Are You Building the Wrong Life? Jodie Cook on Designing Your Life on Purpose I'll be honest with you — Jodie Cook is one of the most incredible people I've ever met. And not because of the accolades, though she has plenty. It's because the way she lives life is genuinely unconventional, and just plain better. You can feel it when you're around her. She has become extraordinarily talented at one specific thing: sifting through what doesn't matter so she can focus completely on what does. And in doing so, she has built a life that many of us only dream of. In today's episode, she's sharing the exact frameworks, reframes, and tools that got her there — and I think some of what she says is going to quietly rearrange something in you. Can I ask you something first, though? How much of the life you're actually living right now is on purpose? Not whether things are going well. Not whether you're hitting your goals. But whether the whole blueprint — the way you spend your days, what you're grinding toward, what's on your list — actually feels like yours? Because if there's even a flicker of "I'm not sure," this one's for you. Listen now: Watch on YouTube (including Jodie's full breakdown of the wombat problem, princess energy, and the distraction spreadsheet): [INSERT YOUTUBE EPISODE LINK HERE] Apple Podcasts: https://podcasts.apple.com/us/podcast/checking-in-with-dr-therese-mascardo/id1847993697 Spotify: https://open.spotify.com/show/0JYJn4AqCeUU67dKcmhnyg In This Episode Jodie Cook: who she is Forbes 30 Under 30 entrepreneur, senior Forbes contributor with over 20 million article reads, and founder of CoachVox AI — the platform that lets coaches and consultants create AI versions of themselves. She sold her social media agency in a seven-figure exit in 2021, has competed in powerlifting for Great Britain nine times with a 400lb deadlift, and has lived in 35 cities with everything she owns fitting in one suitcase. Find her at jodiecook.com and on Instagram and LinkedIn. The new operating system Jodie opens by describing becoming a completely different person in the last year. The old OS: structure every minute, chase, knock on doors, subordinate power to things outside herself. The new OS: trust herself, play the long game, let what's meant for her find her. She journals every day and does a weekly debrief with her husband to make sure they're still going in the right direction. Making success feel inevitable Rather than working forward from a plan step by step, Jodie starts from the end. She gets the outcome so vividly in her mind that it feels inevitable — and then the steps leading up to it just feel like things that obviously have to happen. This reframe transforms grind into a game. The wombat problem Wombats dig holes. When you put them somewhere they can dig, they will never question the hole. This, Jodie says, is the high achiever's greatest weakness — the shadow side of grit. The strength is determination. The weakness is the ability to grind hard in the wrong direction without ever stopping to ask if the hole is right. Difficulty, fear, and powerlifting Jodie has competed for Great Britain in powerlifting nine times. What the sport taught her: instead of running away from fear, walk directly into its mouth. When she felt trapped in her agency years ago, she booked a five-week trip to Australia as a deadline to force herself to solve the problem. She then dissected her fear down to a specific sentence — and once she found it, she could put a plan in place. Princess energy and rejection Rejection stops hurting when you know who you are. Jodie keeps all her rejection letters from early career graduate scheme applications — and when she looks at them, her reaction is: "you're going to wish you said yes." Every offer she makes is an opportunity she's giving someone to partner with her. If they say no? Their loss. This is princess energy: not arrogance, but grounded self-knowledge. The "so what?" framework Inspired by Andy Warhol: people go around letting the same things make them miserable for years, when they could just say "so what?" Write a list of the specific things you don't like about yourself. For each one: change it, or accept it. Complaining without doing either isn't an option. Shouting "Change" to break the rush cycle Jodie describes a guided meditation practice where you identify a feeling you want to release — for her, rushing — and the next time you catch it happening, you say "change" out loud. A full-body pattern interrupt. She started doing it in the shower. She rushes far less. Growing up without anxiety Jodie shares that she didn't really learn the word "anxious" until she was around 15 — her mom would reframe pre-performance nerves as excitement or butterflies. Because the label was never "anxiety," the feeling never had that weight. Dr. Therese points out this is a real CBT intervention: the chemical components of fear and excitement are identical. You get to choose which one you call it. Perfectionism as a shackle Perfectionism doesn't protect you — it hides you. The question to ask isn't "how do I get this perfect?" It's "what is this giving me?" The answer, usually: the safety of something to hide behind. Keep asking until you find the real fear. Then dismantle it. Paying attention and things working out Every successful person's story has two threads in common: don't give up, and pay attention. The answers are there. The signs are obvious. The only question is whether you're scrolling your phone and missing them. Awareness is the first step to any change. Betting on yourself Every challenge Jodie has faced came, in some way, from subordinating power to something outside herself — a collaboration that would "change everything," a person who could "save everything." Betting on yourself first elevates you, which elevates what you attract. Self-discipline is self-love Keeping promises to yourself is how you build confidence. But if something's on your list and you genuinely know you're not going to do it, the open loop is costing you energy every single day. Label it a legacy goal and let it go. Open loops and your to-do list The book Getting Things Done taught Jodie about the mental overhead of open loops — your brain doesn't distinguish between "doing this now" and "meaning to do this in November." It spends energy on it either way. Jodie will sometimes just delete her entire to-do list: if it's important, it'll come back. The distraction spreadsheet When a shiny new idea shows up, Jodie puts it on a spreadsheet instead of acting on it. The spreadsheet grows. Most ideas fade. The ones that matter come back. This is how she stays focused without closing herself off to creativity. The summer of ideation After selling her agency, Jodie and her husband spent a season brainstorming business ideas at coffee shops, spas, gyms, and high-rise buildings. One observation: the more aspirational the environment, the bigger the ideas. They generated 30 ideas. CoachVox AI was number 22 — the one they couldn't stop thinking about. CoachVox AI: how it started and how it works After selling her agency, Jodie started coaching clients on how to do the same. She noticed the ones who got further were using "Jodie AI" — an AI version of herself built from her course content — in between sessions. When coaches started asking "can you make the AI version of me?", CoachVox was born. Coaches load it with their books, podcasts, and frameworks. It takes on their coaching style and gives clients access between sessions. One coach now makes $6K a month from her AI version alone. Closing wisdom The gold standard Jodie holds herself to: how little she thinks before she speaks. Not carelessness — trust. When you're being 100% true to yourself, with your people, in your place, there's nothing to censor. You can just say what comes out. Key Quotes "If you're going in the right direction, keep going. If you're not — do something else." — Jodie Cook "All the best ideas I've ever had came from not grinding." — Jodie Cook "The more you know who you are, the less rejection is even a thing." — Jodie Cook "Life isn't a grind because I don't believe it needs to be." — Jodie Cook "Perfectionism is a shackle. There's no place for it in your life." — Jodie Cook "Ask: what is this giving me? Keep going until you get to the real fear." — Jodie Cook "Designing your life intentionally isn't a luxury. It's a practice." — Dr. Therese "Betting on yourself isn't a one-time leap. It's every day, in the small choices." — Dr. Therese "The things that are meant for me will find me." — Jodie Cook Why This Episode Matters This season is about unimaginable joy. And the through-line of this conversation is that joy doesn't just happen — it gets designed. Not once, dramatically, but in thousands of small deliberate decisions: what goes on the list, what gets deleted, which direction you're actually digging. What makes Jodie unusual isn't her credentials or her accolades. It's the degree to which she has refused to sleepwalk — and her extraordinary ability to sift through the noise and focus completely on what actually matters. She has built a life that looks, from every angle, like hers. If you're a high achiever who has been executing someone else's blueprint without realizing it, this is your permission slip to stop and look up. And if this episode resonated, Dr. Therese recommends going back to the Season 1 episode "Who Am I Without Achievement?" — it pairs perfectly with everything Jodie shared today. If You Loved This Episode Share it with someone who needs it — another high achiever, a perfectionist friend, anyone who looks like they have it all together and is quietly running on empty. Leave a review on Apple Podcasts or Spotify. It takes two minutes and makes a real difference in helping this show reach more people who need it. And if you haven't subscribed yet, do that now