Jun 22

From metrics to meaning with Sam Knowles

Most communications teams have more data than they know what to do with. Yet nearly half of Chief Communications Officers say they still struggle to demonstrate the value of their function. The problem, according to data storytelling expert Sam Knowles, starts much earlier than most teams realise. Ahead of any kind of data analysis companies must be asking themselves: what is the key business question? In this episode of ClarityMatters, Louise Everett is joined by Sam Knowles, host of the Data Malarkey podcast and author of the Using Data Better Trilogy, for a conversation that gets to the root of why so many comms functions are stuck reporting outputs rather than shaping business decisions. Sam has spent his career helping organisations move from data overload to genuine insight, and in this episode, he shares the thinking behind that shift. Louise and Sam discuss: Why most organisations have a clarity problem, not a data problemWhat separates data from insight, and why the difference matters more than everHow empathy and audience understanding are the real foundations of strategic influenceWhy leading with the conclusion, not the methodology, changes everythingThe curse of knowledge, and how to avoid it when presenting to senior leaders Concerned that your team has the data but not the answers your leadership needs? This episode is for you. Resources: Podcast: Data Malarkey podcast https://podcasts.apple.com/gb/podcast/the-data-malarkey-podcast/id1675337054 Books: Using Better Data trilogy https://www.routledge.com/Using-Data-Better/book-series/UDB Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it's employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com https://claritascomms.com

37 min

Jun 8

Who controls the narrative now - Corporate Affairs in focus with Jeannie Houchins

Who really controls the narrative now? And what does that mean for corporate affairs leaders? In this episode of ClarityMatters, host Louise Everett catches up with Jeannie Houchins, Head of Corporate Communications and Public Affairs at Bonduelle Group Americas. Together, they explore how the role of corporate affairs is evolving in a world where organisations no longer have sole control over their story. Together, Louise and Jeannie unpack the forces reshaping corporate affairs, from rising stakeholder expectations to the impact of AI, and what leaders can do to respond with clarity, confidence and purpose. They discuss: How narrative control has shifted to a broader ecosystem of employees, customers, regulators and platformsWhy corporate affairs is moving from managing messaging to shaping meaning across the organisationThe impact of speed, scrutiny and AI on how organisations communicate and respondWhy culture and internal voices now play a defining role in reputationThe capabilities leaders need to build trust, credibility and influence in an increasingly complex environment Whether you work in corporate affairs, communications or leadership, this conversation offers a clear perspective on navigating a landscape where influence is shared, expectations are rising, and clarity has become a critical advantage. Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com https://claritascomms.com

23 min

May 26

Unlocking the full potential of Client/Agency partnerships with Keir Mather

What really makes client-agency partnerships thrive? And why do so many fall short? In this episode of ClarityMatters, host Louise Everett is joined by Keir Mather, Founder of Neon Bridge, who sits at the heart of client-agency ecosystems. Together, they dive into the dynamics that define successful client-agency relationships, and the hidden factors that often prevent them from delivering their full potential. Keir works with both clients and agencies to build high‑performance partnerships that go beyond outputs by driving stronger collaboration, better decision‑making, and measurable business impact. Together, they unpack what really holds these relationships back, how leaders can unlock more value from their agency partners, and how AI is reshaping expectations around collaboration, trust and delivery. In this episode, Louise and Keir chat about: The most common challenges undermining client-agency relationshipsWhat it takes to deliver a consistently brilliant client experienceWhy human‑to‑human connection and emotion matter more than everHow agency remuneration models are evolving - and what that means for both sides Whether you’re a client or an agency leader, this conversation offers practical insight into building smarter, more effective ways of working in a landscape shaped by geopolitical uncertainty, tighter marketing budgets, and increasing pressure to prove value. Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com https://claritascomms.com

18 min

May 8

Internal comms at a crossroads with Jennifer Sproul

Internal communication is at a crossroads. Organisations increasingly expect IC to drive strategy, shape behaviour and manage risk - yet many teams remain stuck in reactive, delivery-led roles. In this episode of ClarityMatters, host Louise Everett is joined by Jennifer Sproul, Chief Executive of the Institute of Internal Communication and co-host of The Future of Internal Communication podcast. Jennifer argues that the biggest opportunity for teams lies in reshaping the role of IC from the organisation’s postman to its “internal intelligence unit”: a function that informs decisions, manages risk and drives alignment. Louise and Jennifer discuss: Why the gap between expectation and reality is wideningWhat’s holding IC functions back (and why capacity is a core challenge)How AI is changing expectations, and what responsible, high-performing use looks likeWhat’s needed to transition IC from a support function to a strategic business enablerHow measurement must link directly to strategy, behaviour and outcomes Listen to this episode if you want to shift your IC team from tactical to strategic and make a stronger case for your function. --- Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com https://claritascomms.com

37 min

Apr 27

Finding clarity through doubt with Jenny Williams

Is doubt holding you back - or taking you forward? Most of us experience doubt on a regular basis. We question decisions, feel uncertain about the best way forward, and wonder whether we’re getting it right. Yet in leadership and professional life, doubt is often something we feel we should hide - a sign of weakness rather than wisdom. But what if we’ve been looking at doubt all wrong? In this episode of ClarityMatters, host Louise Everett is joined by executive coach and author Jenny Williams to explore why the idea that strong leaders must always appear certain is not only unhelpful, but limiting - and how embracing doubt can become a powerful driver of growth, clarity, and better decision‑making. Drawing on her extensive coaching work with senior leaders and insights from her book Brilliant Doubt, Jenny challenges common misconceptions about doubt and shares a more constructive way of working with it. Together, Louise and Jenny explore: Why doubt isn’t a weakness, but an enabler that can sharpen thinking and improve decisionsThe difference between inactive doubt (rumination and overthinking) and active doubt (curiosity and constructive engagement)How to reframe doubt as a process: facing it, listening to it, exploring what it’s pointing to, and moving forward with greater intentionWhy language matters, and how creating safe spaces for doubt builds trust in leadershipWhat it takes to create organisations where doubt is normalised and used constructively at every level If you’ve ever found yourself stuck in uncertainty - or trying to push doubt aside in order to keep going - this episode offers a refreshing and practical perspective on how doubt can become a positive force rather than a barrier. Listen now to discover how working with doubt can lead to greater clarity and impact. Resources Jenny Williams: Brilliant Doubt: Harnessing uncertainty to lead with impact Brilliant Doubt: Harnessing uncertainty to lead with impact: Amazon.co.uk: Williams MCC, Jenny: 9781788606455: Books Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com https://claritascomms.com

35 min

Apr 13

Is AI making us lazy? With Tibisay Vera

Is AI changing the way our brains work? And if so, at what cost? As artificial intelligence becomes a permanent fixture in our daily work and personal lives, big questions are emerging. Is AI helping us think better, or making us mentally lazy? Could it be reshaping our intelligence, attention and judgment in ways we don’t yet fully understand? In this episode of ClarityMatters, host Louise Everett is joined by neuroscientist and Founder of PEPE© Neuroscience Tibisay Vera to explore the real cognitive impact of AI, beyond the hype and fear. Drawing on her work with global leaders and organisations, Tibisay shares practical, science‑backed insights into how our brains adapt to technology, and how we can use AI without sacrificing critical thinking or human judgment. Together, Louise and Tibisay explore: How AI affects brain energy, attention, and cognitive offloadingThe role of dopamine and reward systems, and why AI can feel so addictiveWhat happens to analytical and critical thinking when machines do the “thinking” for usHow organisations can actively support critical thinking in an AI-powered workplaceWhy protecting human judgment is essential in AI‑driven decision‑makingWhat skills future generations will need to think well alongside intelligent machines If you’re curious about how to harness AI without losing your mental edge, this conversation offers clarity, nuance, and practical guidance for leaders, professionals, and anyone navigating life in an AI-powered world. Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com https://claritascomms.com

33 min

Mar 30

The power of LinkedIn and the rise of corporate influencers with Chetan Mallik

In this episode, host Louise Everett sits down with Chetan Mallik, corporate LinkedIn influencer and Strategy & Operations Lead at Novartis, to unpack the power of authentic storytelling on LinkedIn and how it can transform both personal and organisational influence. Drawing on his own journey to 25,000+ followers, Chetan reveals the 3-step formula behind his online presence, sharing how authenticity, lived experience, and trust outperform any algorithm changes. Whether you're already active on LinkedIn or just starting out, this conversation offers actionable insights for showing up with confidence and impact. In this episode, Louise and Chetan explore: Chetan’s 20-year evolution on LinkedIn: from using it as a job-hunting platform to embracing it as a space for thoughtful, authentic storytellingWhy lived experiences matter and how they build trust, relatability, and influence over timeThe role of storytelling in organisations and how it can amplify culture, purpose, and strategic goalsHow to avoid generic, formulaic content and instead build a credible voice that stands outThe rise of micro-communities and how sharing inside perspectives helps deepen engagementRisks and guardrails for companies encouraging employees to be visible online If you found this episode valuable, follow ClarityMatters for future conversations. Subscribe to our YouTube channel here: https://www.youtube.com/@ClarityMattersPodcast?sub_confirmation=1 Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com https://claritascomms.com

33 min

Mar 17

What's changed in change? with Eleanor Tweddell

In the latest episode of ClarityMatters, host Louise Everett sits down with change and communications consultant, coach and author Eleanor Tweddell, to explore what has changed in change management. They discuss how leaders can effectively communicate and lead through the perpetual flux of today’s workplace, emphasising human-centred change management and the importance of authenticity, ‘messy’ conversations, and reassurance. Whether you're a leader, change professional or just tired of outdated playbooks, this discussion offers practical insights to thrive amidst ongoing transformation. Louise and Eleanor explore: Why change has become the new operating system of organisations, and the implications for leadershipThe shift from change projects to continuous, human-centred change managementThe evolution of employee engagement from compliance to connection and voiceThe role of reassurance, messy conversations, and vulnerability in uncertain timesThe impact of attention span reductions on meetings and communication tactics Resources & Links: Why Losing Your Job Could Be the Best Thing That Ever Happened to You - Eleanor Tweddell Another Door Opens - Eleanor Tweddell If you found this episode valuable, follow ClarityMatters for future conversations. Subscribe to our YouTube channel here: https://www.youtube.com/@ClarityMattersPodcast?sub_confirmation=1 Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com https://claritascomms.com

35 min

ClarityMatters

From metrics to meaning with Sam Knowles

Who controls the narrative now - Corporate Affairs in focus with Jeannie Houchins

Unlocking the full potential of Client/Agency partnerships with Keir Mather

Internal comms at a crossroads with Jennifer Sproul

Finding clarity through doubt with Jenny Williams

Is AI making us lazy? With Tibisay Vera

The power of LinkedIn and the rise of corporate influencers with Chetan Mallik

What's changed in change? with Eleanor Tweddell

About

Information

You Might Also Like

ClarityMatters

Episodes

From metrics to meaning with Sam Knowles

Who controls the narrative now - Corporate Affairs in focus with Jeannie Houchins

Unlocking the full potential of Client/Agency partnerships with Keir Mather

Internal comms at a crossroads with Jennifer Sproul

Finding clarity through doubt with Jenny Williams

Is AI making us lazy? With Tibisay Vera

The power of LinkedIn and the rise of corporate influencers with Chetan Mallik

What's changed in change? with Eleanor Tweddell

About

Information

You Might Also Like