Clean Living Show with Cassandra McClure

Cassandra McClure
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Clean Living Show with Cassandra McClure

Formerly The Clean Beauty Show, Cassandra McClure is a strategic advisor who’s guided 100+ founders to success. She leads the Clean Living Founder Collective and recognized as 'Best Beauty Coach' by Gloss Genius hosting industry events fostering community, and providing unwavering opportunities for companies. Featured in Glamour, Forbes, CBS, Yahoo!, Cassandra forges strategic partnerships for lasting success through media and coaching to take your business to new heights. Co-Hosted by best selling author Doris Sherman, Editor-in-chief, Clean Living Magazine. Learn more: CassandraMcClure.com

  1. 6 DAYS AGO

    The Sustainable Hair Removal Method You’ve Been Looking For with SugarSugar’s Salome Sallehy

    Glo Eco x Clean Living Founder SeriesIn this episode of the Glo Eco x Clean Living Founder Series, Kat is chatting with Salome Sallehy, founder of Sugar Sugar Wax, about why sugaring just might be the most eco friendly & painless hair removal option. Salome shares how her lifelong struggle with sensitive skin and hair removal led her to discover sugaring and inspired her to create Sugar Sugar. Tune in to learn all about sugaring, how it can be so effective with just 3 organic ingredients —sugar, water, and organic lemon juice—and how she stuck to her values and pushed for better packaging. Salome also highlights how progress over perfection has influenced her personal journey as an environmental activist and how she is teaching her kids to be critical thinkers when it comes to sustainability.   Key Takeaways What is sugaring and how does it work?  The truth about waxing (hint: it’s plastic) How Salome developed a 100% biodegradable sugaring product with ingredients so clean you could eat it.  How Salome’s passion for sustainability and empowering women through self-care led her to create Sugar Sugar Wax. Why small but consistent steps towards sustainability in business—like eco-friendly packaging and shipping—can make a big impact. Shop SugarSugar HERE & use code GLOECO20 for 20% off. Follow SugarSugar on Instagram. Connect with Glo Eco HERE. Follow the Clean Living Show ⁠HERE⁠.

    22 min

  2. JAN 24

    Touch-Free Beauty: Raana Kashani Gregg’s Journey to Create Lunaescent

    In this episode, Kat is chatting with Raana Kashani Gregg, founder of Lunaescent, about her sustainable skincare tool and the journey behind creating it. Raana shares the personal story of how treating her son’s eczema sparked the idea for Lunaescent and led her down a path of innovating to address the limitations of traditional skincare tools like gua sha and jade rollers. With a focus on hygiene, sustainability, and improving the skincare routine experience, Raana discusses how the tool’s unique design offers a long lasting & efficient way to make your skincare products work harder and last longer. The conversation also touches on the importance of transparency, ethical sourcing, and the role of women entrepreneurs in fostering conscious, community-driven & sustainable businesses. Takeaway How Raana discovered a better way to apply skincare - from expensive serums to medicated creams - improving on the design and function of traditional beauty tools. The importance of ethical sourcing, manufacturing, and designing products to last How women entrepreneurs often take a holistic approach to business, emphasizing community, sustainability, and ethical sourcing. The problem with typical skincare applicators and crystal gua shas Raana’s take on sustainable skincare & how to make your skincare last longer  Shop Lunaescent HERE. Follow Lunaescent on Instagram and TikTok.  Connect with Glo Eco HERE.

    22 min

  3. 2024-12-05

    128. How Element Brooklyn Is Making Luxury Sustainable & Affordable with Andrew Nichol

    In the latest installment of the Founder Series, Kat is sitting down with Andrew Nicol, the mastermind behind Element Brooklyn. In this conversation, they discuss the brand's mission to provide sustainable & more affordable refills for the luxury home items we all know and love and reduce plastic waste. They’ll also get into the importance of eco-friendly practices in the personal care industry and Andrew’s own personal journey in sustainability and business. Takeaways ​How the idea for Element Brooklyn began​Why refill​How you can keep & refill your bougie soaps and candles for less!​The importance of supporting refill stores​Andrew’s journey from law to entrepreneurship​Andrew’s take on sustainability & the one thing you can do today to be more sustainable Shop Element Brooklyn HERE. Follow Element on Instagram and TikTok.  Learn about how you can win a $5000 grant to be featured at our next event! Cassandramcclure.com/grant

    10 min

  4. 2024-11-28

    127. How to tackle sustainability at scale: Sarah Potempa, CEO and inventor of Beachwaver

    In the latest installment of the Founder Series, we're chatting live with Sarah Potempa, the CEO and inventor of the Beachwaver on how they tackle sustainability at scale. Since the viral curling iron launched 14 years ago, they've been able to reduce packaging by 50% all the while continuing to grow the brand. We'll also chat with Sarah about how she views sustainability in both business and at home. Shop the BEACHWAVER. Follow Sarah on Instagram and TikTok.  Connect with Glo Eco HERE. Connect with Kat HERE.

    13 min

  5. 2024-11-27

    126. Regenerative + Heart Led Business with Suzy Batiz

    Get ready for a mini masterclass on creating the life of your dreams, leading from a heart-centered space, and building regenerative businesses that make a real difference in the world with Suzy Batiz! Suzy is such an inspirational speaker and business leader. She's the founder of multiple brands including PooPourri & Supernatural. In this live episode recorded at Foundermade in LA I got to chat with Suzy on all things regenerative business and I can't wait for you all to hear this inspiring conversation. Key Takeaways: Leading from a heart-centered space in business How Regenerative business goes beyond sustainability to create positive impact. Creating clean products that work better than toxic alternatives is crucial. Why personal development is key to creating success in both life and business challenges and transformations Sustainable living should be about gaining benefits, not sacrificing quality. Co

    20 min

  6. 2024-09-20

    125. Natural and botanical products for skin, hair, body, and home – Introducing FABLERUNE

    The clean skincare brand Fablerune is dedicated to skincare rooted in legacy. It focuses on recipes and botanicals passed down through generations. By using ancient ingredients proven both historically and scientifically, the brand centers around ancestral healing and wellness, taking us back to a time when people exchanged beauty secrets, recipes, knowledge, rituals, and traditions.  Both founders, Jeriel and Bobbie, share a passion for skincare, and I’m excited to talk to them today about the story behind their business.

    50 min

  7. 2024-08-27

    124. Get Inspired: Clean Skincare Brand SIMPLY THIS

    Elaine Gong was raised in a remote region called Daliang Mountain in the southern part of the province of Sichuan in China. She excelled academically despite early hardships, including losing her father at only four years old and being raised by a single mother. After studying chemical engineering at the University of Cambridge and gaining experience at Unilever, she became passionate about skincare. This passion and a personal need for effective products led to the founding of SIMPLY THIS. She partnered with her husband and focused on creating high-quality, sustainable skincare products. The brand, emphasizing efficacy and natural ingredients, gained traction in China and recently expanded to the United States to become a significant player in the global clean beauty market. Check out Elaine's Clean Living Magazine feature: https://us.readly.com/products/magazine/clean-living-magazine

    1h 15m

  8. 2024-08-23

    123. Breaking Down PR in Beauty: What Does a Strategic Marketing Consultant Really Do?

    Thinking about hiring a publicist in the beauty industry or been let down by an agency in the past? In this episode, Cassandra McClure dives deep into the role of a strategic marketing Consultant and publicist and what sets her apart in the beauty world. Discover what goes into a custom PR package and why a personalized, boutique approach can be your best investment yet. From media outreach and securing interviews to event promotion and creating buzz, Cassandra breaks down the tailored strategies that can elevate your brand to new heights. Whether you're just starting out or ready to scale, this episode will help you understand the critical role an experienced strategic marketing expert plays and how to maximize the impact of your PR efforts in the beauty space. Tune in to get insider tips and learn how to make PR work for you! https://Www.Cassandramcclure.com Instagram #PR #marketingstrategy

    33 min
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4
out of 5
10 Ratings

About

Formerly The Clean Beauty Show, Cassandra McClure is a strategic advisor who’s guided 100+ founders to success. She leads the Clean Living Founder Collective and recognized as 'Best Beauty Coach' by Gloss Genius hosting industry events fostering community, and providing unwavering opportunities for companies. Featured in Glamour, Forbes, CBS, Yahoo!, Cassandra forges strategic partnerships for lasting success through media and coaching to take your business to new heights. Co-Hosted by best selling author Doris Sherman, Editor-in-chief, Clean Living Magazine. Learn more: CassandraMcClure.com

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