique Takeaways Consistent and quality content is crucial to e-commerce growth. SEO is a long-term strategy that requires consistent effort. Building trust with customers is essential for success. Authenticity and storytelling are important for standing out in crowded markets. A good product must be paired with a strong brand identity. In-person connections can enhance online business growth. Continuous learning and adaptation are vital for future proofing your e-commerce business.

    35 min
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Trailer

5
out of 5
11 Ratings

About

Welcome to Chase Your Dreams. This is a podcast for fashion entrepreneurs who are ready to pursue their passion and make a living doing what they love. I’m your host Glynis Tao, an apparel business consultant and SEO specialist with 20 years apparel industry experience. I’m also a mom to a wonderfully, energetic little boy named Chase.

Information

  • Creator
    Glynis Tao
  • Years Active
    2020 - 2026
  • Episodes
    58
  • Rating
    Clean
  • Copyright
    © Glynis Tao
  • Show Website
    Chase Your Dreams